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I’m Dolly, a systems and workflow educator, integrator, and podcast host dedicated to helping small business owners streamline and organize their launches with effective systems, workflows, and SOPs. My goal is to empower you to feel confident and excited about launching & systems!

Each of my blog posts is designed to inspire, provide clarity, and offer actionable insights on systems and workflow education, launching strategies, and more. You'll also find glimpses of my personal life sprinkled throughout, so you can get to know me better.

Most importantly, I want you to leave with tangible next steps and resources to enhance your launch journey. Thanks for being here!

Welcome to the Systems & workflow education blog

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How To Organize Your Business Under One Digital Roof Using Trello As a solo business owner, staying organized can feel like an impossible task—especially when you’re managing everything without a clear system. But here’s the thing: learning how to organize your business under one digital roof using Trello isn’t just about tidying up—it’s about creating […]

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How to Forecast Your Expenses For Your Small Business: I’m Pulling Back The Curtain This Week  As a solo business owner, understanding your numbers can feel overwhelming—especially if you’ve been running your business without a clear system for managing expenses and income. But here’s the thing: learning how to forecast your expenses isn’t just about […]

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Streamline Your Canva Workflow: Expert Tips for Organizing, Creating, and Batching Content with Emily Connors As a solo business owner, finding efficient ways to manage your content creation and branding can feel overwhelming—especially when your systems aren’t optimized for productivity. That’s why learning Canva workflow tips for your small business can transform how you show […]

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How Bekah Read Revitalized Her Course Sales with a Live Launch Strategy: A Case Study As a solo business owner, learning how to turn a struggling evergreen offer into a successful live launch can feel overwhelming—especially when your evergreen efforts aren’t delivering the desired results. So, whether you’re launching a new product, course, or service, […]

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How to Plan Your Launch Using Trello: A Step-by-Step Guide for Business Owners As a solo business owner, planning a successful launch can feel daunting with countless moving puzzle pieces. Whether you’re gearing up to release a new digital product, service, or course, having a centralized hub for all your launch details is crucial to […]

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How The CopyBank Club Can Simplify Your Email Marketing Strategy with Ashlyn Carter As a small business owner, connecting authentically with your audience through email marketing is one of the most impactful ways to build relationships and drive growth. For me, running two sides of my business—family photography and systems, workflow & launching education—means having […]

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7 Black Friday Strategies Beyond the 40% Off Discount As a small business owner, creating intentional offers for Black Friday can set the tone for success in the coming year. I run two sides of my business: family photography and systems, workflow & launching education. Planning strategic sales for both requires careful thought to make […]

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The Best Investments I Made for My Business in 2024 As a small business owner, every investment I make—financial, strategic, or time-related—is critical in how my business evolves. I run two sides of my small business: family photography and systems, workflow & launching education. Managing both requires intentional choices to keep each running smoothly and […]

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In the Systems and Workflow Magic Podcast episode, we dive into building sustainable micro funnels with SEO and Pinterest. Join me, Dolly DeLong, as I chat with Kara Duncan, a content marketing expert who helps women-owned businesses thrive through SEO blogging and Pinterest strategies. Kara shares actionable insights on developing long-term, sustainable marketing funnels that […]

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In today’s Systems and Workflow Magic Podcast episode, we dive into The Art of Strategic Sales Workflows with sales expert Andee Hart. If you’re an entrepreneur struggling to streamline your sales process while maintaining a personal touch with your clients, this episode is packed with valuable insights. Andee shares her proven strategies for creating compelling, […]

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It's time to start getting more intentional with the backend of your business (and launches) with systems, workflows & sops!

let's be strategic with your business & launches