How to Simplify Your Black Friday Marketing Plan with Content Repurposing

In my quest to create a more simplified Black Friday 2025 plan for my photography business, I sat down in August of 2025 to map out my goals for November. I honed in on one specific offer, where I was going to show up with my content marketing, and how I would schedule everything out. I even clarified my monetary goals for Q1.

But one big slice of the marketing pie is content marketing, and that’s where I want to take you behind the scenes today. I’ll share how I’m repurposing blog posts, why I chose these particular pieces of long-form content, and how I’m keeping everything organized in a simple way (nothing fancy, just a draft email!).

This isn’t about creating endless new content—it’s about strategically reusing what I already have to prime my audience ahead of Black Friday.

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Who I Am

Hi, I’m Dolly DeLong—a Nashville family photographer turned systems and workflow educator. I love teaching other family photographers and creative-minded business owners about the power of systems, workflows, and marketing strategies that strengthen the backend of your business (because it DOES impact the way you market yourself consistently)! 

I also work one-on-one with business owners as their launch planner and integrator. Whether it’s Black Friday or any digital product launch, I help map out strategic pre-launch and priming strategies that make launches more successful.

Today, I’m blending those two worlds—my photography business and my systems background—to show you how I’m planning my Black Friday content marketing strategy.

Sponsored Resource: Simplified Black Friday Planning Kit

Before diving in, I want to mention that this video and blog are sponsored by the Simplified Black Friday Planning Kit—a tool I co-created with my two business friends, Mara Kucirek and Bekah Read. 

We designed it to help online business owners and service providers simplify their Black Friday planning. If you want a streamlined plan, check it out!

Why Long-Form Content Matters

I love showing up on social media—Instagram and Instagram Stories are my go-to short-form platforms. But when it comes to long-term growth, long-form content is where I focus.

For me, that includes:

• Blog posts (especially for my photography business)

• YouTube videos

• Podcast episodes

I have systems in place for all three of these, and I strategically repurpose them to build momentum toward Black Friday.

Now, I do want to say this: you should NEVER start with all three platforms (especially if you are short on time). You don’t have to be everywhere at once at all times (that’s impossible, and you are human). So, I would recommend starting with just one long-form content platform (for me, that was blogging, as I could merge and blend it with the visuals of my photography business). Naturally, over time, I incorporated podcasting and a YouTube channel, and it just became a part of my workflow. Again, those things took TIME!

My Black Friday Offer

For this year, I’ve chosen branding portraits as my one Black Friday offer.

• The package is set at a specific price.

• It’s available only for Q1 (January–February 2026).

• It’s designed for solo business owners—especially women—who need fresh visuals to market themselves in the new year.

I know from experience that my emails will be competing with hundreds of others during Black Friday. So instead of hoping people notice me, I’m starting early—priming my audience and segmenting those who are interested in branding portraits.

And hey, if you are reading this and you’re a Nashville-based business owner who wants branding portraits, well then, get on my email list here, and you will be notified whenever my branding photography specials open up! (When you click on the link, you will access my free branding photography planning guide, and it’ll also get you on the list!)

My Timeline

I like to give myself 9–10 weeks to prime my audience. That may sound intense, but at a minimum, I recommend at least six weeks of pre-launch content leading up to Black Friday.

Starting in August gives me plenty of time to:

• Segment my audience.

• Share the benefits of branding photos.

• Highlight case studies and testimonials.

• Build momentum for my offer.

Organizing My Content

Here’s how I’m doing it:

• I pulled together all of my existing branding-related blog posts.

• I dropped them into a simple email draft (yes, just an email to myself).

• Each week, I’ll pick one blog post to update, optimize for SEO, and share with my audience.

For example:

• One week, I’ll share how a health coach used her branding portraits to grow her business.

• Then, the next week, I’ll share the benefits of having strong marketing visuals.

I’ll also repurpose each blog post into short-form content for Instagram, pointing back to the blog post and ultimately to my Black Friday offer.

Why This Works

This strategy keeps me from “throwing spaghetti at the wall.” Instead, I:

• Group everything together in one place.

• Have a clear plan of action.

• Use existing content to warm up my audience.

• Build a segmented list of people already interested in my Black Friday offer.

So by the time November arrives, I’m not scrambling—I’m ready to sell to an audience that’s already primed.

Final Thoughts

I hope this behind-the-scenes look at my Black Friday prep encourages you to sit down and map out your own plan. Look at the long-form content you already have, repurpose it, and use it to guide your audience toward one clear Black Friday offer.

And if you need help simplifying your Black Friday planning, don’t forget to check out the Simplified Black Friday Planning Kit—the link is below.

Thank you so much for reading (or watching the video version). If you had an “aha moment,” I’d love to hear from you in the comments. And let me know what types of systems, workflow, and marketing SOP tips you’d like me to cover in the future—whether for family photography, digital products, or group programs.

Until next time, have a streamlined and magical day!

📌 Resources & Links Mentioned In This Episode

▸ The Simplified Black Friday Planning Kit (co-created with Mara Kucirek & Bekah Read)

Want more Black Friday Education for your small business? 

190: Why Email Marketing Is Your Black Friday Secret Weapon

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Meet Your Favorite Launch Planner for Small Biz Owners & Marketing Strategist for Family Photographers (Dolly DeLong Education)

Hi! I’m Dolly DeLong—a Nashville-based family photographer turned systems + marketing educator and Fractional CMO for family photographers and solo business owners.  After years of juggling motherhood, running a thriving family photography business, and helping other creatives behind the scenes with their launches and marketing, I realized something: the backend matters just as much as your booking calendar.

Now, I serve two kinds of faith-driven creatives:

• Family photographers who want to stop ghosting their audience and finally stay consistent with Instagram + email marketing. 

• Solo business owners who have a digital offer they want to launch—but feel completely overwhelmed by the pre-launch phase

Through my weekly podcast, YouTube channel, and blog, I offer strategic (but doable) content on systems, workflows, launch planning, and consistent marketing rhythms that won’t burn you out.

I’m here to help you stop duct-taping your backend together and instead build systems that support your life and values—whether you’re marketing mini sessions or launching a course.

When I’m not strategizing a launch calendar or batch recording content during nap time, you can find me photographing families in and around Nashville, watching reruns of Survivor, eating something sweet, or walking with a podcast in my ears. (Yes, I’m that girl.)

Are you Ready to finally market with intention and launch with clarity?
Let’s get started—because you don’t have to do this alone.

👉 Work with me to plan out your launch
👉 If you are a family photographer needing marketing help click here