Yes! i want the guide!

Built for real life and solo business owners

Designed for business owners doing this on their own—so you can customize what applies, skip what doesn’t, and stay organized without overcomplicating your launch

A planning-first approach
(not templates)

This is not a swipe file or copywriting guide. It’s a planning tool that helps you map out what to send, when to send it, and how everything fits together.

The 8 core email types you need for a launch

A clear breakdown of the essential emails to consider—from lead magnets and waitlists to launch week, onboarding, and follow-up—so you know what belongs in your plan.

This checklist helps you see the full email picture before your launch begins; so you can plan ahead with confidence.

Inside the Essential Launch Email Checklist

HERE’S WHAT YOU’LL FIND INSIDE

-Melissa Arlena

"I just wanted to pop in and say Thank You for making everything so easy!!! I just sent an email today with your swipe copy for the Hype event and scheduled 4 more emails for when the bundle launches. I grabbed all the graphics, loaded them to Plann for my marketing girl, and sent her the doc with the swipe copy. 
You are now #goals for me for marketing lol! I aspire to market my own biz half as well as you have done for this bundle. I'm good with SEO but marketing educational content through email and social media I need a better plan for haha!"

I just wanted to pop in and say Thank You for making everything so easy!!!

“

more on me • more on me

I’m a family photographer turned marketing and launch strategist and systems & workflow educator for small business owners running their businesses solo—and feeling the weight of doing everything themselves.

Because I still work behind the scenes of real launches, I know this firsthand: launches don’t fall apart because you lack passion or ideas. They fall apart when there isn’t a clear plan to follow—especially when it comes to email marketing.

With my launch-strategist brain and a deep love for simple, sustainable systems, I help business owners plan launches that fit real life. Not hustle. Not last-minute scrambling. Just a clear structure that helps you know what needs to happen—and when.

That’s precisely why I created this checklist.
It’s designed to help you map out the essential emails for a launch, so nothing gets missed and email marketing feels organized rather than overwhelming.

part cheerleader. part systems guide. 
But all dolly.

I'm Dolly