As we head into a brand new year of running our family photography businesses, one thing is becoming more and more clear: social media alone cannot be the foundation of your marketing strategy anymore. And yes… I know email marketing might feel intimidating, boring, or like “one more thing” to juggle. But if you’re a […]

It’s Not Too Late to Boost Your SEO Hey, family photographer, can you believe we’re only about six weeks away from Christmas? I know, it’s wild. The year has flown by, but here’s the good news: there’s still time to plant those SEO seeds for the end of this year as we gear up for […]

Introduction: Our Honest Launch Debrief If you’ve been curious about what it really takes to plan and host a summit, this post is for you. Today I’m sharing a launch debrief of the Black Friday Summit 2025, a 3-day virtual event I co-hosted with my friends Bekah Read and Mara Kucirek. We’re breaking down the […]

If you’ve ever felt the pressure of scrambling to launch a last-minute Black Friday sale, you know how stressful and ineffective it can be. That’s why this year, I’m focusing on Black Friday 2025 email segmentation with Flodesk and Showit—a simple but powerful strategy that helps me identify my warmest leads months in advance. In […]