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Have you ever carefully written an email for your audience, hit send, and felt good about it… only to later find out it went straight to spam? That’s exactly what happened to me. And what made it even more confusing was this: I wasn’t new to email marketing. I wasn’t sending sporadically. I wasn’t buying […]
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If you’re a family photographer heading into 2026 and SEO still feels intimidating, confusing, or overwhelming, you’re not alone. For a lot of photographers, SEO lives in that uncomfortable space of “I know I should care about this, but I don’t really understand where to start.” It can feel technical, slow, and disconnected from the […]
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6 Ways Family Photographers Can Reuse Client Testimonials Across the Client Journey Hey y’all, and welcome back. I wanted to kick off this blog post the same way I kicked off the podcast and YouTube video—by giving a huge shout-out to one of my students inside the Family Photographers Marketing Society, Diana Wood. She inspired […]
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January is a weird month for family photographers. It’s quiet.Inquiries slow down.The adrenaline from August through December is gone. And what I see happen over and over again is this: Family photographers either panic market Or they completely disappear Or they mentally check out and say, “I’ll just take January off.” I want to gently […]
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Personal, Business, and Faith Goals I’m Bringing into 2026 January 1 has always felt special to me. When I recorded this episode, my Christmas decorations were still up, my house still felt festive, and I wasn’t in “teach mode.” I wasn’t outlining a system, breaking down a workflow, or walking through a marketing strategy step […]
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As the calendar year comes to a close, there is often pressure to reflect on everything, fix everything, and plan an entire year ahead. That has never been a sustainable approach for me, and it is not what I teach. I am not planning out my entire year. I am reviewing the past year to […]
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If you’re a family photographer, the end of the year can feel like a strange mix of exhaustion and pressure. You’re wrapping up fall sessions, thinking about slower winter months, and wondering how to start the new year without feeling financially reactive. That’s exactly why end-of-year planning matters so much. In this post (which accompanies this […]
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If I were sitting across from you as your Fractional CMO for your family photography business, there’s one thing I’d definitely bring up in December… and it’s probably not what you think. Yes, we’d talk about your finances, SEO, long-form content, and overall marketing plan (because those matter). But I’d also ask you this: “What’s […]
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As we head into a brand new year of running our family photography businesses, one thing is becoming more and more clear: social media alone cannot be the foundation of your marketing strategy anymore. And yes… I know email marketing might feel intimidating, boring, or like “one more thing” to juggle. But if you’re a […]
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Black Friday 2025: Five Days of Deals for Family Photographers If you’re a family photographer who wants clearer systems, stronger workflows, and a more strategic approach to marketing, then you are going to LOVE what I’m sharing today. Every year, business owners gear up for the biggest shopping weekend of the year—but for 2025, I […]
