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I’m Dolly, a systems and workflow educator, integrator, and podcast host dedicated to helping small business owners streamline and organize their launches with effective systems, workflows, and SOPs. My goal is to empower you to feel confident and excited about launching & systems!

Each of my blog posts is designed to inspire, provide clarity, and offer actionable insights on systems and workflow education, launching strategies, and more. You'll also find glimpses of my personal life sprinkled throughout, so you can get to know me better.

Most importantly, I want you to leave with tangible next steps and resources to enhance your launch journey. Thanks for being here!

Welcome to the Systems & workflow education blog

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As Black Friday 2024 approaches, business owners are taking the time to strategize to create sales pages that stand out in a sea of online offers. So, whether you are running a digital product sale or a service-based promotion, your sales page is the key to converting browsers into buyers. In this post, we’ll dive […]

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As a small business owner, I understand the pressure to keep overhead costs as low as possible. I try to keep mine low, too. But with so many shiny new tools and apps popping up, it’s tempting to invest in them all to make life feel more manageable. Sometimes, though, keeping things simple and streamlined […]

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Black Friday Trends 2024 are here, and business owners everywhere are gearing up for one of the year’s biggest shopping event—both online and in-person. If you feel pressured to plan your sale, you’re not alone! In this post and podcast episode, I share expert advice from a recent episode of the Systems and Workflow Magic […]

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In this first installment of our three-part series on the critical trends for Black Friday 2024, we dive into actionable strategies to help you stand out and succeed during one of the busiest shopping seasons of the year. Join Me, Dolly DeLong, and guest expert Mara Kucirek as we discuss the importance of planning, utilizing […]

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A Case Study of an ADHD Coach’s Group Program Launch is highlighted in episode 149 of the Systems and Workflow Magic Podcast.  Kelly shares her journey of becoming a coach for teens with ADHD and its impact on her own family. They discuss the importance of finding a niche and launching a group program to […]

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Learning how to create a marketing process for your small business can feel overwhelming, especially when juggling multiple roles. In this guest post, marketing consultant Tayler Cusick-Hollman shares practical strategies to streamline your efforts. Whether you’re building a marketing workflow from scratch or looking for tools to optimize your existing process, this guide will help […]

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In this Systems & Workflow Magic Podcast episode, I’m thrilled to introduce you to a guest I’m excited to learn from, Kinsey Soderberg. Kinsey is here to chat about something I know we’re all curious about how to use AI tools authentically in your business. She’s sharing how she integrates AI into her systems and […]

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Ready to supercharge your lead generation and grow your email list? In this week’s episode of the Systems & Workflow Magic Podcast, I sit down with Davey Jones, the CEO of BDOW! An expert in digital marketing strategies. Davey shares his top insights on why building an email list is crucial for any business owner, […]

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This week, I am joined by SEO expert and web designer Laurel Vines to discuss a comprehensive SEO strategy for service providers. We delve into practical techniques for improving SEO, including website structure, content optimization, and off-page SEO. Laurel also shares her journey into SEO, offers tips for leveraging Pinterest, and provides insights into her […]

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Maintaining a thriving business can feel overwhelming when life throws unexpected challenges your way. However, did you know that SEO can act as a robust safety net, allowing your business to grow even when you can’t be as active on social media or other marketing platforms? In this podcast episode, we’ll dive into how SEO […]

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It's time to start getting more intentional with the backend of your business (and launches) with systems, workflows & sops!

let's be strategic with your business & launches