Welcome to the Systems & workflow education blog

As a family photographer and systems + workflow educator, I know that Black Friday isn’t just for big-box retailers. It can be one of the best times of the year for service-based business owners—especially photographers—to strategically plan ahead, book sessions, and set yourself up for success in your slower months. In this blog post, I’m […]

How to Optimize Your Black Friday Sales Page with SEO + AI w/ Rebekah Read is the focus of Episode 196 of the Systems & Workflow Magic Podcast. In this conversation, I sat down with my Black Friday Summit co-host, Rebekah Read (Bekah), to share how small business owners can prepare their sales pages for […]

If you’ve ever wondered whether a Black Friday strategy for family photographers is even worth the effort, the answer is a big yes — but only if you approach it differently than the big-box retailers do. As a family photographer and systems educator, I’ve discovered one simple mindset shift that can completely transform how you […]

Black Friday can be one of the most profitable weekends of the year for small business owners—but only if you approach it with a clear strategy. In this episode of the Systems & Workflow Magic Podcast, I (Dolly DeLong) chat with my co-host of the Black Friday 2025 Virtual Summit, Mara Kucirek, who has helped […]

Are you a family photographer wondering if running a Black Friday promotion in 2025 is even worth your time? Maybe you’ve never done a sale before, or you don’t offer in-person sales (like IPS, prints, or albums)—and you’re thinking, “What would I even promote?” I get it, I’m right there with you. But I want […]

If you’re planning a Black Friday sale this year, there’s one thing you can’t afford to overlook: your sales page. In this week’s episode of the Systems & Workflow Magic Podcast, I sat down with copywriter and messaging strategist Amy Hanneke of Hello & Co. Creative to talk all about optimizing your sales page for […]

Are your contact forms being filled out but then… crickets? You’re not alone, and the solution might not be what you think. If you’re a family photographer, this might actually be a you problem…not a client problem. Don’t worry because I’m here to walk you through exactly what could be going wrong and how to […]

In this episode of the Systems & Workflow Magic Podcast, I (Dolly DeLong) had the absolute honor of co-hosting a conversation with my Black Friday Summit co-hosts, Mara Kucirek and Rebekah Read, and our guest expert Kate Doster. And let me just say this episode was packed with wisdom, strategy, and major takeaways for any […]

If you’re a family photographer and you’ve been opening Instagram, scrolling past post after post of photographers showing off their latest sessions… while you haven’t had a shoot in what feels like weeks or even months… you’re not alone. The truth is, every photographer goes through slow seasons. But no one really talks about it. […]

Are you a business owner still waiting until the week of Thanksgiving to start planning your Black Friday offer? Let’s not do that this year. (Seriously…do NOT do that!)  In this episode of the Systems & Workflow Magic Podcast, I sit down with Joyce Hamilton of Only Boldly to explore how busy entrepreneurs—especially moms—can prepare […]