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Black Friday for Family Photographers: Skip the Discount Your inbox is already stacked with Black Friday emails, and it is still August. You skim them, archive them, and think the whole thing was built for course creators and template shops, so you count yourself out before you ever look at your numbers. I want to […]
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Panic marketing is a pricing problem wearing a marketing costume. Most family photographers do not have a Black Friday problem in November. They have an August problem, because August is the month when a calm, profitable Q1 gets decided and almost nobody sits down to do the math. This post is the behind-the-scenes version of […]
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Black Friday Email Marketing Strategy: The Waitlist Method That Converted at 78% If you have an email list sitting there collecting dust while you tell yourself you will start emailing consistently “next month,” this post is your reframe. I sat down with email strategist Allison Hardy on the Systems and Workflow Magic podcast to talk […]
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Black Friday Marketing Tips for Photographers Every year around this time, I start hearing the same question from the family photographers (and creative business owners) inside my world: is it too early to think about Black Friday? Here is my honest answer. It is never too early, and if you wait until November to figure […]
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How to Build a Travel Points System (So Your Family Can Vacation for Nearly Free) You spend money every month to run your family photography business. Software subscriptions, studio rentals, camera equipment, editing presets. What if every one of those purchases was earning you free flights, free hotel stays, and even free theme park tickets […]
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How to Plan Santa Mini Sessions That Actually Book Out (and Run Smoothly) If you have ever white-knuckled your way through a chaotic holiday mini session day, you already know that Santa minis require more than a red suit and some twinkle lights. They require systems. They require a plan. And they require you to […]
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5 AI Prompts Every Family Photographer Needs to Finally Build Out Their SOPs You already know what to do when a client inquiry hits your inbox. You know your session prep routine. You know how you deliver galleries. The problem is that none of it is written down anywhere, and that means you are making […]
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How to Turn One Blog Post Into a Full Week of Marketing Content Using AI How much time did you actually spend on marketing last week? Not thinking about it. Not feeling guilty about it. Not scrolling Instagram, telling yourself you should probably post something. I mean, actually creating content, writing captions, drafting emails, publishing […]
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How to Use AI for Your Photography Marketing How much time did you actually spend on marketing your family photography business last week? Not a rough guess. Not an “I feel like I marketed.” The actual hours. If you are like most family photographers I work with, you either have no idea or the number […]
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How to Build a Tech Stack for Your Family Photography Opt-Ins and Offers Does creating an opt-in or freebie for your family photography business feel like a giant jigsaw puzzle with missing pieces? Maybe you know what you want to offer your audience, but the back end of putting it all together feels murky. Which […]
