147: How to Boost Lead Generation and Grow Your Email List with Davey Jones of BDOW!

Dolly Delong: Welcome to another episode of the systems and workflow magic podcast. I am your systems and workflow BFF and guide, Dolly DeLong. And toI’m, I’m thrilled to have Davie Jones on the Show. So, full disclosI’ve I’ve been don’tdon’t know how many yI’ve I’ve listened to your podcast, Davie,I’ve I’ve heard it for so many years.it’s it’s an honor to have you on. Anam will do a little background about Davie so that everybody who is brand new to the podcast, brand new to Davie and Krista, has an introduction to him. Sovie is the CEO of Formalytics. Hopefully, I pronounced that right.

Davey Jones: Ythat’shat’s right.

Dolly Delong is the mastermind behind the popular lead generation tool. Still, Dow also founded two agencies, Davey and Krista and tiTill Agency, which have helped countless businesses grow through brand design and digital advertising. So again, Davey, welcome to the Show.

Davey Jones: Thank you. YI’m, I’m thrilled to be hI’m. I’m also glad that you found the podcast helpful over the years.

Dolly Delong:it’s it’s been so helpful. Ironically, agwe’rewe’re talking about listeners, which is more about lead generation and creating a system for growing your email list. I also learned about lead generation from your podcast. I think it was like in 2That’shat’s when I started developing my email list.you’reou’re one of the people that I learned that from.

Davey Jones: Awesome. Yeah. I am thrilled to hear that. And I mean, one of the exciting things about Bedau is that lead generation has been a topic and passion of mine for years. And now, having that can help people build their email lists,it’s it’s enjoyable to be in a spot.

Dolly Delong: Well, do you mind pulling back the curtain a little bit about what Bedau is first of all? We keep talking about that. So, I want listeners to be introduced to Bedau. What is your role with Bedau?let’slet’s start with that.

Davey Jones: Yeah, for sure. BDOW! is a popup tool. Think about pretty much any website you’veou’ve ever been on. You probably have contacted somebody using a contact form or seen a popup on a website. Bedau helps you create intelligence for your website. We aim to help you build an extensive email list quickly. We have tools to help I’m. I’m the CEO of Badoo, which was formerly known as a tool called Sumo or SumoMe. That tool has been around for a long time. I used to have a SumoMe account, you know, way back in 2017, but it was acquired late last year, in late 2023. Since then, we have started revamping the tool. UhWeebranded it to BaThere’sere’s a whole story about how we came up without a name. Yeahthat’shat’s wwe’rewe’re at today.

Dolly Delong: Gotcha. So Was it app sumo or sumo?

Davey Jones: Yeahthat’shat’s a great question. And so, that is one of the reasons why we needed to rebrand, right? So people ask us all the time,they’reey’re like, Hey, you acquired this viral tool back in the day and had a very recognizable name. So why would you change it? Part of the reason is the suite of sumo tools. All rightthere’sere’s a company called suSumo GrThat’shat’s usually what the company is. At one point, they built the tool suSumo, referred to as APPSumoMe. And, uh, that is the tool we’vewe’ve acquired. However, they still operate AppSumo, KingSumo, SendFox, and other related tools. So, those companies and tools still exist, but they are not under our ownership. We just acquired the Sumo tool: the lead generation, form, and popopupool. So, ythat’shat’s we’rewe’re working on.

Dolly Delong: OThat’shat’s what I was. Yeah. That was my main question. I thought I still saw marketing for this, like another version of Sumo. Okay. So,I’md I’m probably mispronouncing it all.that’shat’s good to know. Thanks for letting me ask you thatlet’slet’s start with, okay. Cause I know email marketing, leadit’s it’s. It can feel like a beast, especially for new business owners or owners not growing their email lists. I know you have much to say about growing your email list.Let’sLet’s start with your arguing why having an email list is essential. I understand why it is, but many listeners are in the beginning stages of owning and operating their business or side hustle. don’tdon’t see the necessity of having an email list, and they get a lot of referrals. 

Davey Jones: Yeah. Why have an email list? Yeah. Yeah, absolutely. Well, I want to say a few things at the outset. Firsdon’tdon’t think you have to have an email list to have a successful business. You might be a wedding photographer, and maybe as a wedding photograpyou’reou’re shooting 10 or 20 weddings a year, and you have more than enough referrals to fill those spots. In that case, maybe an email isn’tisn’t necessary for business. So, I rarely take such a hard stance on anythI’m. I’m l”e, ” You need this one thing to succeed in business, ri”t? ” People grow their businesses in a lot of different ways. But one of the things that I would argue is that you’reou’re growing your business, you are probably growing it through having conversations with people, right? And I think this is one of the easiest ways to think about lead gen, what a lead is, and how we generate leads. In the beginning, we’rewe’re first starting our business, a lot of times, you know, we start just by telling the people around us what it is we’rewe’re doing. Hey, this is I’mt I’m working on. And friends and family “ay, “Oh yI’m, I’m interested in that productI’mr I’m interested in that ser”ice.” And then it goes from there, and those friends and family, what do they do? They have conversations with others, you know, who maybe bring up that product or service and are l”ke, “Oh, I have a great referral for”you.” Right. Anthat’shat’s how many of us get started after a while. However, we are keen to figure out how to scale our business, right? We can take it from one to one and maybe go into a market with too many, especially if a product-based business scaledon’tdon’t know many product-based businesses, whether a course business or whatnot, where somebody is not using an email list. To scale their business. Even people who seemidon’tdon’t have an email list can add to opeople’sple’s email lists through things like affiliate marketing. So, I think that email is one of the most effective ways to grow and scale your business, and it makes things that much easier.don’tdon’t have to rely on the algorithm to send followers your way.don’tdon’t have to figure out how to hack an algorithm so that people see your posts, right? With an email lyou’reou’re landing directlpeople’sple’s inboThey’veey’ve at some point raised their hand and said they wanted to receive emails from you. And so it remains, for many people, one of the most effective sales channels for their businesses. So, I see email as a way to continue to have more of those conversations with people that you have early on in your business, just at scale. So instead of just talking to friends and family and referrals of those friends and family, you now have an opportunity to speak with people. Many people ask about what it is that you do.

Dolly Delong:let’slet’ssomebody’sody’s like, okay, I have slowly been growing my email list. But basically, what do I know? One of the questions I want to ask you is, what is one of the most important strategies? Why do you believe that building an email list is still one of the most essential strategies for business owners today? I think you answered that in the last point you made, but when it comes to like more lead gen, why, in your opinion, does it matter?

Davey Jones: Yeah. When somebody follows you on Instagyou’reou’re like, as I mentioned, you will be battling with the algorithm a little bit. Sometimes, it seems like the algorithm likes you. Sometimes, it looks likdoesn’tesn’t. Only a certain percentage of your followers will see your posts, and I think, to a certain extthat’shat’sit’s it’s essential to be consistent on every channel you show up on and feel like. You might feel you’reou’re saying the same things repeatedly.that’shat’s important for a channel, especially social media, but with email, you’reou’re landinsomebody’sody’s inbox, you have a direct line of communication with that person. And so if you talk to people doing six, seven, figures and beyond, especially in e-commerce, I would be willing to bet that 95 plus percent of tpeople’sple’s email is one of their most significant revenue drivers, right? One of the advantages of email is how you can nurture it. You can continue discussing with somebody over a certain amount of time on Instagram. Maybe somebody finds you, and they start following along. You know, again, it very much is an attention game,don’tdon’t get me wrI’m. I’m not trying to suggest that for email.don’tdon’t have to somebody’sody’s attention. Ifdon’tdon’t keep their attention in email, what do they do? They unsubscribe, or they stop opening your emails. Right. But with emit’s it’s much more likely that someone will see each email you show. You send Willansomebody’sody’s inbox, so you have this opportunity to nurture people, get them, and bridge what we call the trust gap between somebody having just heard of you and being comfortable enough to pactuallactuallyhase from youailniYouniqueerful way to do that. Other forms of direct messaging might also be helpful, such as DMs over text messages. Right. I would say text messaging is another impactful way to nurture leads, but lead generation, as far as building your SMS list, looks very similar to building your email list.

Dolly Delong: That brings me to my next question. I feel I’me I’m just throwing questions at I’m. I’m sorry,

Davey Jones: No, I loveThat’shat’s I’mt I’m here for.

Dolly Delong: my brain on this. So okay. You mentioned six, five, Seven, and eight-figure business owners there. They have a strategy, and most of their money most likely comes through their email list becthey’veey’ve been nurturing their audience. But can you speak to those business owners who are not yet at that six-figure mark? Again, I know a lot of my audience is at that mark. They, they are either. Side hustling or they are finally full-time,they’reey’re not yet at that six-figure mark, that elusive six-figure mark that everybody talks about. So, what are some challenges you see business owners face, especially those early stages of lead gen, and then can you bridge that, like how the Dow helps them overcome it?

Davey Jones: Yeah. Yeah, absolutely. So I think, early on, We focus, I think a lot of the, mistakes that I see people make early on in their business are simply just focusing on the wrong things. There are always a million things to do when you run a business.

Dolly Delong: Yeah. Yeah.

Davey Jones: mean, and we could probably name a couple,I’md I’m a podcast like yours is perhaps so helpful for people because a lot of that minutia that can weigh people down, when they create systems and workflows around that, they can get out from under that. And instead of working in the business, they can start working in the company. One of the things I discussed earlier in our conversation is the power of having conversations. So, a lot of what we decide to focus on, we run through the filter of whether this is a conversawe’rewe’re having with somebody. Does it allow us to have more conversations with people? But we focus on just having as many conversations with people as possible.that’shat’s how you get the word out about your actions.that’shat’s how you get people having conversations without you. Right. You know, ideally, at the end of the day,don’tdon’t have to be a part of every conversation somebody has about your business because somebody maybe you’veou’ve worked with or somebody you’veouthat’shat’s experienced your business in some way is then telling others about your business, whenever it comes up in relevant conversation, so, opportunities like this, we take full advantage of, right. BeWeave is an opportunity not only for us to have a conversation but also for me to have a conversation with our audience. So, are you looking at what will move the needle for my business? Many are developing relationships so you can have more of those tins. But agyou’llou’ll be doing a lot of one-to-one stuff early on. Email and some of these other channels help you have those conversations. One to many, rightdoesn’tesn’t matter which channel you use, whether it be Instagram, email, or another social channel; the value of those channels is that you can enter into conversations that people already have are showing up in those places. Now, you can participate in those conversations and, hopefully, contribute something helpful to those people. Hopefully, they will become followers. Ideally, at least in the context of we’rewe’re talking about, they will join our email list and have those conversations consistently. It is vital, especially early on. And I think we can get discouraged because we want to jump from one to many. Right. And we feel like, oh, you know, having one-on-one conversations with people feels slow going, but those are so important in getting to those one-on-one conversations. As somebody starts building their email list, they might feel discouraged about list growth. But part of the key is to continue nurturing the subscribers that you do have. And if you have under a hundred subscribthat’shat’s oThat’shat’s where everybody started. Everywho’swho’s ever built an email list begins at zero. So, taking the time to be consistent and nurture those subscribyou’llou’ll learn a lot about creating compelling content, how to get people to write back to you, and how to ask questions about the conyou’reou’re making. That kind of stuff is going to be important in long-term growth. The other thing, too, is that a small email list can still convert, and I would say your first couple of hundred subscribers are going to be some of your highest-converting subscribers becthey’reey’re going to be those super warm people who are typically a little bit more invested than the people down the line. All right.we’vewe’ve seen people do course launches with a thousand, 2000 subscribers and still do well with that launch. All right. Because they have a lot of pewho’veho’ve consistently sent emails for over a year or two, those people are bought in and invested in whatever that business has to say. Okay. So, hopefuthat’shat’s encouraging to people who are just getting started, you know, as far as what, how Bedao can help. As I swe’rewe’re a popopupool, and we help people get a poppopupst. And so, as you create your forms and pop pop-ups, you might think pop-ups are saying, but are they pop-ups? Anpopupshave thepopupsial to be because nobody likes being interrupted, riIt’d It’d be like, you being in a store and looking adon’tdon’t know, running shirts. And then I pop up,I’md I’m like, Hey, how about these soIt’s It’s like, wI’m, I’m looking at shirts, right?

Dolly Delong: Yeah. Well, my personalI’d, I’d feel sorry for I’d. I’d be like, Oh, I feel obligaI’ll I’ll listen.

Davey JoI’ll I’ll look at these docs. Yeah, no, but the value of a tool like the Dow is in creating intelligent forms and pop-ups. Popups: you connect our targeting so that you can popupspePopupsased based on their behavThey’reey’re taking on your site, so it might be how many times they visited your site before it might be this, as well as the pthey’reey’re visiting. It might be the website they came from, so you can trigger a pop-up about their origin. For instance, the pop-up runs a campaign popup on Facebook and Instagram. You can setpopuppop-up popup only for people coming from FacebopopupInstagram. There are possibilities, especiallyou’reou’re doing affiliate marketing or collaborating with others. So, the Dow helps you get very nuanced when it comes to your targeting so you’reou’re putting the right message in front of the right people.

Dolly Delongthat’shat’s where I was going to ask you, like, what is the difference? You answer this, but my central, like, at the back of my head, I was like, what is the difference then between a pop-up popup like flow desk or convert kit, or even like, if somebody popupepopuppup pop up within their website, What are some key differences? Causpopupse, I use whatever Flowdesk hasI’mo I’m just curious about how that is different.

Davey Jones: Yeah.that’shat’s a great question. Andon’tdon’t see our competitors ourselves as competitors to email marketing platforms. We see ourselves as a tool that can enhance you’reou’re doing with your email marketing platform. And so, a few things set us apart and make us helpful for people trying to build their lists. One of them is just our advanced targeting rules. So typically, you can get. Way more nuanced with your targeting using a tool like Bedow than your email marketing platform. So, everything from what you usually find, like having a pop-up, popup trigger based on scroll depth. So, you can have a pop-up popup popup how far somebody scrolls down a page. You can havpopupppopupt pop-upSo a,s people scroll to X out of the page, a popop-upppears. Or just based on a timer. So f, for instance, you can have a.a pop-upppear based on the amount of time somebody has been on your site, All that stuff is pretty straightforward stuff that you would see on any email marketing platform and some websites as well. But then, beyond that, all of those other display rules I was talking about make Bedow powerful. So you can target specific pages and user behavior based on where the users are coming from, and the list goes on. Beyond that, I think integrations are the thing that sets us apart. If you are collecting leads, you might want to do more with them than send them to your email marketing platform. So, maybe you have some other tool that you want to use to send that contact information. You can do that. Using BDOW, you can hook up those multiple integrations. We also have an integration with Zapier. So, chances are you can probably integrate your tool with whatever you’reou’re using or hoping to incorporate it.

Dolly Delong: Wow. Can you give an example of what that would look like? Like integrating with Zapier? What you just mentioned

Davey Jones: Yeah, for sure. So, I mean, if you wantedlet’slet’s say, use the Dow to send leads over to your email marketing tool, but then you also had some client management tool that you wanted to send leads over to. You could. Chances are we can connect with your email marketing platform. LiWe has excellent integrations with Flow Desk and Convert Kit. I know those are two of the more popular tools out there. Theist goes on Mato ilChimp, Aweber, and so on.let’slet’s say you also wanted to send leads over to Honeybook or Dubsaddon’tdon’t know if you have a recommended client management tool, but you can do that using the Zapier connection.

Dolly Delong: Wow. I never thought of that. Okay. That is so interesting to me. And my brain is like, what can I do now to help automate something? But I do want to be transparent to listeners. I want to be cleayou’reou’re confused about us discussing lead generation and growing your email list. I know BDOW! l is not an email marketing platform at allthat’shat’s why Davey had mentioned earlier they’reey’re not in competitThey’reey’re helping you segment to your segment, which is the best word I can use, but once they sign up, depending on what email platform you use, it will, likdon’tdon’t want to say shoot it offdoesn’tesn’t sound adorable, but it will be sent to whatever segment you have in your email. Does that make sense? Okay.

Davey Jones: Yeah, there are a few things. As I saiddon’tdon’t see ourselves as competitors to these email marketing platforms. We do have some email functionality so that if you wanted to set up an autoresponder, you’reou’re A lead comes in, you can set that up in Bedau and have an email fire off. With brutish email integrations, somebody can come in through a Bedau popup. And tlet’slet’s say you wanted to send them off to the conversionpopup can. End them off with a popup, which can automatically add them to a sequence. You could automatically add them to one of your forms. Suppose that kicks off some automation and conversion kitthere’sere’s a lot of flexibility there.

Dolly Delong: That is so awesome. OI’m. I’m excited to check out the flow desk features. SI’me I’m selfish, I will ask you what floater features the Dow has been doing.

Davey Jones: YWe’reWe’re excited about our flow desk integration, which we released earlier this summer. We know many folks over at the flow desk, so it was fun to collaborate with them on that announcement. But yeah, similar to our other email integrations, if there are certain things, like adding people to a tag or adding people to a workflow, and I forget the specific flow desk vocabulary, right?

Dolly Delong: segments?

Davey Jones: So, okay. So

Dolly Delong: instead of tit’s it’s segmented.

Davey Jones: Okay. YI’m, I’m sorry. So, adding people to segments and things like that, Y, you should be able to do that right out of bedau.

Dolly Delong: Wow. That is amazing. OI’m. I’m excited about diving into this. So listeners, full disclosure, like right before we hit recI’d, I’d shared with Davey, like, Oh, I just opened up a Dow account to check it out before the interview. But I had run out of time, like diving into all the features. And so I was lI’m, I’m just going to use this episode to get to know this new app and tI’m. I’m excited You’reou’re getting me excited about diving into this. So, additional features. We spoke about integration tools, and you talked about features. Can you share some case studies and more success stories? Because I think listeners will need more. Okay, give me some tangible examples of reforming life, such as how Bidao has helped reveal lifeless owners.

Davey Jones: Yeah, 100 percent, and we have A lot of different examples. And sI’m, I’m happy to zero ithere’sere’s like, um, you know, a confident, listener persona that you want an example for, but we have, um. Off the top of my head are a couple of examples of exit intent. So, we have friends who are brand photographers and educators. They teach a couple of courses related to brand photography and run a webinar. People sign up for their webinar, and eventually, they get this great content and are sold the course. On the webinar registration page, they have the exit intent popup. As I said, as people go to leave the page, a popup still appears sometimes or often you’reou’re popping up popups and adding them to a page. Not everybody will take the popup you want them to take. Some people are going to decide not to register for the webinar. The great thing about exit intepopupsups is that they are a last chance to “ay, “don’tdon’t l”aHere’sere’s why you want to sign up for the tpopupsiHere’sere’s why you want to sign up. Download this

Dolly Delong: and watch it or, yeah,

Davey Jones: Whatever it might be. They set it up to appear and promote a bonus specific to the webinarit’s i”‘s, “don’tdon’t l”ave.” If you sign up for this webinar, you also get this bonus. And it resulted in 150 over 150 extra registrations for them that would have otherwise been lost. These people are exiting the page, which, down the line, could result in thousands of dollars in extra revenue. Sothat’shat’s just the power of, like, a simple exit intent pop that could be set up in five or 10 minutes,

Dolly Delong: When you say it was on, was it on the actual webinar replay page or a landing page advertising the webinar?

Davey Jones: The landing page advertises the webinar and tries to get people to sign up for it.

Dolly Delong: Gotcha. Cause I was like, you’reou’re helping them stay on the webinar while they watch idon’tdon’t know if there is a capability to do that.

Davey Jones: Well, there is,that’shathat’shat’s a great thing about, and the flexibility, ait’s it’s but now is that if you had a webinar, replay page, for instance, you could set up an exit intent on that just as quickly as you could on the webinar registration page. So there are lots of different opportunities there. With exit intent, again, it is that last chance you could put it on a sales page, and you can use it to show off either additional social proof, to remind people, or to say something like, have you seen our bonuses yet? And so when people click on, nhaven’tven’t. It could bring them to the part of the sales page that promotes the bonuses, so there are endless use cases.

Dolly Delong: Gotcha. Okay. I you’llou’ll share another case study, but when it comes to coming up with these strategies, like how to use Bidao, are there easy-to-read or watch tutorials or strategies on how to do all this? Or is it pretty user-friendly?

Davey Jones: YIt’s It’s pretty user-friendly, so if you jump in and want to create a formpopupopup like the exit intent popuwe’rewe’re talking about. , you could make that in minutes; you sign up for an account. , and you go through our designer. Weave several templates for people to get started with. We also have tutorials. One of the things that we continue to work on is tutorials. A lot of what we create is based on user feedback. So if you are trying to do somethingyou’reou’re l”I’m” I’m not surthere’sere’s a way to do”t, ” just emailWe’llWe’ll end that for you if there is a way and a tutorial. If there is a wayisn’tisn’t a tutorwe’llwe’ll likely record one and send it to you. we’rewe’re creating right now is based on what people ask us.

Dolly Delong: gotcha. Gotcha. I was just curious cause, agI’m, I’m speaking from my perspective. I have very limited, let my listeners know this. I do the nap time hustle. I’me I’m in a season of nap-time hustle. I work around batch scheduling. So anytime I try to work on something, andoesn’tesn’t work I’m, I’m like, ah, I wasted one hour to do tIt’s It’s encouraging to hear there are tutorials,they’reey’re pretty user-friendly. Compared to that, there are always tools, and don’tdon’t have any help articles. So this is encouraging for me to hear.

Davey Jones: Yeah. And we have those things we’rewe’re continuing to work on. As I swe’vewe’ve been working on this tool for about eight months.it’s it’s still relatively early in the process. However, one of our focuses is tutorials, and another would be articles that can be helpful. So, each of our help articles is in the process of being updated, too.

Dolly Delong: OI’m. I’m going back to the case study. Sorry, sorry, DaI’m. I’m just like, jump, making you jump around everywhere. Can you share another example of another type of business owner who has utilized Vidal, not just like a photographer? What kind of business owner is attracted to the Dow? Has it been like a specific type of business owner, or is this for all business owners?

Davey Jones: Many business owners are using a tool like Bedell. We have UAV drone coaches on Bedell, Kaplan, the textbook company, syou’veou’ve been to public schyou’veou’ve probably had a Kaplan textbook, right? Or do test prep through Kaplan, like they use BDOWyou’reou’re into digital marketing, The Dow is tremendous because it is feasible, and you can atomizeThat’shat’s why we have all these different kinds of customers who use it. But you know, I do want to, especially as people are getting started with building their email lists. One of the most common mistakes is that people make things too complicated.

Some straightforward use cases for bed now are also compelling. So, you know, we had an SEO coach. So, somebody who provides coaching around SEO and then also SEO services sewhat’shat’s called the scroll box. A scroll box is just a pop-up that slides in. It usually appears at the bottom left or right of the scrpopupd scrolls with the screen as you spopupdIt’s It’s an excellent option becit’s it’s subtle, riIt’s It’s not in your facedoesn’tesn’t interrupt you’reou’re doing but draws attention to it. AnFor her, she promotedhis SEO flash sale that she was having a, nd through using this popop-upshe was able to sell out spots f.o again, another use case or another typpopop-uphat’shat’s a little bit more subtle but gets a message in front of a lot of people. It is a scroll box. You could do something similar when promoting sales with things like sticky bars. If you go to the Deviant Crystal websyou’veou’ve probably seen this at some point: a bar at the top or bottom of the page that promotes some promotions that we have going on.

Dolly Delong: Gotcha. YI’ve I’ve noticed that. I love that scroll box. Yeah. Cit’s it’s not as just in your fit’s it’don’tdon’t know, like a softer approach.I’m. I’m going to look into that, Davey.

Davey Jones: Yeah. And if you love that kind of thing, onKrista’ssta’s favorite things to do right now is pop-ups with a tab feature. And so the way this works is that. You make what looks like a traditional pop-up, but it might pop up a little off and pop up based on how you set it up. Manpopupur webspopupsop-ups are only popup to new usYou’veou’ve probably experienced this on a lot of opopupsmerce sites. This is a viral strategy where, when you go to an e-commerce site for the first tthey’reey’re going to put, you know, especially in, think about your favorite clothing stores. When you go to their sites, it will be 20 percent off or 15 percent off or, first year, first purchase.

Dolly Delong: Or, like a spin, spin this wheel

Davey Jones: Yeah. You can set those up to show only to new users. So Crystal will create a pop-up hat that will be displayed only to new visitors to our site. But exit out; remember that visitors are probably nopopupy to give you their email address when new to your stress. They probably want to scroll a bit, figure out you’reou’re all about, and decide wheit’s it’s a good fit. So, typically, when you close opopop-upit’spit’s gone, right? With the tab functionality, when you close out the popup, it creates this little tab at the bottom of the screen. It usually has some headline in that tab that says what the popup is about.

Today, as a popup scroll, the pop-up will reappear anytime they click that tab. So if someone gets to apopupopthey’reey’re like, ohpopup, no, actuallpopuppupnt to purchase something, or I do want to use this, or I do want to get this download, they can clickpopuptab, and the pop-up reappears. Anit’s it’s a win-win, right? Because your offer as a business owner is always in front of people. It popupopupally disappears. Right. And as a uit’s it’s not obtrusiveit’s it’s out of the wayou’reou’re scrolling and doing other stuff. You

Dolly Delong: Wow. I like tI’m. I’m like, okay, Dayou’reou’re making me so excited to dive into the DAO. Right. Right after this conversation.

Davey Jones: Yeah, good deal.

Dolly Delong: Okay. As a wrap-up, do you have any advice for small business owners? Who is getting started with building out their email list? What sort of advice or encouragement would you offer to them? Because yes, forit’s it’s easy to “ay, “Oh, just lI’m, I’m in it for the long “aI’m” I’m okay with slight growth, but sometimeisn’tisn’t encouraging. I want that trickle, like one to two subscribers a week. So what encouragement or advice would you give to small business owners who are either starting their email list journey odon’tdon’t know, are in the messy middle?

Davey Jones: Yeah. I mI’d, I’d say keep it simple. One of the most common mistakes I see people make is that they start using a tool, even bland, and because it has a feature, they think they must use it. Right. And so you can keep things simple to start, and then iterate on stuff from there, so you can grow into different types of funnels and, complete, you can add different complexities along the way. But at the end of the day, some of the most successful people keep things super simple. And so I think simple cells, so my first advice is to keep it simple. Second, I would say stay consistent. Choose to do something that you can be consistent with. Sothat’shat’s sending one email a week, then send one email a weekthat’shat’s sending one email every other week, then send one email every other week. I would choose a cadthat’shat’s at least one email every other week, anything more than that. Keeping a list engaged and fresh gets complicated, budoesn’tesn’t take much more than one email a week or two emails a month to keep people engaged and start nurturing them. I know successful businesses with no sequences set up. They consistently send out an email every wThat’shat’s the whole thing, so know that you can be successful with a simple email marketing strategy like that. In addition to that, I would say nurture the people you have and focus on them. Many times, we say, okay,there’sere’s only 15 people on my list or whatnot, but those are 15 people who opted in to hear from That’shat’s awesome. So, focus on the people right in front of you. And if you do that well, those people typically share more about It’s It’s good practice,you’llou’ll see growth that way. Right. But we all start there. We all start by using that as a challenge and then serve those people well.

Dolly Delong: I wholeheartedly agree with all those points and clap.it’s it’s true. Consistently showing up for your list, no matter the size, is essential. If a listener is interested in learning about or testing it out, how can they do that?

Davey Jones: Yeah. You can learn more about BDOW at BDOW.It’s It’s B D O W. com. You can create a free account to get started, giving you access to many of our features. If you want some of the more advanced features, you can upgrade to one of our paid plans anytI’ll I’ll make sure that I give you a code that you can use, Dolly, or that you can share with people and maybe stick in the show notes. Checyou’reou’re looking for more lead generation and email marketing education. Be sure to follow us on Instagram or at bedauleads.com.that’shat’s our handle for any social media platwe’rewe’re currently on. But we primarily show up on Instagram and reach out today. We respond to every message. So, if you have a question, let us know. If you want to say hi on Instagram, send a DM. You can find me on DavyTJonesy and Instagram. Anm is going to launch a new site soon. It will be all about email marketing. All right. AnYouan finds that at DavyTJones, com. If you want to learn about building an email list and improving lead generation, Come and follow along thI’m. I’m also going to share a little bit about the behind-the-scenes of the journey, such as what campaigns result in the most subscribers and other such things.

Dolly DelThat’shat’s so exciting. OI’ll I’ll sign up for that and learn more from you guys. And then, can you plug in your podcast as well? Tell the listeners about your podcast.

Davey Jones: YWe’reWe’re still doing the podcast over at Davey and Krista. The podcast is called Brandset Book. Krista and I host that together. In some episodes, we do solo, and in some episowe’llwe’ll have guests. But yeah, there are weekly episodes over there, and, uh, Dolly will soon be on that podcast. So, uh, Kevin, listen,

Dolly Deloncan’tcan’t believe you guys agreed to it. So thank you.

Davey Jowe’rewe’re exciWe’reWe’re excited. I it’s it’s comingIt’s It’s right around the corner.

Dolly Delong: Thank you so much for being on the show. And again, everything Davie spoke aboutShowteners will be in the show notes, and there will be a link to that. So, I encourage you all to follow their podcast and subscribe toI’ve I’ve learned so much from them through the yethey’reey’re the real deal. Okay. Um, so anyway, I am so excited that you all stayed until the very end. If you liked it, DM Davey or me and let us know your favorite points from this episode. So until then, have a streamlined and magical week, you amazing muggle. Next week, I will discuss the brand-new systems and workflow-related podcast episode. Bye.

Davey Jones: Thanks.