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I’m Dolly, a systems and workflow educator, integrator, and podcast host dedicated to helping small business owners streamline and organize their launches with effective systems, workflows, and SOPs. My goal is to empower you to feel confident and excited about launching & systems!

Each of my blog posts is designed to inspire, provide clarity, and offer actionable insights on systems and workflow education, launching strategies, and more. You'll also find glimpses of my personal life sprinkled throughout, so you can get to know me better.

Most importantly, I want you to leave with tangible next steps and resources to enhance your launch journey. Thanks for being here!

Welcome to the Systems & workflow education blog

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Welcome back as we continue the Summer of SEO! This week, systems and process specialist Bai-Leigh Chapman joined me to discuss SEO for blog posts and why blogging is essential for your small business. Bai-Leigh shares her journey from being a VA to a systems expert. We cover the importance of creating a process for […]

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Hey, friend! Today, SEO expert Melissa Arlena joins me. Melissa brings over 14 years of SEO experience, shares her journey from IT to photography, and how she has successfully used SEO for her photography business across different states and genres. We discuss the importance of setting up and frequently updating your Google Business Profile, the […]

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Hello, and welcome back to the Systems and Workflow Magic Podcast! Today, I am joined by SEO expert and founder of Delegate and Accelerate, Rita Esther. Rita shares insights into optimizing and mastering local SEO, emphasizing the importance of creating and maintaining a Google Business Profile and profiles on other search engines like Bing and […]

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Welcome to another episode of the Systems and Workflow Magic Podcast! I’m your host, Dolly DeLong, and today, we’re diving into the world of SEO with our special guest, Christy Hunter. Christy is an SEO expert who helps small business owners increase their online visibility. In this episode, we explore essential SEO strategies, creating a […]

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Hey friend! This week, we’re doing things a little differently. Join me for this case study of my one-to-one launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace’s successful launch of a fine art family photography collab, which generated $51,000 in one week! Grace shares the steps […]

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In this episode, Sara Dunn shares her expert tips on SEO for wedding professionals, helping you use keywords effectively to boost your website’s visibility and attract more clients. Sara Dunn is a wedding SEO specialist who will discuss the basics of SEO and how to improve your Google search visibility on search engines. Sara emphasizes […]

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This week, I welcome photographer and educator Annemie Tonken. Annemie shares her journey from starting as a photographer to becoming a business systems strategist and podcast host. We dive deep into the concept of business alignment, breaking it down into five key components: Preferences, Parameters, Products, Pricing, and Policies. Annamie offers practical advice on building […]

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Hey friend! I welcome Heather Leicy, a wedding photographer and financial expert, to the Systems and Workflow Magic Podcast this week. We discuss the importance of setting up financial systems for business owners. Listen in as Heather shares practical tips for weekly, monthly, and quarterly financial rhythms, such as tracking income, managing expenses, and paying […]

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This week on the podcast, I am joined by public speaker and coach Jessica Radsdall. She shares her inspiring journey from surviving a tragic car accident to becoming a motivational speaker and business scaling expert. Listen in as Jessica shares the importance of honing your message and how that can lead to business growth. We […]

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Hey, friend! This week, we’re doing things a little differently. In this episode, I am joined by copywriter Sage Polaris, who will interview me (I said things would be different this week) about my recent launch. I’m an open book this week. Listen in as we discuss what worked and what didn’t on my most […]

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It's time to start getting more intentional with the backend of your business (and launches) with systems, workflows & sops!

let's be strategic with your business & launches