Simple, strategic ideas you can use any week of the year — five posts that help your marketing bloom with confidence and consistency.
let's make marketing fun & easy
5 Instagram Posts Every Family Photographer Should Be Sharing
download the free guide now
Most family photographers aren’t inconsistent because they’re lazy.
They’re inconsistent because they don’t know what to post or why it matters.
This free guide gives you five evergreen Instagram posts you can share any week of the year — posts that attract the right families, guide them through your process, and turn followers into paying clients.
These ideas work whether you’re booking newborns, maternity, milestones, or full family sessions.
No guessing. No trends to keep up with. No “what should I post today?” stress.
Not a full-time marketer. You don’t need trends. You need a plan.
you're a family photographer
01. The post that helps families feel connected to you before they ever inquire
Build trust without oversharing and show the personal touches that make your experience feel safe and organized.
02. The post that removes the confusion families often have before booking
Clarify simplifying questions like “How do I prepare?” or “What if my toddler melts down?” — the same questions that usually delay a client from booking.
03. The post that positions you as the guide (not just the photographer)
Share one simple prep tip that makes families think, “Okay, this photographer gets us.”
04. The testimonial post you should be sharing every single week
Learn why testimonials are one of the strongest booking drivers and how to share them in an evergreen way (no trends, no elaborate editing).
05. The post that invites people to actually book
Because if you never tell people what to do next, they won’t take action.
You’ll see where each post fits in your client journey — Awareness, Consideration, Decision, and Action — so you understand why each post works and how to repeat it every week.
learn what's inside:
You’ll get five ready-to-use Instagram posts that are always relevant, always strategic, and always designed to support your client journey, including:
What You’ll Learn Inside the Guide
I’m Dolly — and I believe in the magic of intentional marketing.
I know what it’s like to wear all the hats. I’m a full-time family photographer who also teaches creative business owners how to plan strategic launches and streamline their systems.
But my sweet spot?
Helping solo photographers like you stop scrambling and start marketing with purpose.
You don’t need to “go viral.”
You need a repeatable marketing cadence that helps you book the right families without burning out.
The five posts in this guide give you a strong, evergreen foundation — and they’re the same types of posts I help photographers build every week inside The Family Photographer’s Marketing Society™, my monthly membership that delivers a weekly, ready-to-use marketing plan.
If you want ongoing support, plug-and-play ideas, and a clearer path toward consistency, you’ll find that inside the membership.
But first?
Let’s get you posting with clarity and confidence now.
I'm Dolly – and I believe in the magic of intentional marketing
Meet your systems, workflow, & Marketing BFF + Guide
Family photographers don’t need more complicated marketing advice.
You need simple, sustainable content ideas you can rinse and repeat.
This guide helps you:
• Stay consistent without posting every day
• Build trust before families inquire
• Answer questions before they become objections
• Show the results and experience you’re known for
• Invite people to book without sounding “salesy”
• Set the foundation for a real marketing rhythm (not guesswork)
This is content you can use in January, July, or November. It’s fully evergreen.
Why This Guide Works
This guide is perfect if you are a:
• Family photographer
• Newborn photographer
• Maternity photographer
• Milestone/baby photographer
…who wants to market more confidently on Instagram without spending hours trying to figure out what to say.
If you want a simple way to show up consistently and book more clients in any season, this is for you.
Who This Is For
What This Will Look Like Once You Download The Resource
an easy 3 step process of what this looks like for family photographers
Download your free guide using the form above.
You’ll be taken to a confirmation page and receive your download link by email.
Your guide will be ready to use immediately.
1-Sign Up
Open the guide and pick one of the five evergreen Instagram posts.
You don’t need to plan a full week.
Just choose one post, personalize it, and share it.
This is your first step toward building a repeatable marketing cadenceYou have to take the first step in developing a cadence, and this blueprint will help you create an SOP.
2-Choose One Post Type
Use the same simple rhythm the guide teaches you: pick a post, personalize it, and share it again next week.
When you follow this pattern consistently, you’ll feel more confident, reduce decision fatigue, and begin attracting more of the right families — all without relying on trends or daily posting.
3 – Repeat Weekly
📲 Grab The 5 Instagram Posts Every Family Photographer Should Be Sharing
Marketing Google Doc Today!
Get My Free Evergreen Marketing Tips for Instagram
(No fluff. No pressure. Just a real plan for family photographers that will help you stay consistent)