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Where Family Photographers Learn Marketing, Systems & Workflows
In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, giving feedback, and opportunities for masterminds and mentoring. Amanda shares her personal experiences and strategies for successfully building and managing an associate team. This one is chock full of great tips (especially for my photographers out there)!
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How to Have a Strategic Podcast that helps you grow your business and membership featuring Caroline Hull on episode 123 of The Systems & Workflow Magic Podcast
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Today I welcome blogging experts Amy Reinecke and Jennifer Draper. They discuss the importance of incorporating a blogging workflow as a small business owner and the project management tools they recommend for better systems and workflows
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How to DIY your own Branding, and how to create a sustainable and professional system for yourself if you are in the beginning stages of upleveling your own brand by yourself
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In this podcast episode of Systems and Workflow Magic, I’m chatting with brand strategist Jesse Christensen about effective brand-building strategies. We discuss critical concepts like the Unique Selling Proposition (USP), finding your ‘why,’ and the importance of authenticity in the brand. Jessie also provides insight into constructing a magnetic personal brand story and the significance […]
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How To Understand The Overhead Cost of Running A Digital Based Business As A Service Based Business Owner (YouTube Video + Blog Post)
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Amber Housley, a Marketing Expert and Business Coach For Women, came on the podcast to chat about How to Set Up Systems for Retreats and Events (plus) How to Think Through Your Retreats Strategically! You will not want to miss out on this episode, esp if you want to host your own retreat (big or small) within your business
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5 Ways to organize the Backend of your business. Tips you can implement to be more streamlined and intentional with your business as a small business owner
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Today I’m joined by Abagail Pumphrey – the CEO and co-founder of Boss Project. We discuss various aspects of business launches, sharing their insights on the buyer’s journey, key messaging, engagement strategies, and ethical business practices. We also emphasize the importance of understanding personal goals in defining a business’s success. Get your pen and paper ready to take notes during this one!
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This training covers the elements you should include in your photography business contact form.
How to create a contact page that WOWS & converts
no 03. | free training
Download now
Access my exact checklist I use to create my mini sessions every year in Dubsado
The Dubsado
Mini-Session Master Workflow Checklist
no 02. | DOWNLOAD
Get the free guiide
These evergreen posts build confident & consistent marketing
5 Instagram posts every family photographer should be sharing
no 01. | download
Start with these (FREE) RESOURCES for the backend of your family photography business!
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More about dolly
Hi, I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want to find joy (and order) in their business again. Because I still work behind the camera, I understand firsthand how overwhelming the backend of a creative business can feel.
With my launch-strategist brain and a deep love for simple systems, I help photographers build intentional marketing rhythms and workflows that make it easier to show up consistently, attract the right clients, and actually enjoy running (and marketing) their business.
Through my blog, podcast, and YouTube education, I share actionable steps, real talk, and encouragement — all rooted in faith and intention — to help you bring clarity and confidence to your marketing and everyday systems. Because sustainable growth isn’t built on hustle or speed, but on thoughtful planning, consistency, and care.
part cheerleader. part systems guide.
But all dolly.
I'm Dolly
Most family photographers aren’t inconsistent because they’re lazy—they’re inconsistent because they don’t have a clear plan, and this free guide gives you five evergreen Instagram posts you can use any week of the year to confidently attract the right families, book more sessions, and finally ditch the “what do I post today?” stress.
The 5 Kinds of Instagram Posts You Should Be Sharing As A Family Photographer
