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How Virtual Summits Work as a Full-Funnel Marketing Strategy for Family Photographers You know that feeling when your marketing strategy looks like a patchwork quilt? You’re posting to Instagram, tinkering with Pinterest, writing emails when you remember, maybe guesting on a podcast here and there, and still wondering why your lead flow feels like a […]
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Your Instagram Grid Is Not Your Entire Marketing Funnel (Let’s Talk About What Is) You’ve been showing up. You’re posting on Instagram, maybe running a Pinterest account, and occasionally sending an email to your list. Your top-of-the-funnel content is doing its job, getting eyes on your work and attracting new people into your world. But […]
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A simple seo strategy for Youtube on episode 61 Of the systems and workflow magic podcast featuring rebekah read Are you ready to take your online presence to the next level? Maybe you know SEO can be one of your most effective tools for driving website traffic and creating sales leads, but you need help […]
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How Photographers Can Build Smart Financial Systems Editor’s note: This post was originally published in January 2023 based on Episode 60 of the Systems and Workflow Magic Podcast featuring Sarah Becker of Becker Talks Money. The strategies shared here are still relevant, but specific numbers (like Roth IRA contribution limits) may have changed. Always consult […]
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In this blog post, you are going to learn why every creative business owner SHOULD start developing a SYSTEM for themselves and their small business by picking 1-2 consistent top-of-funnel marketing strategies to drive cold traffic to their business. You are going to walk away with some action steps AND most importantly you are going to have a clearer understanding of WHAT Top of Funnel Marketing MEANS.
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Kay Hillman is sharing how to create a long-term marketing strategy around your customer journey for consistent sales to better impact your business!
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As a business owner, streamlining your marketing efforts can feel overwhelming, especially as you juggle day-to-day tasks. That’s where quarterly marketing planning comes into play. By breaking your marketing goals into manageable three-month segments, you can stay organized, focused, and consistent throughout the year. In this episode, we dive into how implementing quarterly marketing planning […]
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Are you wondering if marketing your business on TikTok is worth your time? Maybe you’ve tried the trending dances, and it only left you with 20 views and 6 hours wasted. Sarah Weiss, my go-to TikTok expert, shares why and how you should incorporate TikTok marketing into your marketing plan! This episode is for you if you want actionable steps to start winning on the TikTok platform!
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In this episode, Brittany Herzberg is here to share the tips and tricks to collecting and sharing what your client have to say about you! This episode will also highlight how to strategically capture, catalog and use client testimonials for your SEO!
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Are you scrolling Pinterest looking for new ways to make more money in your business? Maybe you are trying to figure out how to navigate Pinterest because you’ve heard how helpful it can be in marketing your business. What if I told you that there were systems in place to make your Pinterest marketing strategy […]
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More about dolly
Hi, I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want to find joy (and order) in their business again. Because I still work behind the camera, I understand firsthand how overwhelming the backend of a creative business can feel.
With my launch-strategist brain and a deep love for simple systems, I help photographers build intentional marketing rhythms and workflows that make it easier to show up consistently, attract the right clients, and actually enjoy running (and marketing) their business.
Through my blog, podcast, and YouTube education, I share actionable steps, real talk, and encouragement — all rooted in faith and intention — to help you bring clarity and confidence to your marketing and everyday systems. Because sustainable growth isn’t built on hustle or speed, but on thoughtful planning, consistency, and care.
Most family photographers aren’t inconsistent because they’re lazy—they’re inconsistent because they don’t have a clear plan, and this free guide gives you five evergreen Instagram posts you can use any week of the year to confidently attract the right families, book more sessions, and finally ditch the “what do I post today?” stress.