How to do a REAL Post Launch Analysis after a “FAILED” business product launch | 7 questions You Should Ask After Every Launch

Seven crucial questions for all business owners when doing a post-launch analysis

7 Questions You Should Ask After Every Launch

Launching a product, service, or promotional event is a significant milestone for any business owner. However, what happens in the aftermath is just as crucial. In this blog post, I want to dive into the seven essential questions you should ask yourself after every launch (DESPITE how you feel). As an integrator and a systems + workflow educator, I believe that looking at the data is essential so that you can make more informed decisions for your future product launches. Learning how to navigate and be insightful is an excellent tool to have in your emotional toolbelt as a solo business owner.

If you would rather watch the YouTube Video, click ⬇️

1. The Importance of Post-Launch Reflection:

After a big promotional event, I start my discussion by addressing many business owners’ common dilemmas. Instead of immediately diving into the next venture, I advise taking a moment to reflect. I introduce seven essential questions that delve into various aspects of the post-launch analysis, emphasizing the significance of this reflective process for future growth.

2. Numbers Tell a Story:

I share my critical metrics for post-launch analysis, focusing on crucial numbers to measure the success of my promotion. From email list growth to revenue generated and conversion rates, I provide a transparent look into my data, highlighting the metrics that matter most to my business. This transparency offers a practical guide for other business owners to identify their key performance indicators. Again, I am super transparent in this video, and I want the viewer (reader) to know that I have launched as a SOLO business owner, so I am talking from the perspective of a small solo business owner.

3. Learning from Industry Experts:

Acknowledging the wisdom of collaboration, I credit Taylor Cusick Holman, a marketing expert, for providing the seven questions that shape my post-launch analysis. I encourage my audience to explore the Systems and Workflow Magic Bundle, the launch edition, which includes valuable resources from Taylor and other contributors. (Do you want access to the bundle now? You have until June 1st to snag it)

4. What Do You Want To Continue To Do? 

I identify successful strategies that I plan to repeat in future launches. These include collaborating with other business owners, utilizing templates, creating a launch runway, and engaging across various platforms. My positive experiences with these strategies testify to their effectiveness in driving successful launches.

5. What I am going to change the next time I launch

I’m trying to be as reflective as possible, so I want to share aspects I would tweak for my next launch. These include experimenting with different sales page formats, incorporating contributors into my private podcast, potentially adding a webinar, and introducing a free tier alongside the paid tier (ESP if I decide to launch another Bundle). This candid assessment highlights the importance of adapting strategies based on continuous learning.

6. What Was I In Control Of During This Launch Process? 

The elements I was in control of are as follows: My attitude, preparedness, and commitment to showing up consistently are crucial factors. I aim to demonstrate the proactive mindset necessary for a successful launch by focusing on these controllable elements.

7. Were some factors I couldn’t Control During This Launch Process?

The challenge of navigating the new email verification process happened THE WEEK after my product launched (which meant my delivery rates tanked). There are many economic uncertainties in this period (many business owners are not buying). Other popular launches were happening at the same time as my launch. This awareness allows me to navigate these challenges gracefully and focus on optimizing what I can control.

Want to learn more about launching?

111: How to Get Started with Tracking Metrics to Impact the Backend of Your Business & Your Launches with Carolyn O’Brien (The Systems & Workflow Magic Podcast)

Conclusion

I genuinely hope this was encouraging and insightful for other small business owners to see that it’s OKAY to have hard launches and not run away after experiencing disappointment. It’s essential to truly develop emotional maturity when navigating post-launch analysis reports and not to attach YOURSELF as a human to the outcome of the launch. And as I’m trying this, I’m reminding myself that my worth is not in the numbers (as much as I want everything to be successful). I have to roll with the punches, take everything in stride, and praise God that I had an opportunity to run my launch! I believe that there will be homeruns for my future launches and “failed” launches in my future because everything is ebb and flow in business!

Meet Your Friendly Integrator + Systems & Workflow Educator For Small Business Owners

Dolly DeLong is a Nashville-based family photographer and a creative business owner who educates other creative business owners on systems, SOPs, and workflows.  Dolly loves serving families with her bold, elevated, and radiant photography.  She also loves educating other creative business owners on how to set up systems and workflows to help them save time in their business. She produces weekly blog posts, podcast episodes on The Systems & Workflow Magic Podcast, and weekly YouTube Episodes.  She has a heart for serving the larger business community. Dolly shares her knowledge of tools like Dubsado, Email Marketing, and Business Systems with new creative business owners & family photographers in an encouraging and supportive way because she believes that anyone can find joy in systems, workflows, and SOPS! Plus, BONUS: Systems is where the MAGIC happens! You CAN streamline & automate the backend of your creative business with ease! Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s seen in running a successful small business. Whenever she has a spare moment, she enjoys watching TV (i.e., Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly DeLong, fill out her contact form.