The Systems & Workflow Magic Podcast

126: How to Attract More Leads To Your Business (and Retain Clients) with a Brand Messaging System featuring Grace Griffith

Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging and how to attract more leads for your small business. We explore the concept of the voice of customer research and how it helps companies understand their audience’s needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency in their messaging.

Meet Grace Griffith

Grace Griffith is a copywriter and messaging strategist for small businesses. She specializes in crafting messaging that builds trust – leading to more engagement, connection, and conversions for her clients. Grace believes marketing should be grounded in empathy and that good listening makes businesses stand out. When Grace isn’t writing copy or studying data, you’ll find her reading fiction or business development books, practicing yoga, or traveling around the world with her husband and two daughters.

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 Dolly DeLong: Hi, and welcome back to another episode of the Systems and Workflow Magic Podcast. I am your Systems and Workflow BFF and Guide, Dolly. And I want to say thank you so much for coming back to listen to another episode. So, friend, I have a question for you. What do you think of when I say the phrase, Brand strategy, you see, most people understand the importance of having a brand strategy or even a brand messaging strategy. They may hire a strategist or a copywriter to create it for them. Maybe it resonates with them, and they will feel good about using it in their business. But then what do they do after that? So, a brand messaging system is how to take all of your messaging components and establish them in a system that you and maybe your team members, if you have people working for you, can implement consistently and cohesively across your platforms. So again, you can definitely. Develop more authority in your field. You can be seen as an expert. I invited my new friend, Grace Griffith, to the podcast to chat about this system today. Now, she will share three essential pieces of brand messaging that require a strategy and a system to implement effectively. So before we jump into the strategy session, Grace, do you mind giving a more formal introduction or a more personal intro, whatever type of introduction you want to give the audience so they can get to know you a little bit more? 
 
Grace Griffith: So, thank you so much for that introduction. My name is Grace Griffith, and I am a brand messaging strategist and copywriter. What that typically looks like in my business is that I help people discover the words that would translate to their audience to help them understand how their business can serve their needs. And so that looks like copywriting. It seems like writing copy for websites and email marketing, but sometimes that looks like a grand messaging strategy. And they were then building a system around that. And so what that means is, I help them uncover the language that their audience uses to describe their problems and the solutions that they’re after, and understand the specific questions that they’re asking, and then format all of their messaging to answer those questions, and To align what they’re saying to what their audience is thinking. So they’re making that connection between their business and what shows up for them in their life or business, depending on their service or product. I’m also a mom. I have two kids. We, Dolly and I, were talking about our kiddos because we have some the same age. My oldest is five, and she just lost her first tooth. And I am struggling because life is moving so fast. So yes, I think about balancing business and motherhood and All the life that happens in between. Systemizing all of that is one of the reasons why I listen to Dolly’s podcast; I get so many ideas there. And, Dolly, thank you so much for everything you’re sharing here because it’s super helpful as a listener. I implement a lot of this stuff. 
 
Dolly DeLong: I will share with the audience that Grace and I met in person at the Creative Educator Conference.in January, I was led by Laylee Mahdi. So thank you, Laylee, um, for introducing us. And Grace, you just came up to me and introduced yourself to me. And I was like, wow, somebody listens to the podcast. Sometimes, I wonder if anybody is listening to this podcast. I love teaching about the system. We’re closed, but does anybody hear? I know my husband listens out of sympathy because he’s like my husband; I’m like, is anybody else listening? So, Grace, I should be thanking you because you, like, when you came up to me, and we’re like, I love your podcast. I was like, wow, this is 
 
Grace Griffith: Oh yeah. I meant it. I meant every word. It’s so great seeing people you meet online in person, and then, yeah, having that real in-person conversation and connecting the dots is so amazing.
 
Dolly DeLong: But yes. Yeah. And it was cool knowing and finding out that you also have a child, Blaise. So we have that connection point and are in the same life stage. So it was fun. Yeah. Thank you again for being on the podcast and for connecting. And I’m excited about you sharing more about this, just like the brand messaging strategy, because I will be honest with you. Like sometimes I feel like I have so much to offer to my listeners, to my audience, to my clients, but yet I don’t know how to say it concisely without sharing a thesis that people are going to fall asleep after one sentence of me talking about, I’m like, how do I like cohesively speak about what I do in a way that makes sense? So, I’m excited that you will share a strategy with us. Yes, I’m excited to share, too. Yeah. Okay. So let’s dive into the strategy session, and feel free to lead the conversation; I will be taking lots of notes and asking you questions and anything from you. Yeah, sure. 
 
Grace Griffith: We’ll discuss three pieces of brand messaging today. And yeah, like you said, Dolly, stop me if you have any questions. But the first one that I start with because it is that it should be the starting point for any Brand messaging strategy, and that is the voice of customer research. And your audience is probably familiar with market research. Like market research and understanding their competition and the products and services already offered in your niche or industry. But the voice of customer research is narrowing in. The words and the language, what I was saying before, how your audience describes their needs, desires, pain points, what they’re looking for, and the specific. Even the products and services they’re already using and how they’re describing those help you understand how to talk about what you do and what you offer. And so lots of copywriters do this as offer this as a service to businesses. But I think it’s something that is so it’s such an intimate process with your audience, understanding their language. And so I always encourage business owners to. Establish the strategy and figure out a system around the strategy within your standard operating procedures. So is that, if that’s just you, if you’re a solopreneur, you need to have a way of going about that. If you have a virtual assistant, have some strategy. Even like a schedule for how often you will visit this language, particularly always do it before a launch, but to know, okay, what is resonating with my audience? I always like to use this example to show how the voice of customer research can benefit you for your marketing. So, I work with a lot of business owners and teachers. So there, some of them are still teaching, have left for a classroom, and have their own business. And this teacher helps other teachers fight. And deal with burnout. She has a course, and one of the things that her course equips teachers to do is establish boundaries. Because that’s one of the ways that you can, and that’s just what works in life, right? So we did customer research to see if that resonated with their audience to kindThatguage, and we found they weren’t using the word boundaries.
The word that they were using was balance. Everybody is balancing finding Balance. And so evenBalance her course helped people establish boundaries because that was the approach to developing balance, the balanceBalancee tranBalanceion. Boundaries were like the path to get there. That little tweak made a huge difference and gave her more clarity in presenting her offer to her audience. So, that’s an example of how the voice of customer research can make your offer more. It would resonate more, and the way you Gather that research is the system you create around it, and the way you implement it is The system you can create around it. So we can talk briefly before I go into the next one if you’d like. 
 
Dolly DeLong: Can we share some examples of how one would start collecting customers’ voices? It’s because you think like you were sharing Grace, you think you know what your ideal client wants and needs. Then, they communicate something that aligns with what you do, but you offer it. It’s like counseling, like marriage counseling, when, okay, so I will give a real-life example. So, when my husband and I were engaged, we did pre-marital counseling. And just like where we live, that was a requirement. And so we did that, and it was fun. It was fun to get to know each other even more—our communication styles were so different. So I will make fun of myself, but this was eight or nine years ago. And. The counselor sat us down, so he had my husband, Ty, say something. And then he said, okay, Dolly, can you repeat what Ty said? And I said something different. And it was just so hysterical. The counselor said this is why we are doing this: so you two can be on the same page. You can learn each other’s communication styles, but this is for me. I don’t know if this was a great example, but it makes me think we are talking to our clients. Still, they’re hearing something different and interpreting it differently. And so that’s why it’s good to, I guess, try to find that balance of being on the same page. Yes, 
 
Grace GriffBalance this is so important for every season or developmental stage of your business. Even if you’ve been in business for years and years, you can get complacent with your understanding of your audience. So, it is essential to have a system for discovering and revisiting this language—practical tactical examples. So, surveys are underrated when it comes to this. They can be so helpful, super easy, and super simple. So, the most accessible form of a survey that you can do is probably the most accessible one. Put two questions in your email. Link those somewhere on your page, have people click on them, and add some tag to that click so that you can identify those people. But having me, you need to phrase a question in your email list a certain way. Or answers a specific question for you that you’re wondering. A lot of people do these on Instagram. It says there are so many ways to do it and super easy ways to do it, but your email list will be your warmest audience. And I don’t think people do that enough. That could be a constructive way, but you could also do a Google form. That’s an extra click for your audience to have. It adds a step to the journey, but Google Forms are nice because they can arrange your data beautifully in a spreadsheet. And that can be super, super helpful. So, having surveys, especially before you launch a new product, is another way to do that when you’re doing a beta launch. Or you’re doing a live launch and want to record those sessions or classes and turn that into the course you offer Evergreen. Having surveys embedded throughout that process can help you understand how to market that when you launch. And so you don’t have to sit on this voice. This doesn’t have to be a vast, in-depth process that keeps you from taking action. You can weave it into your process as you iterate on your product. While you launch, before you launch. Throughout. So that’s one example.
Testimonials are a great way to gather the customers’ voices because they’re your customers. They’ve paid you. So you want to collect those and ask strategic questions as well. And, I know that Dolly, you’ve talked about this, but having automation set up. So it’s super easy to gather those testimonials. I loved how, like, I’ve received emails from you asking to go ahead, rate, and review the podcast because it’s so easy to do, and that’s an excellent way for you to get testimonials and language for the podcast. Still, you’re automating that process for yourself. And so, that’s a straightforward way to get those words.
Another thing that I love to do is to go to my competition’s testimonials and to other people in the industry who I know offer similar services. I know that our audiences are aligned, and I look at how they describe the service or product they’ve had because our audience is aligned. They’ll probably answer my same questions about the pain points that it’s serving and the solutions that they’re after, the questions that they have. And so that’s if you don’t have testimonials yet, which many people starting for the first time don’t, that’s a great way to do that research.
 
Dolly DeLong: I love that. That’s good advice. How do you tell the line when you do that competition, the competitor research, and how are you not comparing yourself? You’re not going down that late negative. Like, yes, I don’t know. Do you know what I’m talking about? Like, I know exactly what you’re talking about spiraling. You begin spiraling, and you’re like, great. I’m not as good as XYZ. You were doing this, and you’re still toeing the line of professionalism. You’re not copying them. But yet, You’re not spiraling. 
 
Grace Griffith: Yes. I know exactly what you’re talking about because comparison will kill creativity. I put actual numerical boundaries in my mind when I’m doing this. And so, I won’t look at more than three different competitors. Gotcha. Maybe just two. And that way, I keep myself focused on just those two people. I’m looking at their testimonials, and then I’m done. You can spiral, set a timer, and look at their website and testimonials. Then, just be done because you need to know what’s offered in the industry. It would be best if you saw, okay, this is how this person does it. But I have my way; this is another way to stand out. You risk going into that comparison spiral, but it’s also an opportunity to see how to differentiate yourself. And I think a business owner is always on a personal development journey. Oh, man. It is. It’s 
 
Dolly DeLong: like I was saying, it’s therapy, it’s constant therapy for yourself. 
 
Grace Griffith: It is. It is. And. You will never be immune to comparing yourself to other people. However, it’s still important to understand what else is out there and what else is being offered and consider it a growth opportunity for you. It’s .im.porimportantyes, there’s. We are all human and can fall into that comparison trap. And so I think having precise boundaries around how you do that is crucial. 
 
Dolly DeLong: I love that. Thank you so much for letting me ask you that because I’m sure I’m hoping it’ll encourage you. One or two listeners who are listening in to this episode that like it is possible to toe the line and not to spiral, but at the same time to be fully aware, like you do have competition and put your feelers out there without spiraling, without going down that dark path that happens to all of us. I will say this along with this example cause I was thinking about how I do the voice of customer research for my products or my freebies. Hopefully, this will help. I added a Google form to my thank you pages. So when somebody downloads a freebie or some product for me, they immediately thank you instead of taking the toblankank confirmation page. Check your email. Instead, it goes to a thank you page. It says, Hey, check your email for the product. But before you leave, do you mind answering this simple question about that download for me? Why did they download it? And so I’m getting more of the customer’s voice. So, um, it does work, listeners. It does work. It takes time to gather. But it’s worth it in the long run. Yes. That’s a great idea. 
 
Grace Griffith: I wrote that one down. Oh, thank you. Yeah. Yes. Yes. It’s something that your virtual assistant can do. It’s something that you can do. ChatGPT can help you with this process, too. I have ideas to share, but it can be straightforward and make a huge difference. 
 
Dolly DeLong: So, let’s go into what we’ve gathered; we understand the voice of customer research. We’re making a system for ourselves to do this. Can I ask you this? When, how often, or how long do you think it usually takes to build traction for this? From your experience working with the smaller business owner who only works as a team of one, how long does this usually take? Realistically. 
 
Grace Griffith: goodness. It depends on your process. Yeah. It depends on how the different layers that you have. So, let’s say, for example, you’re launching a product and starting from scratch; you have nothing. You are spending some time. Let’s say you’re setting the timer for no more than 20 minutes to look at your competition and their testimonials. You are setting up a form in a Google form to send to your email list with specific questions. So you’re getting that data. You’re looking at all of it. I think you could do it probably within two to three hours when you, I don’t know, that it’s a one sit down type of thing for one to two hours to put those things in place. But collectively, I think it’s about two to three hours. 
 
Dolly DeLong: No, that’s helpful. I want the listeners to listen like this is no; this doesn’t need to be a long-term project for you, which should always be running on the back burner. But also, if it’s short-term, like your goal, you can start collecting that voice of the customer. And. Also, I firmly believe in this: making it a weekly, if not a weekly, monthly workflow for yourself will always be like doing voivoice-of-customer search because your services will ebb and flow. Your digital products are going to ebb and flow. Your business is going to ebb and flow. So, like Grace mentioned earlier, don’t just get comfortable. Assuming you know what your clients or future clients want, you must always bring your A game. I don’t want to say it all the time because that sounds stressful, but you have to be on top of it and set yourself up for success. 
 
Grace Griffith: Yeah, and it gives you confidence, too. It helps you know, okay, I know what I’m offering. I know it’s a need. I know people want it, Yeah. 
 
Dolly DeLong: I love that. I love that. Okay. 
 
Grace Griffith: All right, so the next one has a brand voice guide, and a lot of big companies have this because they have a lot of people writing for them, and they need standard operating procedures for the writers. Now, for a small business owner, the way this looks is just establishing clarity. There are so many small businesses out there, and we are being inundated with lots and lots of language. How you stand out: In many ways, it’s not just being clear but consistent.
 
Dolly DeLong: And so 
 
Grace Griffith: if you have decided, okay, I’m going to use sentences that are short, long, short, long, short, long, or I’m going to use grammar that sounds like this, or I’m going to talk this way, or I’m going to have a casual voice, or I’m going to talk sophisticated, that consistency is going to resonate with your audience, and that is also going to help you stand out because when someone reads your stuff before they see who it’s from, they’re going to know, Oh, this is Dolly’s voice. This sounds super tactical, practical, and granular. I know exactly who this is because this is how Dolly talks to us, so you stand out by having that clarity. Another reason why having a voice guide is fundamental is that we have tools like ChatGPT. Where you can, I don’t know if you’ve done this, Dolly, but you can now create a GPT within ChatGPT and train it to write a certain way, and you can have like different GPTs that like for various projects and different other you talk one way on Instagram, you can have a GPT. If you have a distinct, slightly different email style, you can have one set up for that. And it’s so interesting because you can also, oh, this is, I did this yesterday, and it was terrific. You can upload files to chat GPT, which will scan all of it, internalize all of that text, analyze it for you, and then create it.
Upon that. So, if you have a brand guide, like if you have a copywriter, create a brand guide for you. Yeah, or a brand voice guide for you; they usually look pretty. And so you upload that file, it’s not a Google doc, you upload that file to chat GPT or your GPT. And they pull all that text, and then you’ve trained this GPTI to call it my co-provider assistant, to write. Following those rules, you can tell it has a sentence length like this: use this type of vocabulary. And, like vocabulary, it is another example of something you would want to have in your brand voice guide that chat GPT. It can be helpful as a copywriter. I am still very aware of the limitations of a tool of all AI. But they are getting smarter, and something that it can help you do is transform something that someone else has written for you. Train it to use your vocabulary and your voice. So it sounds more like you. So yeah, that’s how a brand voice guide works for your business. It helps you automate and systemize your work even if you’re a solopreneur. 
 
Dolly DeLong: sound.  So, Grace, you talked about creating and using a brand voice guide and gave some great examples of why establishing that would be great. I love that you reminded the listeners; this helps you develop a standard operating procedure. Thank you for letting us know how your VAs, OBMs, or anybody who works for you can take it. Your voice and type it out or because realistically, for those of us who, for those of you who are listening, you most likely want to grow your business. And that means hiring out. Maybe it may not mean hiring out right now. You’re still doing everything on your own, but like later on. So that’s why it’s essential to develop this system for yourself now, organizing it. I do this in one hub in Trello. I have a hub in Trello where I keep my, like, I call it, my master operations board, and one of the, one of the columns is all dedicated to, like, my voice brand guide so that if somebody does end up working with me, then you know exactly like how I sound, how to write things out and all that stuff.
 
Grace Griffith: Yeah. So smart. It’s so easy to get there. It helps that transition. Yeah. Right away. So, the last one is how to systemize how you position your value. And so, the voice of customer research helps you be clear. A brand voice guide enables you to be consistent with how you sound, systemize, and position your value, which will help you have a system around being compelling to your audience. And so you offer value through your courses or your education or whatever it is, your product, your service, whatever that is. However, positioning is how you take the psychological triggers and tools that help your audience engage with what you provide them. That is what’s building value in their minds, right? So, positioning value is more about the psychology around it. So, if you have a system around that, it gets easier and easier every time. This is going to lean more on your SOPs for how you write sales emails and sales pages because there are different ways that people interpret value. So, you need a system to ensure you are positioning and hitting all the marks for how different people interpret that. For example, many people make their own decisions out of emotion. And other brand messages emulate or create that emotional value for people. A great example is stories. When you tell stories of a transformation you were able to make for yourself, your audience, or a client, that is creating emotional value in your product that someone is gathering from your email or whatever platform you’re using to communicate this story. And testimonials are an example of that. A portfolio piece or a case study can also provide that emotional value. And a way that you can. Systemize that by collecting those stories and examples and categorizing them based on the feelings they draw out for your audience. So, I did this for a client. She has an excellent business. She has a bus, and she has decked it all out to create a little classroom inside of this bus. And she teaches classes on an art bus, but it’s like school inside the bus. And it’s so cute. I 
 
Dolly DeLong: love 
 
Grace Griffith: that. So she goes 
 
Dolly DeLong: around to people and 
 
Grace Griffith: She has different spots in the community where she stops. And so, like her, the bus is a marketing vehicle because people see it. Like people know this bus, I love it. And it’s, it’s so cute. My mouth is my jaw. 
 
Dolly DeLong: My jaw just dropped. I know. My jaw just dropped for those who can’t see me. That’s so cute. That’s amazing. 
 
Grace Griffith: That’s so smart. But the trick with marketing and messaging for her is that it’s brand new. Nobody understands what it is until we explain it to them. And so we’ve had to do a lot of voice of customer research to use the words that parents used to describe this bus so that other people understand. Okay, what exactly happens on the bus? She’s not going to people’s houses. She’s stopping in at parks and outside other businesses she’s partnering with. And she’s doing these short little workshops with kids, teaching them how to write and read. We gather those stories from parents by organizing them based on the different feelings and experiences that their students have had. When we write emails focusing on reading struggles, we have testimonials that talk about your feelings as a parent when your child is having a hard time reading, and the same goes for writing or math. And so it’s so easy to grab and pull those stories and testimonials because they’re all organized. By category, you’re not just scrolling from that spreadsheet you’ve gotten from your Google form. It’s just all there, and it’s all organized, and you can grab and pull. And that’s for emotional value. Then, the other types of value that people internalize are, okay, how much, what, what kind of a deal is this? And what kind of time will I need to put into this course? Or what kind of time is going to be involved? How are you saving me time by providing service for me? And so the way that you talk about your prices, the way that you talk about your timelines, that is another vehicle for positioning your value because your audience is going to have a certain number in their minds that’s going to feel Like a steal to them or that’s going to feel okay. This is extremely valuable. Yeah, but another way is for pricing. Here’s an example. Anchor pricing references the number you give to or is already in your audience’s mind when you provide your price. Sometimes, you can use the priming effect, which primes your audience for the type of. The number that they can expect when, whether you give them a range, whether you say you could pay this much money to have someone do all of this for you. I’ve done all the work and made a template for you. You don’t have to research all these different things. You are giving those anchors, for sure. Pricing and time help people understand and articulate. Okay. This makes sense. It’s just. And so how you phrase that and how you’re consistent about that will be constructive. That’s for timing. That’s for pricing. That’s for when, how you compare your value with, or how you facilitate the experience or package the product with the way that others, like your competition, package the product, that can be something that. Creates that logic for you. And then also stacking how you stack your value, like on sales pages, you think about, okay, for a course sales page. Usually, there’s that spot right in the middle or near the end. Okay, you’re getting this many hours of course, course video, and you’re getting these templates, and you’re getting this coaching, and you’re getting this community group, and all that is there because when you see all those things back to back to back to back to back. It makes you think, Oh my goodness, okay, this is a good deal. So, consistently doing that across your social media and emails will also help you. So, just establishing those systems and SOPs to create that value will help you stay consistent. It will help your messaging and help other people understand, okay, this is precisely what I need. 
 
Dolly DeLong: I was thinking about this gracefully, and I am sharing these examples because you will have different categories. For example, you shared different trigger points that would speak to your audience because some might be very emotional. Like I am an emotional buyer, I will see Publix. Publix is a perfect example of me going shopping there because they know how to pull up my heartstrings with commercials with nothing. It has nothing to do with grocery shopping but everything to do with the relationships in the home. I will share this example there, and then we’ll go on. But I was five when I was pregnant with my firstborn, so this was six years ago, and I was at home alone. A Publix commercial came on about this mom making a Thanksgiving meal for her son, who is from college. She made all his favorite things but couldn’t connect with him because he had just returned from college. He was visiting him, you know, like his high school friends. Like, you know, like the typical stuff that College students do when they’re coming home for the holidays. They’re like, they’re reconnecting with their friends. And then this mom is I hope I can connect with her son, with my son. I can talk with him. And then, at the end of the commercial, he cancels his friends and his plans with his friends. Cause he wants to have a pie that the mom had bought from Publix. And I started sobbing. And then my husband will, of course, walk in. He’s what happened to you? And I’m like, I’m going to make a pie for our son when he comes to visit from college. And he’s, oh, okay. But I am the emotional buyer. I will then shop more at Publix because I’m like, yes, like I will. I’m like building, making these foods, and connecting, making these emotional connections for my sons, now sons. But anyway, I will say, yes, I will. One hundred percent say I am the emotional buyer, but on the flip side, when creating content for myself, I also need to create content for the logical buyer, who is thinking, how will this save me time? How will this make me healthier? How will this save me money? So, I also need to hit up on those different categories. So, I’m happy you pointed that out. Don’t just make; organize your content. Based on your personality, manage your content based on the different emotions as well Because this will also help you, the listener, create social media captions for links wherever you are either; it doesn’t matter if you’re in the promotional phase, marketing phase, you’re in the pre-launch phase, whatever phase you are in, like talking about your different services or offers, you can hit those levers and trigger points. It’s based on digging into it like you were sharing Grace, and you collected all those testimonials. You’ve collected the voice of the customer. You’ve collected that now, like it’s like grabbing, and does this make sense, or am I just like, yeah, 
 
Grace Griffith: Well, and that made me think about, too, when you’re in a launch and talking about pre-launch launch and post-launch. You want to appeal to those different ones throughout that phase. Like in prelaunch, you will focus more on logical value because that’s when you can prime your audience to like price anchor. And so you’re giving them time anchors, and you’re giving them all those anchor points so that when you sell, they know all these different references. And they’re making decisions independently, whereas, towards the end of the launch, you probably want to appeal to their emotions more because of urgency. They’re feeling the FOMO a little bit. And yeah. And have that pace and structure throughout that campaign. It’s essential. I love 
 
Dolly DeLong: it. I love that you shared. I think chatting about value positioning standard operating procedures is probably my favorite point from this conversation because it’s just so it’s so important to, like, remind ourselves to, I don’t know, categorize these different testimonials because they really will be valuable for various phases of like our marketing, our promotions, our launches, especially if we want to, I don’t know, like, Consistently and bring in clients consistently. Yeah, for sure. 
 
Grace Griffith: And save your time, too. Yes, exactly. So you’re not digging and trying to categorize that in the middle. 
 
Dolly DeLong: of lunch. That’s not fun. Exactly. Especially, yeah, I’m glad you said that because your brain is mush. Like, when, depending upon what phase of a launch you’re in, you still need to be very, You need to show up in some way, shape, or form. So it’s good to have this all organized ahead of time. So, just in case your brain is mush, you can copy and paste from a specific category. Yes. 
 
Grace Griffith: Easy. 
 
Dolly DeLong: Awesome. Grace, I know we’ve been chatting for over 40 minutes now. I can’t believe how fast time has gone. Thank you for sharing such a great strategy session with my audience. Speaking of, how can a person find you and work with you? Are you taking clients? What does it look like to take the following steps with you? 
 
Grace Griffith: You can find me on Instagram at GraceMarieGriffith. My website is GraceMarieGriffith.com. You can see my resources there. I have workshops, kits, and templates. I take copyright and copyrighting clients, but I recently had a baby, so I’m gradually getting into the swing of things. And so, my waitlist will look a little different right now. But yeah, I am taking more clients right now. So let’s connect, and we can talk about your project.
 
Dolly DeLong: And Grace, I do have to give you props for your website. I was looking through it before we, I think, a few days ago, when I was writing up our show notes for this, and I was like, your website is so beautiful and compelling. So you had whoever designed your website. They did an incredible job.
 
Grace Griffith: Yeah. Oh my gosh. Thank you so much. Yeah, as a copywriter, you’d be surprised, but it isn’t easy to write for yourself. Yeah. And yeah, 
 
Dolly DeLong: that means a lot to me. That feels good to hear. It’s great. I was like, I need this. I need to hire her. I was reading everything. I was like, Grace is excellent. I’m so glad she’s coming on the podcast. As business centers, we need to hear that our work is converting. So, please visit Grace’s website if you are listening to it. Gorgeous. GofolGo follows Instagram; she has a lot of value to offer and give and a lot to share with you. So, Grace, I’m happy you were on the podcast. Thank you 
so much for coming. Yeah, definitely. I will be sure to put all of your links in the show notes so that if you’re listening in, go and take the next step and give her a follow after this episode. Until then, you all have a streamlined and magical week. You amazing Muggle you. I will come with you, I will come at you next week. That sounded a little aggressive. I will come to you next week. I will come with a new podcast episode next week. How about that? I’ll map a new system or a workload to educate you on. And until then, I will talk to you all later. Bye. 
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