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I’m Dolly — a systems and workflow educator for family photographers who want to find joy (and order) in their business again. With my launch strategist brain, I help photographers build simple, strategic marketing systems and workflows so they can show up consistently, attract the right clients, and actually enjoy running their business.

Through my blog, podcast, and youtube education, I share actionable steps, real talk, and encouragement to help you bring clarity and confidence to your marketing — and your everyday systems.

Welcome to the Systems & workflow education blog

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In this episode, a tech and automation specialist, Courtney McKay, joins me and talks about using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes about Advanced Automation techniques in Zapier and why you should use them as a […]

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Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging and how to attract more leads for your small business. We explore the concept of the voice of customer research and how it helps companies understand their audience’s needs and desires. Listen as we delve into […]

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Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Google answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a […]

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In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, giving feedback, and opportunities for masterminds and mentoring. Amanda shares her personal experiences and strategies for successfully building and managing an associate team. This one is chock full of great tips (especially for my photographers out there)!

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How to Have a Strategic Podcast that helps you grow your business and membership featuring Caroline Hull on episode 123 of The Systems & Workflow Magic Podcast

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Today I welcome blogging experts Amy Reinecke and Jennifer Draper. They discuss the importance of incorporating a blogging workflow as a small business owner and the project management tools they recommend for better systems and workflows

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How to DIY your own Branding, and how to create a sustainable and professional system for yourself if you are in the beginning stages of upleveling your own brand by yourself

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In this podcast episode of Systems and Workflow Magic, I’m chatting with brand strategist Jesse Christensen about effective brand-building strategies. We discuss critical concepts like the Unique Selling Proposition (USP), finding your ‘why,’ and the importance of authenticity in the brand. Jessie also provides insight into constructing a magnetic personal brand story and the significance […]

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How To Understand The Overhead Cost of Running A Digital Based Business As A Service Based Business Owner (YouTube Video + Blog Post)

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It's time to start getting more intentional with the backend of your business (and launches) with systems, workflows & sops!

let's be strategic with your business & launches