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Where Family Photographers Learn Marketing, Systems & Workflows
Masterminds for Creative Business Owners | The Systems & Workflow Magic Podcast Note: This podcast/blog was originally based on a conversation from a past episode of the Systems and Workflow Magic Podcast. Some links, offers, or references may have been updated since the original recording to reflect current resources. Listen to the full podcast here […]
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How To Blog Strategically for SEO & For Your Business Welcome to another episode of The Systems and Workflow Magic Podcast! You are all in for a treat because I have my magical VA, Kristina Dowler, on the podcast today. She is truly a wizard and the mastermind behind my blogs. She has so much […]
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Welcome to another episode of The Systems and Workflow Magic Podcast. As all creative business owners know – it’s tax season! Today, I am interviewing my amazing CPA Jackie Easterday, and we are chatting all about taxes and how to set up your systems for an easier tax season. This is something that Jackie has […]
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What happens when a creative entrepreneur marries a spreadsheet-loving numbers guy? In this vulnerable and practical episode of the Systems & Workflow Magic Podcast, I sit down with my husband, Ty DeLong, to unpack the financial journey we’ve taken together: from six-figure student loan debt to clarity and sustainability in both our personal and business […]
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How to Pay Yourself as a Creative Business Owner Using Profit First One of the biggest struggles many creative entrepreneurs face is understanding how to pay themselves from their business. It’s not uncommon to bring in steady income yet feel like there’s never any money left at the end of the month. In Episode 20 […]
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List Building Through Bundles: A Transparent Recap of My First Collaborative Bundle While I’ve been sharing some really tactical episodes about list building over the last few weeks, it’s time to share one of my most successful strategies in which I increased my email list by 4,000 subscribers in just 5 days. In this final […]
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How to Grow Your Email List with Purpose: Featuring Amanda Stores Welcome back to another episode in the Lead Magnet series of the Systems & Workflow Magic Podcast! I’m so excited to bring you today’s guest, Amanda Stores, an online educator who supports creatives through community and curriculum, helping them grow and actually serve their […]
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Quizzes as Lead Magnets for Family Photographers | The Systems & Workflow Magic Podcast This blog post is based on an episode of the Systems and Workflow Magic Podcast originally recorded in early 2022. Some tools, platforms, or specific details referenced may have changed since then, but the core strategies around using quizzes as lead […]
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How to Launch a Lead Magnet | The Systems & Workflow Magic Podcast This article was originally published based on a 2022 episode of the Systems and Workflow Magic Podcast. It has been updated to reflect current strategies, links, and resources. You spent hours creating your lead magnet. You wrote the content, designed the PDF, […]
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If you’ve created a valuable lead magnet, but you’re struggling to convert the impressions it’s getting into downloads, this episode is for you! I’ve brought back my business bestie, Emily of Emily Writes Well to share how you can create compelling copy that attracts leads to your lead magnet! Listen in as she shares five things to consider when writing your lead magnet sales copy.
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This training covers the elements you should include in your photography business contact form.
How to create a contact page that WOWS & converts
no 03. | free training
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Access my exact checklist I use to create my mini sessions every year in Dubsado
The Dubsado
Mini-Session Master Workflow Checklist
no 02. | DOWNLOAD
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These evergreen posts build confident & consistent marketing
5 Instagram posts every family photographer should be sharing
no 01. | download
Start with these (FREE) RESOURCES for the backend of your family photography business!
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More about dolly
Hi, I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want to find joy (and order) in their business again. Because I still work behind the camera, I understand firsthand how overwhelming the backend of a creative business can feel.
With my launch-strategist brain and a deep love for simple systems, I help photographers build intentional marketing rhythms and workflows that make it easier to show up consistently, attract the right clients, and actually enjoy running (and marketing) their business.
Through my blog, podcast, and YouTube education, I share actionable steps, real talk, and encouragement — all rooted in faith and intention — to help you bring clarity and confidence to your marketing and everyday systems. Because sustainable growth isn’t built on hustle or speed, but on thoughtful planning, consistency, and care.
part cheerleader. part systems guide.
But all dolly.
I'm Dolly
Most family photographers aren’t inconsistent because they’re lazy—they’re inconsistent because they don’t have a clear plan, and this free guide gives you five evergreen Instagram posts you can use any week of the year to confidently attract the right families, book more sessions, and finally ditch the “what do I post today?” stress.
The 5 Kinds of Instagram Posts You Should Be Sharing As A Family Photographer
