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I’m Dolly, a systems and workflow educator, integrator, and podcast host dedicated to helping small business owners streamline and organize their launches with effective systems, workflows, and SOPs. My goal is to empower you to feel confident and excited about launching & systems!

Each of my blog posts is designed to inspire, provide clarity, and offer actionable insights on systems and workflow education, launching strategies, and more. You'll also find glimpses of my personal life sprinkled throughout, so you can get to know me better.

Most importantly, I want you to leave with tangible next steps and resources to enhance your launch journey. Thanks for being here!

Welcome to the Systems & workflow education blog

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The Power of seo For Your Services Page As A Family Photographer If you’re a family photographer (or any service-based business owner), your website should do more than just showcase your work—it should attract the right clients and convert them. In this episode of the Systems & Workflow Magic Podcast, SEO expert Christy Hunter shares […]

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Unlock the Power of Google Analytics for Your Family Photography Business Are you a family photographer wondering how to make smarter marketing decisions? If you feel like you’re throwing content out into the world without truly knowing what’s working, then this episode is for you! In today’s podcast, I chat with Glenneth Reed, an expert […]

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The Secret to Standing Out in a Crowded Family Photography Market The world of family photography is more saturated than ever. With new photographers entering the market daily, figuring out how to make your brand stand out can feel overwhelming. If you’ve ever wondered how to attract your ideal clients and keep them coming back, […]

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Why Google Ads Might Be the Missing Piece in Your Marketing Strategy In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong sits down with Donnie Conley, founder of Pandas On Fire Google Ads Agency, to demystify Google Ads and why they might be the missing piece in your marketing strategy for 2025. […]

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In this week’s episode of the Systems and Workflow Magic Podcast, I’m thrilled to welcome John Mansfield, a Texas-based wedding and brand photographer, podcaster, and business coach. John shares his insights into creating a seamless client workflow for wedding photographers, focusing on nurturing clients from booking to six months post-wedding. We dive into the importance […]

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(Case Study) Behind the Launch of Heather Leicy’s Tax Course for Photographers In this week’s episode of the Systems and Workflow Magic Podcast, I’m thrilled to welcome back Heather Leicy, a talented wedding and senior photographer turned tax educator for photographers. Heather shares her journey to creating and launching her course, Make Taxes Suck Less: […]

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Mastering Organic Marketing Strategies for 2025 with Stephanie Kase As a solo business owner, growing your business can feel overwhelming—especially when you’re trying to market effectively without a big budget for paid ads. But here’s the thing: organic marketing isn’t just about saving money—it’s about building authentic connections, creating a sustainable system, and setting your […]

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How To Prep Your Dubsado Account For 2025 As a solo business owner, staying on top of client management can feel impossible—especially when juggling everything without a consistent system. But here’s the thing: learning how to prep your Dubsado account for the new year isn’t just about tidying up—it’s about creating clarity, reducing overwhelm, and […]

How To Prep Your Dubsado Account For The New Year Streamline, Automate, and Organize Your Business
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How To Organize Your Business Under One Digital Roof Using Trello As a solo business owner, staying organized can feel like an impossible task—especially when you’re managing everything without a clear system. But here’s the thing: learning how to organize your business under one digital roof using Trello isn’t just about tidying up—it’s about creating […]

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How to Forecast Your Expenses For Your Small Business: I’m Pulling Back The Curtain This Week  As a solo business owner, understanding your numbers can feel overwhelming—especially if you’ve been running your business without a clear system for managing expenses and income. But here’s the thing: learning how to forecast your expenses isn’t just about […]

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It's time to start getting more intentional with the backend of your business (and launches) with systems, workflows & sops!

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