157: How The CopyBank Club Can Simplify Your Email Marketing Strategy with Ashlyn Carter

How The CopyBank Club Can Simplify Your Email Marketing Strategy with Ashlyn Carter

As a small business owner, connecting authentically with your audience through email marketing is one of the most impactful ways to build relationships and drive growth. For me, running two sides of my business—family photography and systems, workflow & launching education—means having an email strategy that’s both effective and sustainable is essential. In this week’s episode of The Systems and Workflow Magic Podcast, I’m joined by Ashlyn Carter, copywriting expert and founder of The CopyBank Club, to discuss how her approach can simplify email marketing. Hence, it becomes a tool you love instead of a chore. We dive into how CopyBank Club provides ready-to-use templates that help make your emails engaging, easy to write, and on-brand every time. Whether you’re a seasoned pro or just starting your business journey, I hope this episode equips you with strategies and confidence to connect with your audience in meaningful, enjoyable ways. You can hit “play” below, listen to this episode on your favorite podcast player (after subscribing), or read the transcript below! Enjoy, and let’s make some strategic email magic for your small business today!

This episode is brought to you by: 

The Essential Launch Email Checklist. Are you looking to be better prepared for your first (or next) launch, especially regarding emails? Download this free PDF right now and be 1% more organized for your launches! Click here or on the banner below. 

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How The CopyBank Club Can Simplify Your Email Strategy with Ashlyn Carter

Meet Ashlyn

Ashlyn Carter is the premier expert for personality-packed direct-response copywriting for creative entrepreneurs. She’s the founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives. 90+ 1:1 clients, 10,000+ students, and 7-figures in revenue later, she’s pinpointed what it is that helps lock in half-a-million dollar launches for digital marketing campaigns. Ashlyn lives in Montgomery, AL and convinces her husband & 3 kids to go with her to grab tacos weekly.

Why Email Marketing?

Email marketing can feel like a significant hurdle for small business owners—but it doesn’t have to be! In Episode 157 of the Systems & Workflow Magic Podcast, I sat down with copywriting expert Ashlyn Carter, founder of The CopyBank Club, to talk about transforming email marketing into an efficient, enjoyable process designed for busy entrepreneurs. You’ll love Ashlyn’s unique approach if you’ve ever wished for ready-to-use templates to help engage your audience while saving time.

Let’s dive into the highlights from this episode and explore how Ashlyn’s CopyBank Club can simplify your email strategy, making email marketing fun, manageable, and effective for any small business owner. *If you use my link here, you can get 1/2 half off (yes, HALF OFF) for the first 3 months of the CopyBank Club! Just click here

Why Email Marketing Needs to Be Simple and Sustainable

Creating consistent, on-brand emails is one of the best ways to build authentic connections with your audience. But without a system, it’s easy to feel overwhelmed or lost in the process. Ashlyn shares her journey to creating The CopyBank Club. This monthly subscription provides email templates, video walkthroughs, and strategic prompts designed to help business owners like you send out quality emails in record time.

In Episode 157, Ashlyn explains the importance of an efficient and effective email strategy, especially for small business owners juggling multiple responsibilities. CopyBank Club templates help you focus on what matters: delivering meaningful content that resonates with your audience and builds genuine relationships.

How The CopyBank Club Can Transform And Simplify Your Email Strategy

The CopyBank Club is structured to offer just the right amount of support without overwhelming you. Each month, members receive a set of four templates: two focused on serving and building connections and two designed to promote offers or services gently. Ashlyn’s goal is to help you achieve a balance that ensures your audience always feels supported, informed, and excited to hear from you.

Here’s a snapshot of what makes The CopyBank Club a game-changer:

1. Ready-to-Use Templates: Instead of starting from scratch, you can use Ashlyn’s well-crafted templates to create conversational and natural emails, saving you work hours.
2. Video Walkthroughs: Each month’s templates include a brief video guide where Ashlyn walks you through how to use the templates effectively, helping you create emails that align with your brand and voice.
3. Sales and Service Balance: Ashlyn designed the monthly themes to ensure that you connect with your audience, serve them with valuable content, and authentically remind them of your paid offers.
4. Built-In Fun and Personality: Ashlyn believes email marketing should feel like a conversation. The CopyBank Club templates make expressing your unique voice and personality easy, so every email resonates and feels fresh.

Ashlyn’s Tips for Using AI to Customize Your Emails

In this episode, I also shared how I use ChatGPT to make each email more personal and aligned with my voice. With CopyBank Club templates as a foundation, I prompt ChatGPT to help refine the language to sound like “me,” making each email a natural extension of my brand. Ashlyn encourages using tools like AI in a way that supports your creativity and speeds up the email creation process, helping you focus on building relationships with your audience.

The Impact of a Consistent Email Strategy

What’s powerful about The CopyBank Club is that it turns email marketing from a chore into a manageable part of your business. Each month, you’re equipped with templates that help you reach your audience without stress or burnout. By following Ashlyn’s structure, you’re keeping your brand at the forefront of your readers’ minds and building trust, connection, and excitement around your business.

Ashlyn emphasizes that consistent email communication fosters a “know, like, and trust” factor with your audience. When readers see your name in their inbox regularly, they’re likelier to open your emails, engage with your content, and feel invested in your brand. This is what turns casual readers into loyal clients who are excited to support your business.

Key Takeaways from Episode 157

The CopyBank Club is about simplifying your email strategy so that email marketing becomes something you enjoy rather than avoid. By using Ashlyn’s templates, you can craft emails that are engaging, compelling, and true to your voice. Each email offers value, builds relationships, and subtly encourages your audience to explore what else your business offers.

Whether you’re a seasoned pro or just starting, having a consistent email plan with pre-made templates is a game-changer. It helps you create content that connects and converts without wasting valuable time.

Ready to Simplify Your Email Marketing Strategy?

If you’re looking to transform your email marketing with minimal effort, The CopyBank Club could be the solution you’ve been searching for. Listen to Episode 157 of the Systems & Workflow Magic Podcast for an in-depth look at how Ashlyn’s system can benefit your business. And if you’re ready to start building a more consistent, enjoyable email strategy, check out The CopyBank Club (and use this link to get 50% OFF your first 3 months) to see how it can make email marketing a breeze!

Let’s make email marketing a joyful, powerful part of your business operations with Ashlyn’s help!

🗒️Review the Show Notes & Quick Links From Episode 157🎙️

Connect With Ashlyn

• • Website: https://ashlynwrites.com/
  • IG: https://www.instagram.com/ashlynscarter/
  • YouTube: https://www.youtube.com/ashlynwrites
  • Her Shop: *my affiliate link* The Copy Shop

🔗Links mentioned in the Show

• The CopyBank Club (get 50% off your first 3 Months with my link-no code required) 

Connect With Dolly

• Website: https://systemsandworkflowmagic.com/home
• IG: https://www.instagram.com/dollydelongeducation/
• YouTube: https://www.youtube.com/@dollydelong
• Pinterest: https://www.pinterest.com/dollydelong/
• The Systems & Workflow Magic Podcast: https://www.systemsandworkflowmagic.com/podcast

Check out these past podcast episodes that Ashlyn was on ⬇️

155: The Best Investments I Made for My Business in 2024

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Read The Show Transcript Here:

Dolly Delong: Hello, and welcome to another episode of the systems and workflow magic podcast. I am your systems workflow and launching guide and friend, Dolly DeLong. I’m excited to have a returning podcast guest on the episode today. Today, we have Ashlyn Carter. I’ll do the more professional bio and let Ashlyn give another bio about herself. Still, Ashlyn is the one for personality-packed direct-response copywriting for creative entrepreneurs. Like me, for example, she’s the founder and CEO of Ashlyn, a copywriting business and marketing curriculum source for creatives. So, 90 plus one-on-one clients, 10,000 plus students, and seven figures in revenue later, she’s pinpointed what helps lock in half-million-dollar launches for digital marketing campaigns. Now, Ashlyn lives in Montgomery, Alabama, and convinces her husband and three kids to go with her to grab tacos weekly. I love that, Ashlyn. Thank you so much for coming back on the show.

Ashlyn Carter: I am honored. To be on the Show it, truly like, a repeat, indeed, is the highest honor. So thank you.

Dolly Delong: I’m so excited to have you on. Before we hit record, we were chit-chatting. It’s just so lovely and refreshing to have you back on. And I know many people loved listening to your podcast episodes the last time you were on. So, I am so excited to dig into this topic. Like listeners, I wanted to have Ashlyn on because she’s a genius at everything, and I have been. A like student of hers for, I don’t even know, I purchased copywriting for creative several years ago. I learned how to like her, and she is the one who taught me about priming my audience. That laid a foundation for me to become interested in launching before I knew what a launch strategist was like. I learned what priming was from Ashlyn, so I’ve learned so many different things from Ash. One of the ways I love learning from her is through her free email newsletter. And you all, I am held captive, but I was sharing with her. Maybe this is too TMI for listeners, but I will read her emails from top to bottom. And if I don’t have time, I’ll archive them and read them when I have time. So I had a lot of unlimited time, it seemed like when I was nursing Jack, and so at 2 in the morning, I’d be like, I want to learn something while I’m sitting here and nourishing my son. So, I would read Ashlyn’s emails and learn something at 2 a.m. While reading these emails, I noticed a little bullet point at the bottom about a new membership called the Copy Bank Club. And so immediately, I was intrigued; in short, I will describe it from what I gather. And then Ashlyn, you correct me. I see it as a monthly subscription that helps simplify and streamline email marketing for small business owners like myself. And so you provide. Templates, and you offer it in a very structured way. And you give loom videos, which are like four templates a month. And so, long story short, After joining the copy bank club. I was like; I have to have Ashlyn on because This has simplified my email marketing strategy. I read two emails weekly to two sides of my business, and I’m not joking around listeners. It takes me maybe up to 30 minutes now per week to send out the system because of Ashlyn, and I’m just like, you have to come on and tell people about this. So, Ashlyn, I know I probably butchered the whole description of the copy bank system, but what if I missed out on anything? 

Ashlyn Carter: you nailed it. So, hopefully, whether listeners like to email marketing or not, you can take away the idea of just trying something, seeing if it has legs and even works, and then building the whole mechanism and sales funnel and all that fancy stuff afterward. So, you were living, walking, and talking, proof that the idea and the hypothesis worked. So, maybe some people just needed to hear and go through your hypothesis out there. You never know what’s going to happen today. The idea for, do you, would that be helpful for me to tell, like, why I even started it? Okay. So I got to a point in my business where I realized I have a writing business, and I’m not writing as much as I want to. As a trained journalist, I love having a deadline and having to hit it, and I just like that regular rhythm. It feels good. It feels very craftsmanlike to me. That is kind of how I started. And so that whole, you know, you start your business and then grow into the CEO role. And sometimes, you’re not doing the thing that you love to do. I also noticed I’m already, I mean, as a writer, AI is everywhere. So, I’m studying AI and constantly trying to figure out ways to use it in my business. So, for me, launching CopyBank Club came about as kind of like an offer. I’m doing this anyway. I might as well get paid for it. So that’s the AI piece of it. And then the other side of it, I get frustrated because I’ll talk to people about, you know, email marketing. And I understand because I run into it, too. If I run into this problem as a writer, how many more people who don’t like to write are looking up and realizing, Oh, dang it. Another week has passed. I have to email my list again, and I have nothing. I have no idea what I’m going to say. So I thought if I could tell them what to say every week, all they would have to do was… I’m slightly blown that it takes you as long as it does because that was my goal. But again, when you hear that it’s working, that’s wild. I want people to be able to get that email touch point out with a fun copy. I want it to be fun again; of all the different types of writing, email is the most like, let’s play in the sandbox, let’s have a good time. This is not precious, public, or on your Instagram feed for the world to see, and not on your website, which feels monumental, pillar-like, significant, and bulky. This is an email. You’re talking to your people who want to be there anyway, and they’re probably reading it on their phone at a red light, watching TV, or grabbing coffee. It’s a fun place to play, so that’s where the idea originated. I wanted to see it and loved the recurring revenue idea. So, I threw those ideas into a blender, shook it up, and started the CopyMate club in April. We’re 30 weeks into it now, and it’s just continued to grow, which is fantastic.

Dolly Delong: It just blows my mind because I asked Ashlyn listeners. I asked Ashlyn, did you have any campaign leading up to it? A sales page or anything? And no, it was, like, a bullet point at the very bottom of, like, buried at the bottom of your email, and I am like, Ashlyn, you need to promote this and put this out there because listeners like you all know I I talk about the power of email marketing not Because it’s not like that. I thought that I was growing by thousands every day. No, it’s just I see the power Because even like the conversations I get and the replies I get, it lets me know an extra seed, like what should my next step be, or how can I better serve my audience and email I’m in it for the long haul. So, to me, email marketing is relationship building, and then I can make better services. And then I have to create a better business for myself. So this. Copybait club, Ashlyn. I love that you divide it into four themes for the month, and then you send a looming video and explain, like, this is the template. And I’ll tell you how I use it. So when I get the email, I’m like, okay, sometimes I don’t even watch the loom video. I’m like, okay, because I don’t want it to influence how I write things out. So, take the whole template. And I already have my podcast episode, the transcripts, and the blog post written out. And I’m like, So I go into chat GPT and let them know, like it knows my brand voice. And so I’m like, I even say, okay, chat GPT. Like it’s like a person, I’m like, all right, so this is a template I’m using, and I want you to look at my transcript, and I want you to look at my blog post and now help me craft it An email based on this template and again in my voice, and it ly as I do tweaking. I added extra vocabulary, and it’s helped me save time. I’m like, wow, This makes me sound like because, in my mind, I am approachable and quirky and fun. I am also very introverted and weird, but it still sounds like a conversation. And I don’t know. I want my listeners and readers to know, “This is a great podcast episode.” Hey, let’s make this conversational. This is why you should listen. Instead of just saying, “Hey, here’s a new episode. Listen in.” I would rather be more conversational with my listeners, and you’ve helped me so much. I hope your head explodes right now.

Ashlyn Carter: My head is exploding. I love too that you said, I love that you’re using AI to write it because I think a lot of, I love AI so much, but what I’ve learned is, I mean, it’s garbage in, garbage out. You have to give it good feedback and good prompts, and then you’ll get stuff out. So if I can, I can build a little template that people can throw in, and it spits out an even better email to drive to your podcast, like that’s what we want because I’ve told people this for a long time about email marketing. The goal is to make the subject line obsolete. People stress out about subject lines. The goal is. We see Dolly in the inbox. They want that because they love Dolly’s voice. They have a relationship with Dolly. They want to hear from Dolly so she can send whatever subject line, and they want to open it. But you get that that is the ROI we’re talking about. You get that intangible thing, that sticky factor with personality and having that no like trust factor. And that’s going to happen in the body copy. So that you just, you’re doing. That you’re doing exactly what you should do with it. That’s incredible. 

Dolly Delong: Well, it’s, it’s you, like, whatever idea, however, this generated in April, I want to say thank you to past Ashlyn in April because it’s been so helpful, and I will say this to listeners. If you’re listening and you’re like, I will be sure to add all the links in the show notes to this. But this is only 20 a month. And that was something that was an easy yes for me, Ashlyn, because I know your services are in a range. Like, you offer white glove service. In my mind, I’m like, she’s, what, she provides a white glove service for copywriting. She has, and now she has this very approachable membership. How did you approach it? I know this is a question that I’m just throwing at it. This is so good. Did you approach the whole membership pricing structure? I know other business owners offer a similar model, but it’s less similar. And I bet if I could guess anything, hopefully, this did not happen to you, but if I could guess from a human perspective, did you like go down the rabbit hole of comparing yourself and this isn’t going to sell? If this is offered at a different price, who else will buy it?

Ashlyn Carter: Okay, so good. I love these questions. I’m all about how the sausage is made. Okay. So I watched substacks go down, and other writers and brands killed it on sub stack. I was like, that’s so cool. They’re getting paid to write. They’re getting paid to create stuff they were probably going to develop anyway for a relatively low price that makes you think it’s almost the prices that fly under the radar on your monthly bill. Cause you think I don’t know, it’d be dumb to cancel it. Cause it doesn’t hurt that bad. It’s not a painful price point, but. I did want to because I do know. I didn’t research too much about other email copies or copies in general subscriptions because I didn’t want to get in my head. Still, I do know I probably wanted to be closer to the higher end of that, or like medium to high because I do want, there’s a level of cachet, I want, I mean, I don’t know, I didn’t want to be the cheap one, So, and I, it still takes me, in the beginning, it took an hour a week to draft these. It takes me about an hour and a half now because more and more people have started joining, and I’m like, okay, I’m going to give it my all. So, I am putting a chunk of time into it. But I wanted it again to be a price point. This analogy is crazy, but I wanted a toothpaste relationship with my people. Do you know how you have specific products in your cabinet? I got some new primally pure deodorant the other day, and it’s just packaged so pretty. I love it every time I get to use it. I use it every day. I wanted that kind of relationship with our email list where they got a sure thing: they felt they had a relationship with our brand or that product or me because it wasn’t just used once and done. It was a brush your teeth kind of thing. It was something that they were having to lean on and use. And so that’s where I wanted to go. I thought five bucks a template was pretty good, so that’s where I came up with the 20-buck price point.

Dolly Delong: I love it. And I love that you also included the past templates. So, if a person were to join today, they would get access to whatever else you’ve posted. So that’s an incredible deal. I want you to know that’s 

Ashlyn Carter: thank you. I think to your point you just said, I’m all about, I mean, all entrepreneurship is right. Like you put the thing out there, you put the wings on the way down; you figure out what works. Now that we’re coming up on half a year to a year, we may start putting two months at it. This is like strategy talking here, but we will start having. We will move to maybe like Kajabi and have them because I’m always trying to think about how I can design the most effective, elegant solution for people. When I thought ConvertKit functioning like a substack would be easy, but I think when I consider now going back in and referencing past drops and archives. I don’t want to make it cumbersome for a user to go in, so I’ve thought about moving to a traditional platform and then unlocking two or three months at a time. I’ve also considered bundling past drops for a steep discount as an upsell, one-time-only, or add-to-cart order. So those are just like. Again, I just launched this idea to see if it would work. And so my favorite way to create anything is to put it out there, iterate on the way down, and then honor the people who jumped in early on, like your early adopters. 

Dolly Delong: I’m glad I have a Black Friday coming up. I’m like, there you go. It is doing for one of your mini Black Friday offers.

Ash would be best. Carter: Good thinking, Dolly. That’s an excellent idea. It’s been fun. It made it fun again in business to build something like, why not? So I would encourage anybody that’s listening, like if there’s a way that you can think of something you’ve been wanting to try that whole concept, I think it’s a Myron Golden. He talks about doing it like I would build it anyway, so you might as well pay me for it. It’s just, it was, it’s probably one of my favorite things I do in the business right now, so you should do that.

Dolly Delong: can you talk more about how you envision people using this copy bank club?

Ashlyn Carter: What you said is fantastic. That’s how I want it to be. So you mentioned the four weeks. I try to alternate between one serving email and one sales-ish email every week because I think a lot of us, as creatives and entrepreneurs, can get stuck in a rut where we show so much free value that sometimes we’re like, “Oh yeah, I remember you can pay me.” I do have paid offers. So, by alternating and keeping a cadence where at least every other week, we’re kind of, if not blatantly, seeding the idea. I do have offers at a price point. I feel like I’ve got Pottery Barn and ThriveMarket in my inbox, which are selling daily. Like I, these, but for some reason, our businesses were like, Oh, okay. Once a month is good. Um, no, we can sell more than that. And so I, that’s why it follows the cadence that it does. One email, the first email of the month, is very similar to serving educational-focused selling. And then at least one of the two monthly emails sell-focused-focused is probably a little harder hitting. Um, and so that is the cadence that it follows because ideally, I want people to, if you just sent out, if all you did in a year were send out these emails, you would have an email strategy every week when you get them. Many people want to add in, especially if they follow you. They see launch campaigns and ideas, and I think you should be adding those in a year or two, but like the lowest lift possible. Hopefully, it will also cover your email marketing strategy for the year.

Dolly Delong: Yeah, exactly. I am 110% without, which leads me to my next question for you, which I think I have already answered. However, in case you have extra to add, why does it make such an excellent system for email marketing? You described it like that: Is your system a low lift for the entire year, but can you think of any other reasons why it would make an excellent system for email marketing?

Ashlyn Carter: I love it. Hopefully, it’s as off the rack as ROI ready as possible, but I think we’re doing traditional copywriting psychological hacks there. Like we’re building your authority factor. We’re helping the customer or the client see that you’re they’re the hero. You’re helping them on their way like all that traditional persuasion and behavioral sciences that copywriting can apply when I’m every sink to pull those levers. So even you know, if the email looks like it’s pushing to your podcast or looks like it’s pushing to your latest blog, it does that, but there are two or three other seeds that we’re planting in there with every email. So that’s why it’s important to me. And again, that probably is why it constituted the price it did. I would look at other emails and say, ” Oh, mine’s good. I’m just going to take it a little bit deeper because I love mad scientists and everything. So that’s one reason I want the email, not just to do the thing. I always say I want the email worth the price at the click. It’s great that they clicked, but I like emails, and when I read them, I smile, laugh, and learn something, whether I click or not. And that’s what I also want these emails to do for subscribers.

Dolly Delong: I will share a case point example of what you just said: open up an em and make people smile. So, I used one of your templates later this. I would say August. If I can remember, I’d like. I think it was August, the end of summer, and you had sent out this end-of-summer template. You would use an example of a high school musical, but I was like, Uh, I’m a little too old for high school, but I’ve watched a high school musical. But what did I grow up singing and about? It was great, like summer-loving Grease, and so I was like, I’m going to take this high school musical template example, and I’m going to put it in chat GPT and let them know. Hey, use examples of Grease And then incorporate them, like the best email from it. And people like DM me on Instagram and were like, I love GREASE.  And cause I had hinted at it, I was like, this is amazing. I need to tell Ash. This is my first time telling you like  it was, 

Ashlyn Carter: I’m obsessed. You, too, talked about the power of that, and that’s awesome. Chat, again, you give it good stuff, and it can come; sometimes chat GPT has made pop culture references, and you have to feed it a little bit, but it’s made things I would have never referenced; what did it say, like, the guys that wear helmets, the DJs, I can’t remember what their name is. One time, it made the funniest pop culture reference with them, and I thought I would never have in a hundred years. You give me 100 years to write that would have never come up. The way it said it was so funny, and that’s exactly what I want from this. I think about it sometimes because I love a pop culture reference, but I try to put them in there and help people understand and adjust for free; you know, You don’t want to make you’ve got mail reference. It’s The Kardashians reference. I’ll get it. But what is on brand for you? How can you show people some of your brushstrokes and humanity?

Dolly Delong: I  love it.  Yeah. Grease. Yeah, that  was 

Ashlyn Carter: one.

Dolly Delong: I, I love it. I know it was it. I would watch it at slumber parties in the ’90s, and though I think the day when I have daughters, I’ll introduce them to Grease. But I  have sons, and maybe I’ll teach them. I don’t know, but, um, it’s very personal. It’s helped me bring out a little bit of my love for musicals in the person in the copy, so I want to let listeners know that this has been such a great system to simplify my email marketing. And I know besides me raving about it because I’m, you know, listeners like you. Oh, Ashlyn, I made another podcast episode about the best investments of 2024, and you were on it, like this copy bank system. So, my listeners probably tell me to shut up about it. But I guess,

Ashlyn Carter: you have some deals for your listeners. That’s, I’m serious. We’ll figure out a deal to go along with this episode. That’s

Dolly Delong: I wanted to ask you how it has helped. Have you gotten any other reviews about this specific copybook club so my listeners can say, “Dolly, you stop talking?” Let’s hear about other testimonials.

Ashlyn Carter: Yes. And I think one thing that’s been fun is figuring out what people like. Cause you know, you’re building something, and sometimes you feel as an owner, creative, you’re building in a vacuum, and you’re like, I need to hear back, and that’s how I’ll understand. So Kenzie and our customer service team have been posting anytime we get a response. And one that got a lot of chatter was I did an AI prompt that helped me immensely. So we have an email that fires; I would recommend it to anyone. After people join Copywriting for Creatives, their second email is a question. Why did you join? Why are you here? Like, how can I serve you? How can we serve you? They dropped their answers to all of that in a Google form. So, I went to the Google form and copied their answers. I dropped all of their responses into chat GPT and asked chat GPT to tell me what the top 10 reasons that people join CFC are because I need to be able to commute. I know what they are, but I needed to hear what they were. I mean, a dynamite response back helped me so much. And so that prompt I put in an AI prompt as I used it, and it was so great. People loved that. There have been a few. Cool. AI prompts like that I’m an I used just blew my mind, and I had to share it. People say, “Oh my gosh, I used that this week.” Thank you so much. I want to be like a girl, too, and I want to be like you. I wrote my tagline for something I was stuck on last week, so I had to share it. I’m glad it helped you as well. I love tinkering in the shop and then reporting on what I think. And I think that goes back to journalism stuff. I just, I, I, I like to tell stories. I want to share what I figured out and pass it on, and I might as well get paid to do it. So I can’t express that idea enough. If anybody thinks there’s something you want to do, you should probably do it and figure out how to get paid for doing it in the process because that has been the best little revenue. But I think we’re up to 4,000 a month every month that we wouldn’t have had other like we wouldn’t have had that. And that now covers some costs and expenses. It is just get paid to do what you would do anyway.

Dolly Delong: Yes, I love that so much. It makes me laugh. On a side note, I don’t even know if my best friend, I am trying to monetize my best friend, who is a runner and teaches. She’s currently getting her certification to teach others how to run. And I’m like, Nicole, you have to prepare. You need to get on YouTube and teach people, then monetize it and make money.

And so, I always have to slow my role with my excitement for other people. Cause I’m, I’m sure that there are people who want to do things for the fun of it, but if you’re good at something and you like it, you should get

Ashlyn Carter: Yeah. Especially in your business. Yeah. There’s, that’s good dolly. There are things we do in our business that you want to, you know, never get paid for, so you can protect it, and it can be that precious thing you love. But it is. It is enjoyable. You’re probably doing something in your business that people would pay for, and that’s why these tools make it. I mean, we ended up housing it on ConvertKit, like you were saying earlier, Dolly. We don’t have a sales page for this.

It is a checkout box kind of

But with these tools, Instagram makes paying for their YouTube subscription easy through these processes. We know a lot, I think, sometimes, and we know all about the back end and checkout and all that stuff, which is good, and it works, but sometimes you can do the easy button thing to test an offer, not overcomplicate it, and get out of the way of your customer consumer.

Dolly Delong: Did you hear that, listeners?

Ashlyn Carter: I have to tell you, I should probably tattoo that on my face and put it on as sticky as possible. Because I will overcomplicate something to the nth degree. 

Dolly Delong: Yeah. 

Yeah. I am so excited that you did not complicate this and just put it out there. It’s helped so many people like me. And so, I will have it in the show notes, and hopefully, by the time this airs, it will be like when this airs it should be. We should be sitting in the middle of November, which leads me to my next question: if you’re like, I don’t know what it is yet, What are some of the black friday things you want to tease out so that people can get excited?

Not only about this copy bank system but about your shop 

Ashlyn Carter: I love that. So we’ve always been a big Black Friday sale, and we’ll see. I, I’m, I got into this mode, Dolly, this year where I realized, like always a bridesmaid, it’s time to evergreen our stuff and make it available. All the time. And so I am pushing, pushing, pushing to be ready and have our big core four offers, evergreen or just prepared to buy, like off the rack ready. That’s the word I always use. Like me, you shouldn’t have to go through this big launch whenever you want one of our things. So, on Black Friday, hopefully, we’ll be able to do our typical 40 percent off on our shop with a whole new, we have the shop new design. I need to get my act together and finish a few things. But hopefully, we’ll do that again. And a few other fun specials, too. Cause it, it’s, I love it. I’m a Black Friday shopper; I love hitting up a good sale, so hopefully, we can, too.

Dolly Delong: I remember staying up until midnight for one of your catalog sales. This was before I had two. I only had one child and said, “Oh, I’m staying until midnight.” Wow. I’m so bad. Um, I’m so wild.  And it was literally like a catalog sale. Like one that you would, I don’t know if it was inspired by the ’90s JC Penney catalog, where 

Ashlyn Carter: Yes. Circle sub. I love that. Those were, we did, we did catalogs. Maybe we’ve done three, and they’re so fun.

Dolly Delong: Yeah, it was a lot of fun. I know my husband’s like, “What are you doing? Go to sleep.” I was like, “Ashlyn’s sale’s about to start. I’ll go to bed at midnight.” It was good. Yeah, it was so good. I’m excited about pointing people in your direction again. Ashlyn, as we wrap up, would you mind sharing how people can find, work with, and connect with you?

Ashlyn Carter: Absolutely. Our website is https://ashlynwrites.com/, and I’m on Instagram at ashlynscarter. Then I’ll say we can do a copy bank Club. And maybe we’ll intercede dolly and get a surprise. We’ll figure that out on the back end, but I’m grateful. 

Dolly Delong: Everyone gets a kitten. Every time you buy, you get a kitten. That’s the surprise. 

Ashlyn Carter: um, I love that, though. That is, can we change it also to puppies?

Dolly Delong: Puppies and kittens

Ashlyn Carter: the dream.

Dolly Delong: I love it. Thank you so much for coming on, Ashlyn and everyone. The codes will be in the show notes. Again, please give Ashlyn a follow if you are brand new to her world. She has helped me so much in my copywriting and bringing out my voice. I’m very grateful for her friendship. Please reach out to her. Until then, have a streamlined and magical week. You are a fantastic muggle. I will talk to you all next week on a new episode. Bye.