Black Friday 2025 Email Segmentation with Flodesk and Showit: A Step-by-Step Guide

If you’ve ever felt the pressure of scrambling to launch a last-minute Black Friday sale, you know how stressful and ineffective it can be. That’s why this year, I’m focusing on Black Friday 2025 email segmentation with Flodesk and Showit—a simple but powerful strategy that helps me identify my warmest leads months in advance.

In this blog post (YouTube video and podcast episode), I’ll walk you through how I’m using Flodesk to create targeted email segments and Showit to design confirmation pages that prime my audience early, so when November arrives, I already know exactly who’s ready to buy. By segmenting your audience months in advance, you’ll know exactly who’s interested in your Black Friday offers—and you’ll be able to nurture them with intentional emails well before November.

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Why You Need to Prep for Black Friday Now

Most small business owners make the mistake of waiting until the week before Thanksgiving to announce their sale. But that’s the most oversaturated time of year—your emails are competing with hundreds of others, and the algorithm likely buries your social media posts.

Instead, think of Black Friday as a pre-launch runway. By starting in August or September, you can:

• Identify your warmest leads through email segmentation

• Prime your audience with consistent, intentional messaging

• Avoid the chaos of last-minute marketing

• Increase conversions when your offer finally drops

For me, that looks like preparing my branding photography Black Friday special months in advance. My goal? To fill my slower season (January + February) with high-value branding clients while serving my warm audience well.

Step 1: Create a Black Friday Segment in Flodesk

Flodesk is my email platform of choice, and it makes segmentation so simple. Here’s what I did:

1. Logged into Flodesk and created a new segment called “Branding Photography 2025 Black Friday Interest.”

2. Sent an email to my list with a teaser about my upcoming Black Friday special.

3. Added a clickable link with a link action that automatically placed anyone who clicked into this new segment.

That way, my audience is self-segmenting—only those genuinely interested in my Black Friday offer are added to this group.

Step 2: Build a Confirmation Page in Showit

Once someone clicks the link in my email, they’re redirected to a custom Showit confirmation page.

Here’s what mine says:

“Thank you for showing interest in my Black Friday branding photography specials for 2025! You’ll be the first to hear when details are released.”

This page not only confirms their interest but also builds anticipation. Pro tip: Don’t forget to update your SEO settings, meta description, and page title in Showit so the page works for you on the backend too.

Step 3: Warm Your List with Intentional Emails

Now that I know who’s interested, I can send specific pre-launch emails just to that segment between August and November. Instead of flooding my entire list with Black Friday promos, I’m delivering targeted value to the people most likely to purchase.

For example, I add a small P.S. line in my weekly emails:
“Interested in my upcoming Black Friday branding photography offer? Click here to make sure you’re on the early access list.”

This gentle approach primes my audience without feeling salesy—and ensures they’re already excited when my Black Friday deal opens.

Why This Works

When I tested this strategy in 2024, I was surprised at how quickly spots filled for my branding photography packages. And because I started segmenting and priming early, I avoided the stress of chasing clients in January and February.

By warming up my audience months in advance, I positioned my Black Friday deal as a valuable, time-sensitive opportunity rather than a desperate last-minute sale.

How You Can Apply This to Your Business

Here’s how you can get started today:

1. Pick one service you’d like to promote for Black Friday. (Don’t discount everything—focus on a strategic offer!)

2. Create a new email segment in your platform of choice.

3. Build a simple confirmation page on your website.

4. Start priming your audience now with intentional messaging.

5. Use survey links or multiple offers early on to gauge interest and finalize your Black Friday package.

Remember: this strategy isn’t limited to photographers. Whether you’re a designer, educator, or service provider, segmentation is applicable across various industries.

Final Thoughts

Black Friday doesn’t have to feel overwhelming. By segmenting your email list now using tools like Flodesk and Showit, you’ll be able to step into November knowing precisely who you’re serving confidently—and how to speak directly to their needs.

So grab a quiet hour, set up your segment and confirmation page, and start priming your audience today. Future you (and your Q1 calendar) will thank you!

Resources & Links

• • ✉️ Flodesk (get 25% off your first year) → https://flodesk.com/c/DOLLYDELONGEDUCATION

  • 🌐 Showit (get 1 month free) → https://showit.com/referral/?referralCode=m56pjg2m

Want to prep your email list even more for Black Friday? Check out these other resources

How to Use Flodesk for a Black Friday Launch

Meet Your Favorite Marketing Strategist and Business Coach for Family Photographers (Dolly DeLong Education)

Hi, I’m Dolly DeLong, a Nashville-based family photographer, marketing strategist, and systems educator for family photographers who want structure, clarity, and consistency in their marketing.

My photography journey began in 2006, and over the years, I built a sustainable family photography business while navigating motherhood, client work, and the realities of running a solo creative business. Along the way, I discovered something unexpected: I loved the backend just as much as the creative side.

What started as organizing my own workflows turned into helping other family photographers simplify their marketing, build repeatable systems, and stop relying on last-minute posting or panic marketing.

Today, I focus exclusively on helping family photographers intentionally market their businesses (not with trends but with consistently showing up).

I offer two ways to work with me:

• The Family Photographer’s Marketing Society: a systems-first membership that provides a clear weekly marketing cadence for Instagram and email, so you always know what to focus on without starting over.

• 1:1 Strategic Marketing Support for established family photographers who want hands-on guidance in building a sustainable, SEO-supported marketing system.

Through my blog, podcast, and YouTube channel, I teach family photographers how to think like marketers, plan ahead, and create marketing rhythms that support both their business and their family life.

I still photograph families around Nashville because it’s one of my greatest joys. But helping family photographers build calm, consistent marketing systems that actually fit real life is a close second.

I’m so glad you are here, reading this blog, listening to the podcast, or watching the embedded YouTube video. I hope this educational content was helpful. Please let me know what future systems content you would like me to create!