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Where Family Photographers Learn Marketing, Systems & Workflows

There are two types of people in the world: those on top of their tax prep and those who want to skip right over this podcast episode. Before you run off, let me introduce you to Jackie Easterday. In this episode, Jackie breaks down the stigma around accountants being intimidating or scary and answers my […]

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If you’re anything like most of us, the start of a new year means taking stock of our past successes and chances to improve for the future. You may have signed up for various courses and programs in the past with every intention to complete them, but some other commitment or distraction has kept you […]

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  Are you a photographer looking to increase productivity and create spectacular mini-photography sessions? Do you strive to provide an unforgettable, efficient experience for your clients? Get ready to learn from the best! Rebecca Rice, the queen of creating stunning mini-photography sessions, shares her trials, errors and successes in developing systems and processes in her […]

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Are you wondering how my Systems and Workflow Magic Bundle 2.0 generated $28,000? Maybe you’ve never heard of a bundle but are looking for new opportunities to grow your email list.  In this week’s episode, I’m doing a complete recap of the Systems and Workflow Magic Bundle 2.0 Funnel Edition. I’ll break down the numbers […]

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If managing your finances feels overwhelming or confusing, this episode is for you. In Episode 65 of the Systems & Workflow Magic Podcast, I sit down with Shanna Skidmore to break down her simple, repeatable monthly money workflow for creatives. Whether you’re just starting out or you’ve been in business for years, this episode will […]

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  Are you a busy entrepreneur wanting to create an effective digital funnel this year? Maybe you have been listening to recent episodes of this podcast, and you are inspired and intrigued to figure your funnel out! In this episode, I am peeling it back and sharing the entire who, what, why, and hows of […]

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  Are you planning to launch a product or program this year? Maybe the thought of sales and having a launch isn’t something that makes you feel connected to your audience and actually deters you from what you want to put out there. In this episode, Brenna McGowan shares how she gets down in the […]

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In this blog post, we are going to answer the question of what the bottom of the funnel means, and we are going to cover 4 ways in which you, as a small business owner, can work on optimizing the bottom of your own funnels (yes, even as a solo business owner)! what does the […]

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Are you the go big, or go home person in your life or business? Maybe you don’t enjoy taking things slow in your business, and love the boost events bring to your bottom line. In this episode, Krista Miller of Summit in a Box®, shares how utilizing virtual summits not only increases your income during […]

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In this blog post, you are going to learn why every creative business owner  SHOULD be taking the necessary steps to help ensure that their middle-of-the-funnel marketing has some great engaging content for new prospects who are now in the consideration & interest phase. And I’ll share five strategies that can help any small business […]

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This training covers the elements you should include in your photography business contact form. 

How to create a contact page that WOWS & converts

no 03. | free training

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Access my exact checklist I use to create my mini sessions every year in Dubsado

The Dubsado
Mini-Session Master Workflow Checklist

no 02. | DOWNLOAD

Get the free guiide

These evergreen posts build confident & consistent marketing

5 Instagram posts every family photographer should be sharing

no 01. | download

Start with these (FREE) RESOURCES for the backend of your family photography business!

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More about dolly

Hi, I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want to find joy (and order) in their business again. Because I still work behind the camera, I understand firsthand how overwhelming the backend of a creative business can feel.

With my launch-strategist brain and a deep love for simple systems, I help photographers build intentional marketing rhythms and workflows that make it easier to show up consistently, attract the right clients, and actually enjoy running (and marketing) their business.

Through my blog, podcast, and YouTube education, I share actionable steps, real talk, and encouragement — all rooted in faith and intention — to help you bring clarity and confidence to your marketing and everyday systems. Because sustainable growth isn’t built on hustle or speed, but on thoughtful planning, consistency, and care.

part cheerleader. part systems guide. 
But all dolly.

I'm Dolly


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Most family photographers aren’t inconsistent because they’re lazy—they’re inconsistent because they don’t have a clear plan, and this free guide gives you five evergreen Instagram posts you can use any week of the year to confidently attract the right families, book more sessions, and finally ditch the “what do I post today?” stress.

The 5 Kinds of Instagram Posts You Should Be Sharing As A Family Photographer

3 Ways To Put More $$ In Your Pocket Today

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