What Does The Bottom Of The Funnel In Marketing Mean For Small Business Owners | by Dolly DeLong Education (A Systems, SOPS, & Workflow Educator)

Wondering what exactly a landing page is? Well, to answer that question, I got to interview the amazing Ashlyn Carter (of Ashlyn Writes.com) in Episode 44 of the systems and workflow magic podcast and she talks about: WHAT a landing page is and ways to optimize your landing page! You can listen to it here or read about it here ⬇️

🎉Here are 8 additional tips to help you get started with optimizing your landing page

1. Use a clear, compelling headline that captures the user’s attention and explains the value of your offer.
2. Create a simplified, easy-to-navigate design that allows users to quickly find what they are looking for.
3. Incorporate visuals like photos and videos to add visual interest and help explain your offer more clearly.
4. Use persuasive copy to highlight the benefits of your offer and why users should take action.
5. Make sure your call-to-action is clear, concise, and stands out from the rest of the page.
6. Include social proof, such as customer testimonials, to build credibility and trust.
7. Include a form to capture user information and generate leads.
8. Optimize your page for mobile devices, as more and more people are using their phones to access the web.

Tip #2: Establish a System For Gathering Customer Feedback To Use It To Inform Your Future Marketing Strategies

Establishing a system can be as simple (or robust) as you want this to be. I would say, if you are a team of one, make this process streamlined by including google forms as surveys at the end of your nurture sequences. This way they can be “evergreen” and you can establish a time once a quarter to check those surveys in order to get customer voice feedback.

You can even establish a simple system for yourself by taking one day a week to speak to your audience on your social media platform of choice (i.e. Instagram) and ask survey-like questions to again capture the voice of your ideal clients. Therefore, create more future marketing strategies for yourself!

Tip #3: Implement Automated Follow-Up Emails To Nurture Leads and Increase Customer Loyalty

Remember, with funnels (I believe) the name of the game is a long-term strategy. So in the middle of your funnel, don’t forget to set up those automated nurture sequences (through your email marketing platform) to increase more awareness of your brand, more loyalty, and in general to help establish you as the go-to expert in your field.

To read about the Middle Of The Funnel, click here.

or click on the image below ⬇️

But as a reminder, an example of where these automated emails come into play is when a new lead downloads one of your freebies, and it sends them into a warm-up nurture sequence that helps them get to know you more, and “funnels” them into your ecosystem. They may not buy from you right away, but the fact is, they are now becoming more aware of your brand/business, so where can you invite them to continue to get to know more about your business (i.e. maybe you have an engaged following on a specific platform? Invite them there in an email)

Tip #4: Have a system for organizing your new clients who may purchase from you (or who want to learn something specific from you)

Having a system for organizing your new clients can be a great way to stay on top of your workload and keep your clients (or new leads who are in your funnel) happy. A great way to start is by:

• Creating a list of all your new clients and organizing them into categories such as industry, services needed, payment status, etc.
• You can also create a file for each client that contains all of their contact information, project details, and any other important information.
• Then, set up a system for managing and tracking tasks for each client so that you can always know what needs to be done and when.
• Finally, don’t forget the power of SEGMENTING specific clients who have raised their hand in the middle of the funnel (by downloading a specific freebie) and have your email service provider automate a specific nurture sequence for them (remember, episode 54 from the Systems and Workflow Magic Podcast? Magan Ward answers the question of “what segmenting is) (you can read about it here)