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As the calendar year comes to a close, there is often pressure to reflect on everything, fix everything, and plan an entire year ahead. That has never been a sustainable approach for me, and it is not what I teach. I am not planning out my entire year. I am reviewing the past year to […]

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Black Friday 2025: Five Days of Deals for Family Photographers If you’re a family photographer who wants clearer systems, stronger workflows, and a more strategic approach to marketing, then you are going to LOVE what I’m sharing today. Every year, business owners gear up for the biggest shopping weekend of the year—but for 2025, I […]

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Introduction: Our Honest Launch Debrief If you’ve been curious about what it really takes to plan and host a summit, this post is for you. Today I’m sharing a launch debrief of the Black Friday Summit 2025, a 3-day virtual event I co-hosted with my friends Bekah Read and Mara Kucirek. We’re breaking down the […]

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As a small business owner, I understand the pressure to keep overhead costs as low as possible. I try to keep mine low, too. But with so many shiny new tools and apps popping up, it’s tempting to invest in them all to make life feel more manageable. Sometimes, though, keeping things simple and streamlined […]

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Learning how to create a marketing process for your small business can feel overwhelming, especially when juggling multiple roles. In this guest post, marketing consultant Tayler Cusick-Hollman shares practical strategies to streamline your efforts. Whether you’re building a marketing workflow from scratch or looking for tools to optimize your existing process, this guide will help […]

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How to do a REAL Post Launch Analysis after a “FAILED” business product launch

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How To Understand The Overhead Cost of Running A Digital Based Business As A Service Based Business Owner (YouTube Video + Blog Post)

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YouTube Video On how to use your Podcast strategically during your pre launch timeframe to drive even more traffic to boost sales to impact your overall launching period!

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My Top 3 Tips For How To Grow Your Email List Organically During A Launch Period (YouTube Video)

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Is Your Landing Page Selling for You? Here’s How to Turn It Into a Converting Machine If you’ve ever stared at your landing page and thought, “Should I just deactivate this whole thing?”; you are not alone. And if you’re trying to build a high-converting landing page for opt-ins, that frustration can feel even heavier […]

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