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I’m Dolly, a systems and workflow educator, integrator, and podcast host dedicated to helping small business owners streamline and organize their launches with effective systems, workflows, and SOPs. My goal is to empower you to feel confident and excited about launching & systems!

Each of my blog posts is designed to inspire, provide clarity, and offer actionable insights on systems and workflow education, launching strategies, and more. You'll also find glimpses of my personal life sprinkled throughout, so you can get to know me better.

Most importantly, I want you to leave with tangible next steps and resources to enhance your launch journey. Thanks for being here!

Welcome to the Systems & workflow education blog

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How The CopyBank Club Can Simplify Your Email Marketing Strategy with Ashlyn Carter As a small business owner, connecting authentically with your audience through email marketing is one of the most impactful ways to build relationships and drive growth. For me, running two sides of my business—family photography and systems, workflow & launching education—means having […]

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7 Black Friday Strategies Beyond the 40% Off Discount As a small business owner, creating intentional offers for Black Friday can set the tone for success in the coming year. I run two sides of my business: family photography and systems, workflow & launching education. Planning strategic sales for both requires careful thought to make […]

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The Best Investments I Made for My Business in 2024 As a small business owner, every investment I make—financial, strategic, or time-related—is critical in how my business evolves. I run two sides of my small business: family photography and systems, workflow & launching education. Managing both requires intentional choices to keep each running smoothly and […]

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In the Systems and Workflow Magic Podcast episode, we dive into building sustainable micro funnels with SEO and Pinterest. Join me, Dolly DeLong, as I chat with Kara Duncan, a content marketing expert who helps women-owned businesses thrive through SEO blogging and Pinterest strategies. Kara shares actionable insights on developing long-term, sustainable marketing funnels that […]

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In today’s Systems and Workflow Magic Podcast episode, we dive into The Art of Strategic Sales Workflows with sales expert Andee Hart. If you’re an entrepreneur struggling to streamline your sales process while maintaining a personal touch with your clients, this episode is packed with valuable insights. Andee shares her proven strategies for creating compelling, […]

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As Black Friday 2024 approaches, business owners are taking the time to strategize to create sales pages that stand out in a sea of online offers. So, whether you are running a digital product sale or a service-based promotion, your sales page is the key to converting browsers into buyers. In this post, we’ll dive […]

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As a small business owner, I understand the pressure to keep overhead costs as low as possible. I try to keep mine low, too. But with so many shiny new tools and apps popping up, it’s tempting to invest in them all to make life feel more manageable. Sometimes, though, keeping things simple and streamlined […]

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Black Friday Trends 2024 are here, and business owners everywhere are gearing up for one of the year’s biggest shopping event—both online and in-person. If you feel pressured to plan your sale, you’re not alone! In this post and podcast episode, I share expert advice from a recent episode of the Systems and Workflow Magic […]

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In this first installment of our three-part series on the critical trends for Black Friday 2024, we dive into actionable strategies to help you stand out and succeed during one of the busiest shopping seasons of the year. Join Me, Dolly DeLong, and guest expert Mara Kucirek as we discuss the importance of planning, utilizing […]

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A Case Study of an ADHD Coach’s Group Program Launch is highlighted in episode 149 of the Systems and Workflow Magic Podcast.  Kelly shares her journey of becoming a coach for teens with ADHD and its impact on her own family. They discuss the importance of finding a niche and launching a group program to […]

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It's time to start getting more intentional with the backend of your business (and launches) with systems, workflows & sops!

let's be strategic with your business & launches