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I’m Dolly — a systems and workflow educator for family photographers who want to find joy (and order) in their business again. With my launch strategist brain, I help photographers build simple, strategic marketing systems and workflows so they can show up consistently, attract the right clients, and actually enjoy running their business.

Through my blog, podcast, and youtube education, I share actionable steps, real talk, and encouragement to help you bring clarity and confidence to your marketing — and your everyday systems.

Welcome to the Systems & workflow education blog

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List Building Through Bundles: A Transparent Recap of My First Collaborative Bundle While I’ve been sharing some really tactical episodes about list building over the last few weeks, it’s time to share one of my most successful strategies in which I increased my email list by 4,000 subscribers in just 5 days. In this final […]

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How to Grow Your Email List with Purpose: Featuring Amanda Stores Welcome back to another episode in the Lead Magnet series of the Systems & Workflow Magic Podcast! I’m so excited to bring you today’s guest, Amanda Stores, an online educator who supports creatives through community and curriculum, helping them grow and actually serve their […]

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Welcome back to another episode in the lead magnets series! Today I am joined by one of my very own mentors and friends – Linda Sidhu. Linda is the queen of quizzes and today she is sharing all the ways you can use quizzes to grow your business.  The Systems and Workflow Magic Podcast is […]

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Lead magnets are such a strategic marketing tactic for any business, but have you ever considered how a launch strategy for your lead magnet could impact your marketing game plan? In this episode, copywriter and launch strategist Brenna McGowan joins us to discuss launch strategies and planning for your lead magnet! The Lead Magnet Mini-Course […]

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If you’ve created a valuable lead magnet, but you’re struggling to convert the impressions it’s getting into downloads, this episode is for you! I’ve brought back my business bestie, Emily of Emily Writes Well to share how you can create compelling copy that attracts leads to your lead magnet! Listen in as she shares five things to consider when writing your lead magnet sales copy.

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Are you using lead magnets in your business to grow your email list, but also your client roster? In today’s episode, I’m introducing you to the idea of using lead magnets in your business and sharing four reasons you need them! The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. […]

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Could passive income change the way you run your business? I brought on my friend Megan Martin of Jeremy & Megan to chat about how she created a digital membership that provided value to her members, but also allowed her to create passive income in her business. Listen in as she shares the foundations in […]

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If you’ve ever wondered how to get raving client reviews that actually help grow your business, you’re in the right place. In this episode of the Systems & Workflow Magic Podcast, I’m joined by photographer and educator Kate Dye to break down exactly how to create a streamlined system for collecting glowing reviews from your […]

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Over the last year, I grew my business by 57%! After looking at those numbers, I knew just how important it was to reflect on what changes I made in 2021 that allowed for so much growth. In today’s episode, I’m sharing three very important steps I took in the last year to grow and […]

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While you may be ready to hunker down and set up systems and workflows in your business, have you taken the time to find the tool that works best for you? How do you even know what makes a tool work for you? Dawn Richardson of Tech Savvy Creative joins me in this episode to […]

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It's time to start getting more intentional with the backend of your business (and launches) with systems, workflows & sops!

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