193: How to Use a Private Audio Course to Warm Up Your Black Friday Audience with Kate Doster

Dolly (00:01.31)
Welcome to the systems and workflow magic podcast where I help small business owners transform from feeling scattered to becoming streamlined in their creative businesses. I’m your host Dolly DeLong, a wife, mom, believer, family photographer in systems workflow and launching educator. Now this podcast is your go-to resource for mastering the backend puzzle pieces of running a successful business.

Whether you’re just starting out or are an intermediate business owner looking to refine and elevate your systems, workflows, and operations, you’ll find practical strategies and advanced insights here to take your business to the next level. Each episode is designed to feel like a strategic mastermind session, guiding you through smarter launch planning, more efficient systems, and greater clarity in your business operations. Together,

We’ll explore how to organize, streamline, and grow your business with intention so you can achieve sustainable success without the overwhelm. I’ll also take you behind the scenes to uncover what it’s really like to run a business as a solo entrepreneur, sharing honest insights and actionable strategies. Plus, I’ll bring on expert guests who will share their advanced tips and proven methods

to help you unlock new levels of clarity and efficiency in your business. So are you ready to simplify your backend, elevate your operations and launch with purpose and confidence? Let’s dive in and create some strategic workflow magic.

Dolly (01:45.23)
Hello and welcome back to another episode of the systems and workflow magic podcast. I am your systems workflow and launching BFF guide, Dolly DeLong. And I’m so excited because today I’m doing something a little bit different. I have Becca Reed on the podcast with me and Mark Cicero on the podcast with me. We’re going to be interviewing Kate Doster. And so we have, we have four people on the podcast. It’s going to be a lot of fun. We are going to be talking about.

Black Friday is the theme because you all know we are doing a Black Friday series this summer. And so we invited Kate Doster on. She is going to be talking about the topic of creating a special audio course for your Black Friday waitlist, which is something that I know a lot of us business owners are always looking for something new to try for Black Friday. And I’m really excited to have Kate Doster on because she has experience with this. So.

Before we dive in to this topic, hey, do you mind introducing yourself to the audience? then Becca and Mara, can you do a little introduction as well?

Hey y’all, I am Kate Doster. I’m a super fan of Dolly. So if we’ve ever met on the interwebs, you’ve probably heard me singing her praises or at the very least commenting on all of her Instagram posts, which you guys should do too, because they’re great. So I’m Kate Doster of KateDoster.com and I help ADHD-ish online course creators and digital product makers wrangle their brain and actually create passive income that doesn’t burn them out. We focus a lot on email marketing because that’s actually your best friend and the most profitable place to be.

And it turns out you can set up a lot of automation so you don’t have to be there all of the time. We also chat about bundles, Black Friday, and being able to sell in a way that isn’t going to flare up your rejection disorder that you can have when you have ADHD or like a lot of people in our age group, undiagnosed ADHD. So we talk a lot about that too.

Speaker 3 (03:37.41)
Awesome, my name is Becca and I am a website designer. I primarily do website in a day’s on Show It in Squarespace and I have a couple courses and do a lot of education on my YouTube channel about SEO and how to DIY your website.

Hey everyone, I’m Mara Koserek. It’s so good to be on Dolly’s podcast again. This is like the third or fourth time, which is probably the podcast I’ve been on the most now, which is super fun. I am an online course designer, so I help entrepreneurs set up and launch their online courses. And a lot of that involves Black Friday sales, because after you help someone set up an online course, they start knocking on your door in October and say,

Hey, how do I do the whole Black Friday thing? So I’m excited that we’re picking Kate’s brain today about it.

I know. I’m really excited. And for those of you who are brand new to the Systems and Workflow Magic podcast, I would certainly encourage you to start listening at the beginning of the series. I’ll put it in the show notes, but the series is all dedicated to helping you, the Small Business Center, get ready for Black Friday. And so we are inviting speakers who are actual experts at helping other business owners get ready for Black Friday. And because we don’t want you to

Planet out the night before Black Friday or to put something together out of Just like fear or like worry or whatever. We don’t want you to do that We want you to be prepared and develop a system for your Black Friday plans this early on and it Where I’m just like pumped especially to have Kate Doster here because I’ve learned I’m a her super fan. I should say

Speaker 2 (05:17.966)
Bring the tables around on Kate. I’m a super fan of hers. I’ve been following her and learning from her for years. And Kate, I know that you are specifically known for helping small business owners competently email their lists. But we are going to talk about something slightly different that goes kind of hand hand with Black Friday. And it’s leading into your Black Friday sale with audio content. So what?

I’m curious what inspired you to start using or recommending mini audio courses for list building? So that goes hand in hand with email list building and nurturing, especially when it comes to Black Friday.

So I’ll be honest, there’s one selfless reason and one reason we’re just like, like that makes a lot of sense.

One, even though I help people with email marketing, the reason why I picked email is because it sounds very conversational. So I am more of a talker. It is a lot easier for me to set up my microphone and go. And I think it is a little bit for Dolly too, which is why we do a lot of audio based things. Also, like we’ve got kids and sometimes we can like a little haggard. So video, while it can convert really highly, right? It’s just a lot of easier medium to be able to create in for myself when it comes to audio and.

The reason why I like it so much when it comes to Black Friday is that there’s a heck of a lot of emails that get sent on Black Friday, like starting from like the very beginning of November, like onward. So even if you have a strong relationship with your list and you should still 1000 % email them and email them consistently during Black Friday, during your sale, all that have that touch points, you have to realize like how many podcasts are really getting loaded in to their apps before Black Friday?

Speaker 1 (07:03.054)
And spoiler alert, you can have an episode go live the day your sale goes live. So I highly doubt they’re getting 35 new podcast episodes the day your sales open. And the cool part about the waitlist is you can actually open it for them early, which then gives you social proof, which then gives you more sales. So it’s easier to create. People bond with you more, which I know we’re definitely going to talk about. And it’s honestly just less crowded. So you’re getting the bust of every world.

I love that. Becca and Mara, do you have anything to add to that or ask about? Because I’m like bursting at the seams to ask Kate a question, but just in case until you have a question.

Yeah, so I am just wondering what is a simple structure that you would suggest for someone who can like can follow something that’s short, bingeable audio course for their Black Friday wait list?

Okay, so further waitlist, the first thing that you always want to do is you have to think of what offer are you actually going to be selling on Black Friday? I know some of us do like to do like giant store sales and we can talk about how you can almost create like a little sampler of all of the things you’re ultimately going to have on sale. So that way none of the names of the products or some that people have never heard of before. But let’s just say that we’ve got our client that is just doing one Black Friday thing. Like they’re just focused on say a course that they have together or some type of bundle that they put together for it.

You want to always ask yourself, what’s the outcome of this? And what are some of the ya-buts that people are going to have around purchasing it? So you would treat it like you would any other launch or back in the day, how you would treat a webinar or some type of challenge. You always want to think to yourself, why wouldn’t they necessarily want to buy this course? Or why would they not think that they are capable of achieving whatever the course is going to be able to deliver? And I know that that can send people into a spiral and they can overthink. So one of the first places that you can go is

Speaker 1 (08:50.786)
Go to the frequently asked questions section and be like, okay, what are people? I call them, yeah, buts. We call it the Sturm-Exlott principle. What are some of the things? And that can start getting you like some topic ideas that you can go ahead and have. A really simple structure that you can always just have for at the beginning of your series that you’re gonna have. It can be like, stop, ditch, don’t, right? Again, what’s the old system that they’re doing? What’s something that they think is like they’re constantly posting? You can explain to them why it’s not working. The second episode.

can be about the framework that you have that you teach people that’s unique about it. And then it’s like, okay, so maybe that third one, you’re gonna give them a little bit of a sample or something that they’re in. Say you teach like selling on Instagram stories. Here’s one that they can utilize so they can get a quick win, but you’re gonna make sure like in that episode to let them know like you can’t just repeat yourself on this medium since it’s going to be your highest selling audience. You need to be able to whip out these five or six different modalities that we have. Like guess what? When Black Friday doors open, which you guys will be the first one to know about.

you’re gonna get the other ones, right? And so then that next one after that, right? That fourth one can be like, say if we were doing Instagram stories, but like, what if my family and friends see this, right? It’s that personal account thing. Again, it’s going right back to throw those frequently asked questions when it comes to it. And your goal, especially someone who talks a lot, as you guys can tell, try to keep it under 10 minutes. And we can talk about how many episodes to have, but you really, 15 I would say is a cutoff point, because we want someone to get.

the end and be like, I need to listen to this next episode. How did she know that that’s what I was thinking?

So just to reiterate, you would say like 15 minutes per episode and four less, six lessons. How many lessons do you think are podcast?

Speaker 1 (10:28.398)
I would say probably five. And if he wanted to do a bonus six or if you really like this is another level of strategy, right? Like if you want your audience to be able to grow your wait list for you, you can think of one question. You’re like, oh, this is really juicy. And you can be like, if you guys share out about this free audio course, you share about the wait list, then I’ll unlock the sixth episode for you, which technically would be on its own stream, right? Because that’s just the way the technology works. But it’s just like, oh, we could do this and that and all that sort of stuff.

So you want to be able to show your expertise in this and your enthusiasm and your, I thought, a headness of this. I know a lot of people will talk about, like, oh, teach the what and know how. I like to do a little bit of hows because I like to have people go out and do quick wins. But we’re like, OK, now that we’ve got this, we’re going to create this sort of next loop and let them know. And Black Friday is coming. And here’s what you’re going to be able to do. And this is email. And Link’s going to be here in the show notes. And we’re going to do this. So they’re really amped and pumped up.

Can you talk about a little more, because you started diving into this, and this was exactly what I was going to ask you. But how do people go about creating content for their audio course? So you mentioned the FAQ section, but I’m just already thinking of people who are like, OK, I have a course. How do I break up that into six podcast episodes that are enticing and also don’t take away from the value of buying the actual thing?

I think just not to overthink it. I know that sounds really like, a lot of people put a lot of pressure on Black Friday. They’re like, the only thing this is going to save my revenue, this is going to save my hair. Just take a step back and go into your potential client, your potential students, or body for a second and think, OK, their time’s dropped. It’s the holidays. Whether they’re a parent or female or not, know a lot of us are other female audiences. They’re in there and it’s just like, OK.

What does she need to hear so that way she feels confident not only in herself, but in myself and that she sees herself as somebody that’s going to succeed and to set her up. And that’s truly kind of what we’re going for here. So it’s okay if in your heart it’s easier to be like, okay, I’d rather just do a five day challenge where they just go and do something every single day. That’s cool as well. But again, you always want to bring it back to how are those five things going to make them better prepared to do your ultimate thing that you’ve got going on.

Speaker 2 (12:42.582)
And kind like piggybacking off of that, Kate, like how far in advance do you recommend releasing these specific audio courses or podcast episodes before you’re leading them to your cart open? So like how many weeks or months or days do you recommend releasing the audio course?

It depends on if you want to give your wait list like early access to your Black Friday offer and when you yourself are going to start your Black Friday sale. So I know some people again start the very first of November, right? So it’s going to be a little bit different. But I anything from about two weeks out and even necessarily onwards. So again, you can have those sort of five episodes. And then again, if you want to do something special, because say you did it, you know, two weeks ahead of time or even three, I think three is probably a little bit much. But say you do it two weeks ahead of time.

You can always ask people like, hey, since you guys got this private podcast episode, we can do like a live Q &A, right? You guys can ask me your questions. We can do an ask me anything episode. So that way you’re like, somebody that downloaded it 12 days from my sale, they binge all five episodes and now they’re not gonna hear from me from five days versus somebody that I just joined. It’s like, okay, no. There’s other ways that we can mold this content. There’s other ways that they’re gonna have these questions and you can put it in there.

I want to give a huge shout out to our official Black Friday Summit 2025 sponsor, Cubicle to CEO. Hosted by the brilliant Ellen Yin, Cubicle to CEO is a globally charting top 10 business podcast with for 1 million downloads. Now, Ellen is known for asking successful founders and CEOs the business questions you cannot Google. So if you’re tired of surface level content and want real,

financially transparent data back strategies, this is a podcast for you. Cubicle to CEO has supported over 14,000 entrepreneurs through their educational products and live events. And I’m so grateful they’re sponsoring this year’s Black Friday Summit of 2025. So go give Cubicle to CEO a follow, subscribe to the podcast and show them some love for helping make this free summit possible. And don’t forget,

Speaker 2 (14:53.39)
You can save your virtual seat for the Black Friday Summit of 2025, happening August 26th through 28th. The link will be in the show notes. Now Mara, Becca, and I will see you there.

Speaker 3 (15:09.518)
Okay, I have a question for you because you three all do podcasts. I am not on the podcast train, okay? Because I feel like it’s overwhelming because of the tech and the money. So can we talk a little bit about the tools or platforms that you recommend for delivering a mini audio course?

Sure. So the one that most people know about is Hello Audio. And I would say that if you’re just getting started, it is very user friendly and the backend is pretty and everyone sort of likes it. If you are somebody that happens to use Kit though, for example, like for my private podcast, we actually just moved over to a different platform and they integrate natively with ConvertKit. So I can just have everything like sort of slide in there for podcasts. So I really enjoy that. But like I said, a lot of people…

usually like to go with Hello Audio for their particular first one because they’ve heard about that one and they’ll use it a lot. The one that we are currently using is called Just Cast, however, it is less expensive but it’s not as pretty.

So these are private podcasts, is that right? Yes. Got it, got it.

And it’s also one of those things that you don’t have to keep the private podcast up forever. So it’s not like you’re tied to Hello Audio forever. It’s not like you’re tied to Just Cast, even though Just Cast is way cheaper, but you’re not tied to it forever. You can keep it up in your head, like, okay, I am going to budget to keep it up for say October, November, and December. And we can let everyone know, like, this is very limited time. This is just for action takers. Like, you guys are not going to be able to listen to this content again. So you need to listen to it.

Speaker 1 (16:44.49)
And that’s another thing. that way they’re going on your sale. You’re also looking at your back end. You’re not tied to a tool forever. It’s like these episodes, they’re going away December 1st. Now you don’t have to pay for another bill yourself.

Kate, will you also talk about kind of just like a basic overview of what a private podcast is? Because I think all of us here know, but I’m in the online course world and often there’ll be a private podcast for an online course. And sometimes when you tell students that they’re like, I don’t understand what that means. So can you just walk through the like that it’s a separate feed, it does work on your phone, like all of basically tell people how easy it is to listen to private podcasts.

it is super easy. So the biggest difference is that you know how when you go over into Apple or Spotify or any YouTube music, any of those, and you just like search Dolly’s name or you search my name, right? And our podcasts will just show up. Everyone can listen to them. Everyone can subscribe. They’re free. All this. If somebody tapes in Kate Doster, they’re not necessarily going to find, know, my Black Friday launch off course if that’s something that I have special for Black Friday that I’m going on. So it’s something that’s just not going to be searchable from every place else.

The way that they get that link is they’ll go ahead, they’ll sign up for it. And you can either have, I know that Hello Audio will natively integrate with all my people that have ThriveCart. And I think that they natively integrate with Kit as well. So it’s like, okay, they fill out just like an email form or they fill out a form, say in ThriveCart that says $0. You set up your backend, which all of those places make it really easy for you to set it up. If you can cut and paste, you guys can set this up. Don’t freak out about that backend. And then it will essentially email.

those people a special link, then now they can go ahead, they can bring it into their private podcast player or bring it into their favorite podcast player. Sometimes they bring in what’s called an RSS feed. Don’t worry if all that sounds like gibberish. If you can cut and paste two things in a row, you can set this up. And that’s another reason why I’m a very big fan of Just Cast because I have never seen an owner reply back so fast. I swear he just lives on his customer support bubble. I asked him, I’m like, are you AI or a real person? He’s like, I’m really me.

Speaker 1 (18:52.529)
So they will be able to help you out. I don’t want you guys thinking like, oh, I’m not taking it for this. No, but like I said, people really love it because who’s not busy during Black Friday season? Who is not busy in November? Who is not in the car? And now who’s going to be in the car with them? They should not be reading your emails in the car as much as I love email marketing. They should not be watching your YouTube videos in the car either because they’ll get distracted by ads and edits. But podcasts they can safely listen to, you’re going to be able to stand out because

else is doing this but you and maybe a handful of other smart people.

When do you start, like this is not a question I have on the list. Sorry guys, I’m going off script. When do you start priming your audience, Kate, to sign up for this private podcast about Black Friday to warm them up for your sale? Does that make sense?

think that you can really bring your audience however far in advance you want to for this. Mine’s a little bit different because my birthday also happens to be like the very beginning of November and I like to do stuff for my birthday in November. So my Black Friday runway isn’t nearly as long as I usually recommend for my students because I’m usually running something special for my birthday and then we’ve got to catch up with our Black Friday. But like I do let people know about the two. But it’s even one of these things like even say a month out if you wanted to you could like awesome like.

about a name or a topic or say you’ve got like two episodes that you’re looking for. Again, it’s not necessarily like, hey, I’m doing something special for Black Friday. But it’s like, hey, I really want people to be able to. And again, what does your ultimate course help people do? Which one of these do you think is better? Or like, hey, like next week, if you have been struggling with blank, you want to stay tuned because I have something that’s going to help you with A, B and C and it’s completely free. I do think spending a little bit of time with creating the name.

Speaker 1 (20:41.422)
of the bonus that you’re giving for the wait list is key. And nine times out of 10, I would try to make it results based so people would really like it, like predictable income rather than like, you know, turning Instagram into, you know, a giant ATM. Like nobody, nobody necessarily wants that. like, ChotGPT come up with that name? So just spent a little bit of time coming up with a sort of punchy name for this series. And who knows if it goes well, guys, you could always upcycle it, take out all the Black Friday stuff and then.

have it as a normal freebie later on.

love that. This kind of goes along with what we’ve been asking you, but what are some common mistakes you see when people try to nurture their list for Black Friday? And how could a tool like an audio course or a private podcast help fix and avoid those mistakes?

I think a lot of time, I don’t see people hide behind a discount, which I know the summit is going to really help with, but I feel like they hide behind the discount, meaning they’re just like, I’m offering this at 50 % off or I’ve got five offers and everyone is 24 hours. So obviously people are going to buy it. Everyone’s doing that. So I think the biggest mistake with Black Friday is one, just relying on the discount.

Yes.

Speaker 1 (21:58.464)
And two, and this is what all of us have preached, is not having that relationship with your email list, with your followers before Black Friday. Real Black Friday sales are made in September, October, because you’re proving to them that you get them, that you’re showing off, that you’re creating demand. And again, you can still sell 100%, sell in September, sell in October.

Just don’t hold everything back for November or the end of November slash December, whenever it happens to be this year, right? Like you want to be able to be there for your people. So just thinking like, I’ve got a discount. It’s fine. Or, I’m only going to send one email about it. They’re like never going to see it. Some people might see it, but like now there’s actually somebody who could have potentially been a really great customer for you that you really could have helped. But because you sent one email and they got an avalanche of all of them.

they never saw it and they didn’t help it. And they’re like, aw, that’s dinks.

thing that I thought of that I think that audio podcasts would be really cool. I know we’re talking about like the wait list, but a lot of times when people have courses, you know, it’s yeah, maybe you make updates to your course here and there, but it’s content maybe you’ve created three, four years ago. Potentially, if you’ve had your course for a while, like how cool would it be? And we talk about this a lot as well. Like instead of just like putting a discount and being like there’s a Black Friday sale, is there a way you can add value instead and keep the price? And so like having an audio podcast that’s available for three months

especially if you want people to take action, like your courses related to them taking action on something. I feel like that would be really a cool way to like, and it’s just a different, like sometimes it’s hard to log into a course, like we know so many people buy courses and don’t actually go through them. And so if you have that podcast to kind of hold them accountable, I feel like that would be a cool like addition to it as well.

Speaker 1 (23:44.622)
I’m a very big proponent. Weren’t like you said, you can actually have the content on there too. But I have an entire mastermind and group coaching program that is all private podcast based. Because who has time to sit through a Zoom call for 90 minutes at like 9 p.m. or I have people in Australia that said 2 a.m. to barely get their question answered at the end. That’s awful. But like I can sit down and I literally I have my students to do it twice a week. They submit any questions that they’ve got. I bang out everyone.

I don’t usually put the person’s name. That way everyone can be anonymous, but they know the title. Everyone gets their own podcast episode. Everyone’s happy. They can listen to their 10 minute podcast episode. They can listen to somebody else’s. They can do all that great stuff. So it’s a little like, I can’t think of cooler term of like asynchronous coaching, but like that’s what it is. It’s asynchronous coaching. So that could be an incentive. It’s like, hey, I usually don’t offer one-on-one access to me, but we’re going to have one too many in this private podcast. Answer your question. No Zoom calls. You’re good to go.

That’s so smart. We all love it.

That’s right. And analyzing your audience. I am a mom. If you are listening to this episode and podcast, you are like me where it overwhelms. Just realize you’re not alone. But I’m almost getting convinced, Kate. I feel like this could be a really good bonus situation for my core students or as a complete magnet. yeah, think this is brilliant.

Our next question, if someone is starting from scratch this year, what’s one thing you would tell them to focus on to grow their Black Friday waitlist, maybe besides the audio course itself?

Speaker 1 (25:16.546)
So we have the audio course like we have talked about, and that’s just an incentive because I know we would like things that everyone just wants like first access and that they love us, but it can be a little bit harder, especially if you’re starting from scratch to really sort of gain that. So are you asking like in general, growing somebody’s audience so that way they have something to sell for Black Friday or just to get people on the wait list? I guess I just asked for clarification.

I’d love to hear the answer to both, Anytime I talk about email, there’s always people that are like, my gosh, but I haven’t emailed my list in a year. People always think their email list is too small, so I would love to speak to the people who are like, this is an amazing episode, Kate, but my email list is too small to do this.

We time both.

Speaker 1 (26:02.766)
1000 % it’s not too small to do anything. It’s only because you think it’s too small. That’s just about it, right? So if you need more people to talk to just in general, and it’s not Black Friday week, although technically you could, I’m a big proponent of doing things like free beast swaps. I’m very big on collaboration. I think that ads can work really well. I think everyone just thinks of ads as like Facebook, Instagram, because they’re the most popular. But I mean, there’s other platforms, things that we’re actually going to be testing out in the next couple of months. I can’t report back now.

but maybe we’ll come back is because I’m part of kit, I can sponsor in a part of somebody else’s newsletter. So I’m like, that can be really interesting. Again, I’m more about paying other creators more than I can pay Zuckerberg if I can help it, though I have nothing against ads. So that’s something you do. You can free these swaps. I know myself and Dolly, we are huge proponents of running bundles and summits. And don’t think that you have to run mega ones because I think everyone thinks like, oh, they saw someone that had a hundred participants. Those usually are the worst. I can’t lie to you. They usually are.

when you’ve got like 15, 10 people that you can do in September that all of you guys are just emailing each other’s list about some cool stuff that you ever can do that, right? If you’re already paying for the private podcasting stream, maybe you’re going to do an audio only summit. So it’s just like, like I really do work with working moms and they absolutely love this style. So you can collaborate with other people. It’s just you always want to be thinking to yourself just every month. You want to ask yourself what’s an active list builder and don’t just let it be social media.

I know that’s what a lot of people default to, but as anyone who’s been creating like reels or short from content, even though they got pushed out more than anything else, all the people that have been doing it since 2020, everyone’s complaining that the reach on that is awful. Right. So it’s like, it’s fun. Same thing with to promote your wait list. Right. Like, it’s fun to be like, OK, I’m going to.

really go hog for Black Friday, it’s the best. I’m going to create like a real series about like mistakes that people make or tools that people can do or any of this other stuff. And guess what? At the end, I’m gonna have my little mini chat robot be like, comment this to get on the wait list to get access to the free course, right? That’s gonna get people over there, right? It is when you get people that actually start listening to the course, right?

Speaker 1 (28:16.75)
And they’re applying back to you and talk about how amazing this is. You’re posting that on your Instagram stories and being like, comment the special word and I’ll get you over to the wait list. It’s just making sure everybody hears about it everywhere. So again, there’s a lot of things that you can do. Don’t think that your list is too small because there could be people. think you forgot for Black Friday, especially because people are being more conservative with their dollars this year, that there are some people that are literally saving and waiting.

for Black Friday. So again, if they miss out one single email that you send or the fact that you’re too afraid to actually do something, well, now that they’re out of luck, right? Honestly, you might have some people in your audience that are like, hey, what are you guys doing for Black Friday? Like, so I can know and I can set aside some money, which is great. And again, you can do that too with a small audience. So don’t let that hold you back. So bundles, summits, speaking on other people’s things, doing freebies swaps, ads again, just don’t necessarily rely on social media.

Try to think outside of the box when it comes to growing your list all over the time and when it comes to pitching your Black Friday audio course that you’ve got for your bonus wait list.

And the majority of those things are all organic marketing, listener. So I don’t want you to think you have to have a giant marketing budget to do this. Everything Kate just mentioned is organic marketing.

Usually you need to pay with something. And I know that a lot of people say that it’s time. But again, as someone that helps ADHD creators, we got Tim blindness or the worst at time. What we have to pay with is bravery. Because notice all the things that I said, the things that are really going to push the needles, hosting the summits, we’ve got hosting a bundle, reaching out for somebody to do a freebie swap. Those you can all get rejected from. And so people get really nervous. So you’ve got to pay with nerves. But like,

Speaker 1 (30:04.01)
No offense, like you can stop a B roll on something with a long caption that you’re agitated. Like maybe you’re getting on camera like freak shot a little bit, but like creating a whole bunch of pins like that’s not really scary. Putting stuff in tailwind, the scarier stuff is usually going to move the needle more, which I know definitely when you’re teaching watch strategies, I’m sure that’s exactly what you tell your clients for their course. That’s like the scary thing is going to always work out the best.

Yes, yes. will say, will caveat to all of this, like listener, if you are wanting to launch anything, I know Mara will agree to this also, but just like collaborating and using other people’s audiences, like that is, it’s not the gold mine, but it is like a huge bonus for a lot of business owners.

Right. And if you decide to put out your wait list early, even two weeks, maybe you want to do three because you have affiliates, right. But you’re in the B2B space, you know, they’re going to be pitching their stuff two weeks out. Right. So it’s like, hey, this week before pitch this audio thing, you’re still going to be cooking. Maybe you throw in a fun affiliate contest for whoever gets you the most leads. You’re running it through ThriveCard. That’s going to be super easy to keep track of. Right. Because it’ll pluck people right into Hello Audio for you.

Bingo, bango, can still promote their stuff to their list. They still got some time. They still got their cookie. You got all these cool people that you’re meeting on your wait list. Works out well.

Okay, this has been pure gold. I actually had to like hone in on all the questions to ask you. To be honest, I have like 25 questions before I send all this to you. You’ve shared so much. I know listeners will want to find you, follow you, get to know you, learn from you because you are a really good educator. You’re a good teacher. Where can people find you, connect with you, and continue to learn from you and to piggyback on that?

Speaker 2 (31:56.14)
If you remember what, I can look it up, what are you gonna be teaching about at our Black Friday Summit in August?

So that was gonna be the first thing I was gonna say is make sure you’re signed up for the summit in August because we’re gonna help you a lot more with this. You could hear a little bit more of my teaching style as well. We’re gonna be talking about like different type of technology and really like pricing structures and offers. Things that you can do that aren’t just necessarily huge discounts or that you can do in combination with huge discounts as well. So you’ve got a whole bunch of fun stuff and again, we’re just some tech and tools that we’ve got behind that to be able to help you out so that way you can

have this really great offer to be able to talk about. And again, if you wanna talk about multiple things, you can talk about multiple things too. So definitely make sure that you sign up for the summit. If you haven’t already done so already, get the free ticket, it is super awesome. And you can always head on over to kategoster.com forward slash the number two and then years. There’s no hyphen, it’s just right next to it. And that’s gonna give you two years worth of strategically planned email ideas because like we had talked about.

really Black Friday success and any success with any launch is really building a relationship with your list and proving that you get them and that they can trust you because we’re in an attention and a trust epidemic and guess what? Podcasting solves both of those things, everyone. So that’s why it’s going to be able to help you with that. And the reason why I strategically planned it is because if you just give somebody a whole bunch of ideas or like, but if I’m like, no, it’s the third week of August. This is your prompt. All of a sudden people like, I can do this. I can do that.

So that’s why it works lot better than just be like, chat, JVT, give me like 80 ideas. You’re never going to pick. No, I’m literally telling you, it’s the second week of August. And you’re like, but Kate, like, what about January through June? They come back. I know, right? So it’s OK. You can go back to next January. It’ll be all right, everyone. You’ll get your money’s worth of free for the two years worth of email ideas. And I’m very into podcasts. I have the Do The Brave Thing online business podcast. We currently upload every other week.

Speaker 1 (33:57.13)
And we talk a lot about mindset stuff. We talk about tactical things as well, because I think that you really, a lot of people, they know what to do, but they can’t get themselves to do it enough. And enough is the key. So you try to focus on both of those aspects of what to do and getting yourself to do it enough.

I love it. I just want to say thank you so much for coming on the podcast. Listeners, don’t forget everything that we mentioned is going to be in the show notes. So if you are wanting to connect with Kate, everything will be in the show notes. And also don’t forget to snag your free ticket to our virtual summit happening at the end of August. It’s all about

Thank you for having me.

Speaker 2 (34:36.962)
Black Friday and how to prepare for Black Friday and what went well for Black Friday last year versus what didn’t go well. We are inviting a wide variety of speakers who have experience with Black Friday. And so we are just so excited and pumped to share this free education with you. Until then, you all have a streamlined and magical week. You amazing muggle you. I will talk to you later. And thank you again to the three of you for for coming on having kind of like a

a chat about Black Friday. So I’ll talk to you all later. Bye. Thank you so much for tuning into the Systems and Workflow Magic podcast. For the full show notes from today’s episode, please visit www.systemsandworkflowmagic.com forward slash podcast. Now, if you’re enjoying the podcast, it would mean the world to me if you subscribed and left a five star review on your favorite podcast platform.

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