marketing education for family photographers, YouTube + Podcast

How to Plan a Week of Instagram Content for Family Photographers You open Instagram with every intention of posting something for your photography business. Three minutes later, you close the app because you have zero idea what to share. Or worse, you doomscroll for “inspiration” and lose an hour and a half of your life. […]

How Families Find & Book Family Photographers If your marketing plan right now is “post a pretty photo on Instagram and wait for bookings,” you are relying on a strategy that stopped working years ago. That might sting a little, but stick with me. I spent the last several months studying the actual data on […]

Business Tools for Photographers You have 47 tabs open, three trial subscriptions you forgot to cancel, and a sticky note on your monitor that says “find a better invoicing system.” Sound familiar? Choosing the right business tools for photographers does not have to feel like a never-ending research project. Most family photographers do not need […]

You have probably typed the words “golden hour” in at least a dozen Instagram captions this year. But when was the last time you actually explained to a family what that phrase means and why it should matter to them? Most family photographers assume their clients understand photography terminology. They don’t. And that disconnect between […]

How to Turn Father’s Day Into Booked Photo Sessions as a Family Photographer If your Father’s Day marketing plan is “post a ‘sessions available’ graphic the week before,” you are already behind. Families are not waiting for your last-minute announcement. They started thinking about what to get Dad weeks ago, and your content should already […]

How to Turn One Blog Post Into a Full Week of Marketing Content Using AI How much time did you actually spend on marketing last week? Not thinking about it. Not feeling guilty about it. Not scrolling Instagram, telling yourself you should probably post something. I mean, actually creating content, writing captions, drafting emails, publishing […]

How to Use AI for Your Photography Marketing How much time did you actually spend on marketing your family photography business last week? Not a rough guess. Not an “I feel like I marketed.” The actual hours. If you are like most family photographers I work with, you either have no idea or the number […]

How many courses are sitting unopened in your inbox right now? How many memberships have you joined with the best of intentions, logged in once, poked around for a few minutes, and then never looked back? If your hand is raised, you are in very good company. The topic of photographers not using online courses […]

How to Build a Family Photographer Workflow in 5 Steps Can you tell me right now, off the top of your head, exactly what happens after a new client fills out your contact form? Not vaguely. Not “I kinda respond, and then we figure it out.” I mean every single step, in order, from that […]

How Families Actually Find and Book a Family Photographer (It’s Not Just Instagram) If you think families are finding their photographer from a single Instagram post or one Google search, I need you to rethink that right now. The path to booking is scattered across multiple channels, and it takes anywhere from three to five […]