marketing education for family photographers, YouTube + Podcast

You started a family photography business to photograph families. Somewhere along the way, you also became the bookkeeper, the blogger, the inbox manager, and the person who remembers the gallery reminder at 11 p.m. on a Sunday. I mean, don’t get me wrong, writing that sentence alone kinda lights me up (because I LOVE business […]

How to Grow Your Email List as a Family Photographer You do not sell courses. You have no Trello board, no PDF, and no digital product sitting in a shop tab, and you have zero desire to make one. You sell sessions, period. So why does every email list tip you find seem written for […]

Family Photography Marketing Plan for Busy Season Did you know that you decided your December in September, and you’re deciding your February this week? Yup, Marketing has a lag time baked into it, which means the quiet months on your calendar always get paid for by the loud ones. That is not a mystery, and […]

Content Ideas for Family Photographers: The 4C Framework It is 9:47 on a Sunday night, and you are staring at a blank Instagram caption box. You type three words, delete all three, close the app out of frustration, and forty-five minutes later you are still scrolling through another family photographer’s feed and feeling worse than […]

Why Your Family Photography Marketing System Keeps Falling Apart You made the color-coded content calendar back in January. Then an inquiry came in, one of your kids spiked a fever, three galleries landed in your queue, and a mini session day needed prep, and somewhere in the middle of all of that, the calendar stopped […]

Okay, family photographer (even if it’s technically NOT the start of Fall when you are reading this, I still want you to imagine this with me)…so picture this: it is the first week of September, and your inbox is either filling up or already at capacity. Somewhere in the back of your mind, a small […]

How Slow Season Planning in September Saves Your December Picture December 22nd. Three last-minute sessions on the calendar because someone begged for updated photos before the grandparents arrive. It is 11:30 pm, you are culling one gallery with five more stacked behind it, the holiday cards have not gone out, and your family keeps asking […]

Black Friday for Family Photographers: Skip the Discount Your inbox is already stacked with Black Friday emails, and it is still August. You skim them, archive them, and think the whole thing was built for course creators and template shops, so you count yourself out before you ever look at your numbers. I want to […]

Panic marketing is a pricing problem wearing a marketing costume. Most family photographers do not have a Black Friday problem in November. They have an August problem, because August is the month when a calm, profitable Q1 gets decided and almost nobody sits down to do the math. This post is the behind-the-scenes version of […]

Black Friday Email Marketing Strategy: The Waitlist Method That Converted at 78% If you have an email list sitting there collecting dust while you tell yourself you will start emailing consistently “next month,” this post is your reframe. I sat down with email strategist Allison Hardy on the Systems and Workflow Magic podcast to talk […]