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Are you using lead magnets in your business to grow your email list, but also your client roster? In today’s episode, I’m introducing you to the idea of using lead magnets in your business and sharing four reasons you need them! The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. […]
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Could passive income change the way you run your business? I brought on my friend Megan Martin of Jeremy & Megan to chat about how she created a digital membership that provided value to her members, but also allowed her to create passive income in her business. Listen in as she shares the foundations in […]
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If you’ve ever wondered how to get raving client reviews that actually help grow your business, you’re in the right place. In this episode of the Systems & Workflow Magic Podcast, I’m joined by photographer and educator Kate Dye to break down exactly how to create a streamlined system for collecting glowing reviews from your […]
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Over the last year, I grew my business by 57%! After looking at those numbers, I knew just how important it was to reflect on what changes I made in 2021 that allowed for so much growth. In today’s episode, I’m sharing three very important steps I took in the last year to grow and […]
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While you may be ready to hunker down and set up systems and workflows in your business, have you taken the time to find the tool that works best for you? How do you even know what makes a tool work for you? Dawn Richardson of Tech Savvy Creative joins me in this episode to […]
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Have you established pillar content for your business? In today’s episode, I’m sharing what pillar content is, why it’s important, and how to be intentional with it in your business and content strategy! The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners […]
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Have you considered launching your own podcast, but truly don’t know if you’ll have the time or how you’ll manage the content creation? In this episode, I’m joined by my podcast producer, Haylee Gaffin of Gaffin Creative, as she shares five considerations when creating systems and workflows for podcast production! The Systems and Workflow Magic […]
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As a family photographer and systems educator based in Nashville, one of the questions I hear most often from other photographers is this: how do you keep up with content creation while running two businesses and raising two young kids? My answer always comes back to the same thing. I batch 30 days of content […]
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Writing copy for your audience can feel intimidating, especially if you’re trying to sell them something. In this episode, I brought on my dear friend, Emily of Emily Writes Well to share her 3-step system for writing copy that connects and converts. Listen in as she highlights the importance of your words, communication, and connection!
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You have a business you love. You have clients who trust you. And you have a process for working with those clients that lives… somewhere in the back of your brain, held together by memory and a running mental checklist. Sound familiar? If you are a creative business owner who has been winging your client […]
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More about dolly
Hi, I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want to find joy (and order) in their business again. Because I still work behind the camera, I understand firsthand how overwhelming the backend of a creative business can feel.
With my launch-strategist brain and a deep love for simple systems, I help photographers build intentional marketing rhythms and workflows that make it easier to show up consistently, attract the right clients, and actually enjoy running (and marketing) their business.
Through my blog, podcast, and YouTube education, I share actionable steps, real talk, and encouragement — all rooted in faith and intention — to help you bring clarity and confidence to your marketing and everyday systems. Because sustainable growth isn’t built on hustle or speed, but on thoughtful planning, consistency, and care.
Most family photographers aren’t inconsistent because they’re lazy—they’re inconsistent because they don’t have a clear plan, and this free guide gives you five evergreen Instagram posts you can use any week of the year to confidently attract the right families, book more sessions, and finally ditch the “what do I post today?” stress.