13: How to Write Compelling Copy to Attract Leads to Your Lead Magnet with Emily Writes Well (The Systems & Workflow Magic Podcast)

If you’ve created a valuable lead magnet, but you’re struggling to convert the impressions it’s getting into downloads, this episode is for you! I’ve brought back my business bestie, Emily of Emily Writes Well to share how you can create compelling copy that attracts leads to your lead magnet! Listen in as she shares five things to consider when writing your lead magnet sales copy.

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategies to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.

The Systems & Workflow Magic Workshop

Listen to the episode here

Meet Emily

Emily is a copywriter living in Nashville with her husband and hilarious three-year-old daughter. She dreamed of being a writer since she was four years old, but took a winding path through different jobs teaching, coaching, and mentoring to get here. Emily believes in the power of your unique voice. She helps service-minded business owners attract their dream clients and make effortless sales with a personality-driven copy.

Review the Show Notes:

-Get to Know Emily (2:52)

-What’s a Lead Magnet? (3:57)

-How to Make Someone Download Your Lead Magnet (4:41)

-Focus on the benefits and transformation. Does it solve their problem? (4:41) 

-Explain what they will experience (focus on you) (10:52)

-Be Realistic in the Transformation (17:54)

-Help them see what happens after the download – more specific than just the transformation (23:03)

-Be specific in your copy (Share a snippet of your lead magnet) (28:11)

-Create Systems for Yourself to Create Habits or Checklists (32:58)

Learn How To Grow Your Email List With A Lead Magnet

✅The Lead Magnet Master Idea List: HERE

✅Interested in taking a deeper dive into the systems & workflows of why you should be incorporating email list growth activities to impact the backend of your own business? Check out my free systems and workflow magic workshop here

Your Next Steps

Connect with Emily ⬇️

emilywriteswell.com

instagram.com/emilywriteswell

⭐️Emily’s shop (the Copy Wizard Shop): https://emilywriteswell.com/shop

⭐️Never Write A Boring Email Again – 107 Email Ideas (Emily’s Lead Magnet): HERE

Connect with Dolly ⬇️

instagram.com/dollydelongeducation

facebook.com/DollyDeLongEducation

pinterest.com/dollydelong

Review the Transcript:

Dolly DeLong  

Welcome to the systems and workflow magic podcast where I help entrepreneurs go from scattered to streamlined in their creative businesses. I’m your host, Dolly DeLong, a wife, a mom, and a photographer turned systems educator. Join me every week as we have conversations centered around creating tactical workflows, and automation in your business. Now, let’s make some strategic workflow magic. 

Hey, friends, and welcome back to the Systems and Workflow Magic Podcast. I’m so happy you are here. If you are joining in for the first time, I’m so excited that you decided to tune in for this month and a little bit of next month, I’m going to be talking about the systems and workflows of lead magnets, it is just a part of an overall funnel for your small business. And so if you’re like what is a funnel, what is systems, what are workflows well you’re in the right place, my friend! And so I wanted to just peel back the curtain a little bit more about lead magnets. And if you haven’t, you don’t know what lead magnets are, I would encourage you to stop this episode. And to listen to last week’s episode where I share I introduce the topic of what a lead magnet is. And so hopefully that will give you a little bit of a foundation of lead magnets and opt-ins. 

So today’s episode, I’m excited to welcome back Emily Emily writes well, she’s one of my biz besties. And I’m so, so thrilled she’s here she is a copywriter. A wizard of words, I would like to call her and so she’s going to be talking with us about how to write compelling copy to attract people to your lead magnet, because you may have the most amazing lead magnet. But if nobody is downloading your lead magnet, if you don’t have any audience, I guess exchanging their email address for the lead magnet, then one of the reasons might be because of the copy. So we are going to address that issue today and talk about some systems and workflows you can put in place to create compelling copy for lead magnets. So Emily, welcome back.

Emily  

Thanks, happy to be here. As always,

Dolly DeLong  

I am always thrilled for people to hear you. So assuming people, I’m going to assume everybody knows who you are. But just in case we have some new listeners. And do you mind introducing yourself again and letting people know just what you do? Who you are? Why you’re amazing.

Emily  

Yeah, so my name is Emily. I’m a copywriter, which means I write copy which is just a fancy way of saying like any words that are designed to sell. So email marketing, so even sometimes like social media, copy websites, sales pages, all that good stuff, all the words you write for your business, that’s a copy. That’s what I do. I live in Nashville outside Nashville with my family. Yeah, I don’t know, I’ve been a writer since I could hold a pen. Essentially, I for a long time thought I would be a novelist. And then I thought I would be a journalist. I studied journalism in school. And then life brought me here. So still a writer just looks a little bit different than I thought it would be.

Dolly DeLong  

I love it. So again, for those of you who are joining us, we have Emily, and she is going to be talking about writing compelling copy for lead magnets. And I just wanted to remind you, for those of you who are wondering what a lead magnet is, if you don’t want to go to the previous episode, it’s like a short answer would be it’s something that leads to your offer. So it’s a freebie, it’s an incentive. It’s an opt-in, there are many different names for a lead magnet, and it helps you collect leads on autopilot. So automation while you are and at the same time, you’re delivering value to that business owner’s life to that person’s life in exchange for the email address. So basically, that’s what we’re talking about today. So Emily, what makes you click over to a lead magnet? I’m just curious. As a copywriter, I want to hear what makes lead magnets compelling for you.

Emily  

Yes. So I think the number one thing I’m looking for is like how is this going to help me? So we are, you know, a little selfish in that way. Like I don’t think it’s a bad thing. But as business owners, we are looking for things that are targeting the problems. We have or helping fill a need that we have, I think it can go either way or something that’s going to help us. So like, for me, for example, I am terrible at design. So anytime I see somebody offering, like Canva templates that fit my style, right, if it’s my aesthetic like I’m, I’m going to download those because I need them. And it’s something that fills a need. In my business, that’s not something I’m good at doing. And it’s something I have to use a lot. And so to me, that’s like a perfect, you know, that’s a perfect offer. Whereas for a designer, it probably not so much, they’re going to be making their own. So that’s I mean, that, personally, is something that I’m always looking for. But I think when it comes to like, you know, writing about your lead magnet, it really is focusing on the benefits and the transformation, and not so much the features. So like, we create things as business owners. So for example, I have a lead magnet, it’s like 107 ideas for your next email newsletter, right? I spent a lot of time coming up with 107 interesting and original things to write about in an email. So for me, as a business owner, I’m like, There are 107 ideas, that’s a huge part of it to me, here’s how these ideas play out. Like that’s what I spent all the time putting work into. But people aren’t going to download it. Because it’s 107 ideas, they’re going to download it because it solves a problem. It offers a benefit. It has some kind of value for them. And so if I just focus on the features of my lead magnet, when I’m telling people about it, it’s not going to be that appealing. As opposed to when I tell people how it’s going to help them how it’s going to benefit them what it’s going to do for them, then people are more inclined to download it.

Dolly DeLong  

Oh, I love that. So I guess I should have like backed up a little bit and been like, Hey, everyone, Emily is going to share five points with us. But I just like, dove into it. I’m sorry, everyone. I’m not on my A-game today. But I’m Okay, so that would be for you. Would you say that would be point one in writing compelling copy? Yeah, writing this down.

Emily  

I kind of just went there to you are asking me about what I like and then it just led me there.

Dolly DeLong  

I love that you’re we are the spirit, the spirit of copy led you there copy led me to hear. So focusing on benefits and the transformation? Not just like, oh, this is 37 pages. And this is like I don’t know, I have a great example. Besides I because I get those two confused so much. As a business owner, I forget about focusing on the benefits and the transformation. I just want to share what it is and exactly the format is

Emily  

Yeah, well, because that’s what you do, like, as a business owner, like you are focused on the logistics and like features, right? That’s all the stuff you put into it. And so I think for us, it’s like, well, of course, this is important. And I mean, that’s what matters, right? People need to know what the format is like, Oh, is this a video? Is this a download? Is it a PDF? Like that does matter. But that’s not what you’re leaving with. Um, so when you are telling, like, for example, if you’re going to talk on your Instagram stories about your new lead magnet, great idea, right, you should be talking on your stories about your lead magnets. And you’re just constantly showing up and being like, I’ve got this 37-page PDF, you need to download it. That’s not appealing, right? That’s not compelling. But showing up and talking about how it’s going to benefit you like, Okay, this 37-page PDF is going to help you do XY and Z, it’s going to alleviate the stress, it’s going to help you feel you know, less scattered, it’s going to feel your creativity, whatever those things are, those are the benefits. And then the transformation is like how it’s going to change your business. Right. So like, okay, great. You download this 107 email idea. And like now let me talk to you or write about writing talking, writing. Same thing. Let me show you like, the words I’m going to use are going to describe like how this will change your email, like, Oh, now you’re going to be right, you’re going to like not to waste any time coming up with ideas, you’re gonna have fun, really valuable idea, which is going to help people open your emails more, they’re going to read them more, they’re going to share them with their friends, they’re going to be like actively engaged, you may you know, over time, see your open rates go up or your engagement go up. And then now you’re making more money, kind of like a lead-on effect. And those are the things people care about. So when we write about our lead magnet, we need to focus on the benefits of it, and the transformation it provides and much less on the features of what’s included.

Dolly DeLong  

I love it. And I was just thinking about this. By the way, I have downloaded that lead magnet from you and I have that Within my Trello board, so if you’re wondering, okay, well like what kind of systems can I, for me, the system I set up for myself was, I have a master Trello board, which is my task management tool of choice. And every time I send out an email, I go into that Trello list. And I looked through the ideas of different headers. So thank you, Emily. So if you’re, if you’re wondering about action steps with systems, that’s a system you can do for yourself, you can put this download into your task management tool of choice. And then you can go through it every week or biweekly, and see what kind of headers to use for your email list.

Emily  

Absolutely. Yeah, that’s a great idea. So

Dolly DeLong  

Oh, thank you, you know? Um, what about point two?

Emily  

So this kind of goes along with the benefits and transformation, but it’s, you know, a little bit more focused, but talking to people about what they are going to get out of what you’re providing? What are you going to experience? So really focusing on, I keep saying it, but like you. So I think a lot of times when we write about lead magnets, we start with I, I created this thing, I think you’re going to love it, I want to share this new lead magnet. And it’s very much focused on us because that’s how that’s what we default to. But we want to turn it around and be client-focused. And so we are talking about what it means for you. So you’re leading with, you’re going to love the XYZ you see in your business, because of this lead magnet, you’re not even talking about it, right? Like it’s not about you. It’s not about me, and it’s not about us, it is about that client, and using client-focused language. So really taking yourself out of it leading with literally the word you and focusing on that is going to help people because like I said before, we’re all selfish, right? And so I’m not that interested in like what you created, like, cool. I’m glad that you did that. That sounds fun. But that doesn’t mean exactly. But when I come to read about your lead magnet, whether that’s in an email, whether that’s on, you know, a little brief snippet on your website, whether that’s on a social media post, if you’re speaking to me, and telling me how it’s going to affect me, and I feel like this post is about me then like yeah, now I’m interested. I love

Dolly DeLong  

it. I’m just kind of going off-topic, but like off the top of your head. What is an example of Okay, so a lead magnet, you actually were compelled to click over to that spoke to you, versus an example that you can think of a lead magnet there, you’re like, This doesn’t even sound appealing.

Emily  

Yeah, I did come across one the other day, I can think of the not appealing. And someone was literally like, I spent the last seven weeks or I don’t even know what the time was like researching this. I’ve gotten really deep into this topic. I’m super passionate about this topic. Here are all the things I’ve learned. And I’ve put everything I know into, like a checklist for you. And the content, I had to download it because I was like very skeptical.

Dolly DeLong  

And it was like reverse psychology. Psychology. Yeah.

Emily  

But I honestly downloaded it for my own like, I didn’t use it. And it wasn’t, it wasn’t okay like it was fine. It wasn’t terrible. It wasn’t. But based on the way the person was writing about it was all just like, their point of view, how they cared about this subject and none of it tied to me and I was like, so put off by it that I was like, I wonder if this is a piece of crap and it wasn’t. So that person is doing themselves a disservice by the way they’re writing and communicating about their lead magnet because it was pretty decent once you got into it. It was so focused on like, their passion and interest and the amount of time they had spent but I was like Okay, great.

Dolly DeLong  

Like, send this episode to that person.

Emily  

I hope they don’t hear it and be like, Oh,

Dolly DeLong  

but it was helpful. It was a lead magnet but it wasn’t good hockey was not compelling.

Emily  

Absolutely. I think the times I like 100% Click are when someone is very clear about like if you are like if I ever read something that’s like Are you a copywriter? Do you like Yes? I am like Do you struggle with this? Yeah, I do. Here’s the here’s what like here’s how This is gonna help you. And when it’s really when I feel very connected, or even if it’s not as specific as like, Are you a copywriter, but like, one I downloaded the other day was, again Canva templates, and it was like, does designing in Canva, like the stress you out or take up all of your time. And I had spent that day I think like an hour and a half just around

Dolly DeLong  

with Facebook bots. No,

Emily  

they, they know that that is a compelling copy. So that was a person who understood who I believe it was for they had their end goal in mind. They knew their audience. And they talked about the benefits, they talked about the transformation, and they focused it on the client, it was very client-focused. And that works. It works every time.

Dolly DeLong  

I love it. I love that. Thank you for sharing that example. Sure, I love that so much. So you want to grow your email list, but you don’t know where to begin. Or you are frustrated because you know, you have to grow more aware of your business to build an audience. But you don’t have a big budget to spend on Facebook or Instagram ads like all the other big gurus do. Like seriously, where do you even begin as a business owner who is trying to build an audience? So you can continue to grow your brand awareness and audience on social media platforms. But does the algorithm always change? And what if someone hacks into your platform, and you lose everything overnight? How will you reach your audience and communicate with them? So this is not an ad for an email marketing class. Although I am a huge supporter of some great email marketing strategies. This is actually about the catalyst, which will help grow your email list. Now I’m talking about a lead magnet in my training the lead magnet mini-course, you will be taught the workflows and systems you need to put in place to craft an amazing offer to attract the right leads to grow your email list. And to continue to nurture your audience over time. So it’s time to build that email list of your dreams. And I want to give you the systems and strategies of lead magnets, I have used to help me grow my email list by over 57% in one year. So head on over to the show notes, and grab the link to the lead magnet mini course. And use code podcast for 20% off the entire course and start growing your email list today with a powerful lead magnet. That kind of leads into point three for you.

Emily  

Yes. Okay. So be realistic. Um, I cannot tell you the number. And I’m sure you’ve seen them too. This happens with lead magnets. This also happens with like, bigger offers. It’s a red flag for me across the board. But don’t overstate what this lead magnet is going to do. Don’t help. Like, if you’re writing about it, and you say like, this will solve all of your problems. Well, that’s just not true. If it was going to do that you should be charging 1000s of dollars more. Yeah. So keep in mind, like, this is something you’re providing for free. That does not mean it shouldn’t be valuable, right? Like, I always my rule of thumb is that if I don’t feel comfortable charging at least $30 for something, then I don’t offer it as a freebie as a lead magnet. Because I do think there should be like value, right? But also not overstating it. So not writing about your lead magnet like it is the avoiding words like always, never every like those words where it’s like, you know, assuming just overstated, so like being realistic, and also not claiming that the value of it is like $5,000 to you for free. This is $197. And I’m giving it to you for free. If that is true if you like somewhere to sell that thing for $197? And you decide for whatever reason to like, offer it for free for a limited time or whatever, then that’s great. You can say that. But most of the time, I would say 95 98% of the time, that’s not what is happening. So don’t overstate the price, the value of it, and then don’t overstate the benefit or like the transformation is going to offer like people can sniff that out. Like we’re pretty good at this point. Given like, you know, the world we live in, we can tell them things aren’t authentic or they aren’t true. And so yeah, I think being realistic and being concrete. We’ll talk about that more later actually like your descriptions. But yeah, not overstating anything.

Dolly DeLong  

I love that so much. No, that’s good. Um, I’ve downloaded and been a sucker for a lot of lead magnets myself. And since I struggled with copy and I am, like everyone who’s listening probably is like, yes, Daily definitely struggles with coffee, I get your emails, they’re like 10,000 donation points. And then one word no, not really. But anyway, I have downloaded many different email sequences the lead magnets, and the nurture sequence lead magnets. And honestly, they did not. They overstated, how much transformation they would like, to help me with. And because I went through it. I’m like, this makes absolutely no sense. This is not helpful. This is hindering

Emily  

my writing. Right? And like, I mean, did you get the did that person get your email? Yes. So like they accomplished one goal. But if you want to, you know, I mean, I think a big part of having a great, I have so many people, so many people who have downloaded one of my lead magnets, and then come to me later and been like, that was so amazing. What else do you have? Yeah, right that and then they’re like wanting to work with me or they’re wanting to like to buy one of my Did you know, as I have lower priced like digital products and things like that people are going from a helpful beneficial lead magnet that is, you know, you want to cover you want to under-promise and over-deliver. Yeah, do. And like with your copy, you want to, you know, be engaging, tell them like how it’s going to help them. But like I said, keep it realistic, don’t use all this isn’t going to solve every problem you have. This isn’t the only solution you’re ever going to need, like, you know, and then when someone gets into it, they can be like surprised and excited instead of disappointed and frustrated. Because that’s the difference between someone who’s going to hit unsubscribe, the first time you send them an email, and the person who’s going to be like involved engaged in your email marketing and actually like become, you know, potentially a client later.

Dolly DeLong  

No, I love that so much. Yeah, and I will 100% agree with that statement. Emily, I like everything you put out. I’m like, Oh, I just want to continue to work with her. Continue to be her friend.

Emily  

Everyone doesn’t get that opportunity, or

Dolly DeLong  

I feel like that should be your next email headline like this is your once-in-a-lifetime opportunity to re

Emily  

lining up around the block for that. Yeah. There enough.

Dolly DeLong  

Oh, man. Okay, so what point was that? No. So we’re in point four. Yes.

Emily  

Okay. So good. Lead Magnet copy helps people see what’s going to happen to them after they use it. Okay, so you may be like, isn’t that just the transformation? And like, yeah, it is. But it’s more, it’s more specific than that. So you’re helping people by giving them examples. So you’re telling them like, how they can use this. So like, you’ve downloaded this great. Now, here are four or five actual steps you can take based on what you’re going to get out of this. So that helps people conceptualize, right, I think a lot of times great coffee helps you, like imagine or like see the future, essentially. So when you can imagine a future in which, like you’re getting something that you want, I think that’s when you have great coffee, you’re just making the guests easy for people, right? So they’re gonna be like, Oh, here’s how this is gonna benefit me, I’m gonna have this like pretty big transformation. And then this is like how I can use it. So you’re taking all the work out of it, right? Because like, we don’t want to do more work. We have other work to do. And so I’m not going to voluntarily like download something that’s going to work for me like, I want you to make it easy. If you want to see transformation, you’re going to have to put in some work. But I want you to tell me exactly what that’s going to be. So like, here’s exactly how you can use this. Here’s what you can expect. Paint that little visual picture or paint a word picture to help someone visualize is helpful.

Dolly DeLong  

So kind of like a roadmap.

Emily  

Yes, yes. Like a cute, fun little roadmap. That’s exactly what it is.

Dolly DeLong  

Or for those of you who love Harry Potter, the Marauders Map. Exactly. Marauders Map. Oh, I love that And then can you round up this conversation with point five?

Emily  

Yes. And I just want to before I do that, I just want to say, that you bring up the Marauders Map, but that is a perfect example of how you can bring your brand voice and your brand personality to something like Lead Magnet coffee. Right? So like, yes, you’re gonna create this roadmap, and like, you can call it a roadmap. And that makes sense. But if it’s like for you, right, like magic and Harry Potter, like, that’s part of your brand. And so that when you can use those little details, that’s also going to help connect with people. And they’re going to feel like this is authentic to you and different from what everyone else is doing. So just want to say that,

Dolly DeLong  

no, that’s true. I was just thinking while you’re saying that, that it’s going to either repel or attract my ideal client, and it’s so true, because when I have inserted a little bit more of my personality, like my Harry Potter-loving personality, and I’ve had people respond to my emails and let me know like, what house they’re in or like that they appreciated that I did a Harry Potter reference versus people who are like, I’ve had people ask me, like, what is a muggle mean? And I’d like you to be my person.

Emily  

You are among? You are? Yes, exactly. And so when you can make sure like lead magnet coffee should also write like, be in your brand voice and be using those things. Because like you were talking about, you know, attracting people as we always focus on, but repelling the wrong people is just as important. And I think sometimes that makes people uncomfortable. Because they’re like, Well, I want everyone to do this, or I don’t want to offend people. Repelling is not about offending, like, there’s a big difference in offensive copy. And then like brand voice. But like, you don’t want to work with someone, right? Who can’t have a little fun or appreciate or at least be indifferent if someone’s like a Harry Potter gross, that’s probably not a person you want to be working with. So you don’t need them in your email marketing. Like you want your community to be your people.

Dolly DeLong  

Yeah. And even if like, they, I’ve even had people that are like, I don’t watch, or I’ve never watched Harry Potter or like, don’t read Harry Potter, but I still like find value in these emails in these tips in your systems and workflow advice like, then great. So you’re going to find like, you’re going to find the people who like you that fit alongside your brand voice. And then also the people who, like may not understand your brand voice, but they still want to stick around with you. And then that camp of they’re like, I don’t even like this woman like she’s crazy.

Emily  

Yes, no, you need all three of them. Like, that’s when you are showing up. So that wasn’t an official point. But that was a bonus. Yeah, bonus points. Exactly. Last, but not least, being specific. So this can look like sharing an example or a snippet, from your lead magnet with your audience. I think that is helpful. If you have like, for example, I have 107 email ideas. So if I’m writing about this, I’m going to take some actual examples and be like here are, you know, like mace, basically, like, one idea is to write the ABCs of your industry or niche or like another idea. What’s something your parents taught you about business? Whatever those ideas are, um, there’s 107 of them. So I’m going to take a few of

Dolly DeLong  

them, I want you to stay on 107 Right now,

Emily  

what doc gonna do? Skipping, is boring, right? But that’s like examples, right? But then also be specific in your copy. So please, for the love, stop telling people that you’re going to save them time. Yeah, like stop writing, I will help you save time because virtually any service will save you time in some way. It is not original. It’s not unique. It’s not specific. It’s so generic, that it’s not helpful. So really being specific. So instead of saying I will save you time, right, maybe it’s like, I will help you write your emails in 30 minutes or less. I love that same concept. I’m still saving you time, right? But instead of just putting that out there, I’m going to tell you exactly I think dolly you have like a whole batching right, and like that in the copy is specific. It’s like a batch of 30 days of copy or copy of 30 days of

Dolly DeLong  

nobody wants to learn how to copy

Emily  

there is a copy Get in like four days or less, and so that I am so motivated by but if you say like, oh help you save time and batch your content. Okay, great. Batching content by definition is gonna save me time. So like, that’s not helpful. I’m not interested in that, being really specific giving, giving examples, but then also talking about, like, concrete terms of what you’re doing for people, right? Um, and I always like to say, think of the, I don’t know, I heard someone call it the benefit of the benefit. And so it’s like, okay, cool. If the benefit is I help you batch this copy in 30 minutes, or I write you this, you know, 30 minutes? What’s the benefit of that? Like, oh, now you can be more prolific with your email list, you can write, you know, send an email a week, instead of an email a month. Well, what happens when you send an email a week? Now, people are more engaged. Great. Now, what’s the benefit of that the benefit of that is that people now if they’re more engaged are going to be like, next time you offer, launch, or offer something they’re going to be more likely to buy. So you can dig deep, like several layers down if the domino effect is so true. Yes, yeah, exactly like a domino effect does exactly what it is. And so when you can kind of like drill that down, and then be specific, and use those examples and say exactly what they are, instead of being generic and general and just kind of boring and vague. That’s going to be an effective lead magnet copy.

Dolly DeLong  

I love that. Okay, so I’m gonna just repeat everything. The first reason you can make compelling and clickworthy lead magnet copy is one focusing on the benefits and transformation, in addition to the features, but focusing on the benefits and transformation to letting them the reader the viewers know what they are getting out of it, not just what you are providing for them. Three being realistic and not overstating what it does. So kind of going along the lines of not underpromising and over-delivering, not like putting yourself down in the copy. But just being realistic with what this lead magnet is. And then is helping people see the after, like what they will get after they download this lead magnet. And then five hats like being very specific in your copy.

Emily  

Yeah, that’s it. That’s all you have to do.

Dolly DeLong  

And then your life answers will be solved, your problems will be solved, right? Just like

Emily  

exactly why not? We’re not being unrealistic at all. Yeah, I think we’ll be perfect. Your hair will shine and be glowing. Solve all of your problems.

Dolly DeLong  

Exactly, no, but this is good, like steps a person can take for a copy. And again, like if you’re like, Okay, well, how does this fit into a system in a workflow Dolly, like, for me, I like I shared earlier, I take a lot of these points. And I make them into little note cards for myself in my task management tool, which is Trello. Again, whatever task management tool you use, or like if you use sticky notes, or whatever notes, remind yourself every week, have a system for yourself, reminding yourself how you can help out your email lists or how you can help out your audience. And so again, if you set up a system for yourself, it’s going to become a habit. And then you’ll take better steps for your business. I don’t know if I’m going on a tangent, but I was gonna ask you what you would recommend as far as a system or a workflow along the lines of better copy for a person’s lead magnet.

Emily  

Yeah, so this is basic and very, not, like sleek. But I think having a basic checklist like I have one written out on a note card. Sometimes it depends on what I’m working on. Sometimes I have it on sticky notes, but I create a little checklist. So when you are writing, you’re writing a social media caption, right? So having a checklist that says like, do I talk about the benefits and transformation? Is this client-focused? Am I realistic? Do I describe how to use this or what the after looks like? Like am I giving specific examples and using specific language about those five things right so you can literally just like read through your caption and then check them off that will help you be accountable because I think so many times with copy we have a thing in our head. This happens with brand voice all the time, people are like, Oh, I have this big voice and I can describe it to you. But then when I read what they’re writing, they’re not using their brand voice at all. Because you kind of just, like, assume that you are or you just kind of take for granted. And you’re like, Oh, this is my voice. And you know, it’s friendly. And then I read your copy. And it’s super direct. And you’re like, This isn’t friendly at all, like, you reading this. Right, exactly. So I think having like even just a little checklist that you can run through it takes you 30 seconds to be like, yes, yes. Oh, maybe I’m I am overstating, but you can go back in, take out the all take out the very take out, you know, the overblown, like descriptors. And then you can, that’s very useful. It’s not super, like advanced. But I think a checklist would be really helpful for writing, you know, compelling Lehman copy.

Dolly DeLong  

I love it. I love it so much. Thank you so much, Emily. Thank you so much for taking the time to talk to everyone about compelling copy for lead magnets

Emily  

for days,

Dolly DeLong  

so you’re welcome. I love it. And just I wanted to remind everyone that yes, the theme of this month is just lead magnets because I want to just break down a part of the funnel. Again, if you’re like what the heck is a funnel, I’ll be doing a lot of episodes about funnels and different parts of the funnel. But for those of you who want to grow your email list, especially grow your email list on autopilot on automation, a lead magnet is a really good way to grow your email list and to bring in people who, want to learn from you and who want to buy from you who are curious about your business. So I have a lot of resources within my my freebies. And also within my shop, I have the lead magnet mini-course, which I will attach to the show notes if you’re interested in checking it out. And if you use the code, podcast all one word, you’ll get 20% off as well, that mini-course, and then I also have a lead magnet about lead magnets, which Emily helped me hash out. I think it was almost two years ago, you helped me out with this or I don’t even know it was it was a while back.

Emily  

Yeah, this is a good one, though. There are so many likes, I don’t think there’s a possible lame idea that is not included

Dolly DeLong  

in that thing. It’s just a lead magnet of lead magnet ideas. And I know that a lot of people struggle with Okay, well, I want to grow my email list. I just don’t know what type of lead magnet to create. So I’ve got your back. I love lead magnets. I love talking about lead magnets. And that’s why I’m having. That’s why I have a mini course about lead magnets. And that’s why I’m doing a podcast episode upon episode about lead magnets. So you will have access to all of those resources. It’s in my show notes. It’s also on my website. And then I’ve also attached Emily’s Emily’s information in the show notes as well. But Emily, can you remind everyone where they can find you and follow you?

Emily  

Sure. So I’m mostly on Instagram. Emily writes, well, that’s my website as well. Emily writes all.com. And those are the two places you can usually find me.

Dolly DeLong  

So thank you so much, Emily. And I just want to say to everyone, that I hope you continue to find the magic and joy and system strategic workflows and automation for your business, and life right now with lead magnets is well if you enjoyed this episode, please please shoot me a DM on Instagram at dolly DeLong education and let me know what you learned and what you got out of this episode and if it was helpful, and please don’t forget to leave a review if you enjoyed this podcast and share it with your friends and your fellow business besties. So, as always, have a wonderful day and I will talk to you later. Bye. Thank you so much for listening to the systems and workflow magic podcast. You can find full show notes from today’s episode at dolly DeLong photography.com forward slash podcast. If you love the podcast, I’d be so honored if you’d subscribe and leave a review on your favorite podcast player. Be sure to screenshot this episode, share it with your stories, and tag me at dolly DeLong education over on Instagram. Until next time, go make some strategic workflow magic