Where Family Photographers Learn Marketing, Systems & Workflows

Lead Magnets for Family Photographers: How to Grow Your Email List with Freebies That Work If your entire marketing strategy depends on Instagram showing your posts to the right people at the right time, we need to talk. Because here’s the thing about social media: you don’t own it. The algorithm changes, your reach dips, […]

Is Your Landing Page Selling for You? Here’s How to Turn It Into a Converting Machine If you’ve ever stared at your landing page and thought, “Should I just deactivate this whole thing?”; you are not alone. And if you’re trying to build a high-converting landing page for opt-ins, that frustration can feel even heavier […]

How I Took 3 Months Off from My Photography Business Using SOPs (and the Business Kept Running) You would not believe it, but when I recorded this episode, it was the first one I had recorded in three months. And you would have never guessed, because the show had been airing every single week while […]

How to Build an Evergreen Email Strategy for Your Business This post is based on a conversation from a previous episode of the Systems and Workflow Magic Podcast. The strategies and principles shared are evergreen and still apply to building a strong email marketing system today. You spent an hour writing the perfect email. You […]

Are referrals a major component of your business’ marketing strategy? In this episode, I am chatting with Faith Burtamekh of Faith Marie Co about developing a referral-worthy business. Listen in as she shares some of the priorities you absolutely should consider when building your referral-worthy business and client experience, along with key tips for each […]

90-Day Planning for Family Photographers | The Systems & Workflow Magic Podcast This post is based on a conversation from the Systems and Workflow Magic Podcast with guest Kat Schmoyer. Some details have been updated to keep this content evergreen and relevant for today’s family photographers. 🎙️Want to listen to the entire episode? Listen on […]

Outsourcing for Photographers: How to Start Hiring Help | The Systems & Workflow Magic Podcast Episode #39 *This blog post is based on a conversation from Episode 39 of The Systems and Workflow Magic Podcast, originally recorded in 2022. Some links, pricing details, and resources referenced by our guest may have changed since the original […]

Today I am so excited to introduce you to my good friend Angela Tan of The Systems RX. She is the QUEEN of funnel tech and automated workflow strategy. We will be talking all about how to create a “hands-off hospitality” approach in your automations as well as the 5D Formula for each stage of […]

Zapier and Dubsado for Photographers *This post was originally published in 2022 and has been fully updated to reflect current platform features, integrations, and best practices. You are juggling client inquiries, editing timelines, email follow-ups, Google Drive folders, and your email list all at the same time. And you are doing every single one of […]

As you may know, Dubsado is an incredible CRM that saves time and energy for photographers and business owners alike, but occasionally, it is necessary to connect Dubsado to external software to enhance the rest of your workflow. That’s where a program like Zapier comes in to act like a bridge between Dubsado and another […]