marketing education for family photographers, YouTube + Podcast

It is November, and your editing queue is stacked with holiday mini session galleries. Black Friday emails are flooding every inbox, your kids just added three thousand more things to the Christmas list on the fridge, and your marketing has shrunk down to one topic: the holidays. Then January 2nd shows up. The decorations come […]

You do not need to post every day to market your family photography business. You need a marketing rhythm you can repeat on weeks when the kids are home sick, the laundry is “winning”, and you still have a golden-hour session on Saturday. That is the big idea behind my latest conversation with Tayler Cusick […]

Family Photographers, Are You Marketing for the Wrong Month? If your inquiries go silent every January, every summer, or the week after your busy season ends, check one thing before you blame your photos, your pricing, or the algorithm. Which month is your marketing talking to? For most family photographers, it is the wrong month, […]

A Pre-Session Checklist for Family Photographers That Works It is October (or insert whatever busy month youare in as a family photographer). Your calendar is stacked with family sessions, a mini-session day is coming up fast, and on Wednesday night you cannot remember whether you sent reminders to those mini-session families. Then Saturday arrives, you […]

You started a family photography business to photograph families. Somewhere along the way, you also became the bookkeeper, the blogger, the inbox manager, and the person who remembers the gallery reminder at 11 p.m. on a Sunday. I mean, don’t get me wrong, writing that sentence alone kinda lights me up (because I LOVE business […]

How to Grow Your Email List as a Family Photographer You do not sell courses. You have no Trello board, no PDF, and no digital product sitting in a shop tab, and you have zero desire to make one. You sell sessions, period. So why does every email list tip you find seem written for […]

Family Photography Marketing Plan for Busy Season Did you know that you decided your December in September, and you’re deciding your February this week? Yup, Marketing has a lag time baked into it, which means the quiet months on your calendar always get paid for by the loud ones. That is not a mystery, and […]

Content Ideas for Family Photographers: The 4C Framework It is 9:47 on a Sunday night, and you are staring at a blank Instagram caption box. You type three words, delete all three, close the app out of frustration, and forty-five minutes later you are still scrolling through another family photographer’s feed and feeling worse than […]

Why Your Family Photography Marketing System Keeps Falling Apart You made the color-coded content calendar back in January. Then an inquiry came in, one of your kids spiked a fever, three galleries landed in your queue, and a mini session day needed prep, and somewhere in the middle of all of that, the calendar stopped […]

Okay, family photographer (even if it’s technically NOT the start of Fall when you are reading this, I still want you to imagine this with me)…so picture this: it is the first week of September, and your inbox is either filling up or already at capacity. Somewhere in the back of your mind, a small […]