marketing education for family photographers, Systems & Workflow Education, YouTube + Podcast

Okay, family photographer (even if it’s technically NOT the start of Fall when you are reading this, I still want you to imagine this with me)…so picture this: it is the first week of September, and your inbox is either filling up or already at capacity. Somewhere in the back of your mind, a small […]

How Slow Season Planning in September Saves Your December Picture December 22nd. Three last-minute sessions on the calendar because someone begged for updated photos before the grandparents arrive. It is 11:30 pm, you are culling one gallery with five more stacked behind it, the holiday cards have not gone out, and your family keeps asking […]

Black Friday for Family Photographers: Skip the Discount Your inbox is already stacked with Black Friday emails, and it is still August. You skim them, archive them, and think the whole thing was built for course creators and template shops, so you count yourself out before you ever look at your numbers. I want to […]

Panic marketing is a pricing problem wearing a marketing costume. Most family photographers do not have a Black Friday problem in November. They have an August problem, because August is the month when a calm, profitable Q1 gets decided and almost nobody sits down to do the math. This post is the behind-the-scenes version of […]

Black Friday Email Marketing Strategy: The Waitlist Method That Converted at 78% If you have an email list sitting there collecting dust while you tell yourself you will start emailing consistently “next month,” this post is your reframe. I sat down with email strategist Allison Hardy on the Systems and Workflow Magic podcast to talk […]

Business Tools for Photographers You have 47 tabs open, three trial subscriptions you forgot to cancel, and a sticky note on your monitor that says “find a better invoicing system.” Sound familiar? Choosing the right business tools for photographers does not have to feel like a never-ending research project. Most family photographers do not need […]

How to Build a Tech Stack for Your Family Photography Opt-Ins and Offers Does creating an opt-in or freebie for your family photography business feel like a giant jigsaw puzzle with missing pieces? Maybe you know what you want to offer your audience, but the back end of putting it all together feels murky. Which […]

Welcome Email Sequence for Family Photographers: A Guide Let me paint a picture for you. Someone finds your website. They love your work. They download your pricing guide or your “What to Wear” PDF. They hand over their email address, which is a big deal for growing your email list. And then… nothing. They get […]

You know that feeling when fall rolls around, and your calendar is not where you want it to be? You start scrambling, wondering what you missed, trying to drum up sessions at the last minute while also managing the sessions you do have booked? That scramble almost always traces back to spring. Spring is not […]

If you’re a family photographer who knows marketing matters but can’t figure out how to stay consistent with it, this one’s for you. I recently sat down with my friend Jenny Macy on the Systems and Workflow Magic podcast, and her story is the kind of real-life case study I wish I could hand to […]