Where Family Photographers Learn Marketing, Systems & Workflows

If managing your finances feels overwhelming or confusing, this episode is for you. In Episode 65 of the Systems & Workflow Magic Podcast, I sit down with Shanna Skidmore to break down her simple, repeatable monthly money workflow for creatives. Whether you’re just starting out or you’ve been in business for years, this episode will […]

  Are you a busy entrepreneur wanting to create an effective digital funnel this year? Maybe you have been listening to recent episodes of this podcast, and you are inspired and intrigued to figure your funnel out! In this episode, I am peeling it back and sharing the entire who, what, why, and hows of […]

Pre-Launch Strategy for Photographers You’ve decided to launch something. Maybe it’s a mini session event. Maybe it’s a new service, a digital product, or a course for other photographers. You have a date circled on the calendar, you have the thing ready to sell, and you’ve told yourself you’ll start posting about it soon. Sound […]

If you’re a family photographer who has been putting in the work to grow your visibility (blogging, posting on Instagram, sending emails, maybe even building a freebie), but you’re still wondering why those warm leads aren’t actually booking… this post is for you. Because here’s what I see happening with so many photographers I work […]

How Virtual Summits Work as a Full-Funnel Marketing Strategy for Family Photographers You know that feeling when your marketing strategy looks like a patchwork quilt? You’re posting to Instagram, tinkering with Pinterest, writing emails when you remember, maybe guesting on a podcast here and there, and still wondering why your lead flow feels like a […]

Your Instagram Grid Is Not Your Entire Marketing Funnel (Let’s Talk About What Is) You’ve been showing up. You’re posting on Instagram, maybe running a Pinterest account, and occasionally sending an email to your list. Your top-of-the-funnel content is doing its job, getting eyes on your work and attracting new people into your world. But […]

SEO Tips For Photographers and Creatives This episode originally aired in January 2023. Some tools, offers, and links mentioned in the original conversation may have changed. The SEO strategies and content repurposing system discussed remain highly relevant and have been updated for accuracy where possible. If you have been pouring hours into Instagram only to […]

How Photographers Can Build Smart Financial Systems Editor’s note: This post was originally published in January 2023 based on Episode 60 of the Systems and Workflow Magic Podcast featuring Sarah Becker of Becker Talks Money. The strategies shared here are still relevant, but specific numbers (like Roth IRA contribution limits) may have changed. Always consult […]

In this blog post, you are going to learn why every creative business owner  SHOULD start developing a SYSTEM for themselves and their small business by picking 1-2 consistent top-of-funnel marketing strategies to drive cold traffic to their business.  You are going to walk away with some action steps AND most importantly you are going to have a clearer understanding of WHAT Top of Funnel Marketing MEANS. 

Kay Hillman is sharing how to create a long-term marketing strategy around your customer journey for consistent sales to better impact your business!