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I'm Dolly — a systems + workflow educator, integrator (and Podcast Host) for small business owners who want to be more streamlined and organized with Systems, Workflows & SOPS. I'm here to help you l feel great about workflows!
All of my blog posts are written to help the reader find inspiration, "ah-ha moments" + clarity with systems/workflow education, launching education, and I even have peppered some of my own personal life in several blogs so you can get to know me!

welcome to the systems & workflow magic blog

Marketing Education For Family Photographers

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If you’ve ever felt the pressure of scrambling to launch a last-minute Black Friday sale, you know how stressful and ineffective it can be. That’s why this year, I’m focusing on Black Friday 2025 email segmentation with Flodesk and Showit—a simple but powerful strategy that helps me identify my warmest leads months in advance. In […]

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How to Find SEO Keywords Your Photography Clients Are Already Using Wordpress Featured Image
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4 Simplified Marketing Tools Every Small Business Owner Needs Running a small business is exciting—but let’s be honest, it can also feel completely overwhelming. Between the endless ads, conflicting advice, and an oversaturation of “must-have” tools, it’s easy to burn out before you even make progress. And especially if you are “newer” to owning your […]

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The One Mindset Shift That Helped Me Run a Profitable Black Friday Sale as a Photographer
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Are you a family photographer wondering if running a Black Friday promotion in 2025 is even worth your time? Maybe you’ve never done a sale before, or you don’t offer in-person sales (like IPS, prints, or albums)—and you’re thinking, “What would I even promote?” I get it, I’m right there with you. But I want […]

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What to Post on Instagram During a Slow Season as a Family Photographer
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As a Dubsado expert and family + branding photographer, I definitely believe in the power of automating your business. Automating your business will save you time and energy. It creates more freedom – and less room for errors (or forgetting things!). But, I also completely understand the fear that many photographers have about losing the […]

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A FREE GOOGLE DOC
CHECKLIST

Unlock the secrets to a well-organized and strategic launch with this must-have checklist designed for small business owners who need guidance on the essential puzzle pieces of a launch!

THE ESSENTIAL EMAILS YOU NEED FOR YOUR LAUNCHES

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Need help growing your email list? Start with a Lead Magnet! As a launch strategist, I advise focusing on email list growth in all launch phases,
including pre-launch.

The Lead Magnet Master idea list

Snag some freebies to help you better organize & streamline
the backend of your launches (to impact your business)!

Don't  go home empty handed!