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Where Family Photographers Learn Marketing, Systems & Workflows

The Systems & Workflow Magic Podcast

51: Week 8 of the series How to Automate & Streamline the Backend of your Lead Magnets (and Offers) - All about Zapier

  Does the very mention of Zapier make you feel like you need to get a Bachelor’s degree to use it? Maybe you’ve heard how great and useful it is, but once you open the site and start looking around, you immediately close the tab due to intimidation. If you are ready to have your […]

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The Systems & Workflow Magic Podcast

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  Does creating an opt-in or bundle seem daunting? Maybe know what you want to offer your audience, but you don’t know how to put together all the pieces. If you are ready to start thinking through the puzzle pieces on the back end of your opt-ins, offers, and bundles, this episode is for you. […]

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The Systems & Workflow Magic Podcast

49: Week 6 of the series How to Automate & Streamline the Backend of your Lead Magnets (and Offers) - My Top 5 Favorite Ways to Grow my Email List

  Is your opt-in ready for subscribers, but you aren’t sure how to get it out there? Maybe you know what the experts say to do next, but you want new, creative ways to promote your lead magnet. If you are ready for fresh ideas, five ideas to be exact, on creative ways you can […]

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The Systems & Workflow Magic Podcast

Do you still feel like your business is visually homeless? You may have an idea of how you want to display your business, freebies, or opt-ins, but you can’t figure out how to get it right on the screen. If you find yourself scrolling other landing pages, websites and Pinterest for inspiration but are ready […]

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The Systems & Workflow Magic Podcast

The Ultimate Crash Course to Setting Up Your First Nurture Sequence with Amanda Stores

  Do you look at email marketing as a monster you don’t want to tackle? Maybe you want to dive into it someday, but today is not the day. This episode is for you if you need a little more hand-holding on setting up your nurture sequence and understanding why it can be so powerful […]

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The Systems & Workflow Magic Podcast

46: Week 3 of the series how to automate and streamline the backend of your lead magnets and offers- The Perfect Guide to making your way into your subscriber’s inbox

  Do you love having an engaged following on your social media accounts? Maybe social media is the only form of communicating with your audience which works for you. This episode is for you if you understand social media platforms are just borrowed land and want to learn how to dive into the magic of […]

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The Systems & Workflow Magic Podcast

  Are you providing value to your audience on the fly? If you are holding back on creating opt-ins, this episode is for you because you don’t know how to create the email automation ball rolling. In this episode, I share the next puzzle piece in automating your offers. If you are ready to create […]

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The Systems & Workflow Magic Podcast

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Is Your Landing Page Selling for You? Here’s How to Turn It Into a Converting Machine If you’ve ever stared at your landing page and thought, “Should I just deactivate this whole thing?”; you are not alone. And if you’re trying to build a high-converting landing page for opt-ins, that frustration can feel even heavier […]

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The Systems & Workflow Magic Podcast

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You wouldn’t believe it, but this is the first episode I am recording in three months! You probably would have never guessed because the show has been airing consistently, every week, while I’ve been living out my life this past summer. Are you a solopreneur? This episode is for you if you have wanted to […]

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The Systems & Workflow Magic Podcast

episode-42-of-the-systems-and-workflow-magic-podcast-Elizabeth McCravy

How to Build an Evergreen Email Strategy That Works For You with Elizabeth McCravy Before we dive into today’s episode, I want to make sure you’ve grabbed my free guide: Emails Needed for a Launch. If you’re preparing to launch a course, digital product, or offer, this freebie outlines the exact types of emails you […]

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This training covers the elements you should include in your photography business contact form. 

How to create a contact page that WOWS & converts

no 03. | free training

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Access my exact checklist I use to create my mini sessions every year in Dubsado

The Dubsado
Mini-Session Master Workflow Checklist

no 02. | DOWNLOAD

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These evergreen posts build confident & consistent marketing

5 Instagram posts every family photographer should be sharing

no 01. | download

Start with these (FREE) RESOURCES for the backend of your family photography business!

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More about dolly

Hi, I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want to find joy (and order) in their business again. Because I still work behind the camera, I understand firsthand how overwhelming the backend of a creative business can feel.

With my launch-strategist brain and a deep love for simple systems, I help photographers build intentional marketing rhythms and workflows that make it easier to show up consistently, attract the right clients, and actually enjoy running (and marketing) their business.

Through my blog, podcast, and YouTube education, I share actionable steps, real talk, and encouragement — all rooted in faith and intention — to help you bring clarity and confidence to your marketing and everyday systems. Because sustainable growth isn’t built on hustle or speed, but on thoughtful planning, consistency, and care.

part cheerleader. part systems guide. 
But all dolly.

I'm Dolly


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Most family photographers aren’t inconsistent because they’re lazy—they’re inconsistent because they don’t have a clear plan, and this free guide gives you five evergreen Instagram posts you can use any week of the year to confidently attract the right families, book more sessions, and finally ditch the “what do I post today?” stress.

The 5 Kinds of Instagram Posts You Should Be Sharing As A Family Photographer

3 Ways To Put More $$ In Your Pocket Today

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