Where Family Photographers Learn Marketing, Systems & Workflows

January is a weird month for family photographers. It’s quiet.Inquiries slow down.The adrenaline from August through December is gone. And what I see happen over and over again is this: Family photographers either panic market Or they completely disappear Or they mentally check out and say, “I’ll just take January off.” I want to gently […]

As a family photographer, you probably didn’t start your business because you wanted to become a full-time marketer. You started because you love photographing families — the connection, the emotion, the legacy. But somewhere along the way, marketing became this constant background pressure. You’re posting.You’re trying to stay consistent.You’re showing up on Instagram. And yet… […]

Personal, Business, and Faith Goals I’m Bringing into 2026 January 1 has always felt special to me. When I recorded this episode, my Christmas decorations were still up, my house still felt festive, and I wasn’t in “teach mode.” I wasn’t outlining a system, breaking down a workflow, or walking through a marketing strategy step […]

As the calendar year comes to a close, there is often pressure to reflect on everything, fix everything, and plan an entire year ahead. That has never been a sustainable approach for me, and it is not what I teach. I am not planning out my entire year. I am reviewing the past year to […]

If you’re a family photographer, the end of the year can feel like a strange mix of exhaustion and pressure. You’re wrapping up fall sessions, thinking about slower winter months, and wondering how to start the new year without feeling financially reactive. That’s exactly why end-of-year planning matters so much. In this post (which accompanies this […]

If I were sitting across from you as your Fractional CMO for your family photography business, there’s one thing I’d definitely bring up in December… and it’s probably not what you think. Yes, we’d talk about your finances, SEO, long-form content, and overall marketing plan (because those matter). But I’d also ask you this: “What’s […]

As we head into a brand new year of running our family photography businesses, one thing is becoming more and more clear: social media alone cannot be the foundation of your marketing strategy anymore. And yes… I know email marketing might feel intimidating, boring, or like “one more thing” to juggle. But if you’re a […]

Black Friday 2025: Five Days of Deals for Family Photographers If you’re a family photographer who wants clearer systems, stronger workflows, and a more strategic approach to marketing, then you are going to LOVE what I’m sharing today. Every year, business owners gear up for the biggest shopping weekend of the year—but for 2025, I […]

Why Some Family Photographers Stay Fully Booked (and Others Don’t) Why is it that some family photographers stay booked months in advance while others are constantly living in that stressful cycle of feast or famine? Spoiler alert, family photographer: it’s not just about talent. Yes, you want to lean into your creativity and the artistry […]

It’s Not Too Late to Boost Your SEO Hey, family photographer, can you believe we’re only about six weeks away from Christmas? I know, it’s wild. The year has flown by, but here’s the good news: there’s still time to plant those SEO seeds for the end of this year as we gear up for […]