Where Family Photographers Learn Marketing, Systems & Workflows

If you’re a family photographer who knows marketing matters but can’t figure out how to stay consistent with it, this one’s for you. I recently sat down with my friend Jenny Macy on the Systems and Workflow Magic podcast, and her story is the kind of real-life case study I wish I could hand to […]

The 4 C’s: A Simple Weekly Marketing Plan for Family Photographers I talk to family photographers every single week. And the pattern I see over and over is this: they know they should be marketing. They know Instagram matters. They know email matters. They even know blogging matters. But when it comes time to sit […]

As a family photographer and a mom myself, I understand the tension many photographers feel when they’re trying to grow their business while also being present with their families. You want your photography business to succeed.You want consistent bookings.But you also want to be available for your kids, your home, and the everyday rhythms of […]

If you are a family photographer who feels busy and booked, yet unsure what you should actually be paying yourself each month, you are not alone. I have conversations with photographers all the time who tell me some version of this: “I’m working. I’m booking clients. I’m bringing money in. But I still don’t know […]

If blogging always ends up at the bottom of your to-do list, I see you. If it feels like something you should be doing but can’t seem to keep up with, I’ve been there. I lived that season. I bought the t-shirt. So when someone asks, why is blogging important, especially for family photographers in […]

If you’re a family photographer wondering how to market your photography business for February 2026, this YouTube Video, Podcast, or Blog (whichever format you prefer) is for you. So just so you know, February is not a “slow month.” It’s a setup month. What you do right now will quietly shape how your March and […]

Blogging for photographers often feels harder than it should, especially for family photographers juggling client sessions, editing, and life outside of business. It’s not that blogging doesn’t matter. It’s that sitting down to write without a clear plan can feel heavy, confusing, and easy to avoid. I know this feeling well. For years, blogging for […]

If you’re a family photographer who has been in business for a few years, chances are this feels familiar: Your work is solid (meaning your posing and editing style has been dialed in). Your clients are happy (you have consistent clients who are your “regular” customers). Your sessions run smoothly (you have confidently created a system you […]

Have you ever carefully written an email for your audience, hit send, and felt good about it… only to later find out it went straight to spam? That’s exactly what happened to me. And what made it even more confusing was this: I wasn’t new to email marketing. I wasn’t sending sporadically. I wasn’t buying […]

Marketing my family photography business does not start with Instagram. I know, shocker. One would think Instagram would be an excellent top-of-funnel marketing strategy for me as a family photographer because a lot of my work IS visual. But no, I like to start thinking about my MIDDLE-of-funnel marketing, and this is where my LONG-form […]