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I’m Dolly — a systems and workflow educator for family photographers who want to find joy (and order) in their business again. With my launch strategist brain, I help photographers build simple, strategic marketing systems and workflows so they can show up consistently, attract the right clients, and actually enjoy running their business.

Through my blog, podcast, and youtube education, I share actionable steps, real talk, and encouragement to help you bring clarity and confidence to your marketing — and your everyday systems.

Welcome to the Systems & workflow education blog

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If you are curious about how to better streamline the contact form process for your small business starting by defining your entry points (where a person can contact you) is a good place to start! In this blog post, I am going to walk you through 5 different examples of how I use various platforms […]

how to define your entry points using dubsado
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5 ways to use Dubsado as a family photographer to better elevate and grow your own business If you are new to the world of automating aspects of your family photography business, here are 5 helpful tools and features I am so happy Dubsado has integrated on their CRM platform! Warning: this is a long […]

5 ways to use Dubsado as a family photographer
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Why Canned Emails Are a Game-Changer in Dubsado Dubsado is my favorite CRM tool – by far. It helps me manage my invoices, contracts, and all the nitty-gritty parts of my business that can sometimes be, well, not very fun.  I’ve heard Dubsado described as your personal VA because it takes so much off your plate […]

canned emails and Dubsado and how to use them as a small business owner
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 Starting a family photography business is hard and can be exhausting (not only because there are so many steps to take-but the #comparison game is SO REAL) but there are some smart steps you can take to avoid burnout.  Burnout is real. Anyone who has built a successful business has had to deal with and […]

7 ways to avoid burnout as a family photographer by nashville family photographer and educator dolly delong photography
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Did you know Trello can streamline and organize your business? Read how this free project management system can transform your business.

How Trello can better streamline and organize your business by Business sytems educator Dolly DeLong
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How to Automate & Streamline Your Small-Business Finances Running a small business is incredible. From getting to be your own boss to having all the flexibility, and even being able to serve your clients well with your unique gifts and talents, the perks feel pretty endless. But if you’re anything like me, the financial side […]

How To Begin Automating and Streamlining Your Small Business Finances With An Easy to Use Budget Template a pinterest pin description
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30-Day Content Creation: How to Successfully Batch an Entire Month of Content in Just 4 Days “If you fail to plan, you are planning to fail.” Thanks for that reminder, Benjamin Franklin! This quote has become one of my core truths as a small business owner. Planning ahead helps me show up with intention, protect […]

wordpress-featured-image-for-blog-batch-like-a-boss-how-to-create-30-days-of-content-in-four-days
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If the world of business automation has piqued your interest (or if you are reading this at the beginning of the NEW year and your new year’s resolution is to learn how to better automate your small biz), I’m here to tell you – take the deep dive and let’s begin NOW! Automating your business […]

new year resolutions on how to get started with automating your business pinterest image text
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If you’ve been around my business for a bit, you’ve probably heard me talking about lead magnets. They’re one of my favorite marketing tools because they are useful, flexible, and totally customizable for your unique business (and bonus they help you attract the RIGHT client to your business). But if you’ve heard me mention these […]

The Power Of An Effective Lead Magnet + Reasons Why You Need to Start Growing Your Email LIST NOW!
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Running a small business can get overwhelming. There’s a laundry list of tasks you have to get done, projects you have to work on, clients you need to communicate with, finances that need to be balanced…. I could go on and on. When you start to feel the pressure building up, it’s tempting to automatically […]

5 Tools you can use to better automate and streamline your business
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It's time to start getting more intentional with the backend of your business (and launches) with systems, workflows & sops!

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