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Behind-the-scenes guidance to help you think like a marketer, plan ahead, and stay visible without scrambling every week.

Marketing Strategy for Family Photographers Who Want to Stay Booked

Marketing strategy + cadence for family photographers

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🧐You save posts, podcasts, and ideas “for later.”

🧐You start marketing plans with good intentions… then abandon them.

🧐You post when bookings dip, then disappear again.

🧐You know marketing matters — you just don’t know what to prioritize.

You’ve learned a lot about marketing, but when everything is swirling in your head, it’s hard to know where to begin — and even harder to stay consistent.

It’s not that you can’t be consistent; it’s that you don’t have a plan.

When marketing decisions are intentional, consistency becomes possible.

See what working together looks like

Because I work behind the scenes on marketing strategy, systems, and launches — both for my own business and for others — I see what actually works long-term. Not hype. Not constant posting. But clear priorities, repeatable systems, and marketing that’s planned ahead instead of squeezed in.

That perspective is what I bring into my work with family photographers.

I’ve been in the work,  and I’ve thought deeply about how to make it sustainable.

I’m a family photographer who has learned to think like a marketer

pssst-it could be different!

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Here’s the truth most photographers don’t hear enough:

Consistency doesn’t come from trying harder.
It comes from having a clear plan.

When you know what to focus on — and what to ignore — marketing stops feeling heavy and starts feeling doable.

You’re not new to marketing.
You’ve watched the trainings, saved the posts, and tried to piece together a plan — but when it comes time to actually show up consistently, everything feels scattered.

Not because you don’t care.
And not because you’re not capable.
But because no one has helped you decide what matters most right now.

:

You’ve taken in a lot of marketing advice... but you’re still not sure what to focus on next.

Does this sound familiar?

You don’t need to do everything — you need to do the right things

Consistency comes from clarity, not motivation

Marketing works best when it’s planned, not squeezed in

Right now, marketing probably happens in the margins of your business — between sessions, edits, and family life. You post when you remember, try things when you have energy, and scramble when bookings dip.

Not because you don’t care.
But because marketing hasn’t been given a clear place in your business.

What if your marketing finally had a plan?
One That's Strategic.

What if marketing didn’t feel so reactive?

Thinking like a marketer leads to steadier bookings over time

This is the thinking I help family photographers build,  so marketing feels intentional, sustainable, and aligned with real life.

No pressure. No trends. Just clear direction.

If these questions sound familiar, you’re not alone.

😟What should I actually focus on with my marketing right now?

🤨How do I stay consistent when life and client work are full?

🙃Which marketing efforts are worth my time — and which aren’t?

😟How do I plan ahead instead of reacting to slow seasons?

Are you asking these same questions?

Is this right for you?

Most family photographers don’t need more ideas.
They need help deciding what matters and permission to ignore the rest.

That’s where this 1:1 Marketing support comes in.

Apply to Work Together

You’ve taken the courses.
You’ve listened to the podcasts.
You’ve watched the free trainings.

But when it comes to your business, you’re still left wondering what to focus on — and what actually matters right now.

That’s because information doesn’t create momentum.
Clear direction does.

This support is for family photographers who want to stop guessing, stop reacting, and start approaching marketing like a business owner — not a content machine.

Together, we create a realistic marketing plan that fits your season of life, your capacity, and your goals — so you can stay visible, intentional, and booked without burning out or chasing trends.

This isn’t about doing more.
It’s about doing the right things, consistently.

You’ve consumed the education 
 now you need direction.

Strategic marketing support for family photographers

This isn’t a course you move through alone — and it’s not a pile of tools you’re expected to figure out on your own.

This is hands-on marketing support designed to help family photographers stop spinning, stop second-guessing, and start making confident decisions about what to focus on.

We work together to clarify your priorities, build a realistic marketing plan, and create a repeatable rhythm you can actually maintain — even during busy seasons.

You don’t need more ideas.
You need clear direction and support while you implement.

Clear Marketing Direction ➡️
One Step at a Time

How we work together

i want to work with you dolly!

say no more! i’m sold!

This is strategy and guidance — not done-for-you work.
I’m not acting as your VA or managing unrelated parts of your business.

We focus solely on your marketing, three months at a time, so you leave with clarity, confidence, and a system you can maintain.

The result?
More time. Less mental load. Marketing that finally has a place.

Strategic Direction (Not Execution)

04

This support is focused on the channels that matter most for family photographers:

• Email marketing that nurtures and converts
• Instagram content that supports visibility (not trends)
• A clear path from discovery → trust → booking

No TikTok strategy.
No LinkedIn strategy.
No platform hopping.

Email & Instagram Strategy

03

We take your SEO blogs and turn them into a clear plan for Instagram and email marketing for the following month.
Together, we map out what to post, when to send, and how everything connects — so marketing feels intentional instead of last-minute.

No scrambling. No guessing. Just clear direction.

Monthly Marketing Planning & Batching 

02

Each month, we build 4 SEO-focused blog posts based on your real client work — designed to attract the right families long after you hit publish.
These blogs are submitted at least one month in advance so your marketing is proactive, not reactive — and built for long-term visibility, not quick hits.

This is the foundation of your marketing system.

SEO-Driven Blog Strategy

01

The Full Scoop 
with NO Fluff

02

Once accepted, we start with clarity.

We define:

-your marketing goals for the next 3 months

-your current capacity and constraints

-what actually needs attention right now

This ensures the strategy we build fits your real life — not an idealized version of your business.

Align & Onboard

step two

01

This is not a fit for every photographer — and that’s intentional.

This support is designed for established family photographers who are ready to invest in their marketing with purpose and consistency.

Because of the level of strategy, time, and focus involved — and the monthly investment — this is not a budget-friendly or entry-level service.

The application helps me understand your business, your season of life, and whether this type of focused marketing support is the right next step for you.

I also work with a limited number of photographers at a time to ensure every client receives thoughtful, high-touch support.

If we’re aligned, you’ll receive an invitation to move forward.

Apply for Marketing Strategy Support

step one

step by step of the process of what this looks like

The workflow

04

Using those SEO blogs, we build a clear, realistic plan for:

-Instagram content (top of funnel)

-Email marketing (middle of funnel nurture marketing)

We focus on how each piece supports the full journey:
visibility → trust → booking

You walk away knowing exactly what to post and send — without scrambling or second-guessing (or putting it off til the last minute and never doing it). 

And this is over 3 months so we get consistency for your business!

Plan & Batch Your Marketing

step four

03

Each month, you submit 4 SEO-focused blog posts based on your real client work — at least one month in advance.

These blogs:

-are designed to support long-term visibility

-anchor your marketing strategy

-become the source content for everything else

This is where your marketing stops being reactive and starts working for you in the background.

Build the SEO Foundation

step three

you’ve go questions i have answers

Most business coaching programs focus on mindset, motivation, or vague high-level strategy.

That’s not what I do.

I don’t teach manifestation tactics or “think happy thoughts and hope it works” marketing. I teach clear, practical strategy — and I expect you to show up and follow through.

This work is different.

Inside this private engagement, we focus on building a real marketing system for your family photography business — one that supports your season of life and actually gets implemented.

Over three months, I help you plan, batch, and execute SEO-focused content, email marketing, and Instagram in a way that feels steady, intentional, and sustainable — not rushed, reactive, or last-minute.

You won’t leave with more ideas.
You’ll leave with a marketing rhythm you can maintain.

This is a hands-on, high-touch marketing engagement—not a course or coaching.

Each month includes:

Four SEO-focused blog posts written specifically around your work and location that you want to optimize for.

Strategic planning to turn that long-form content into email marketing and Instagram content

Personalized batching support so your marketing actually gets done

Ongoing strategy, feedback, and refinement over three months

You’re paying for strategy, execution support, and clarity, not mindset coaching or generic templates.
This level of support replaces guessing, scrambling, and starting over every month — and it’s priced accordingly.

No — and that’s intentional.

I am not your VA or social media manager. I don’t log into your accounts or run your business for you.

Instead, I work with you to:

Build a repeatable marketing cadence

Show you how to batch efficiently

Help you implement systems you can continue using long after our work together ends

This is collaborative, strategic support — not task delegation.

This is not a fit if:

You’re looking for TikTok or LinkedIn strategy

You want someone to “just handle everything” without your involvement

You’re brand new to photography or pricing yourself at budget rates

You’re not in a season where you can show up consistently over three months

This is for established family photographers who are ready to invest in long-term marketing clarity.

apply now

You’re already doing the right things.
Your posing is strong. Your editing is dialed in. Your client experience matters.

And yet — the backend of your business and your marketing still feel overwhelming and unclear.

Not because you’re behind.
Not because you’re doing it wrong.

But because marketing hasn’t been given a clear foundation or a consistent place in your business.

You’re craving clarity, consistency, and a rhythm that allows you to think like a marketer — even if you never went to business school.

You don’t need to hustle harder.
You need the right systems and a steady marketing plan.

That’s exactly where this work begins.

with marketing systems that support your season of life

I believe that your family photography business can THRIVE

work with me

I became pregnant with my firstborn, and that same year, I gave birth to two babies: my son and my business. When my job required all of me or none of me, I was forced into a decision I hadn’t planned for. What felt terrifying at the time turned out to be an answer to prayers I didn’t even know how to articulate.

I fully stepped into entrepreneurship and had to learn the ins and outs of running a photography business—fast. I leaned into my natural strengths, built systems that worked, refined my marketing, and grew a sustainable business while continuing to hone my craft behind the camera.

Along the way, I realized something important: teaching other family photographers how to think like marketers, build systems, and run their businesses with intention was my sweet spot.

Today, I still photograph families — it’s one of my greatest joys. But educating family photographers (aka creatives) on how to think strategically, create structure, and build marketing rhythms that support their life and values is a close second.

Looking back, I never could have imagined how that camera in 2006 would shape my future. I’m deeply grateful that God never gave up on me, and that He continues to guide this work in ways far beyond what I could have planned.

Then in 2018, everything changed. 


My photography journey began in 2006, when I was a senior in college, and my grandparents gifted me a camera as a graduation present. At the time, I had no idea that one gift would quietly change the direction of my life.

I learned how to shoot, refine my craft, and eventually discovered that photography was more than a creative outlet — it was a business. And while I loved photographing families, I also discovered something unexpected: I genuinely enjoyed running the backend of my business well (that was the key for me)!

Helping family photographers on the backend of their business operations — systems, workflows, and marketing — is my jam.
And I’m pretty dang good at it.

Organization and intentional systems have always been a strength of mine, even when I resisted that truth. I have a master’s degree in mental health counseling, and for a long time, I fully expected to work a steady 9–5 job for the rest of my life. I loved structure, predictable income, and stability (I mean, who doesn't?)

My origin story...

How it All Began • My Origin Story

Private Marketing Strategy & SEO Support

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1700

$

3 monthly payments of

This is a private, high-touch marketing engagement offered on a 3-month minimum commitment.
I work with a limited number of family photographers at a time to ensure focused strategy and thoughtful execution.

3-month minimum commitment

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