If you’ve ever felt the pressure of scrambling to launch a last-minute Black Friday sale, you know how stressful and ineffective it can be. That’s why this year, I’m focusing on Black Friday 2025 email segmentation with Flodesk and Showit—a simple but powerful strategy that helps me identify my warmest leads months in advance. In […]

Guys, they finally did it! 🎉 Flodesk and ThriveCart now have a direct integration — no Zapier required. As someone who loves both of these tools (but also loves saving money on unnecessary software), I am so excited to walk you through what this means for your business. In this post, I’ll give you a […]

If you’ve ever wondered whether a Black Friday strategy for family photographers is even worth the effort, the answer is a big yes — but only if you approach it differently than the big-box retailers do. As a family photographer and systems educator, I’ve discovered one simple mindset shift that can completely transform how you […]

If you’re a family photographer and you’ve been opening Instagram, scrolling past post after post of photographers showing off their latest sessions… while you haven’t had a shoot in what feels like weeks or even months… you’re not alone. The truth is, every photographer goes through slow seasons. But no one really talks about it. […]