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I’m Dolly — a systems and workflow educator for family photographers who want to find joy (and order) in their business again. With my launch strategist brain, I help photographers build simple, strategic marketing systems and workflows so they can show up consistently, attract the right clients, and actually enjoy running their business.

Through my blog, podcast, and youtube education, I share actionable steps, real talk, and encouragement to help you bring clarity and confidence to your marketing — and your everyday systems.

Welcome to the Systems & workflow education blog

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Are you a new photographer who needs extra inspiration to build momentum in various areas of your small business? Check out these lead magnets that will not only boost your social media presence, but they will inspire you to work on different aspects of your creative business in multifaceted ways! If you are running the […]

The Top 10 Lead Magnets You Need To Download Today To Help Grow Your Business
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Effectively marketing your small business in 2020 can feel overwhelming and confusing. There are so many options! But I’m making it simple with 3 creative marketing ideas for Instagram that you can put to work today! You can’t make sales without marketing your business. But if you’re like most small business owners, you’re doing everything […]

3 Creative Ways to Market Your Small Business on Instagram in 2020
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Discover how to understand what type of lead magnet you should be creating for your small business so you can best promote it without wasting time (and hurting your small business) in attracting the wrong audience for your email list. So you have a great lead magnet you want to promote to the world, now […]

3 Ways You May Be Hurting Your Small Business With Your Lead Magnet
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Are you looking for ways to stretch out your content to better organize and streamline your business? Here are 9+ ways to share 1 blog post!

Small Business Tips How to work smarter NOT harder in your small business as a solopreneur
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 I wanted to share the top 3 mistakes a lot of new business owners (and seasoned business owners) are making on Instagram-and how they can be avoided. The great news is that these are quick changes that can be implemented within a day and will not only optimize the small business owner’s profile, but it […]

3 common mistakes most people make while using Instagram for Business5
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Nashville Branding Photographer, Dolly DeLong Photography, shares 3 reasons why having contracts for your small business is essential. Scroll below for resources for your small business! 1. They Serve As A Record Of Commitments For Both Parties At its very core, a contract is basically a relationship. This “relationship” involves two (or more) parties which […]

3 reasons why you need to set up contracts for your small business today!
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master seo: 10 essential tips to boost your website traffic Most business owners with an online presence aim to be found on the first page of Google. But the first question you might ask yourself is, “How can my business rank in Google?” I know it’s the dream for most business owners to be found […]

boost-your-website-traffic-with-SEO-ten-tips
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What A Lead Magnet Is & How To Use It To Grow Your Email List If you’ve been around my business for a bit, you’ve probably heard me talking about lead magnets. They’re one of my favorite marketing tools because they are useful, flexible, and totally customizable for your unique business. But if you’ve heard […]

What A Lead Magnet Is & How To Use It To Grow Your Email List by Dolly DeLong Photography Nashville Branding Photographer
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Creative Copy Writing Tips from Emily Writes Well Having attention-grabbing copy is vital for your small business as you build your online presence. In this interview, I talk with Emily Writes Well (A Creative Copywriter based in Nashville, TN) about some basic tips and tools she encourages other business owners to utilize to best grow […]

creative copy writing tips from Emily Writes Well
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Search Engine Optimization Tips from Digital Grace Design Because of Digital Grace Design’s Search Engine Optimization Tips, I went from being on Google’s 7th page to the 1st page for my business. I had NO idea how the power of Search Engine Optimization could transform my business and so today I am excited to point […]

Digital Grace Design sitting at her computer and working in New York City
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It's time to start getting more intentional with the backend of your business (and launches) with systems, workflows & sops!

let's be strategic with your business & launches