4 Blog Post Ideas to Boost Your Family Photography SEO This Winter

It’s Not Too Late to Boost Your SEO

Hey, family photographer, can you believe we’re only about six weeks away from Christmas? I know, it’s wild. The year has flown by, but here’s the good news: there’s still time to plant those SEO seeds for the end of this year as we gear up for the New Year!

So, before you dive headfirst into holiday sessions and editing marathons, I want to encourage you to start thinking about your late-winter marketing. Who do you want to work with in January, February, or March? How can you use your blog to make sure those clients find you when they’re searching for their next session?

That’s what today’s post is all about. I’m sharing four simple blog post ideas you can write this week to improve your SEO, show off your expertise, and attract your ideal clients long after the holidays are over.

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Why Blogging Still Matters for Photographers

Let’s clear this up right away: blogging is not dead.

Long-form content is one of the most powerful ways to grow your photography business—especially for local SEO. When you write and publish blog posts regularly, you:

• Show up in Google results when people search for photographers in your city

• Keep your website active and up to date (Google loves that!)

• Give potential clients a reason to stay longer on your site

• Build authority in your niche

And now that AI search tools like ChatGPT are pulling content from blogs and websites, your posts have an even bigger chance of being discovered. So let’s make sure your content works for you—long after you hit publish.

Blog Idea #1: Winter Family Photos in [Your City]

This is one of the easiest and most effective blog topics to start with.

Think about all the families who are starting to plan their winter sessions but don’t yet know you’re the perfect photographer for them. When you publish a post like “Winter Family Photos in Nashville” (or insert your city), you’re creating a resource that shows potential clients exactly what to expect from a cold-weather session.

What to include in this post:

• Sample images from previous winter sessions

• Tips for dressing warmly but stylishly

• Locations that photograph beautifully in winter

• Encouragement that family sessions can still be fun—even when it’s chilly

🔎 SEO Tip: Sprinkle your city name throughout the post naturally to boost your local search ranking.

Blog Idea #2: Indoor Family Photo Locations in [Your City]

Depending on where you live, winter weather might not be ideal for outdoor sessions. That’s where an “Indoor Family Photo Locations” post comes in handy.

This post helps you position yourself as an expert and resource for your clients while also highlighting other small businesses in your area.

Here’s how to approach it:

• List your favorite indoor studios, lifestyle spaces, or local venues

• Include sample photos from those sessions (with permission!)

• Tag or link to those businesses—this builds relationships and local backlinks

• Share why these spaces photograph well during colder months

Not only will this post serve your potential clients, but it will also help your community and strengthen your professional network. Win-win!

Blog Idea #3: Last-Minute Holiday Photo Gift Ideas in [Your City]

This one’s perfect for early December content—and it’s especially relevant if you offer albums, prints, or gift certificates.

Your clients are busy and looking for thoughtful, local gift ideas. So help them out by writing a blog post filled with easy, meaningful suggestions.

Include things like:

• Photo albums or print boxes, they can order from you

• Local print shops or frame boutiques you recommend

• Creative display ideas for family portraits

• Deadlines for holiday orders

You could even partner with a local print shop to offer a small discount code for your clients. This builds community while encouraging clients to print their photos rather than leaving them on their hard drives.

Blog Idea #4: Lifestyle Newborn Session at Home in [Your City]

If you notice an uptick in newborn session inquiries during winter (December through February), this post is for you.

Families expecting a baby in the winter months often wonder if they should book a studio or an at-home session. You can use this blog to educate them, show both options, and position yourself as the expert who helps them prepare.

What to include:

• Real client examples of in-home newborn sessions

• Tips for preparing their home for photos

• Why lifestyle sessions create a cozy, authentic feel

• Comparisons between in-home vs. studio sessions

By providing valuable, educational content, you’re helping clients make an informed choice—and showing that you care about their experience before they even inquire.

How These Blog Posts Support Your SEO Long-Term

Each of these posts does more than fill your blog—they build a content library that works year-round.

Here’s why they matter:

• They boost your visibility in both Google and AI-powered search results.

• They establish you as the go-to family photographer in your city.

• They give you content to repurpose across email, Instagram, and Pinterest.

Once these posts are published, you can:

• Link to them in your email newsletters

• Turn key takeaways into Instagram carousels

• Share snippets as Instagram Reels or Pinterest pins

This is exactly how you create sustainable, evergreen marketing that keeps your business visible without spending a dime on ads.

Want Consistent Marketing Support Every Week?

If you’re ready to make your marketing easier (and more consistent), join The Family Photographers Marketing Society!

Every Thursday, I send out plug-and-play marketing templates designed specifically for family photographers. Each week, you’ll get fresh prompts for your:

✔ Instagram captions
✔ Email newsletters
✔ Seasonal marketing ideas

This weekly rhythm helps you stay visible, connect with your audience, and consistently book your dream clients—without the stress or burnout. Remember, the goal isn’t to go viral; it’s to build a steady marketing cadence that strengthens your marketing muscles over time. You’re not chasing quick wins—you’re building a sustainable photography business designed for long-term growth.

Learn more here: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

Final Thoughts

Blogging might feel like a “someday” task, but it’s one of the simplest ways to set yourself up for long-term success.

So this week, I want to challenge you to pick one of these four topics and write that blog post.
Start small. Write it in your own voice. Hit publish.

Because every time you share your expertise online, you’re helping potential clients find you—and you’re building a business that lasts.

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Connect with Dolly DeLong Education

Website: https://systemsandworkflowmagic.com
Instagram: https://www.instagram.com/dollydelongeducation
YouTube: youtube.com/channel/UCpVZTreUqoUi9UxJiJdDh1A/

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Meet Your Favorite Launch Planner for Small Biz Owners & Marketing Strategist for Family Photographers (Dolly DeLong Education)

Hi! I’m Dolly DeLong—a Nashville-based family photographer turned systems + marketing educator and Fractional CMO for family photographers and solo business owners.  After years of juggling motherhood, running a thriving family photography business, and helping other creatives behind the scenes with their launches and marketing, I realized something: the backend matters just as much as your booking calendar.

Now, I serve two kinds of faith-driven creatives:

• Family photographers who want to stop ghosting their audience and finally stay consistent with Instagram + email marketing.

• Solo business owners who have a digital offer they want to launch—but feel completely overwhelmed by the pre-launch phase

Through my weekly podcast, YouTube channel, and blog, I offer strategic (but doable) content on systems, workflows, launch planning, and consistent marketing rhythms that won’t burn you out.

I’m here to help you stop duct-taping your backend together and instead build systems that support your life and values—whether you’re marketing mini sessions or launching a course.

When I’m not strategizing a launch calendar or batch recording content during nap time, you can find me photographing families in and around Nashville, watching reruns of Survivor, eating something sweet, or walking with a podcast in my ears. (Yes, I’m that girl.)

Are you Ready to finally market with intention and launch with clarity?
Let’s get started—because you don’t have to do this alone.

👉 Work with me to plan out your launch
👉 If you are a family photographer needing marketing help, click here