marketing education for family photographers, YouTube + Podcast

How Families Find & Book Family Photographers If your marketing plan right now is “post a pretty photo on Instagram and wait for bookings,” you are relying on a strategy that stopped working years ago. That might sting a little, but stick with me. I spent the last several months studying the actual data on […]

How to Turn One Blog Post Into a Full Week of Marketing Content Using AI How much time did you actually spend on marketing last week? Not thinking about it. Not feeling guilty about it. Not scrolling Instagram, telling yourself you should probably post something. I mean, actually creating content, writing captions, drafting emails, publishing […]

How to Use AI for Your Photography Marketing How much time did you actually spend on marketing your family photography business last week? Not a rough guess. Not an “I feel like I marketed.” The actual hours. If you are like most family photographers I work with, you either have no idea or the number […]

How many courses are sitting unopened in your inbox right now? How many memberships have you joined with the best of intentions, logged in once, poked around for a few minutes, and then never looked back? If your hand is raised, you are in very good company. The topic of photographers not using online courses […]

How to Build a Family Photographer Workflow in 5 Steps Can you tell me right now, off the top of your head, exactly what happens after a new client fills out your contact form? Not vaguely. Not “I kinda respond, and then we figure it out.” I mean every single step, in order, from that […]

I need to tell you something, and I need you to actually hear it. If your mini sessions aren’t filling the way they used to, the answer is NOT a discount. It’s not $50 off. It’s not a “flash sale” on your Instagram stories. It’s not slashing your prices and hoping that the lower number […]

You know that feeling when fall rolls around, and your calendar is not where you want it to be? You start scrambling, wondering what you missed, trying to drum up sessions at the last minute while also managing the sessions you do have booked? That scramble almost always traces back to spring. Spring is not […]

Okay, family photographer, I need you to be real with yourself for one second. When was the last time you actually checked your website for broken links? And I don’t mean a quick scroll through your homepage where you think, “Yep, looks great, moving on.” I mean going page by page and confirming that every […]

You have probably noticed it. There are photographers in your market who seem to stay booked without living on Instagram. They are not doing more. They are not posting seven reels a week. They are not chasing every new trend the algorithm throws at them. But they are consistently getting inquiries from families who found […]

If you’re a family photographer who knows marketing matters but can’t figure out how to stay consistent with it, this one’s for you. I recently sat down with my friend Jenny Macy on the Systems and Workflow Magic podcast, and her story is the kind of real-life case study I wish I could hand to […]