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120: How to Create a System & Strategy to Impact the Branding of Your Business with Jessie Christensen (The Systems & Workflow Magic Podcast)

episode_120_podcast_banner_imageIn this podcast episode of Systems and Workflow Magic, I’m chatting with brand strategist Jesse Christensen about effective brand-building strategies. We discuss critical concepts like the Unique Selling Proposition (USP), finding your ‘why,’ and the importance of authenticity in the brand. Jessie also provides insight into constructing a magnetic personal brand story and the significance of continually refining your brand’s messaging to suit your ideal clients.

Meet Jessie Christensen

Jessie Christensen is a brand strategist and creative director who helps coaches, creatives, and service-based business owners craft magnetic personal brands that stand out, attract their dream clients, and skyrocket their businesses to their next level of success. From founding a brand design studio in Chicago to leading the creative team of an 8-figure startup in NYC, Jessie has spent the past decade mastering everything there is to learn about building a successful brand from the ground up (from strategic brand storytelling to an elevated visual aesthetic, to a share-worthy client experience). Now, Jessie’s mission is to help other impact-driven, heart-centered, service-based founders leverage the most powerful asset they have – their brands.

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Read The Shownotes + Transcript Here.

Dolly DeLong: Welcome to another Systems and Workflow Magic podcast episode. I am your Systems and Workflow BFF and guide, Dolly DeLong. Today, I have a new business friend on the podcast who will share an excellent branding strategy session with us. So, fellow creatives, I want to encourage you to tune in, listen in, and watch in so that you can elevate your brand this year, especially since this episode is coming in at the beginning of 2024.

So, if elevating your brand is at the top of your list, you will want to listen to and watch this episode. So, I have Jessie Christensen with me, and Jessie is a brand strategist. I am also a creative director who helps coach creatives and service-based business owners to craft magnetic personal brands that stand out, attract their dream clients, and skyrocket their businesses to their next level of success.

From founding a brand design studio in Chicago to leading the creative team of an eight-figure startup in New York City, Jessie has spent the past decade mastering everything there is to learn about building a successful brand from the ground up, from strategic brand storytelling to an elevated visual aesthetic to share story-worthy client experiences.

Now, Jessie’s mission is to help other impact-driven, heart-centered, service-based founders leverage their most powerful asset: their brands. So, Jessie, welcome to the show. It’s great to have you on. Did I leave anything out?

Jessie Christensen: No, thank you so much. That was such a great introduction. I’m glad to be here.

Dolly DeLong: Yeah. And for those of you who may be tuning in or watching, I was on Jessie’s podcast a few weeks ago, and I’ll be sure to tag her podcast for this episode as well. So you can get plugged into just everything Jessie has to educate on because, let me tell you, her podcast is incredible. I subscribed to it and learned a lot about building a brand. So, I’m excited to chat about systems, specifically personal branding, such as creating a magnetic personal brand story with elevated personal brand visuals. I’m thrilled for us to dive into that because I know that, regardless, my listeners are just starting with their business; they’re taking those baby steps to build out their business. Or I say this often in my episodes: everybody hears me say you might be in the messy middle, and you’re. Figuring out how to lay a better foundation for your business with systems and workflows, and, yes, branding does come into play as a puzzle piece. So, that’s why I’m excited to dive into this topic for the listeners and the viewers. And Jessie, I love ensuring listeners walk away with a strategy after listening or watching. And I know you will share like a mini mastermind with us, and they will probably have to listen to this several times to take notes. So I will let you take it away.

Jessie Christensen: Awesome. Well, I’m so excited. I think we should dive right in to start. I want to echo what you’re saying, whether you’re listening or watching this and you are new on your business journey, or if you’re in the messy middle or whatever stage you’re at. It’s a place to start thinking about your brand. So don’t feel like you’re behind in any way or need to catch up. The beautiful thing about a brand, and this is something that I say often, is it’s a living, breathing thing. So it should grow and change and evolve as you as a founder grow and change and evolve as well as your business because I mean, Dolly, I’m sure you feel this too. Still, business isn’t linear by any means, especially if you’re creative, a service provider, a coach, or the face of your business, a personal brand. So, I believe it is one of our most important assets to focus on and develop, especially if we are client-facing, right? I think sometimes there’s a little bit of confusion between what a brand is and what branding is, and I’ve seen this talked about in a few different ways, and sometimes, people can get confused by it. When people think of branding, they often think of your logo, color palette, and many of these visual elements. I have clients come to me, and they’re like when I started my business, the first thing I felt like I needed was, you know, a logo and my colors and my website and all of these visual things. And yes, that is branding, but your brand is something different. Your brand is the foundation of who you are.

Who you serve, and what sets you apart in your industry and the marketplace. Often, this is where we should start when thinking about developing things, but it’s so easy to get caught up in a lot of that external stuff, right? The colors and fonts go on your website or any marketing materials, your Instagram, your emails, or whatever you have there. So. I just wanted to make that distinction because I will be sharing a lot about our brand and how we can develop and cultivate that because that’s really what every sort of marketing, channel, or asset we have should be built upon. That’s why thinking about your brand is so important. Do you have any questions so far on

Dolly DeLong: that? I do. I was nodding along like, oh man, I wish I had learned this concept five years ago. What are you probably going to say about this, Jessie? I’m just going to ask this anyway. What would you have to say to the brand-new business owner? Who’s listening in? Who has that urge and drive? They want to do everything they want to perfect, but they like it. Building that brand is part of what they want to build out. What would you say to them? Would you, a brand strategist like yourself, like what do you usually tell clients who are like ready to hit the accelerator before they even know anything about

Jessie Christensen: their business? Yeah, that’s a great question. I work with a lot of ambitious founders and creatives. Kudos to you. I think it’s fantastic that you’re so serious about your business. I’m the same I want to commend that. As I said before, the exciting thing is that it’s hard to perfect a brand because it is a living, breathing thing, right? And it changes so much. And a lot of what makes a great brand is based on the information you said, like who you serve, how you can help them, and what your core promise is. And I think hitting on one of them would be great.

Our unique selling point or proposition is, arguably, the most critical aspect of our brand. I will likely reference this as your USP, but our USP because that’s our differentiator. I think it’s easy to compare yourself online when you first get started and even now. We follow along with other people in our industry who seem to have more followers and more quote-unquote success. More income and more engagement are like many of those vanity metrics. And it can be easy to be like, okay, they have such a large piece of the pie. Why, you know, why would someone work with me? And so when you can figure out what that is for yourself, that gives you much more confidence in knowing that there are people out there. They are looking for someone like you, if not just you. So that comes over time, right? And so I think there is a balance between showing up professionally. Because that’s important, we need that credibility, and that’s where that branding visual piece comes into play. You could have the best offer in the world, but if someone finds you out of the blue, let’s say it’s someone you don’t know, a cold lead, They see your social media profile or your website or whatever you have for your online presence, and If there isn’t that air of professionalism or consistency, then it will be a lot harder to make the sale.

You want to be established and present yourself significantly, but that can also change and develop over time, and you don’t have to invest. And this is the great thing about being in 2024, right, is we’ve got stuff like Canva, like the DIY world is so great and accessible for people where back when I Who was, you know, had my background in design and branding. It’s like I had to learn all these different software, which was not DIY-friendly. So, you have a lot of great tools at your fingertips to help you DIY this. And then once you feel like you’ve established in your offers, you know who you’re serving, and you want to just like scale. If you set this on fire, then that’s where you can consider hiring a professional to help you if it’s not your forte or spending more time and money on your brand itself. I love this.

Dolly DeLong: I would love to cause I know you unpacked it, but I would love for you to unpack even more about USP. Your uniqueness was it, and it was exceptional.

Jessie Christensen: selling? Unique selling point. Unique selling proposition. There can be multiple words that all mean the same thing. It’s just essentially what sets you apart. Okay,

Dolly DeLong: How can a business owner in your experience and expertise take steps to discover their USP or start developing their USP? Because I know it takes time, but what other steps can a person take to find out their USP besides that answer?

Jessie Christensen: Yeah, that’s such a great question. Sometimes, there can be a misconception about your USP or figuring out what makes you unique, like what differentiates you. Because a lot of times you’re like, I may be able to offer the same thing as so and so another business owner. And it’s hard for us as solopreneurs or founders when we’re so close to home. It’s almost, I liken it to, let’s say you’re at a party and you meet someone new, and they’re like, oh, yeah, what do you do for fun? And you draw a blank because you, I don’t know, it’s tough being put on the spot sometimes. At least I do that. And I promise I’m cool. I swear I do things for fun on the weekends. I’m just drawing a blank. So it can be challenging for us to see that in ourselves, which is why a lot of people will hire, you know, a brain strategist or a coach to help them through that process. But I love to tell my clients that your unique selling point doesn’t have to be anything groundbreaking. It doesn’t have to be anything that people haven’t seen before. It doesn’t have to be completely new. It just has to be important to your ideal client. And the most effective USP I’ve seen is someone’s why. Or their brand story. It’s essentially why you do what you do; that is unique. No one else has that. They may have a similar background to you or a similar drive to serve or whatever it may be, but the way you go about that is unique. And so I would start with asking yourself that question.

You know, what is my why? Why do I do what I do? And there’s a fantastic author out there. His name is Simon Sinek and he has a book I believe it’s called, um, Start With Why. And it details this in more length. But a lot of people like to think about things from the outside and work in, so it’s, they might think about, okay, what are my offers, or what’s my process, or, or other things that people try to differentiate, and then think about like their why, when, and he argues that it should be done. From the inside out, and that’s precisely how successful brands are built and personal brands because if you are a founder of the company or want to be the face of your business in any way, which in this day and age is critical to, signing on more clients and being more visible, getting yourself out there, then. Your why, mission, and story will connect you with your dream clients and the people you can best help.

Dolly DeLong: I love that so much. I’m just going to repeat what I would bring. I think it’s what you were saying and sharing, and it’s essential to start with your why. It will be very different from the person you follow on Instagram, who has that vast platform. AI also loves that you recommended Simon Sinek’s Start With Why. I’ll be sure to link that in the show notes as well. That, that would be good. I’m going to. I don’t know if that is offered in an audiobook, but I will have to listen to that in an audiobook because that is a good resource. I mean, that alone is a good resource. Thank you for peeling it back a little further like a USP because we want to jump to the shiny thing. That is going to catapult us in our brand or our business to making, I don’t know, whatever people are aiming for these days. What is it? Eight to nine figures? It’s a lot. It’s like a lot. We need to Craft it and boil it down to what drives us, and I’ll share this personal story. So about two or three years ago, I was, I will admit, caught up with the, well, I have to make like 10 K or more a month. That’s what everybody is doing. And it was stressful. And then. When I started, peeling back, my why and my enough factor, that was another thing, finding what was enough for me, it didn’t have to be 10k, it, it was, it didn’t even have to be 5k, people are going to be astounded by that, and I, lifted me. Like a weight off my chest, this feels so good. Like I, I can have fun now in business and not be stressed out and try to keep up with everyone. I am just like. I’m building my company and brand around my why and enough factors. I don’t know if that’s even helpful or not in alignment.

Jessie Christensen: Absolutely. Well, that’s a beautiful thing about your brand. When you take the time to sit down and think through these things and weave them into your business, your offers, and your marketing, all these other things, then A, it’s going to feel in alignment to you; B, that means you’re less likely going to become prone to burnout or to exert yourself in a way that you’re not comfortable with; and C, that’s really what makes your brand magnetic. That’s where Your brand starts to do the work for you by bringing leads to you because when you’re sharing yourself in that way when you’re showing up authentically, when you’re showing up with confidence because you do believe in what sets you apart, and the transformation that you can give your clients, that energy is palpable. You can feel it. Feel it. And that’s something the best ad in the world can’t capture. Suppose you don’t have that or the most beautifully designed website. I know of people who have come to me, and they’re like, I feel like my branding was great. I paid the designer thousands of dollars to do it. But I’m not getting any inquiries or leads from this.

On the other hand, I know of business owners who didn’t have a website for a couple of years and didn’t focus on some of those things but have made six figures or more. So, I will say that the common thread throughout it all is our brands. It is how we approach what we do. And so that is. That’s the critical thing to focus on, especially when starting out and throughout your entire journey, because once you have that figured out, everything else builds on top of that. I will

Dolly DeLong: I 100 percent agree with that, and Mike drops for you. Thank you. Okay, so moving on from USP, you were. You were diving deeper past USP, but I was like, can we stop and talk about USP? I will let you move forward. Sorry. I just really wanted to ask about the USP portion.

Jessie Christensen: Oh, no, that’s great. In building a magnetic personal brand story, arguably, our story is one of our brand’s most crucial selling points. People connect with stories. Tons of studies have been done on this, and our stories are important because if, especially if you are someone that’s gone through a particular struggle or help your clients through something like, That helps build trust and say, Hey, I’ve been here before. I know what to do. So, like Dolly, for you, for example, with educating people on systems SOPs, like you were once at that point running a business, where you had to learn how valuable these things were. You work through it, which makes you a great educator and establishes trust, right? So that’s a part of your story. The exciting thing is that there are a lot of parts. Our stories change and develop over time as we become more transparent about who we best serve, our offers, and things like that. But, I think the critical thing to think about is having an about page on your website and sharing a little bit more about yourself or your brand. Story. A mistake I see many people make is making it all about them. And while sharing a lot of your accolades is essential, or you know exactly what you did to build a business, you’re leaving out the most crucial part, which is your ideal client. It’s the person reading it. And so you want to keep them at the forefront of your story and how I like to help my clients work through this. Imagine yourself writing it to them, or if it’s helpful, a past version of you if this works well if you’re like an educator or coach or someone who’s gone through a particular transformation, but let’s say you’re a brand designer, for example, who maybe isn’t focused on that, you can still get into the nitty gritty of why, Okay. Someone should be working with you and why your story should matter to them. And, of course, this comes when thinking about your ideal clients, right? The correct type of people. I’ve heard people call these your best, yes, clients, the right fit, or whatever it is. But your best people are the ones you feel you can serve and would love to work with. Think about these people and read over, like, let’s say, maybe you have something right now. Read over it and ask yourself if this would be compelling to that person. And then asking the question, what’s in it for them? So that’s also a great question to ask and think about. I think anytime you have any brand messaging, email, marketing, post, or whatever out there.

Dolly DeLong: I will piggyback off that and say I have been doing this work slowly. This is especially true for my OG listeners and OG viewers who have been with me since the very beginning of the Systems and Workflow Magic podcast. You all know I love leading the Systems and Workflow Magic Bundle at least one to two times a year. Again, those are bundles or summits all centered around helping Creative business owners understand different puzzle pieces of systems, workflows, and SOPs, but with a particular theme. Every Bundle, every summit. I bring that up because I want to continue to refine it and speak to the creative business owner who is, again, either in the messy middle or In the beginning stages of their business, like those two types of business owners, and they are overwhelmed by systems. To do that, I had to interview or reach out to past, Bundle, or summit purchasers or followers who love the podcast and are engaged, so I knew who they were because they were engaging with me. And so they helped me craft my copy for these pages. So I’m just sharing this because, yes, it takes time to refine your messaging to impact your brand, what Jessie is sharing with us, but it also helped me get to know their pain points and what they were looking for. What could I do better to serve them with future bundles and with what they like? So I wanted to give listeners, and viewers a tangible way of okay. How do I like to craft this copy? That’s what I did. And I tend to do this like every. This may seem intense, but I tend to do this every six to nine months. I like to reach out and continue to craft my, I don’t know, brand messaging, the right to speak to them, and not. I like the systems and workflow here. I’m not a systems and workflow hero. I love systems and workflow. And I want to be everyone’s guide. I don’t want to be the same person. So, I think this is a long-winded way of sharing with listeners and viewers. You can do this, like with Zoom meetings and coffee chats, invite people over, buy them a five gift card to Starbucks or their favorite coffee shop, and truly honor their time.T they will help you craft this brand messaging for you.

Jessie Christensen: Absolutely. I love that you brought this up for a few reasons. First, knowing who you’re serving and how they communicate with you is essential. So we may think certain things, but if it’s not coming across in their words, It’s not likely to resonate in the same powerful way, so I love and encourage my clients to get that research in whether it’s like you said, coffee chats or sending a survey to your email list or putting up, a post on your install stories, just asking for feedback. You can incentivize it or not. People are usually pretty and willing to give feedback if it will help them somehow. That is one of the most valuable data or messaging insights you can get because you’re getting it from their words. An excellent example is, for example, let’s say, you know, you’re a business coach; you help people and make more money; for example, we’re just keeping this basic. You might be saying in your marketing and messaging, like get more sales, get more sales. But maybe your clients or ideal people don’t consider it like getting sales. They think it is signing on clients or just making more money. And so these all mean the same things, but the whole point of this illustration is to share that it’s so much easier and more effective to find how your people are saying it. And so that’s something that I commend you, Dolly, for doing this frequently because things can change, and you can refine your offerings as you improve things. It’s so important to be able to go in and speak to your people, too. And that helps create a greater sense of community and trust a prospective active client to be like, wow, Dolly cares about the people she serves. I would be in good hands if I worked with her. Oh, thank

Dolly DeLong: Well, I will say to listeners and viewers, everyone, it is, it’s hard like sometimes to do that, get, I don’t want to say get the courage to do that, but just, be consistent to do it and not well with my personality. I want to perfect everything the first time, just from the first get-go. But Like literally human experience. You’re never going to perfect it. The first time you’re not a robot, we’re humans. And so refining has been like a refinement in my personality, just like learning and growing. And I’m happy at the beginning of this episode, Jessie, you mentioned that building a brand is not. A linear experience is constantly growing and evolving, so I look at these brands; I don’t want to call them brand sessions. Still, the voice of customer sessions and coffee chats is refining for me, too. I am just learning how to serve better, craft better, more tangible systems, a workflow, services, or many courses, bundles, or even free education. And so anyways, you all, what I’m trying to say is this takes time and a lot of time. You have to take the first step to do it. You can’t expect this to happen overnight. You have to take the first.

Jessie Christensen: step to do it. Absolutely. And, of course, there are resources, coaches, and other people who can help you if you’re feeling stuck. In any case, I am not a natural copywriter. I’m more of a visual person, and it’s like a muscle that you have to develop. It was helpful for me to chat with mentors, coaches, and other people to help me initially discover some of these things for myself. Sometimes you need to hear it to be then like, oh yes, like you put the words to what I am trying to say that I haven’t been able to Say; I tell my coaching clients it’s so funny sometimes being a solopreneur, like, I liken this to being on the inside of a water bottle. It’s weird, but go with me here. It’s like you’re on the inside of the water bottle and trying to read the label on the outside. The label on the outside has all the answers to what’s inside. And all you need to do is have someone outside of you go pick up the water bottle, look at it, and be like, Oh, here’s what it says. Yeah. It’s that, it’s that simple. But sometimes, like on the inside, things are murky, we overthink things, or we stress about it being perfect. Right. But the most critical piece of this is that it’s authentic. That’s really what energetically comes through to people. Like we, we can feel that. And so if you’re being genuine in who you are, how you can help, why you do what you do, then like, I have chills right now because that’s really, that’s really what it’s about. That’s how you make those connections. That’s how you can attract those aligned opportunities, people, collaborations, and things that you might. You’re not able to get otherwise if you’re grinding hard to make things perfect. And so give yourself the freedom to be messy a little bit. Of course, you have your reputation on the line sometimes, so like, be, be professional about it, but give yourself the freedom to experiment, and to test things out, and to be like, okay, I’m going to put this out there, see how that works, and Dolly, I know we’ve talked before about how important it is to, get data from the things that we’re doing, any sort of marketing efforts, so that you can see, Is something is quote-unquote working or not. And that’s a significant part of the refinement process of growing and evolving, and you’re working on something, too. Can you speak to the

Dolly DeLong: listener who is thinking, okay, I, I know, like I have a story, but Jessie, but Dolly, I’m like, so boring. I like the most: vanilla ist, vanilla person. Although I love vanilla, I wouldn’t say I like that term, but that’s the term that comes to mind. I’m just bland. Here we go. I am just the most boring person who ever walked on the face of the planet. Like, how do I uncover stories about myself?

Jessie Christensen: I love this question. Ass someone here, I’ll give a little story. So I feel like, personally, I’m not very funny. That’s just something: my fiance cracking a joke and getting a whole room laughing. And I’ve never really had that ability. And there are other people I see online are good at making funny posts and memes, cracking jokes, etc. And I’m like, ugh, I wish I was like that because it just doesn’t naturally come to me. And so it’s easy to be like, ugh, well, maybe that’s what you have to do to get more followers, get that engagement, or whatever. And that’s not true. It’s, everyone connects with people in different ways, and so it’s funny because I would maybe identify myself as someone like more bland or vanilla or, um, I don’t know, just maybe like less out there if you like I don’t want to wear bright clothes or draw a lot of attention to myself in that way. You can still show up in a way that Stands out to people. And that is, I mean, I repeat this time and time, but it’s just owning who you are and how you like to do things. So for me, on my Instagram, I don’t share a lot of jokes because that doesn’t come naturally to me. But I share things I pick up on when I work with clients or stuff from my podcast that I like—or documenting something I enjoy doing in my day. I say that to some people. It might seem like the most fascinating thing in the world, but it’s just every day to me. So it’s our brands, too; it’s not what we say we are. It’s how other people perceive us. So it is like a, you know, it takes two people. So a lot of that is if you’re doing your voice of customer research, having some of these sessions, or getting to know people.

We asked them what words they would use to describe me. Because you might be surprised by some of those things, I encourage clients to look at testimonials from past clients because people are sharing and raving about you. Sometimes, we need to be reminded of the things that we have that are special and have impacted someone else’s life. Life. So it can be so easy to feel like we’re so dull. No one’s going to pay attention to us. We’re so meh, but that’s not necessarily true for everyone. And your ideal clients are not going to think that about you. Sometimes, it just takes a little encouragement and reminder to keep going.

Dolly DeLong: Well, Jessie, let me encourage you. This will be the little Jessie encouragement portion of the podcast, but I want to let you and the listeners know when I interact, we found each other on a Facebook group because you have said Hey, I’m looking for Like people to come on my podcast at the time. And so that’s how we connected. But I was very blown away by one, your Bye. You’re professional, like you’re very professional, you came across as both very kind and open, but then at the same time very professional and you follow through right away, like there’s so many like business owners online who say they want to run a business and then there’s no follow through, there’s inconsistency. Like they’re so scattered. I’m like, I don’t really, I don’t know how to take you seriously. But with you, I was instantly like, wow, she is very professional. She means what she says. She says what she means. And then we, you scheduled a Zoom call to talk with me, to see like If we vibed well and, which I appreciated, and then you were so like smiley, which you are right now so smiley, so happy so warm, so I would that’s how I my perception of you is. So I don’t think you must be hilarious to attract people like you. You already have that warmth, niceness, and professionalism, so that is my perception of you; thank you so much!

Jessie Christensen: And for the listeners, do you see how important it is sometimes to get other people’s opinions of you and not base your whole self-worth off of what others say? That’s very important. And that’s a trap that you can fall into. But I would have never known that. Unless, like Dolly just shared that there, and that’s great for me because those are some of the things I want to portray in my brand. So that information tells me, “Okay, this is working, you know, my tone of voice is working. Like, it’s definitely. I love that you said to balance being warm and inviting but also professional because that’s how I feel about, you know, my work, the clients I work with, and my background. I’ve had a corporate background. I’ve also had a background of being a business owner and a founder. And these are all parts of me. And You are, you, listener, you, Dolly, you, everyone, are going to have those similar things, and that’s why it’s so helpful to make these connections with people. It can be scary to put yourself out there, too, like, when I posted that Facebook post, I’m like, I might hear crickets, but I’m feeling inspired to do this, and I know it’s something that’s going to help my clients, so let me just put it out there, and so many beautiful things Have come from that too. So it’s, I would say, yeah, it’s been great, but I would say it all comes down to us. Really, and if you’re watching this or listening to this and you’re just feeling so uninspired or stuck or struggling with things, I would recommend and encourage you. I’ve done this myself, and it’s been amazing to unplug for a little bit, however much time you need. Maybe that means going off Instagram for a little bit. Take a walk in the middle of the day or something to reconnect with yourself because that’s where Your best ideas will come from, your inspiration, your answers, and you’re with you. So it’s so important to cultivate that and awaken that, knowing within us to them, to make decisions in our brand and our business like whatever we’re working on feels aligned. It is going to be authentic for us.

Dolly DeLong: Yeah, I agree with that. That’s excellent advice. And, especially like encouraging listeners, I will piggyback off just unplugging so you can start, stop comparing yourself to whoever X, Y, Z business owner you’re comparing yourself to, and like really align, like recalibrate to your Y’s and to, or your Y and to Why do you want to run your business? Because that will impact the way you show up in your brand.

Jessie Christensen: Absolutely. And that’s what other people will sense and feel. And it’s often not talked about, but it’s so important. And sometimes people look for the missing thing, like, Oh, like I keep working on this or investing in these programs or this or that. And nothing’s working. And often, we don’t think of turning the questioning into ourselves. Is there something within us that might need to shift or that we need to foster or change to have a different outcome than before? It’s not easy work, but it is the most rewarding thing we can do. Yeah.

Dolly DeLong: It’s always like a personal counseling session for us. Owning a business is challenging work if you do not enjoy counseling listeners or viewers. It’s like personal development. Constantly. Jessie, thank you so much for sharing these points with us. I know we’ve been chatting for a while, but before I let you go, do you mind sharing several things? How can a person find, work, and connect with you? Do you mind sharing where you live and all the socials?

Jessie Christensen: Yes. Absolutely. Thank you so much for having me. This is such a fun conversation. Like Dolly mentioned before, I do have a podcast as well. So, if you’re listening to this, you love podcasts. My podcast is called the Embody Your Brand podcast. And you can find that anywhere you like to listen to your podcast, Apple, Spotify, Amazon Music, wherever. I’m also on Instagram at jessie__christensen, and you can connect with me there by shooting me a DM. My DMs are always open, so if you have any questions or follow-up comments from this conversation or want to chat, DM me. Hit me up there.

My website is Jessie Christensen, and there, you can see all the ways you can work with me, whether in a one-on-one capacity or. I also have a new resource out called the Brand Attraction Blueprint, and this is where I’ve detailed the exact framework that my clients go through to be able to create these magnetic, personal brands that attract more leads and aligned opportunities and all the goodness that we were chatting about in our conversation today. So, it is step by step; nothing is laid out. So, if you want to work on your brand this year, like Dolly said, if it’s your priority, or just for listening to this conversation if you feel inspired and want to learn more. I highly recommend you check that out—JIte Christensen.Christensen. Com’s blueprint.

Dolly DeLong: Thank you so much, Jessie. Again, I want to reiterate to everyone to go check out Jessie’s website and Instagram. It is gorgeous, and the word that comes to mind is elevated. 

Jessie Christensen: Thank you

Dolly DeLong: Beautiful. So please, everyone, go check it out. I will put everything in the show notes. So don’t worry. I got your back. And then, for those tuning in life to the series, like this series is all about. You are elevating your brand. So, there will be another similar episode about how you can create systems and strategies to take baby steps toward elevating your brand. So I’m excited about the next episode, and until then, have a streamlined and fantastic week. You magical muggle, and I will talk to you all next week. Bye.

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