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If you’re a family photographer who knows marketing matters but can’t figure out how to stay consistent with it, this one’s for you. I recently sat down with my friend Jenny Macy on the Systems and Workflow Magic podcast, and her story is the kind of real-life case study I wish I could hand to […]
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If you are a family photographer who feels busy and booked, yet unsure what you should actually be paying yourself each month, you are not alone. I have conversations with photographers all the time who tell me some version of this: “I’m working. I’m booking clients. I’m bringing money in. But I still don’t know […]
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If you’re a family photographer who has been in business for a few years, chances are this feels familiar: Your work is solid (meaning your posing and editing style has been dialed in). Your clients are happy (you have consistent clients who are your “regular” customers). Your sessions run smoothly (you have confidently created a system you […]
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Have you ever carefully written an email for your audience, hit send, and felt good about it… only to later find out it went straight to spam? That’s exactly what happened to me. And what made it even more confusing was this: I wasn’t new to email marketing. I wasn’t sending sporadically. I wasn’t buying […]
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Marketing my family photography business does not start with Instagram. I know, shocker. One would think Instagram would be an excellent top-of-funnel marketing strategy for me as a family photographer because a lot of my work IS visual. But no, I like to start thinking about my MIDDLE-of-funnel marketing, and this is where my LONG-form […]
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If you’re a family photographer heading into 2026 and SEO still feels intimidating, confusing, or overwhelming, you’re not alone. For a lot of photographers, SEO lives in that uncomfortable space of “I know I should care about this, but I don’t really understand where to start.” It can feel technical, slow, and disconnected from the […]
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6 Ways Family Photographers Can Reuse Client Testimonials Across the Client Journey Hey y’all, and welcome back. I wanted to kick off this blog post the same way I kicked off the podcast and YouTube video—by giving a huge shout-out to one of my students inside the Family Photographers Marketing Society, Diana Wood. She inspired […]
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If you are a family photographer unsure of what to post each week, this post is for you. Marketing often feels like one more thing sitting on your to-do list. You know it matters, but between sessions, editing, family life, and rest, it can feel overwhelming to figure out what to say and when to […]
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January is a weird month for family photographers. It’s quiet.Inquiries slow down.The adrenaline from August through December is gone. And what I see happen over and over again is this: Family photographers either panic market Or they completely disappear Or they mentally check out and say, “I’ll just take January off.” I want to gently […]
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As a family photographer, you probably didn’t start your business because you wanted to become a full-time marketer. You started because you love photographing families — the connection, the emotion, the legacy. But somewhere along the way, marketing became this constant background pressure. You’re posting.You’re trying to stay consistent.You’re showing up on Instagram. And yet… […]
