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Where Family Photographers Learn Marketing, Systems & Workflows
Today, I am joined by Abby Powell, the creative force responsible for the cohesive brand designs of Dolly DeLong Education and Dolly DeLong Photography. Join us as we dive into the significance of strategic branding and Abby’s transition from computer science to brand design. We will also provide insights on achieving brand cohesion. I hope […]
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Hey friend! Today, my bookkeeper, Anamarie Knapp, joins me. If you’re an OG listener, you’ve heard her name plenty of times and finally get to meet her! Anamarie takes us on a journey from her days in concert production to her deep dive into finance and bookkeeping for small businesses. We chat about the transformative […]
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Today, systems strategist and HoneyBook Pro Dahlia Orth joined me. We discuss the importance of implementing systems and workflows in business to cope with unexpected personal tragedies and how to run a business when “life falls apart.” Along with having solid SOPs, Dahlia discusses how having a community around her helped her when she experienced […]
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In this episode, a tech and automation specialist, Courtney McKay, joins me and talks about using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes about Advanced Automation techniques in Zapier and why you should use them as a […]
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Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging and how to attract more leads for your small business. We explore the concept of the voice of customer research and how it helps companies understand their audience’s needs and desires. Listen as we delve into […]
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Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Google answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a […]
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In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, giving feedback, and opportunities for masterminds and mentoring. Amanda shares her personal experiences and strategies for successfully building and managing an associate team. This one is chock full of great tips (especially for my photographers out there)!
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How to Have a Strategic Podcast that helps you grow your business and membership featuring Caroline Hull on episode 123 of The Systems & Workflow Magic Podcast
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Today I welcome blogging experts Amy Reinecke and Jennifer Draper. They discuss the importance of incorporating a blogging workflow as a small business owner and the project management tools they recommend for better systems and workflows
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How to DIY your own Branding, and how to create a sustainable and professional system for yourself if you are in the beginning stages of upleveling your own brand by yourself
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This training covers the elements you should include in your photography business contact form.
How to create a contact page that WOWS & converts
no 03. | free training
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Access my exact checklist I use to create my mini sessions every year in Dubsado
The Dubsado
Mini-Session Master Workflow Checklist
no 02. | DOWNLOAD
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These evergreen posts build confident & consistent marketing
5 Instagram posts every family photographer should be sharing
no 01. | download
Start with these (FREE) RESOURCES for the backend of your family photography business!
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More about dolly
Hi, I’m Dolly — a family photographer, marketing strategist, and systems & workflow educator for family photographers who want to find joy (and order) in their business again. Because I still work behind the camera, I understand firsthand how overwhelming the backend of a creative business can feel.
With my launch-strategist brain and a deep love for simple systems, I help photographers build intentional marketing rhythms and workflows that make it easier to show up consistently, attract the right clients, and actually enjoy running (and marketing) their business.
Through my blog, podcast, and YouTube education, I share actionable steps, real talk, and encouragement — all rooted in faith and intention — to help you bring clarity and confidence to your marketing and everyday systems. Because sustainable growth isn’t built on hustle or speed, but on thoughtful planning, consistency, and care.
part cheerleader. part systems guide.
But all dolly.
I'm Dolly
Most family photographers aren’t inconsistent because they’re lazy—they’re inconsistent because they don’t have a clear plan, and this free guide gives you five evergreen Instagram posts you can use any week of the year to confidently attract the right families, book more sessions, and finally ditch the “what do I post today?” stress.
The 5 Kinds of Instagram Posts You Should Be Sharing As A Family Photographer
