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If you’ve been around my business for a bit, you’ve probably heard me talking about lead magnets. They’re one of my favorite marketing tools because they are useful, flexible, and totally customizable for your unique business (and bonus they help you attract the RIGHT client to your business). But if you’ve heard me mention these […]
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Running a small business can get overwhelming. There’s a laundry list of tasks you have to get done, projects you have to work on, clients you need to communicate with, finances that need to be balanced…. I could go on and on. When you start to feel the pressure building up, it’s tempting to automatically […]
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More about dolly
Hi, I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want to find joy (and order) in their business again. Because I still work behind the camera, I understand firsthand how overwhelming the backend of a creative business can feel.
With my launch-strategist brain and a deep love for simple systems, I help photographers build intentional marketing rhythms and workflows that make it easier to show up consistently, attract the right clients, and actually enjoy running (and marketing) their business.
Through my blog, podcast, and YouTube education, I share actionable steps, real talk, and encouragement — all rooted in faith and intention — to help you bring clarity and confidence to your marketing and everyday systems. Because sustainable growth isn’t built on hustle or speed, but on thoughtful planning, consistency, and care.
Most family photographers aren’t inconsistent because they’re lazy—they’re inconsistent because they don’t have a clear plan, and this free guide gives you five evergreen Instagram posts you can use any week of the year to confidently attract the right families, book more sessions, and finally ditch the “what do I post today?” stress.