5 Evergreen Instagram Posts That Build Confident, Consistent Marketing
Consistency isn’t your problem…clarity is. Grab 5 evergreen posts that help you book more families without the “what do I post?” spiral.
Check your inbox right now for your free marketing guide!

5 Places to Put Your Dubsado Lead Capture Form

marketing education for family photographers

wordpress featured blog post image with text that reads 5 Places to Put Your Dubsado Lead Capture Form

share this post + let's be friends

5 Places to Put Your Dubsado Lead Capture Form

*Estimated Disclaimer for Top of Published Post: This blog post was originally published in 2022 and has been updated with current platform strategies, active links, and refreshed recommendations. Some screenshots or platform features may have changed since the original publication*

If you have ever missed an inquiry because it got buried in a random DM, lost in a website form you forgot to check, or stuck in a platform you barely log into, you are not alone. This happens to family photographers all the time, and it is one of the most fixable problems in your business. The fix? Setting up one single Dubsado lead capture form and placing it across every platform where potential clients can find you.

That way, no matter where someone discovers your work, their inquiry lands in the same organized system, and you get notified right away. No more scattered leads. No more missed bookings. Just one clear path from “I found you!” to “Let’s book this session.”

In this post, I am walking you through five specific places to put your Dubsado lead capture form so your inquiry process feels smooth, professional, and actually manageable for your solo-photographer brain.

And if you want a step-by-step tutorial on how to build a contact page that makes a strong first impression, grab my free guide: How to Create a Contact Page That Wows.

Now…Let’s get into it.

What Are Entry Points for a Lead Capture Form?

Entry points are the specific online pages where potential clients can find and complete your contact form to start the inquiry process with your business. Think of entry points as doors into your business (or the TOP of the Funnel).

You probably have more doors than you realize: your website, your Instagram bio, your Pinterest pins, your Facebook page, your LinkedIn profile. The problem is that most family photographers either have different forms behind each door (which creates chaos) or they have no form behind some of those doors at all (which means lost leads).

The key principle is this: one form, multiple entry points.

You create your lead capture form in Dubsado (sometimes just once), grab that link, and place it everywhere your audience hangs out. When someone fills it out from any platform, it all flows into the same system, triggers the same automated workflow, and sends you the same notification.

If you are not already using Dubsado as your CRM, you can get 30% off with my affiliate code here. It is the CRM I recommend to every family photographer I work with, and it is the backbone of my own inquiry process.

Why Should Family Photographers Use the Same Form Everywhere?

Using a single consistent Dubsado lead capture form across all platforms keeps your inquiry workflow organized, prevents missed leads, and reduces mental load for a solo business owner.

Here is what happens when you use different forms (or no forms) across different platforms: inquiries come in through multiple channels, some get overlooked, your response time varies, and your client experience feels inconsistent from the very first interaction. When you use the same Dubsado form everywhere, every lead triggers the same workflow, your automated response goes out immediately, and you can track where your leads are coming from by reviewing your inquiry data inside Dubsado.

Your response process stays the same every time, which means less decision fatigue for you. This is especially important for solo photographers who do not have a team managing their inbox.

Your CRM should be doing the heavy lifting so you can focus on photographing families, editing galleries, and being present in your own life. That is the whole point of building systems. If you want to see how your inquiry process fits into a bigger workflow picture, check out The Family Photographer’s Workflow Blueprint. It maps out the full client experience from inquiry to gallery delivery.

How Do You Use Pinterest as an Entry Point for Your Dubsado Form?

Add your Dubsado lead capture form link as the destination URL when you upload a new pin so that viewers go directly to your inquiry form. Pinterest is still one of the most underrated platforms for family photographers, and it is a search engine, not a social media platform.

That distinction matters because people are actively searching for services on Pinterest, which means the intent behind a Pinterest click is much stronger than a casual scroll on Instagram. When you create a new pin, you will see a field for a destination link. Instead of linking to your homepage (where visitors might get lost clicking around), link directly to your Dubsado lead capture form.

This shortens the path between discovery and inquiry. A potential client sees your pin, clicks through, and lands right on your contact form. No extra steps. No hoping they find your “work with me” button buried somewhere on your site.

Pro tip: Create pins that speak to the types of sessions you offer, like “What to Wear for Fall Family Photos” or “Nashville Maternity Session Inspiration,” and make the destination link your lead capture form. This way, the person clicking is already primed and interested in booking. If you want to learn more about using blogging and organic visibility to drive traffic to these kinds of entry points, take a look at The Blogging and Organic Visibility System for Family Photographers.

How Do You Use Instagram as an Entry Point for Your Dubsado Form?

Place your Dubsado lead capture form link in your Instagram bio, so followers can inquire about your services with one tap.

Your Instagram bio link is prime real estate.

If you are using a link-in-bio tool (like a Showit link page, a Flodesk landing page, or another tool you control), make sure one of those links goes directly to your Dubsado lead capture form.

You want a landing page that you own and control, not a generic third-party page that looks nothing like your brand.

Your link-in-bio page should feel like an extension of your website, and your inquiry link should be easy to find. I personally love using Showit for my website and link pages because I have full design control.

And for email marketing integration, I use Flodesk, which also lets you create beautiful landing pages that can house your form link.

Here is the move: Put your Dubsado form link toward the top of your link-in-bio page, not at the bottom. Families who are ready to book should not have to scroll past fifteen other links to find your contact form. Make it obvious. Make it easy.

How Do You Use Facebook as an Entry Point for Your Dubsado Form?

Add your Dubsado lead capture form link to your Facebook business page so that local families searching for photographers can contact you directly. I know Facebook might feel less exciting than other platforms right now, but many local families still search for photographers on Facebook. Your Facebook business page is also tied to your ability to run Facebook and Instagram ads, which means having it set up properly matters even if you are not posting there daily.

On your Facebook business page, add your Dubsado lead capture form link to the call-to-action button, the About section, or a pinned post that describes your services. The goal is not to be active on every platform. The goal is to ensure that if someone finds you, they can easily access your inquiry form. Think of it as setting a door and making sure it is not locked.

How Do You Use Your Website Contact Page as a Dubsado Entry Point?

Embed your Dubsado lead capture form directly on your website’s contact page instead of relying on your website’s default form. This might sound obvious, but I cannot tell you how many photographers rely solely on their website’s built-in contact form and assume everything is working perfectly. Here is what can go wrong: your website’s default form might not notify you reliably, might not connect to any CRM or workflow, and, if a glitch occurs, you might not even know you missed an inquiry.

When you embed your Dubsado lead capture form directly on your contact page, every submission automatically enters your Dubsado system. It triggers your workflow, sends you a notification, sends an automated response to the potential client, and organizes everything in one place.

If you are a Showit user, embedding a Dubsado form is very simple. You can add the embed code directly into a code block on your contact page. Dubsado also provides embed options that work across WordPress, Squarespace, and other website builders.

The contact page on your website is usually one of the most visited pages on your entire site, so it makes sense to have your strongest, most automated form right there. If your contact page needs a refresh, grab my free guide on how to create a contact page that wows and get it set up the right way. how to create a contact page that wows for your family photography business banner for wordpress

How Do You Use LinkedIn as an Entry Point for Your Dubsado Form?

Add your Dubsado lead capture form link to your LinkedIn profile so professionals and brands searching for photographers can easily inquire. If you have a LinkedIn profile (and yes, family photographers can and should have one), adding your Dubsado form link is a quick win. LinkedIn is where many branding clients, corporate headshot inquiries, and professional referrals come from. You might not post on LinkedIn regularly, but having your form link visible means anyone who finds your profile can contact you without extra steps. Place the link in the website section of your LinkedIn profile, or include it in your About summary. Remember, this is the same form link you are using everywhere else. One form, one link, one workflow, multiple doors.

What Does This System Look Like in Practice?

When you use one Dubsado lead capture form across all your platforms, your inquiry process becomes a simple, repeatable system that runs itself. Picture this: A mom in your city searches Pinterest for “outdoor family photos near me.”

She clicks your pin. It takes her directly to your Dubsado lead capture form embedded in the blog post that she had clicked over from Pinterest. She fills it out in two minutes.

Dubsado sends her an automatic response with your pricing guide and next steps.

You get a notification. Her information is already organized inside your CRM, ready for you to follow up.

Now picture the same thing happening from Instagram, from your website, from Facebook, from LinkedIn.

Every single inquiry follows the same path. No scattered notes. No missed messages.

Just one clear system doing the work for you. If you want to set up a full backend system like this, the Backend Organization System for Family Photographers (Trello Board) gives you a visual layout for organizing every part of your business operations, including your client inquiry process.

And if you are looking for ongoing marketing support with templates, strategies, and a community of family photographers, check out The Family Photographer’s Marketing Society.

Frequently Asked Questions About Dubsado Lead Capture Forms

Can I use the same Dubsado lead capture form link across all platforms? Yes, and that is exactly what I recommend. Using the same link everywhere means every inquiry triggers the same automated workflow inside Dubsado, keeping your process consistent and organized.

What happens when someone fills out my Dubsado lead capture form? Dubsado can automatically send them a response email, notify you of the new inquiry, and organize their information inside your CRM. You set this up once, and it runs every time.

Do I need Dubsado to use this strategy? This walkthrough focuses on Dubsado because it is the CRM I use and recommend, but the concept of mapping entry points applies to any CRM. If you want to try Dubsado, grab 30% off with my affiliate link.

What if I do not have a presence on all five platforms? That is totally fine. Start with the platforms where you are already active and make sure your form link is visible on those first. You do not need to be everywhere. You just need to make sure the places you are present have a clear path to your inquiry form.

How do I know which entry point is bringing in the most leads? In Dubsado, you can track where your inquiries are coming from by setting up your form with a “How did you find me?” question. This data helps you understand which platforms are working hardest for your business so you can double down on what is already bringing in results.

Meet Your Favorite Marketing Strategist and Business Coach for Family Photographers (Dolly DeLong Education)

Headshot-of-Nashville-Newborn-Photographer-Dolly-DeLong-Photography-who-is-also-a-marketing-educator-for-family-photographers

Hi, I’m Dolly DeLong, a Nashville-based family photographer, marketing strategist, and systems educator for family photographers who want structure, clarity, and consistency in their marketing.

My photography journey began in 2006, and over the years, I built a sustainable family photography business while navigating motherhood, client work, and the realities of running a solo creative business. Along the way, I discovered something unexpected: I loved the backend just as much as the creative side.

What started as organizing my own workflows turned into helping other family photographers simplify their marketing, build repeatable systems, and stop relying on last-minute posting or panic marketing.

Today, I focus exclusively on helping family photographers intentionally market their businesses (not with trends but with consistently showing up).

I offer two ways to work with me:

Through my blog, podcast, and YouTube channel, I teach family photographers how to think like marketers, plan ahead, and create marketing rhythms that support both their business and their family life.

I still photograph families around Nashville because it’s one of my greatest joys. But helping family photographers build calm, consistent marketing systems that actually fit real life is a close second.

I’m so glad you are here, reading this blog, listening to the podcast, or watching the embedded YouTube video. I hope this educational content was helpful. Please let me know what future systems content you would like me to create.

share this post + let's be friends

Leave a Reply

Your email address will not be published. Required fields are marked *

more on me • more on me

More about dolly

Hi, I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want to find joy (and order) in their business again. Because I still work behind the camera, I understand firsthand how overwhelming the backend of a creative business can feel.

With my launch-strategist brain and a deep love for simple systems, I help photographers build intentional marketing rhythms and workflows that make it easier to show up consistently, attract the right clients, and actually enjoy running (and marketing) their business.

Through my blog, podcast, and YouTube education, I share actionable steps, real talk, and encouragement — all rooted in faith and intention — to help you bring clarity and confidence to your marketing and everyday systems. Because sustainable growth isn’t built on hustle or speed, but on thoughtful planning, consistency, and care.

part cheerleader. part systems guide. 
But all dolly.

I'm Dolly


3 Ways To Put More $$ In Your Pocket Today

member login

CLOSE MENU

Follow Along