Where Family Photographers Learn Marketing, Systems & Workflows

If you’ve ever felt the pressure of scrambling to launch a last-minute Black Friday sale, you know how stressful and ineffective it can be. That’s why this year, I’m focusing on Black Friday 2025 email segmentation with Flodesk and Showit—a simple but powerful strategy that helps me identify my warmest leads months in advance. In […]

In my quest to create a more simplified Black Friday 2025 plan for my photography business, I sat down in August of 2025 to map out my goals for November. I honed in on one specific offer, where I was going to show up with my content marketing, and how I would schedule everything out. […]

How to Know the Exact Keywords Your Clients Are Using to Find You (Family Photography Tip) Have you ever wondered what words your clients are actually typing into Google when they discover your photography business? I used to assume I knew — “Nashville family photographer” was always my go-to guess because that’s the main keyword […]

Guys, they finally did it! 🎉 Flodesk and ThriveCart now have a direct integration — no Zapier required. As someone who loves both of these tools (but also loves saving money on unnecessary software), I am so excited to walk you through what this means for your business. In this post, I’ll give you a […]

4 Simplified Marketing Tools Every Small Business Owner Needs Running a small business is exciting—but let’s be honest, it can also feel completely overwhelming. Between the endless ads, conflicting advice, and an oversaturation of “must-have” tools, it’s easy to burn out before you even make progress. And especially if you are “newer” to owning your […]

Black Friday is one of the biggest opportunities of the year for small business owners—but it can also feel like one of the most overwhelming. Every year, the strategies change. One year, it’s about deep discounts. The next year, it’s about bundling. And now in 2025, AI tools, shifting consumer behavior, and tighter competition are […]

As a family photographer and systems + workflow educator, I know that Black Friday isn’t just for big-box retailers. It can be one of the best times of the year for service-based business owners—especially photographers—to strategically plan ahead, book sessions, and set yourself up for success in your slower months. In this blog post, I’m […]

How to Optimize Your Black Friday Sales Page with SEO + AI w/ Rebekah Read is the focus of Episode 196 of the Systems & Workflow Magic Podcast. In this conversation, I sat down with my Black Friday Summit co-host, Rebekah Read (Bekah), to share how small business owners can prepare their sales pages for […]

If you’ve ever wondered whether a Black Friday strategy for family photographers is even worth the effort, the answer is a big yes — but only if you approach it differently than the big-box retailers do. As a family photographer and systems educator, I’ve discovered one simple mindset shift that can completely transform how you […]

Black Friday can be one of the most profitable weekends of the year for small business owners—but only if you approach it with a clear strategy. In this episode of the Systems & Workflow Magic Podcast, I (Dolly DeLong) chat with my co-host of the Black Friday 2025 Virtual Summit, Mara Kucirek, who has helped […]