How to Use Flodesk for a Black Friday Launch

As a small business owner, I understand the pressure to keep overhead costs as low as possible. I try to keep mine low, too. But with so many shiny new tools and apps popping up, it’s tempting to invest in them all to make life feel more manageable. Sometimes, though, keeping things simple and streamlined is the best (and most cost-effective) option—especially when you’re gearing up for a Black Friday launch. If you’ve been unsure where to start with your Black Friday launch, particularly regarding your tech stack, let me reassure you: your email marketing platform can do much of the heavy lifting for your small business! For Black Friday, it really is not necessary to add a whole arsenal of fancy tools to your toolbelt this year. I encourage you to use what you already have (your email marketing platform)! Before discussing how Flodesk can be your go-to tool for your Black Friday promotion, let’s first answer some basic questions to define a few terms. This will set the stage for discussing how Flodesk can simplify your launch strategy.

What Is an Email Marketing Platform?

In simple terms, an email marketing platform is a tool that allows you to send emails to a list of subscribers. It can do so much more than just sending newsletters, though! You can automate sequences, segment your audience, create beautiful emails, and even track your performance (open rates, clicks, etc.) to see what’s working. In this blog post, I will talk about the power of Flodesk as an all-in-one email marketing platform that can serve your business in amazing ways!

What Is a Simple Black Friday Strategy?

For me, a simple Black Friday strategy is all about focusing on ONE offer and going all-in on it. Black Friday 2024 trends emphasize this—there is no need to overwhelm yourself or your audience with multiple offers. Pick your best-selling product or service and build your entire Black Friday campaign. If you’re looking for more specific Black Friday strategies, check out my free masterclass, where I dive deep into Black Friday trends and planning!

(My Preferred Email Marketing Platform: Flodesk)

Now, let’s get to the heart of this post: why should you use Flodesk for your Black Friday launch? And more importantly, how does Flodesk help you keep things cheap and streamlined? As your Systems and Workflow BFF and Launch Guide, I cannot wait to dive into this topic and help you simplify this topic! Well, here’s why I love Flodesk and how it can help you save time during your Black Friday Launch (especially if you want to keep things lean for your business).

1. Flodesk makes it easy for you to get paid with their Checkout System

Flodesk offers a simple and easy-to-set-up checkout cart system. Whether you are selling a product or service, you can use Flodesk’s built-in checkout system to make the buying process seamless for your customers. You can choose from one of their high-converting sales page templates or link your sales page directly to the checkout. You don’t need extra tools like Shopify or ThriveCart—you can keep everything on one platform! Want an example of what my own sales page looks like for one of my own Systems & Workflow Education Products? Check it out here:

Flodesk allows you to integrate your payment processor directly into their checkout system.

This makes it easy for you to get paid without juggling multiple platforms. Again, it’s all about keeping it simple! *At the time I am writing this blog, I integrated my Stripe account with Flodesk, and that is how I get paid.

2. Automated Product Delivery Using Flodesk

Once someone purchases your Black Friday offer, you can automate the delivery of your product right inside Flodesk. For example, you can set up a workflow to deliver a PDF or video course immediately after purchase. If you’re worried about not having fancy video hosting platforms like Vimeo, don’t worry—seriously, don’t worry! Upload your video to YouTube as a UNLISTED video and embed it into your Flodesk emails. This is such a great workaround that saves you extra costs while keeping everything streamlined! (*an insider’s tip from one launch strategist to you: please back up any videos you may have and organize them in your Google Drive and a hard drive just in case in the future you decide to invest in a teaching platform that can embed your videos for you, just a thought! That way you will already have everything organized in your Google Drive!) 

3. Grow Your Email List Leading Up to Black Friday

Building and growing your email list is a must if you’re concerned about not having enough eyes on your offer. Growing it organically is a long-term game, but having engaged subscribers will increase the chances of a successful Black Friday launch. Need help growing your email list? Check out my freebie, which is about creating convert lead magnets!

Guess what? In Flodesk, you can also create a landing page that advertises your lead magnet. This helps you grow your list in the weeks before Black Friday. You’re building up an audience ready to take action when your sale goes live! Yes, please! 

4. Create a Link-in-Bio for Social Media To Connect To Your Specific Flodesk Segments

Flodesk makes it easy to create a link-in-bio form for your social media platforms. From one simple link, you can direct people to your lead magnet, sales page, or wherever you want them to go. This is a great way to get more eyes on your Black Friday offers without needing any additional tools.

Conclusion

There you have it! These are four ways you can use Flodesk during your Black Friday campaign to keep things simple, efficient, and, most importantly, budget-friendly. From building your email list to delivering products and processing payments, Flodesk covers all your bases without requiring extra tools and overhead. If you’re ready to give Flodesk a try for yourself, you can sign up here and get 50% off your first year. Let’s keep it lean, keep it simple, and make this Black Friday your best one yet!

Meet Your Friendly Launch Planner + Systems & Workflow Educator For Small Business Owners

Dolly DeLong is a Nashville-based family photographer and a creative business owner who educates other creative business owners on systems, SOPs, and workflows.  Dolly loves serving families with her bold, elevated, and radiant photography.  She also loves educating other creative business owners on how to set up systems and workflows to help them save time in their business. She produces weekly blog posts, podcast episodes on The Systems & Workflow Magic Podcast, and weekly YouTube Episodes.  She has a heart for serving the larger business community. Dolly shares her knowledge of tools like Dubsado, Email Marketing, and Business Systems with new creative business owners & family photographers in an encouraging and supportive way because she believes that anyone can find joy in systems, workflows, and SOPS! Plus, BONUS: Systems is where the MAGIC happens! You CAN streamline & automate the backend of your creative business with ease! Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s seen in running a successful small business. Whenever she has a spare moment, she enjoys watching TV (i.e., Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly DeLong, fill out her contact form.