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How to Build a Tech Stack for Your Family Photography Opt-Ins and Offers Does creating an opt-in or freebie for your family photography business feel like a giant jigsaw puzzle with missing pieces? Maybe you know what you want to offer your audience, but the back end of putting it all together feels murky. Which […]
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Welcome Email Sequence for Family Photographers: A Guide Let me paint a picture for you. Someone finds your website. They love your work. They download your pricing guide or your “What to Wear” PDF. They hand over their email address, which is a big deal for growing your email list. And then… nothing. They get […]
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You know that feeling when fall rolls around, and your calendar is not where you want it to be? You start scrambling, wondering what you missed, trying to drum up sessions at the last minute while also managing the sessions you do have booked? That scramble almost always traces back to spring. Spring is not […]
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If you’re a family photographer who knows marketing matters but can’t figure out how to stay consistent with it, this one’s for you. I recently sat down with my friend Jenny Macy on the Systems and Workflow Magic podcast, and her story is the kind of real-life case study I wish I could hand to […]
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If you are a family photographer who feels busy and booked, yet unsure what you should actually be paying yourself each month, you are not alone. I have conversations with photographers all the time who tell me some version of this: “I’m working. I’m booking clients. I’m bringing money in. But I still don’t know […]
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If you’re a family photographer who has been in business for a few years, chances are this feels familiar: Your work is solid (meaning your posing and editing style has been dialed in). Your clients are happy (you have consistent clients who are your “regular” customers). Your sessions run smoothly (you have confidently created a system you […]
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Have you ever carefully written an email for your audience, hit send, and felt good about it… only to later find out it went straight to spam? That’s exactly what happened to me. And what made it even more confusing was this: I wasn’t new to email marketing. I wasn’t sending sporadically. I wasn’t buying […]
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Marketing my family photography business does not start with Instagram. I know, shocker. One would think Instagram would be an excellent top-of-funnel marketing strategy for me as a family photographer because a lot of my work IS visual. But no, I like to start thinking about my MIDDLE-of-funnel marketing, and this is where my LONG-form […]
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If you’re a family photographer heading into 2026 and SEO still feels intimidating, confusing, or overwhelming, you’re not alone. For a lot of photographers, SEO lives in that uncomfortable space of “I know I should care about this, but I don’t really understand where to start.” It can feel technical, slow, and disconnected from the […]
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6 Ways Family Photographers Can Reuse Client Testimonials Across the Client Journey Hey y’all, and welcome back. I wanted to kick off this blog post the same way I kicked off the podcast and YouTube video—by giving a huge shout-out to one of my students inside the Family Photographers Marketing Society, Diana Wood. She inspired […]
