Join the Membership

A systems-first membership that gives you a clear weekly marketing cadence for Instagram and email so you can stay strategically visible without starting over every month.

Designed for busy family photographers in years 3-5 who want structure and consistency in marketing (not trends).


The Family Photographer’s Marketing Society

A monthly marketing membership for family photographers

*Cancel anytime. New marketing plans drop weekly.

join the membership

You’re always scrambling to post last minute.
You know marketing matters, but it keeps getting squeezed in between sessions, editing, and real life.

You start strong, then life gets in the way.
Busy seasons, family responsibilities, or just exhaustion pull you off track—and suddenly you’re starting over again.

You feel frustrated by the inconsistency.
When you post, it feels rushed and disconnected from a larger plan.

You want a system—but don’t know where to begin.
The idea of a steady marketing cadence sounds great, but without a team, it feels impossible to maintain.

Most marketing advice gives you ideas.
Very little of it gives you a clear weekly structure you can actually keep up with.

Maybe you’ve felt like this before as a family photographer:

You’re not behind, and you’re not doing anything wrong.

The problem isn’t effort or motivation. It’s trying to market your business without a clear structure that fits real life.

become a Member

Inside the Family Photographer’s Marketing Society, you don’t get more ideas. You get a clear weekly structure that tells you what to focus on—so you’re not constantly starting over.

Every week, you’ll follow the same repeatable cadence:
  • One clear weekly focus (so you know what matters right now)
  • Instagram direction (without trend pressure)
  • Email guidance (so your list stays warm and connected)
  • A rhythm you can use (even in busy seasons)


A simple, systems-first rhythm for Instagram + email marketing

Late nights. Early mornings.
Marketing still has to happen.

*Cancel anytime. New marketing plans drop weekly.


(hey, it IS possible!)

Learn what’s included

Inside the Family Photographer’s Marketing Society, you’ll learn how to:

  • Build a steady, repeatable marketing cadence you can actually maintain
  • Know exactly what to focus on each week (without guessing or overplanning)
  • Stay visible on Instagram and through email—without chasing trends
  • Market proactively so clients book earlier, not last minute
  • Show up consistently, even during busy or unpredictable seasons

With the right structure in place, marketing stops feeling rushed and reactive.

Instead of scrambling to figure out what to post or send each week, you have a clear plan that supports consistency—without taking over your life.

This membership is designed to help you stay visible, stay connected to your audience, and market your business in a way that fits real life.

You don’t need more ideas.
You need a repeatable system.

Here’s the good news:
Marketing doesn’t have to feel this hard.

✔ You show up in bursts—posting consistently for a week or two, then disappearing when client work or life takes over.

✔ You know marketing is important, but it always feels last-minute instead of planned.

✔ You’re tired of guessing what to post, when to email your list, or how far ahead you should be thinking.

✔ You don’t need more ideas—you need a simple, repeatable rhythm that fits real life.

You didn’t start your photography business to feel glued to your phone or constantly behind on marketing. But somewhere along the way, marketing became something you squeeze in late at night, rush through between sessions, or ignore until panic sets in.

You know staying visible matters—but without a clear plan, marketing feels reactive, inconsistent, and exhausting. When life gets busy (because it always does), it’s the first thing to fall off.

What if your marketing didn’t come attached to a timecard?

An honest question

This doesn’t mean you’re bad at marketing. It means you’ve never been given a system that actually fits your workflow.

You're not the only one!

What should I actually be posting right now?

How far ahead should I be planning my marketing?

How do I stay visible when client work and life take over?

How do I market consistently without living on Instagram?

How do I grow my email list as a photographer?

Are you asking these same questions about your marketing?

an honest check-in

Most family photographers don’t struggle with talent—they struggle with having a clear, repeatable marketing rhythm.

become a member

You don’t need another training, course, or list of ideas to save “for later.”
You need a simple structure that tells you what to focus on each week—so marketing actually gets done, even during busy seasons.

Inside the Family Photographer’s Marketing Society, you’ll follow a systems-first approach to Instagram and email marketing. Each week, you’re given clear direction so you can stop guessing, stop starting over, and start showing up with intention.

This is marketing that fits real life; not hustle, not trends, and not constant content creation.

For family photographers who want a clear, repeatable marketing rhythm—without burnout.

The Family Photographer’s Marketing Society

- Jennifer Macy

“I’ve learned from Dolly for years—she’s relatable, knowledgeable, and her systems have transformed my business from backend workflows to SEO. Her values-centered teaching truly works.”

Her values-centered teaching truly works.”

“

what other biz owners are saying

-Alayna Grace Photography

I love that Dolly includes videos and docs so I can listen while I’m doing laundry and then can go to the doc and pick out what I want to implement in my business. She gives concise and organized marketing (content) ideas so I can tweak them to fit my needs versus doing the hours of research, which is a huge time and stress relief. Becoming a part of Dolly’s Family Photographer’s Marketing Society has been the easiest YES I’ve added to my business this year.

She gives concise and organized marketing ideas"

“

what family photographers are saying

The Family Photographer’s Marketing Society gives you a clear, repeatable system for Instagram and email marketing—so you always know what to focus on, without starting from scratch each week.

Each week, you’ll receive a simple marketing plan designed specifically for family photographers. No trends to chase. No pressure to post daily. Just intentional guidance that helps you stay visible, consistent, and future-focused.

Each week, I walk you through the marketing plan in a Loom video paired with a Google Doc—so you’re not just handed ideas, but guided like a Chief Marketing Officer through what matters most for your family photography business.

Inside the membership, you’re not guessing what to post or when to show up. You’re following a proven cadence that shows you how your content works together across the client journey—so nothing feels random, rushed, or disconnected.

This is not a course you binge and forget. It’s ongoing support that helps you build momentum week after week—so your marketing finally feels organized, calm, and sustainable.

In 2026, the membership will also include SEO-focused support, led by guest expert and strategist Brittany Herzberg, helping you strengthen your marketing foundation beyond social media.

Your Weekly Marketing Rhythm—Done For You

INSIDE THE MEMBERSHIP

join today

say no more! i’m sold!

In 2026, the membership will also include SEO support for your marketing efforts, led by guest expert and strategist Brittany Herzberg.
This ensures your content works harder for you long-term—supporting visibility beyond social media and helping your marketing compound over time.

SEO Support Coming in 2026

04

You’ll follow a simple, systems-first rhythm that shows you how to use Instagram and email together—without feeling glued to your phone.
Everything is designed to support real life, busy seasons, and limited time.

IG + Email Marketing Cadence

03

Each week includes a Loom video paired with a Google Doc, where I walk you through the marketing plan step by step.
This gives you Chief Marketing Officer–level guidance for your family photography business—so you’re not just doing the work, you understand how it connects.

Loom Walkthroughs (CMO-Level Guidance)

02

A clear, repeatable weekly marketing plan designed specifically for family photographers.
Each plan shows you what to post, why it matters, and where it fits in the client journey—so your marketing feels intentional instead of random.

Weekly Marketing Plans 

01

The Full Scoop 
with NO Fluff

You’re juggling a lot—sessions, editing, client communication, and the day-to-day realities of running a thriving photography business. And yes, marketing can feel like an uphill sprint. Instagram posts get squeezed in between shoots. Emails go out last minute. Staying visible can feel like a minor miracle.

But here’s the truth: as a family photographer, you’re not just the artist behind the camera. You’re also the CMO of your business.

Being your own CMO means learning to think ahead—planting seeds now that lead to steady, aligned inquiries later. That’s where SEO comes in.

SEO is one of the most powerful—and most overlooked—marketing tools available to family photographers. It works while you’re shooting, while you’re editing, and even while you’re offline. As we head into 2026, search behavior is changing, competition is rising, and the photographers who invest in long-term visibility are the ones who stay consistently booked without burning out.

Good SEO means:

• Your dream clients find you before they ever open Instagram
• Your website does the heavy lifting when your schedule is full
• You show up in search results long after “post-and-pray” marketing fades
• Your marketing feels steady, intentional, and sustainable—not reactive

That’s why, starting in 2026, The Family Photographer’s Marketing Society will include monthly SEO support with guest expert and strategist Brittany Herzberg.

Each month, Brittany will guide you through practical, actionable SEO education designed specifically for family photographers—breaking down search visibility in a way that’s realistic, approachable, and easy to implement alongside real life.

Because when you understand SEO—and actually apply it—you unlock one of the most reliable ways to stay visible, stay consistent, and stay booked.

This membership isn’t about chasing trends or keeping up with algorithms. It’s about building a future-focused system, a clear marketing cadence, and a strategic foundation that supports your business year after year.

And adding monthly SEO support in 2026?
That’s your unfair advantage.

SEO Strategy Sessions

As a bonus for 2026

SEO strategy for your business

ENROLL NOW!

40

$

per month

enroll today for just

yes, that's a lot of value!!!!

Weekly Actionable Marketing Plans (ongoing value)
Clear, step-by-step weekly plans showing you what to post, when to show up, and how each piece of content supports a different stage of the client journey.

Weekly Loom Walkthroughs (ongoing value)
A recorded Loom each week where I walk you through the plan, explain the strategy behind it, and help you think like the CMO of your family photography business.

Email Marketing Guidance (ongoing value)
Simple, intentional email prompts integrated into your weekly marketing cadence—so Instagram and email work together instead of competing for your time.

Proven Marketing Cadence for Real Life (ongoing value)
A repeatable system designed to support busy seasons, client work, and family responsibilities—no more guessing how your marketing connects.

BONUSES INCLUDED

Bookkeeping Template for Creatives (bonus)
A simple, organized way to track income and expenses so the financial side of your business doesn’t get ignored.

Three Base Workflow Templates for Long-Form Content (bonus)
Foundational workflows for blogging, podcasting, or YouTube—so your long-form content actually supports your marketing.

Monthly SEO Training (Beginning in 2026) (bonus)
Starting in 2026, members receive monthly SEO trainings led by SEO strategist Brittany Herzberg, designed specifically for family photographers.
Each session focuses on simple, actionable steps to strengthen long-term visibility. Replays will be available inside the member portal.

Remind me what’s included?

The Family Photographer's Marketing Society

time to Enroll in

This membership is designed to support your season of business — not trap you in something that no longer fits.

You can cancel your membership at any time. No contracts. No hoops to jump through.
Stay for as long as the weekly structure and support serve you.

I trust you to know what your business needs.

Simple. Supportive. Built for real life.

Cancel Anytime.
No Long-Term Commitment.

you’ve go questions i have answers

This is designed for real life—not ideal schedules.

Most members spend up to 2 hours a week batching their marketing using the plan provided. Some weeks take less, especially once you get into a rhythm. You’re not creating from scratch or guessing what to post. You’re following a clear, repeatable structure that tells you exactly what to focus on.

If you can carve out one focused block of time, you can keep up.

No—and that’s intentional.

Instead of handing you captions that don’t sound like you, this membership gives you clear direction, prompts, and structure so you can create marketing that feels authentic and sustainable. You’ll always know what to post and why it matters—without losing your voice or relying on trends.

Think guidance over scripts.

Both—because relying on one platform is exhausting.

Each weekly plan focuses on Instagram direction plus email guidance, so you’re building visibility and nurturing your audience over time. The goal is not to post more, but to market smarter and stay top-of-mind with the families you actually want to book.

No complicated funnels. No tech overwhelm. Just a clear rhythm you can repeat.

That’s exactly who this was built for.

The Family Photographer’s Marketing Society isn’t about doing more. It’s about creating a steady, repeatable cadence you can rely on—even during busy seasons, life changes, or burnout moments. You’re not starting over every week. You’re building consistency through structure.

If you’re tired of reactive marketing and want something you can actually stick to, you’re in the right place.

more on me • more on me

I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want more order and a lot less overwhelm in their business.

Because I still work behind the camera, I understand how heavy the backend of a photography business can feel. Marketing is often the first thing to get pushed aside—not because you don’t care, but because most marketing advice isn’t built for creative, solo business owners with limited time.

With my launch-strategist brain and a deep love for simple, sustainable systems, I help family photographers build marketing rhythms that actually fit real life. Not hustle. Not trend-chasing. Not complicated spreadsheets. Just clear structure that helps you stay visible, consistent, and confident in your marketing.

That’s exactly why I created the Family Photographer’s Marketing Society.

This membership is designed to support creative-minded photographers who want to treat their photography like a real business—without overcomplicating it. Each week, I’ve done the heavy lifting for you by mapping out what to focus on and how to show up.

Your job?
Batch your marketing, follow the plan, and keep moving forward—without constantly starting over.

part cheerleader. part systems guide. 
But all dolly.

I'm Dolly


"She gives concise and organized marketing ideas.  Becoming a part of Dolly’s Family Photographer’s Marketing Society has been the easiest YES I’ve added to my business this year"

alayna grace photography

She has repeatedly helped me streamline my business, automate processes, optimize Dubsado and build SEO from nothing to the first page of Google. Now I'm learning about launching and marketing from her."

jenny m.

"I love learning from Dolly and have been learning from her for years! She is extremely relatable and knowledgable in her field.

jenny m. 

She has repeatedly helped me streamline my business, automate processes, optimize Dubsado and build SEO from nothing to the first page of Google. Now I'm learning about launching and marketing from her

jenny m.

Highly recommend the Marketing Society! Dolly does all the research for you and goes above and beyond to give you a proven, repeatable plan...seriously, it works without the overwhelm. :

Grace Paul.

 I appreciate her values, teaching style and am proof that what she advises really works!"

rebekah read

 "Working with Dolly has helped me feel confident and finally become consistent with my marketing. She explains things in a simple, human way".

diana w. 

The Results Speak for Themselves

kind words from students

join me inside the membership

I became pregnant with my firstborn, and that same year, I gave birth to two babies: my son and my business. When my job required all of me or none of me, I was forced into a decision I hadn’t planned for. What felt terrifying at the time turned out to be an answer to prayers I didn’t even know how to articulate.

I fully stepped into entrepreneurship and had to learn the ins and outs of running a photography business—fast. I leaned into my natural strengths, built systems that worked, refined my marketing, and grew a sustainable business while continuing to hone my craft behind the camera.

Along the way, I realized something important: teaching other family photographers how to think like marketers, build systems, and run their businesses with intention was my sweet spot.

Today, I still photograph families — it’s one of my greatest joys. But educating family photographers (aka creatives) on how to think strategically, create structure, and build marketing rhythms that support their life and values is a close second.

Looking back, I never could have imagined how that camera in 2006 would shape my future. I’m deeply grateful that God never gave up on me, and that He continues to guide this work in ways far beyond what I could have planned.

Then in 2018, everything changed. 


My photography journey began in 2006, when I was a senior in college, and my grandparents gifted me a camera as a graduation present. At the time, I had no idea that one gift would quietly change the direction of my life.

I learned how to shoot, refine my craft, and eventually discovered that photography was more than a creative outlet — it was a business. And while I loved photographing families, I also discovered something unexpected: I genuinely enjoyed running the backend of my business well (that was the key for me)!

Helping family photographers on the backend of their business operations — systems, workflows, and marketing — is my jam.
And I’m pretty dang good at it.

Organization and intentional systems have always been a strength of mine, even when I resisted that truth. I have a master’s degree in mental health counseling, and for a long time, I fully expected to work a steady 9–5 job for the rest of my life. I loved structure, predictable income, and stability (I mean, who doesn't?)

My origin story...

How it All Began • My Origin Story

Kind Words •  Kind Words • Kind Words • Kind Words • Kind Words • 

-Diana Wood

She explains things in a simple, human way and truly understands what it’s like to be in a full season of life. Her guidance has made marketing feel less intimidating and genuinely doable!"

Working with Dolly has helped me feel confident and finally become consistent with my marketing. 

“

what people are saying

With years of real-world experience, I help family photographers move past guesswork, build confidence, and create marketing systems and workflows they can actually maintain.

ENROLL NOW!

40

$

per month

enroll today for just

yes, that's a lot of value!!!!

Weekly Actionable Marketing Plans (ongoing value)
Clear, step-by-step weekly plans showing you what to post, when to show up, and how each piece of content supports a different stage of the client journey.

Weekly Loom Walkthroughs (ongoing value)
A recorded Loom each week where I walk you through the plan, explain the strategy behind it, and help you think like the CMO of your family photography business.

Email Marketing Guidance (ongoing value)
Simple, intentional email prompts integrated into your weekly marketing cadence—so Instagram and email work together instead of competing for your time.

Proven Marketing Cadence for Real Life (ongoing value)
A repeatable system designed to support busy seasons, client work, and family responsibilities—no more guessing how your marketing connects.

BONUSES INCLUDED

Bookkeeping Template for Creatives (bonus)
A simple, organized way to track income and expenses so the financial side of your business doesn’t get ignored.

Three Base Workflow Templates for Long-Form Content (bonus)
Foundational workflows for blogging, podcasting, or YouTube—so your long-form content actually supports your marketing.

Monthly SEO Training (Beginning in 2026) (bonus)
Starting in 2026, members receive monthly SEO trainings led by SEO strategist Brittany Herzberg, designed specifically for family photographers.
Each session focuses on simple, actionable steps to strengthen long-term visibility. Replays will be available inside the member portal.

Remind me what’s included?

The Family Photographer's Marketing Society

time to Enroll in