154: Building Sustainable Micro Funnels with SEO Blogging and Pinterest

Kara Duncan: Thank you so much for having me. Being on this side is so fun because I love listening every week.

Dolly Delong: Well, full disclosure, everyone: Kara has her podcast, and I listened to it as well. So, I will be sure to link all those critical links to the podcast and everything in the show notes. You all know that, but Kara, tell us more about yourself—the informal introduction to you.

Kara Duncan: For sure. So I know it’s always like when you hear your bio read to you, you’re like, yeah, that is me, but it doesn’t sound like me, like how I would talk. Right. So yeah, basically, I’m Kara. I write blogs for people. I pin on Bendra’s for people. And it’s basically like, how can we get people searching for you? How can we get you in front of them? Right. That’s what I love to do. And because it’s search-driven, it’s a lot longer-lasting, which is where the sustainability piece comes out. Right. So, I’m excited to chat about that today.

Dolly Delong: And you got full disclosure. I met Kara through our mutual friend, Mara Kuceric. And, for you OG listeners out there, Mara has been on the podcast several times. And it was like several months ago. I was asking Mara because we DM each other all the time. I’m like, Mara, I need a recommendation of someone who could take over My blog, like my blogging workflow, cause I can’t do it anymore. I run two sides of my business: the education side and the family photography side. And I needed help with the family photography side. Cause I know the power of SEO and have a long-term strategy. And so I reached out to Kara because Mara and I’ve been working together. I don’t even know how long it has been since. You’ve been a godsend to me, so thank you so much.

Kara Duncan: Oh, I love, yeah, I love working with you. And I think it’s true how blogging is one of those things we all know we should be doing, but it is so hard to prioritize. But once you prioritize it, the payoff is so worth it. Yeah.

Dolly Delong: optimized. It’s all green. And I’m like, for those of you who are like green, like she called it. No, like. Yoast has this tool where you give you a lighting system, like, green, orange, or yellow, uh, green, orange, red, yeah. Kara makes sure it’s all green and SEO optimized. I’m like, “This is beautiful, and it excites me to post it.”

Kara Duncan: Yeah, oh, I’m so glad.

Dolly Delong: Well, thanks. That leads me to the first question: How and why did you start specializing in SEO-driven blog content and Pinterest strategies, and what made you decide? And then, what made you choose to work specifically with women-owned businesses?

Kara Duncan: Yeah, for sure. So it’s funny. I wish I had this noble story, but I had a destination wedding planning business, which doesn’t work—something shut down during COVID. Nobody was traveling, and it was born out of that because I was like, ‘ Oh my gosh, how am I going to make money? And then I was like, okay, you know, did what? You know, they tell you what to do. I was like, what do people ask me for? What do you know? What do I do? Well, I know that I can help people. And I was like, well, Blogging and Pinterest, and I think it’s so funny because, like, during that time, you, like, we’re forced to slow down, and I feel like when you’re super busy, you don’t always know your KPIs the way that you should right? Pinterest was bringing me business, but it was not. Still, when the world slowed, I looked at my numbers and said, “Oh my goodness, I am spending ten times more time on Instagram than on these other platforms that are making me a lot more.” And I feel like this has only multiplied since then because nowadays, like in 2024, when we’re recording this, good social media management is 1000 to 3,000 a month for good social media, right? I understand why, every time I do my social media, I’m like, you know what? I fully understand why they charge the apps are glitchy. You have to think about posting times. There are trends like it is a full-time job. So then, when I knew I wanted to help with marketing, I’ve just been more and more, I guess, convinced that I made the right call Niching down to blogging and Pinterest because I feel like I want to help people market their businesses in a way Where they don’t need to worry about that, but it’s also not at a price whether you’re paying to outsource it or with your own time I want to get you more ROI out of that I guess

Dolly Delong: I love that. I know this wasn’t in our questions, so don’t throw daggers at me. I’m throwing a question at you, but I’m curious: how did you find your first clients? Since you, the education side of my business started as a necessity in 2020. so, how did you find your first clients?

Kara Duncan: This is such a. I will give you a frank answer because it would be perfect if I were like, “Oh, through blogging and Pinterest,” but that takes time. Okay. So, there was no way I was going to get my clients. Honestly, I was in a mastermind group, and some of the ladies trusted me there. Since then, I want to say that this is something we are doing, maybe intentionally, maybe not, but no one wants to admit that sometimes you have to pay to get in the rooms where people need you. Do you know what I mean? Nobody talks about that, but since then, I feel like I still get a lot of business in group programs or close communities. So, if you’re looking for your first clients, it can be a perfect spot.

Dolly Delong: Wow. That’s good to know. Yeah. You’re right. Not a lot of people talk about it! 

Kara Duncan: we’ll admit it.

Dolly Delong: We’ll admit it, we’ll talk about it. And if they do, it’s either spoken about so much where a person is pressured to drop like X amount of money to be in front of somebody, or it’s not talked about at all. And a person thinks they have to hit a luck spree or the next big break.

Kara Duncan: I found all those; I’m not selling a room for you to get into. Like what? I say that

Dolly Delong: There’s this happy medium that I wish more people would talk about. But I’m so glad you mentioned that. Thank you for,

Kara Duncan: Yeah.

Dolly Delong: that was so good to know. And it’s been four years, and you’re still going strong. And I, again, feel like a hit gold with you. Like I said, I’m about to do a podcast episode about it. My best investments of 2024, and Kara, you’re one of the best investments of 2024!

Kara Duncan: stop it. Oh my gosh.

Dolly Delong: I know. I, so yeah, it was a significant investment, and I do; I love that you’ve confirmed that SEO takes time with blogging and with Pinterest. And so let’s talk about how to create like that. We’re going to use the term digital funnels everyone or micro funnels in this next, so how to like marr toy blogging and pintePinterest funnel because you are saSomethinging exciting to me like the term micro funnels um that guide potential Clients with Something hardan like I know precisely, or I think I know what you mean by that But can you y that term down for listeners?

Kara Duncan: Yeah, for sure. So I think if many of us grew up with the original, I would say, like sales funnel, like we know it, right? You get people aware of you, you get them to consider you, you get them to buy from you. And for a long time, I’d almost do that all on Instagram, and that’s what many people were taught, right? But now, especially as it gets, people are more discerning with their investments, which is good. There’s also a lot of noise that removes all resistance and makes buying as easy as possible. Every single click loses people, so make your checkout easy. But many of us aren’t selling 17 eBooks, right? So when I think of micro funnels, I think of not trying to rush that middle part, the consideration phase. So instead of being like, okay, they found me on a blog. How can I take them immediately to my checkout and spend thousands of dollars hiring me as a photographer or SomethingSomethingI get them to warm up to me, get to know what I’m about, or SomethingSomethingtime they contact page, they’re not comparing me to other options. Right. And how can I do that without like me actively, like holding their hand through multiple conversations on all the platforms? When someone finds you, it’s like, where can you take them next, and how can you keep them in your orbit? So follow me on Instagram, join my email list, and read these other blog posts. I’m just stretching that middle part.

Dolly Delong: I love that. Well, I was thinking about how you format my blogs. We can use me as an example. Since I am a service-based business owner as a photographer, too, you, like, have mapped it out so, like, I never thought to invite someone to Check out my other photographies or my contact page or about me at the beginning of the blog post Like you invite people in that introduction sentence. Then, you ask people to check out the entire blog with the visuals. Then you have structured it to grow my email list still, and then at the Like at the end, like somebody, you can go and study my photography blog like this is how Very interesting because, like, You’re helping them go to my website with my contact page. You’re hopefully helping them join my email list with a freebie that aligns with my services. Then, you’re also helping them see visually what my work looks like. And you’re also, of course, integrating that SEO magic all over. So, yeah, in a way, it does act like a micro funnel.

Kara Duncan: Yeah, for sure, and I think you brought up an essential thing. Most people think of their blog when sitting down to write it. They assume they will share about it on Instagram, and people will read it. So they’re writing for people who know who they are. When I write a blog, I write from where they just found this one blog post on Google, and I need to ensure that they know I can sell them or help them. Right? Because often it’s like, how do I know that you’re not just, Let’s say SomethingSomething a family photogSomethinging you as an example. And. I’m like, what do I do to my family photo shoot? If I had just found your blog, I might think you’re like a mommy blogger. There’s nothing wrong with that, but I might not think of exploring your services page. I might not realize I might think the photos are from your family shoot, right? It’s not necessarily as obvious or intuitive as we think. When we look at a blog post, we assume people know how to take the next step, and people don’t always read to the end. So, I would like to put it at the very beginning. I say, in the first paragraph, introduce your content and keywords. The second paragraph should read, “Hey, skip to the good part and just hire me,” and then be supported by information.

Dolly Delong: Yeah, I love it. Well, it’s been cause I like to study everything, like what’s going on in my business and how to improve, as everybody knows. I want to optimize as much as possible. And I’ve been loving these blog posts you’ve been sending me. And I’m like, these are so good and give me even more ideas for the education side of my business. Thank you. Let’s use Pinterest to start structuring a successful micro funnel.

Kara Duncan: First, with Pinterest, I would say the same thing: remember that it’s cold traffic. My second step is to not overpromise on your pin. That’s one thing that I see people doing that I think is a mistake. They’ll say, “My free guide to XYZ, “and then someone clicks, and it’s a landing page instead of a blog. There has to be a blog or some content on the other side. Otherwise, if you land on a landing page as a user, it gives you the ick. You know what I mean? I thought I was getting SomethingSomething, but it’s not what I’m on Pinterest for. So, it leads to SomethingSomethingu know, similar to what the pin described. Make it good. Give them options for what to do next, and then you have a little advanced thing. If so, things don’t necessarily have a million photos in their blog, like photographers; if other service providers are listening, it can be wise to like, include little, like banner visuals that lead them to, because we have to remember so many people are reading on their phones, so many people are skimming. Hence, we need to keep them once we get them. Pinterest is solely an awareness tool, right? It’s not a nurture tool. So, how do we do that if we want to convert that traffic?

Dolly Delong: So that leads me to my next question. Pinterest isn’t an all-in-one platform. So what essential elements should service-based business centers like mine and other listeners have on their website to convert this Pinterest traffic effectively? Yeah.

Kara Duncan: So, to warm them up, take a step back and ask, what would someone need to buy from you? Let’s look at your photography as an example. Maybe they need to know that you’re local, they need to know your services, and they need to see your images. Right. And perhaps that’s something you’re not quite as ready to book; maybe you’re, but something—Opt-in or you something to follow them on Instagram or whatever—high-ticket coaching. Okay, something is probably not dropping that kind of investment until the second they land on your website. Right? So, it would be best to have a more extended nurture sequence. Like maybe you need. Free email opt-in when you need SomethingSomethingcket, and then you need a lot of pieces, Ideally right versus a 27 ebook. Sometimes, it is an excellent blog post and a buy my 27My book-book-book. It depends only on your service. What is the next step that people take? I think of my blog as a stepping stone to hiring me. Not everyone on the rSomething blog will hire me. Right away, Sometimes people don’t even hire me for two years. They say, “I’ve been following you for two years, right? “So how can we ensure that we stay at the top of our minds? I think it’s wise to think about where you are good at this. If you’re good at showing up on Instagram, lead them there. If you’re good at emailing weekly, lead them there. Think about where you show up best and guide them. An added tip, I would say, is to use Pinterest. If you do, think about how you use Pinterest. If you don’t, people go on there to Be inspired. They don’t go on there to see lucky, scarcity-timed urgency marketing. It doesn’t work for them. I always say that when people are in a good mood scrolling Pinterest, don’t ruin it. And that’s something—Ssomethingusers are not something stuff like that. It’s Something on Instagram where they’re killing time or must be absent from the grocery line, right? They’re looking to have fun.

Dolly Delong: Like, plan their next project, or, yes, be inspired

Kara Duncan: And they Somethingt anything else.

Dolly Delong: Yeah.

Kara Duncan: So, that’s what I like to say

Dolly Delong: That’s very true. My Pinterest suggestions are filled with colorful color palettes because I love looking up different patterns and color palettes. I don’t know. I love color and flowers. And so that’s. Whenever I open Pinterest, it’s like a new version of Yellow. I’m like, “Oh, my house. ” The husband’s like,” Oh my gosh.”

Kara Duncan: Yeah.

Dolly Delong: Well, that’s good to know. One thing we’re going to discuss is sustainability and SEO-driven strategies. But I want to go back to the fact that you just mentioned that these are long strategies, which I appreciate. You’re not offering, you’re not saying, ” H, if you do this, you’ll have an ROA of….”I don’t know. Ten million dollars in two days? I don’t know.

Kara Duncan: Yeah.

Dolly Delong: This is a long-term strategy, but what encouragement can you give liners to stick to the extended game plan? If you could sit down and talk with somebody face to face, like over coffee or tea or whatever, and you’re like, okay, listen, I know that you will not get Thanks. That’s an instant gratification hit from Instagram.

Kara Duncan: I wish you did, yeah.

Dolly Delong: Why should they consider a blogging and Pinterest strategy together?

Kara Duncan: Yeah, yeah. Okay. So, I would say sometimes we jump in and want to do things perfectly, which I love about all of us. But if you have to choose just one, start with blogging; make it your goal to add in Pinterest, like six months down the line, because then when you begin Pinterest, you have more URLs, especially if you’re starting from a place of zero. Let’s say you start from zero; you can commit to two blog posts a month, whatever. Then, the first month on Pinterest, you have two blogs to pin to, right? There’s not that much content. Give it six months, and then it’s going to be a lot easier because you’re going to have more blogs that you can drive Pinterest, and you’re also not adding, you know, 10 hours a month to your schedule. So start with one. And then, here’s what I would say: You have to commit to six to 12 months; however, you can release the guilt of posting weekly blogs at 6 a.m. That’s one of the things I love about blogging and Pinterest: posting times don’t matter at all. It doesn’t matter what day of the week you post a vlog. It matters if you post two blog posts one week and then the next day. It’s not like a weird algorithm. But at the end of the quarter or the end of the month, be honest about how much you did. So yeah, you missed a couple of weeks of whatever. But at the end of the quarter, did you have ten blogs? That’s great. So, look at the number of blog posts. I think one blog post is one chance to rank on Google. And then, if you need help justifying the time you’re spending on it, look at it. Just know. Well, the first blog will probably take you eight hours. It just does.,and I promise the second one doesn’t, right? It is eight hours, four hours, two hours. It’s like those are the things. And then use that content. Repurpose it, right? So, to help justify the time you spent on it in the beginning when you’re not seeing the ROI, if you have a blog post, like five tips for X, Y, and Z, a link to those tips could be an Instagram post. You know, chat GPT can help you with a lot of it. I love to copy a whole blog and put it in chat GPT. It’s writing an email promoting this. Write Instagram captions promoting this. How can I write Pinterest titles and descriptions promoting this? Focus on one piece of content and make it go as far as possible. I love that you brought up algorithms, so you emphasize helping Email founders market themselves without chasing algorithms. So, what are some sustainable strategies you recommend for keeping content marketing effective and stress-free

Dolly Delong: Okay. Yeah. So I think, first, you always talk about this, put a system in place t. Don’t feel guilty. Like, stick to kind of like if you want to commit to two blog posts a month, which is, you know, a perfect strategy. I would say it’s the minimum. If I’m being honest, I guess you could have 26 blog posts or 52 bloggers just because I always think of one year from now. If you do one a year, that’s a massive year. Focus much on the right now, right?

Kara Duncan: What do I want to have working for me a year from now? So I would feel like jeep your eye on the prize. I learned basic SEO, and I know people are like, again, it comes back to this whole thing: we want to do everything perfectly, but sometimes the green light’s enough. Honestly, I know the green light’s not enough in my content because we can’t get a green light and then assume the blog post is ready to rank, but it is a perfect start. Sometimes, a good start is all you need. You can always go back and optimize things more later. So I’ll give you an example just for people who like examples. I had a blog post in my wedding business that featured five packages for 5,000 or Something. somethingioSomethingngs somethings. Okay. So that’s a reasonable thing people search for.

I had the blog posts do super well on Google and Pinterest, and I was like, okay. I had a lot of American traffic going to it, and my business is in Canada. Unfortunately, we can only work with Canadians or weddings, so I’m wondering how to optimize this. I created Something or Something and added it to the blog post. I put a more explicit call to action that we were in CSomethinggave resources as I like. The blog post was already doing well, and I wondered how to do it better. Instead of being like, how can I blog every single blog post every week?

Dolly Delong: I love that so much. I guess I’ll give an example of me. I created Something something. It was like a spring birthday party. I did a spring birthday party for a one-year-old girl at that time, and I blogged about it. I did not optimize it. I thought I optimized it, but. Now that I go back, I realize it even more, but it’s like one of my top blogs, driving a year to my own. I found the website on Pinterest because I know that parents, especially moms, are searching for spring-inspired birthday parties for their one-year-old daughters. My blog post is populated on Pinterest because of that. So I’ve optimized that year’s post overthink two or three times just like through the years cause it’s been four years. And so I’m like, okay, how can I? Optimize headers for specific keywords. And then what freebie can I insert into this? And what pop-up do I need to put? So, over that y, you said it doesn’t have to be perfect the first time, but you just put it in, and then you can go back and analyze it and see where the traffic is coming from. And that’s so interesting. I know. Side note: It’s so interesting that you cannot serve American clients, only Canadian clients. It’s

Kara Duncan: It’s just different airlines, right? So, like, I have contracts with, yeah, Canadian Airlines. I know it is weird versus American Airlines. Yeah, 

Dolly Delong: but I was like, that’s very interesting. Um, I love that. Okay. So, regarding sustainability and SEO-driven strategies and micro funnels, what role does SEO play in optimizing these micro funnels on Pinterest? Especially for long-term success?

Kara Duncan: when we think about SEO, it feels so technical, and it’s just like another way to get found. So, as I said, a year of blog posts has 52 chances to rank 52 things people are searching for that you can help them with. That is, it doesn’t have to be as complicated as that. It’s more complex than that, I should say. I’m like. I want to talk about the myth of passive income. With Instagram, you constantly need to drive traffic, drive traffic, drive traffic. There’s nothing passive about it. Right. Whereas with SEO, whether your SEO is Google or Pinterest or wherever you’re optimizing YouTube, right?

Dolly Delong: Yeah,

Kara Duncan: to be is the best solution; you’ll still get traffic. The nice thing about blogging or podcasts is that you can update a podcast or stuff like that, continually tweaking and updating things to rank consistently. Right. And as long as you’re the best solution, and it’s frustrating in the beginning, but it’s nice as you keep going, older content tends to rank better. Seek favor in the algorithm because it’s lore, tried, and true, right? So, not that I’m saying you can lever update it or things liSomethingbut honestly, if you’re still the best blog post for what your ideal client is searching for, you’ll still be at the top, and it’s easier to maintain that top spot. So again, it takes a bit to get there, but it’s worth it because it’s easy to stay there.

Dolly Delong: it sounds to me like you’re saying you should be developing slow workflows for all of these different 

Kara Duncan: exactly, exactly. And you can even have a place to have things so you don’t forget about them. I feel so much pressure online, like create, create, do, and do more. And once you like, I feel like hustle for a year, right? Make it a yearly priority, and you have 50 blog posts. It’s so much better after that.

Dolly Delong: So I’ll let people know what my workflow is like with you. So maybe that can help them conceptualize. So, what I do with Kara is for the family photography side of my business because a large portion of my income still comes from family photography. And so I, there was that temptation for me. I need to lean in so hard to just the education side of my business. So, from 2021 to early 2023, I neglected marketing my family photography business. I was still earning income from word of mouth, but the SEO side was drying up and going stagnant because I wasn’t creating new content. I wasn’t putting forth consistent marketing effort. And, I knew as I was looking over my income report, like all the dad data, especially like last year, going into this year, I was like, you know, I, I don’t understeer why I’m falling year to That like, people Yeartelling, like, Instagram, like, social media, You should go all in on just one thing, and even if one other income stream is working for you, just in, You’llbe great. I’m like, I’m like, okay, yeah, there is, there is, there is a time and place to go in all in. But if you already have a stream of income working for you to sustain your business, why would you let it dry up? Especially if you still love it and are passionate about it. And I’m still very passionate about family photography. So I love it. I love serving my family. And so, I had to create a sustainable marketing plan for myself because, guess what? People like it as much as this, but many don’t like hearing it. However, if you’re going to be a solo business owner, you’ll also have to learn how to market your business no matter what you do. And so that was hard. I had to look hard in the mirror and decide if I still wanted it. If I wish to create income for this still cause I like it, I will have to market it. The markup part of my marketing plan was okay. I need to dig into blogging again. That’s where the visuals can go in. And Pinterest strategy, again, because I know a lot of parents, especially moms, are searching on Pinterest. And so that’s where, yeah, that’s where Carrot came in. And so, I had this slew of Images and visuals from past sessions. I have not been blogging, but Kara has come in. So, we have developed a workflow where I go through my sessions to represent best my ideal client and who I want to serve. And then I send it over to her, and then she. She creates a blog post for me, and then when she sends me the finished blog post, I go in and do my marketing strategy my pig fell marketing strategy for those of you who are listeners, you’ve heard a lot about my PIGGFEL marketing strategy, but that stands for pinterest instagram google business google search console Facebook email marketing and LinkedIn. So that’s PayPal, and that’s how I mark, and that’s my SEO marketing strategy. Doing that takes me an hour and a half at the beginning of every week. You have saved me so much time with the writing portion of the blog. And so I feel like I finally have the rhythm again with marketing my family photography business. So yes. Did it take a while? Yes. And it took me to be honest with myself. I still enjoy this side of my business but need to market it. I’m not a six-, seven–, eight–, nine–, or ten-figure business owner like everybody else.

Kara Duncan: Everybody

Dolly Delong: I’m a little dolly but lean heavily into family photography. It has been a sustainable income stream for me, and I want it to continue to be sustainable. You’ve helped me develop a workflow for that, so thank you. I just wanted to be honest and share a workflow about how that looks. So, let’s then do some practical takeaways. For those just starting with Pinterest and blogging, what step can a listener take today to build an effective sales funnel from Pinterest to their blog?

Kara Duncan: Yeah, for sure. So I feel like what I would do first or easily take it off your plate is look at your blog, like the literal template on your website, and see how you can better optimize that. How can you better nurture people at the people they must stress about weaving in calls to action every time? That’s better. But when you do it literally in your template, like these popular blog posts, you can read Something lsomethingorgot to grab something.” Follow me on Instagram. Something that can weave into your website’s template. Plus, this automatically helps pass blog posts, too. So again, it’s back to optimizing what we have versus just having more, more, more right away.

Dolly Delong: Yes, I love that. And I, the keyword you use that I want to hone in on is a template. Create a template for yourself and your listeners. I have a template that I know Kara bases the blog posts on, and that’s how it goes from there. And I’m sure you do that with your other clients, making life easier for us both.

Kara Duncan: There are things like what we discussed at the start of the episode. I have a blog, and regardless of the type of blog, its intro introduces my content. CTA, like at the bottom, right? It’s like I follow that formula pretty much every single time.

Dolly Delong: I love it. So don’t recreate the wheel every week or every other week for yourself, listener, when it comes to blog creation. And it starts with one step at a time. Be consistent and know that this will be a long-term game strategy. So, Cara, I know we’ve talked; it’s been over 30 minutes, so I know I don’t want to take up too much of your time, but do you mind sharing with the listeners?

Well, I know you have a free resource for them, so talk about your free resource.

Kara Duncan: Yeah, sure. So, if you’re wondering how, I would love to convince everyone that blogging on Pinterest is enough, but I know we always like to blend in some of those faster-working strategies. Whether it’s TikTok, Instagram, or whatever it is for you, I have a fast and slow marketing guide that shows you how to balance the strategies with what you’re already doing. You can grab that in the Kara Report—com slash roadmap.

Dolly Delong: Again, I will include that in the show notes, everyone, and then we can discuss your podcast.

Kara Duncan: Oh yeah, so I have, my podcast is called The Carer Report and I try to dive into different marketing and business things on my mind. I also have fabulous guests. I feel like Dolly’s episode will come up soon, too.

Dolly Delong: Oh, yes.

Kara Duncan: yes, and I was so excited.

Dolly Delong: I’m excited about that.

Kara Duncan: Yes. I try to keep the podcast candid conversations, and it’s geared toward more service providers. Honestly, women-owned businesses always. And yeah, usually, it’s trying to be more advanced. Because I feel like there’s a lot of beginner podcasts for the masses, whereas my podcast, even though, you know, it’d be so excellent if every single person listening to it, I feel like it’s not for the masses. If that makes sense.

Dolly Delong: Well, yeah, I, I enjoy listening to your podcast every week, and I usually walk my dog, and my, you know, 

Kara Duncan: that.

Dolly Delong: So I know my youngest is also getting some strategy for his earbuds. I listened to my podcast out loud. I know that isn’t very pleasant for everyone, but I’m like, I don’t know. I lost one of my air pods. You’re you’re I don’t even know what’s what’s it called. AirPods. And I’m like, I don’t know where it is, and I’m not going to buy another one for a while. So I’m just going to listen to it out loud. And my whole neighborhood gets some business. 

Kara Duncan: I to that too. Because I don’t always like to have an earbud in my ear.

Dolly Delong: Yeah.

Kara Duncan: honestly.

Dolly Delong: So I’m like, or, it’s like a true crime podcast, and people are like, what is up? She is, like, a strategist, but she’s also really into murder. And so, um,

Kara Duncan: Different kind of strategy,

Dolly Delong: yeah, exactly. So, okay. Well, I’m sure listeners are laughing at us. So, how can people find you, work with you, and connect with you? And are you taking new clients? Yeah.

Kara Duncan: I have different packages for blogging and Pinterest on my website. Pricing is there. There is no gatekeeping. And yeah, basically, you can find that on my website. I am semi-active on Instagram. It depends on how busy I am at the time. I use Instagram more as a fun marketing strategy than a marketing strategy. And then weekly podcast episodes. So, all good things. I love to connect with people. I don’t know if you, Dolly, Could speak to this, too. I feel like you can. Being in the B2C to B2B space interests me, and I genuinely love working with women-owned business owners.

Dolly Delong: Oh, yeah, it is. It’s wonderful. As my business has grown, as both of my businesses have grown, I’ve loved learning who I specifically love to serve, and yeah, I relate to that.

Kara Duncan: Yeah, I love that. Thank you so much for having me on 

Dolly Delong: Thank you. Okay. Well, everybody, I hope this episode helps inspire you to dig into blogging and Pinterest and restart it or start it entirely for your business. Um, as mentioned, everything will be in the show notes. I encourage you to contact Kara if you want this for your 2025 strategy and beyond. Have a fantastic muggle, and I will talk to you all next week. Bye