Flodesk (The Best Email Service Provider for Creative Small Businesses) | Systems & Workflow Education

email service providers for small business owners

Remember when we talked all about how important it is to build a list of email subscribers? Well, today I’m spilling all the juicy details about how I optimize my email list with Flodesk

Flodesk is an email service provider, like Mailchimp or ConvertKit. But unlike other email service providers, Flodesk offers customization and specialization. I think you’ll see why I’m in love with this service.

Customization

Flodesk is built to be visually appealing. They make it easy to use your brand colors and logo to create branded emails that are consistent. You take a few minutes to set up your branding settings, and Flodesk creates beautifully branded forms and emails for you! For all of us who aren’t necessarily designers, Flodesk makes custom emails and forms that are professional and pretty. You can create gorgeous forms to embed on your website to collect email addresses and promote your lead magnets! 

Specialization

My absolute favorite part of Flodesk is that they give me an unlimited number of audience segments! With Mailchimp, you have to pay for every audience you add. Flodesk not only lets you add unlimited segments, but they make it super easy to keep track of who is in which audience. I embed my beautiful, Flodesk-created forms on my website, and then when someone signs up for a specific lead magnet, they are automatically added to their unique audience. So someone who signs up through my family form is added to my family audience and someone who signs up through my small business owner form is added to that audience. This is so helpful! I can keep my email open and click rates high because I send unique, highly customized information to my audience segments. And Flodesk makes the entire process seamless and easy! If you serve several specific audiences (like I do!), Flodesk is worth the investment. Bonus: as your list grows, you’ll never have to pay for additional audiences or subscribers. They’re both unlimited! In addition to the awesome customization and specialization options, Flodesk has incredible customer service. They are a newer company and they serve their clients well. You can contact them through Facebook, Instagram, or email, and they are super responsive!  If you’re new to the email list-building game, I recommend that you do your homework and even test out a few email providers to see what makes the most sense for you. But if you run a creative small business, I feel confident that Flodesk is your best email service provider option! Click here to see for yourself! (If you use my link, you’ll receive 50% off your subscription!) 

Growth

Finally, Flodesk makes it super easy for me to hone in on my email marketing growth (because as a small business owner, I need to focus in on growing my list because I have zero control over social media). How do they do this? Through their amazing customer support given through their Facebook group (where they stay active) and they give monthly training, they give feedback and they are a super-engaged community. I know that if I ever run into a question about how to use a specific feature with Flodesk, I can immediately go into the Facebook group and my questions will be answered in a timely (and kind) manner. Because of this, my growth has been more confident because I know what I am doing and I have a company that WANTS to see me grow my business (and email list)!

Want to learn more about email marketing? I have podcast episodes for you to listen to!

https://systemsandworkflowmagic.com/2022/09/12/episode-42-how-to-create-a-100-automated-email-marketing-strategy-with-elizabeth-mccravy/

Interested in growing your email list? Check out my Master Lead Magnet Idea List (Free)

Meet Your Friendly Systems & Workflow Educator For Business Owners

Dolly DeLong is a Nashville-based family photographer and a creative business owner who educates other creative business owners on all things systems, SOPs, and workflows.  Dolly loves serving families with her bold, elevated, and radiant photography.  She also loves educating other creative business owners on how to set up systems and workflows that will ultimately help them save time in their business. She does this by producing weekly blog posts, weekly podcast episodes on The Systems & Workflow Magic Podcast, and weekly YouTube Episodes.  She has a heart for serving the larger business community. Dolly shares her knowledge of tools like Dubsado, Email Marketing, and Business Systems with new creative business owners & family photographers in an encouraging and supportive way because she believes that anyone can find joy in systems, workflows, and SOPS! Plus BONUS: Systems is where the MAGIC happens! You CAN streamline & automate the backend of your creative business with ease! Dolly’s faith and love for her family motivate her to help other business owners find the joy and freedom she’s found in running a successful small business. Whenever she has a spare moment, she enjoys watching TV (i.e. Survivor), loves eating way too many sweets, and listens to podcasts while running or walking. To work with Dolly DeLong Photography for a branding photography session, fill out her contact form