Dolly DeLong: Hey everyone. Welcome back to another episode of the Systems and Workflow Magic Podcast.
I am your systems workflow and launching VFF and guide Dolly DeLong, and I’m so happy and excited that you hit play today. I have a guest on and I’ve been wanting to have around the podcast for so long, and I have done many collaborations with her and she’s just a gem of a human. So I am Nadine on the podcast with me, and I’m gonna let Nadine.
introduce herself to you and that way you can get to know her and know what she does, and you all are just gonna fall in love with her.
Nadine Nethery: Oh, what an intro Dolly. Oh my god, I’m blushing. Oh. Um, Hi, I’m, Nadine. I’ve had the absolute honor to collaborate with Dolly over the past few years, and she said we’ve been. To make this happen for, quite some time. Uh, so glad we are here and we are ready to chat. So a little bit about me, so you can get your head around where, what I’m going to share with you is coming from and how it’s evolved over my time in business.
So I started in the corporate world, like so many of us, right? So I back on corporate career. In sales, in customer service, in corporate comms. So really across the entire customer journey. So from selling products to, yeah, looking after customers and getting customers to buy again and, stay loyal to the brands that, that I was working for.
And, at some point happens was redundant. You know, my world shattered. I had a three months old baby after 10 years with the business, and that was it for me. I knew that I never wanted to go back into the corporate system. I really wanted to have more impact and yeah, apply my, my unique angle on the business world, in a bigger bite.
So I went on a soul searching journey because I didn’t quite know what that was going to look like. went into full-time employment because you have to pay bills, right? so I did that for a while, really knew corporate wasn’t working for me with three kids. And, yeah. So by chance stumbled on the concept of content marketing.
At the time, Instagram still had organic reach and it was the heyday. You know, you had followers organically, people saw your posts. So I really leaned into, content marketing and started that as a side hustle for people. But, a course that I did had a module on copywriting, which is where I realized, oh my God, I can actually, people pay people to write words and write their websites and emails.
And coming from a writing background, corporate comms background, I really, fell in love with copywriting. did that for a few years and then, you know, AI happened and I really fell out of love with the approach to, you know, the high pressure approach to live launching to. The approach, the inverted com is gurus were preaching, you know, to just get people into your, you know, evergreen funnel and sell them and upsell them and cross-sell them and really just treat everyone the same.
And so I. started leaning into customer experience, which as it turned out, was probably my zone of genius all along anyway, because, um, yeah, my one-on-one clients really, kept telling me how looked after they felt, how different my customer journey was to other service providers they’ve worked with.
and same for my core students. So I have a few, low tickets. Courses, toolkits, resources, also membership. So, it really is what organically made me stand out and, really connect with my audience on a deeper level. And yeah, long story short, nowadays that is my job on of Genius. I still love copywriting and the words to help you sell your products, but I also love the before, the during and the after as much.
So. Framing the copy in a way that gets you much more banged for your buck because your audience just feels so looked after and so loved by you as the business owner that they can’t help but pay attention to.
Dolly DeLong: Wow. I love that. I’m, I know I’ve heard your story so many times, but still every time you hear like especially you or you’re like, I kinda like corporate, and what happened to you? I’m like, man, why does that happen to so many women? I had a very, not a similar, but I worked for a private university and it was the choice of you stay here and continue to work full-time, or you can’t work here part-time, you have to leave us like, ’cause I was about to have lace, so I was like, why do they do that to women?
Nadine Nethery: But you know what? As much as, as much as it’s heartbreaking and you know, you would’ve been like me in that situation, is it me? What’s wrong? it really was the turning point in my life, probably my business. And it’s really shifted. Yeah. How I. Look at the bigger, you know, the bigger picture. Like I don’t need a corporate world to sustain me.
I have connected with so many amazing business owners, women like you, who I would never have met. And yeah, I’ve also been part of so many amazing, passionate journeys. So the, primarily women. Organically happens that way, that I support as a copywriter. Customer experience strategist, they will have a very similar story and start their business out of a deep passion to have impact.
And it’s an absolute honor to support them on that journey. Help them see how amazing they are and, yeah. Package their genius for others to see. It’s, yeah, it’s been a blessing in disguise really.
Dolly DeLong: I love that. I love that so much. It’s a good reminder to listeners like now is not forever. And also if you’ve hit like a negative fork in the road, like I. Just continue to put your next foot forward. ’cause you never know what’s gonna transpire and like I am so glad that out of all of this, Nadine, you found your zone of genius, which was always like, in a way it was being fostered in you without you knowing.
And that was like. Educating about customer experience, which is exactly why you’re here. you are gonna talk about how to create a, one of a kind customer experience as a service-based business owner and how to stand out, because that does help you stand out. And I, This is like a lot to unpack, so I know we’re gonna try to like, unpack it in 30 minutes or less, but I still I’m so glad that you shared that.
I, I do wanna say as an encouragement to listeners, like if you are still figuring out what your zone of geniuses continue, I wanna encourage you to continue put the next step forward and continue to, Hone in on your skills because Na, Nadine was sharing, like she figured out her zone of genius, like while doing other type of work and then she narrowed in on it and now she’s known for it and she’s excellent at it.
So you don’t have to figure it out on day one. Listener. It’s okay. It’s
Nadine Nethery: Absolutely. Yeah.
Dolly DeLong: So let’s talk about then, can you walk us through what an intentional. One of a kind customer experience actually looks like and why it’s such a powerful marketing tool because this, this, this essentially does go hand in hand with marketing your business. In my mind.
Nadine Nethery: Absolutely. So really I would love you to look at your customer experience as something, that is your potentially point of difference, right? Because customer service, as people often say, the, the funny thing is so many of my, customers approach me and when I. What’s your point of difference? Why do people pick you?
And, probably 80% of them say, my customer service is amazing. I’m like, well, customer service is the baseline. So people expect to be looked after. They expect to get what they paid for. So that’s not a point of difference. That’s the baseline. It’s a matter of finding intentional opportunities and moments that matter where you can infuse.
Yourself, your personality in a way that adds value and gets your subscriber, your customer, depending on who we are, talking about one step closer to what they’re looking for, to that little transformation that they have in mind. And, it really all starts with your customer. As easy as it sounds. So I always love to take that step back before making assumptions.
So really getting to know your customer intimately, paying super close attention to what they need, what they are telling you, because they do tell you a lot if you pay attention. and then taking action on that. So, if I look at my brand touch points, they. Just there to, you know, pop up in inboxes on a regular basis, to stay front of mind.
Every brand touch points, every email, landing page. Everything has a purpose. it’s relatable. So that means, you know, there is that human element. It’s my point of view, my values across, how I can support them. It is actionable. So it definitely calls them to do something, whether that is book a call, buy a product, you know, hit to reply to this email.
There always is something that I want them to do because, you know, we want to train them to take action. They’re always valuable, as I said, so there’s no fluff, fluff. and very important here. they’re always manageable. So I’m a one woman child mom of three. I don’t have time to create extra work for me.
So everything, every touch point, everything that I create in my business needs to work super hard for me. usually on repeat. And, it needs to be manageable. So in my business and in my client projects that I work on, most things are automated and scalable. Some of these strategies are. Semi-automated. Not quite scalable, but they definitely are worth the, return on investment, whether it’s, you know, time or money. and one of a kind customer experiences really come from taking that step back. So listening to your audience and anticipating what they need before they know it’s even a thing.
So looking at service providers here, for example, when it comes to. Let’s look at, for example, the onboarding process. So, you know, someone, reaches out to you via your website, lands in your inbox, and it’s important to send them automated, something to acknowledge that you’ve received it, set the expectations how quickly they’re going to get back from you.
Or even better if you can package, you know, your services in a service guide. Include that service guide in the. And what I do, which, is again totally unexpected, I send a personal video message, which totally blows people’s minds because it just doesn’t happen, right? So let’s say someone reaches out to 10 copywriters because people do, people wanna see what’s out there.
They reach out to 10 people and one person sends a personal video message just telling them how excited. To hear from you. You know, they’ve potentially even checked out your website, so you know, you can mention how awesome it is that they do X, Y, Z questions beyond what you just. In that automated email, they can reach out anytime.
I’d say probably 80% of videos I send receive a reply instantly from people going, oh my God. did you just record this? Just for me? It is awesome. And, when I then jump on a call with them, yeah, they’re pretty much pre-sold. On what I have to say because I’m just so different to everyone else.
So video messages are huge, but again, you don’t want to overdo them. They need to be unexpected, and really surprise and delight people. But then beyond that, even, when people have signed a contract with you, how can you make that process easy? How can you set expectations to help them get. The most out of working with you, whether it’s again, via a little help document to help them complete the brief you need, or you can take it a step further, A private podcast for example, that they can listen to while walking the dog, while dropping their kids to school.
to just help them understand, you know, what you need from them. Deliver the best outcomes for them. So that’s just some examples when it comes to service providers, when it comes to courses, for example, or coaches. So if you have online programs as much as it’s often on scale and you feel like the, let’s, let’s say low ticket prizes for exam law, ticket offers. you know, they often don’t seem like they warrant the personal touch. So even if you just pick your most important products, like your signature course that people often, you know, enter your brand in, you can do the same. You can automate things that as soon as someone buys the cause, you can send a personal video message, which I do.
So if I run key promotions or I have. You know, launch coming up or agendas that I want to promote in the next few months. I pick certain products and people, people. Blown away that, you know, let’s say a $90 course warrants a personal message, but it just sets the expectations for your approach to their success. But even though, you know, the course doesn’t come with my one-on-one support and my guidance, but I’m still there to hear their feedback. I’m asking them to reply with any questions, any thoughts that they have to help me, improve track.
And, um, yeah, again, it hopefully means that my course doesn’t land in their bookmarks bar never to be touched because that often happens. and it’s just front of mind. So that is just, again, one easy thing. It’s not really scalable, but most, listeners wouldn’t have know thousands of students coming through on a daily basis.
So I just batch the record them when I feel like it. You know, a few days after, when I’m in the mood and it honestly takes 30 minutes because again, I’ve got automation set up that make it super easy, to hit those, you know, record buttons and send the messages.
Dolly DeLong: I love that. Now I use, I do exactly the same thing, not for my digital courses, ’cause I have just two digital courses at the moment. But, for the service side of my business, the family photography. Side, I use Loom and I send personalized videos to anyone who fills out my contact form. And like you were saying it, like I, I measured it, it has like a 75% booking rate from that.
And it’s because of that they are seeing, the moms are seeing me and they sometimes. I don’t do this on purpose, but I just pop open my loom and I say hi, and Jack or Blaze will run in and sit on my lap, because they’re in the background and I don’t, it’s, I don’t ask them to come and sit on my lap.
Like they just come and run and sit on my lap while I make a quick video to send to the mom. And then she sees, oh, she’s a mom. She won’t judge my kids because Mike, she has like rowdy boys. And so. They have, like a lot of parents have responded with positive like feedback. Like, we loved seeing that video and we knew we had to work with you.
So what, what app do you use for your
Nadine Nethery: yeah, I use, Bon. Personally, so they have free plan. it just makes it easy. You can actually integrate it with, um, Zaia via Zaia. some apps integrate natively, so if someone buys my calls through Thrive Card, that just sends a little task to Bonura, so it’s all loaded in there. The email address, you literally just.
Hit record. If you want to brand it, you can upgrade to a paid plan. again, you know, if you look at the, I dunno, it’s a few hundred bucks a year, but if you look at that investment, you know, if you just book one extra client, like it’s a fraction of a client project from all service providers and it just makes it even faster templates and, Yeah, but there are other options out there. It’s just so effective. And again, we were saying before, you know, ai, it’s really just infusing that human touch, especially for digital products as well. But it’s one thing to see your photo on your website, but it’s another thing to have you actually record a personal message.
Yeah. And it’s like personal. Yeah. So again, you, not semi scalable, but it’s totally worth the 30 seconds per video,
Nadine Nethery: that I spend on it. Yeah, and that’s again, just, you know, one of the many things you can do. It’s really taking a look at what people might need and want to get motivated, keep them, keep them on track, for those Yeah.
Course experiences and coaching experiences, you know, where, where do they drop off, where do they struggle? How can they, how can you prompt them to a quick win?
Dolly DeLong: I guess I wanna take the question back, peel it back even further. So, let’s say a listener’s listening in and they’re like, okay, I, I am sold, I’m creating a really good customer, journey experience. But how do I, like, how do I map out that customer journey experience? Do you have a few pointers on where to begin?
I know like for me, I just do a brain dump and I’m like, okay, when they fill out my, what are all my points that they’re finding me on? Okay, fill out the contact form, what happens after that? But like, how do you explain it to your clients or to your audience? because that just like starting can be overwhelming.
Nadine Nethery: Absolutely. So how I often, like when it comes to my own, customer experience and customer journey gets started is I am very meticulous when it comes to gathering firsthand insights at all the important, important points. So when someone signs with me, then when I hand over the deliverable. For my one-on-one, projects and also three odd months after, because usually copy takes a little while to actually gain traction on your website, you know, together data in your email funnels.
and I pay very close attention to what people are saying. Even during, you know, my strategy calls with clients if I sense they’re struggling with, you know, getting their head around, talking about their values, for example, or they’re struggling with. Verbalizing, you know, their brand vibe and how they want to sound.
I’m taking that as an opportunity to go, okay, how can I help them visualize and, you know, how, how can I help them make that process easier? So anything my customers mention, um, same goes for my, my core students. If someone drops a comment or hits a reply with something, I’m like, hmm, fair point. how can I.
Fix this issue or fix this obstacle and make it easier. So, for example, let’s say, my onboarding process, someone reaches out again to work with me. They’ve reached out to 10 odd copywriters often. early on in my career, people were going, can you send me some samples? I’m writing samples so I can have a look at your style, which really is irrelevant because I’m writing your style, but.
For peace of mind. So can I, can I see some of your work? So again, to anticipate this question, I’m including sample of my work, like a PDF document with testimonials, with samples of my work in the, proposal email. So with the proposal, they receive a sample of my work just so they don’t have to reach out and go, yeah, I like the sound of you, but can you give me more examples?
So. That’s just one, one example. So onboarding. so I have a little private podcast where I talk people through why, you know, the brief is so important because obviously if people give me nothing and they skim on the information, it makes it really hard for me to get to know them as a business owner, get to know their customers.
So really just highlighting why it’s worth their time. complete this brief and give me anything that’s even remotely relevant. because that means, you know, I can do my best work, I can deliver the best copy for them. So things like that, it’s really picking up on the cues that your audience is sending you, whether that’s email subscribers, customers, and then. Taking it, you know, flipping the coin and going, how, how can I anticipate this problem so it doesn’t happen? Or, you know, how can I probably even include a frequently asked question on my sales page so it doesn’t have to be? Big changes and big labor intensive tasks that pop up from it. It can just be little tweaks to your sales funnel or even, again, you know, if someone gives you amazing feedback that answers some of those common objections, why don’t you include a snippet of that testimonial in one of your sales emails,
Dolly DeLong: Hmm.
Nadine Nethery: counteracts that.
Linger, like lingering doubt that might be preventing people from booking you. I know it sounds complex, but it’s just flipping, the coin to this customer focused mindset, approaching everything you do in your business with your customer in mind.
Dolly DeLong: Yeah. No, I love that because you, you are reminding listeners as business owners, yes, I, I teach about systems and automations and let’s automate everything and let’s like have a workflow that can work for you while you sleep. But then, yeah, that there’s so much positive about that. But then on the flip side of that.
We should be, this is a reminder. We should be tweaking those steps. Not like every day, but making it a point once a cor, like some. For me once a month or for other business owners when they have time once a quarter to see like what small changes based off of customer feedback or client feedback they can make, and then reassess again after 90 days because it’s just, we are scientists and we’re seeing what works best for our clients and we shouldn’t have a mindset of set it and forget it.
Because then we’re not serving them. Like we don’t wanna forget them. We want to serve them along the way.
Nadine Nethery: Yeah, absolutely. And as you said, just create a list for, you know, each of your services. For example, if you have very different services or if you’re offering one-on-one services and courses, make a list of. Conversations you’ve had and little, you know, things that stood out in those moments. You know, your strategy calls in your offboarding forms and just let them sit there and, you know, think about how can I implement this in my funnels?
How can I make this a point in my customer journey to, keep improving it?
Dolly DeLong: Yes, I would, highly agree with that. Save. I know that many of my listeners are solo business owners, or they have a small team, or I. They’re like me and they have a few contractors. So what are some low effort, but yet high impact ways these business owners can immediately improve their customer journey, like without adding like 20 extra hours to their plate.
Nadine Nethery: Yeah. Yeah. So I have, one of the favorite things ever in my business, which is an implement ones and, you know, tweak as we said, sort of once every quarter, once you’ve got new data type of strategy. And I, yeah, love low lift sales strategy. So I simply don’t have the mindset to live launch all the time.
So what I’m doing in my, Business, particularly when it comes to my digital products, is I use behavior driven email marketing approaches in my business. So I pay very close attention to cue that my subscribers are sending me. And, based on those parameters, I add them to Evergreen Funnel. So rather than just having someone sign off to a lead magnet, sending them into this, you know, upsell funnel, if they’re done by this, I’m gonna send them into this funnel.
I literally let my subscribers tell me via the queues they’re sending me. Whether they’re ready to hear more about this offer. And that’s been really, really effective in selling my digital products without me having to constantly remind people they exist. So I organically drop them in, my Evergreen email that I send on Friday.
So that’s again, something that I’ve set up once and it’s sort of, you know, valuable content that is always relevant and organically mentioned products. If people click on those and check them out, I invite them into my. Little, automated evergreen funnels, that they can absolutely opt out of. So if they’re not interested, they can go back to normal programming.
but these funnels, again, are designed in a way that uses insights from existing students, case studies, results, to prime people.
To, you know, go on. This is pretty awesome. and it just means I’m not selling everyone on my products all the time. I’m just presenting people who have shown an invested interest in the offer and everyone else goes on with regular programming.
And that, is just a really nice way to make organic sales. People also feel like they’re not being sold to all the time because. It’s relevant, right? They check the offer out and it just is this nice little flow on effect. So that is something if you want to step away from constant selling and feeling like you’re repeating yourself, have a look how you can, really pay attention to that behavior your subscribers are showing.
And, um, you set those funnels up once and. Revisit them. I’d say every quarter. Have a look what works, have a look, which emails are converting, any new testimonials you can add in there, any new insights. So it’s a really nice low lift approach to to selling.
Dolly DeLong: Gotcha.
Nadine Nethery: to start somewhere, that’s where I would start.
Dolly DeLong: That is such great advice. Can you give, I know I’m putting you on the spot, because I, again, I serve very two very different audiences. Through this podcast. Like there, there’s the family photographer who wants to learn more about systems and workflows, and then there’s the small business owner who also wants to learn about systems and workflows.
But from a launching perspective, so I know you answered that question for the small business owner with the launching, but what about the family photographer who’s like, I don’t have any digital products, and like how, how, how can this apply to them?
Nadine Nethery: Yeah, so if you, you know, in your instance family photographers, there would be, you know, probably certain instances during the year, mother’s day you would, you know, promote. So you can still use. Automated email approaches to get people. So, um, you could look at a reward program, for example. So again, looking at, that’s something you can totally run in your email platform, so.
Signals people are sending you or behavior that you’re looking for. So let’s say your most engaged subscribers, for example, you can reward them for reading your emails and clicking your links by, yeah, sending them a little token, you know, 20% off your next. Next, you know, shoot, because I can see you are, you know, following along.
You’re highly engaged. Thanks for that. And again, that is something people don’t expect. to actually acknowledge that you appreciate them for being there. that would work. A treat. You could also potentially. Link up blocks. So if you have certain offers that are slightly different but complimentary, you can, use blog posts to gauge interest in certain things.
So if it’s a family shoot, a baby shoot, for example, you could use the clicks on certain blog posts. That’s a trigger to then send them follow on content around why baby shoots with you are amazing and. Testimonials again. So it’s, it doesn’t necessarily have to sell them into certain products. It can also just prime them and pre-sell them on the different types of services you have.
And then at the end, invite them to, you know, book a call and, jump on a call with you to see how, how you can chip
Dolly DeLong: I really love the idea about just like looking, looking, digging into your data for the backend of your email service provider and seeing your most engaged audience like I did. Like I know that that is a feature I use Flow Desk and I know that’s a feature, but that’s something I don’t, I’ve never thought of digging into and then like further looking into the segments like that is a golden nugget.
Nadine, I’m totally doing that next week.
Nadine Nethery: a look. It is so powerful. Like I, I only started my email reward program based on, one afternoon where I just went. Let’s look at my data. I’m just so curious where I actually found out that the more people buy from me, so the more courses they buy from me, the more likely they are by to they are to buy again.
So it was really a matter of how can I find the clever automated, because again, it’s me automated way to give them that gentle nudge and an excuse to buy again because the more they experience my way of teaching. The more likely they were to do it again. So now I’ve got this automated reward program again that has very specific criteria to nudge them across.
And I, absolutely love rewarding people who have never bought from me as well, which I think often we forget people who are on our list, but just not quite ready to invest for whatever reason. Whether it’s money, you know, time, head space, they’re not quite sure. So. And acknowledge people who engage with my content have been on my list for a while, and they might just need that little personal invite to place.
Dolly DeLong: Yes. Yeah. I love that. I love that so much. okay, so I know like we’re all over the place, spiral listeners all over the place because this is like a really fascinating, it’s like psychology, but then it’s also marketing and it’s also like taking care of treating people like people. And I, I just, I just love it so much.
okay, so going back, I had made a statement earlier, Good customer experience goes hand in hand with marketing. I, I believe that. So for the solo business owner who feels like their marketing efforts, like they are marketing, but their marketing efforts are falling flat or they’re constantly chasing new leads, like there’s like inconsistency.
What parts of the customer experience then should they look at first to turn that around, to turn that like experience for themselves around, I.
Nadine Nethery: Yeah, so probably what we just started touching on, really looking at customer loyalty because as you said, we are always chasing, you know, the glamorous world of new leads. Obviously we need to bring people into our. Subscriber system into our email platform at all times, but we are often forgetting people who have already purchased from us.
How can we. Prime them to be ready for that next step because, hopefully their first experience was awesome. So it’s just a matter of, again, giving them those signals, those gentle nudges to make that next purchase and, and stick around. So have a look at how you can connect the dots for people. So you, how do.
Courses, your products, your office fit together. So in your instance, for example, if you had data around, you know, how long it is between a baby shoot and that next booking, how can you. Strategically show up in their inboxes in the lead up to that average rebook period. How can you pre-sell the idea of, oh my God, the first birthday’s coming up, or, you know, your wedding anniversary.
How can you frame things in a way around that average rebook period, for example? Or for course creators, you know, what is that natural, organic next step? So usually if person, A person buys course a. What is the organic next fit and how can you, connect the dots and present it organically, after the purchase?
So retention and repeat purchases are totally underrated and forgotten, but I think are really the most sustainable way for you to make a reliable. Because those new people with AI and you know, the busy online space, they just take usually so long before they’re ready to invest. So you need to bring new people into your world, nurture them, but then those people who’ve bought from you have already overcome that trust barrier.
Dolly DeLong: Yes.
Nadine Nethery: you know, I perfectly positioned to pick you up on that next offer.
Dolly DeLong: I love that. Listeners, I hope you all are taking lots of notes. ’cause I know, I’m like, I’m just sitting here and nodding and thinking I’m definitely gonna real re-listen to this episode and I’m gonna definitely do reach out to my past clients. and that just gets me thinking, what, ’cause I use Dip.
Nadine Nethery: Mm-hmm. Yeah.
Dolly DeLong: I used upset for my client experience for, for both ends of, for both sides of my business and for family photography. I, I need to be better about on the backend of after their session, what are some touch points I can create in a more automated way that would be based off of like a newborn session.
So. What emails can I send at the three month mark and the six month mark and the nine year, like all the milestone sessions listeners, or if you are a branding photographer, what can you do? With like after you deliver your packages, then think about how you can educate them, how to market themselves with your images or how to repurpose, and then you’re still staying top of mind and maybe they’ll recommend you to their peers who have businesses like this is my mind is blown, Nadine.
I’m like, I haven’t thought about this. This is awesome.
Nadine Nethery: it’s a bit addictive, isn’t it? Once you start and then you go, Ooh, I could do this. so yeah, but it’s, that’s the beauty of it. And, you know, your customers give you the best ideas as well. So, often conversations that I have where people reply to my surprise and delighted emails, they just give me so many new ideas.
and so it’s this, you know, this spiral that you can go on, which is. Dangerous. But the good thing is all those things are automated. So any ideas that you implement, strategically are gonna work for you long term. And, it’s really just a way to stand out. because creativity I feel, feels like creativity is dead since, since AI has come on board.
Everyone markets the same, everyone shows up the same. So if you can disrupt the pattern and make people. Oh my God. this is not the usual, this is not how people do it. this is cool. They’re going to reply. You’re gonna have those conversations. And, it’s the starting point for just, you know, human to human business, which is really disappearing slowly but surely, what it feels like.
Dolly DeLong: It does feel like that, but thankfully there are. I mean us like I, the reason why I’ve always wanted to collaborate and connect with you is because you have always been very like relationship focused and you’ve always been, I don’t know, very professional, but yet very approachable. So Nadine is the real deal.
It’s the real deal. So that’s why I’m so excited you came on to talk about just like how to create better customer client experience. I know we can go on and on and on about this, but yeah, like literally, I, I like have 10,000 more questions ask you, but I will wrap up here. I will ask you, Nadine, how can people, the listeners work with you, find you connect with you, like what is the next step in like the.
I need to work with Nadine. I need to follow Nadine. How? How can they?
Nadine Nethery: So the first thing I would recommend is if this episode has blown your mind and has, opened up a whole bunch more ideas and questions, go and sign up to my free private podcast, mastering cx, which, it’s 24 bite sized episodes touching on. All aspects of the customer journey before, during, and after the purchase, both for service providers and also online business owners.
and it’s going to give you a whole bunch more ideas and practical action steps. and then if you are curious to get me on your brand, you can work with me one-on-one, and I can do it for you, map it all out. you can check out one of my. That helps you create remarkable out of the box attention grabbing customer experiences, or you can join my membership to have me support you, you know, map your own customer experience with me in your back pocket.
Dolly DeLong: I love it. And you all know I will have the, all of these links in the show notes. And Nadine, I just wanna say thank you so much. you all, if you haven’t guest it, Nadine, is in she’s on a different continent. She’s like, in the future like. It’s morning for her. So the fact that she came to this podcast still bringing energy and bringing a lot of great advice, like great marketing wisdom and advice to the show, it means the world to me.
And I just wanna say thank you so much.
Nadine Nethery: No, thanks for having me, and I’m glad we finally got to do this.
Dolly DeLong: Me too. I’m so glad. y’all like me and Day Dean, have had to reschedule this several times either due to like children’s schedules or different, different things happening. So I’m so happy we finally connected
Nadine Nethery: Yay.
Dolly DeLong: did this. So anyways, you all, you all know the drill. Everything will be in the show notes and your next step is to connect with Nadine and to download that free private podcast.
I’ve downloaded it, I’ve listened to it. I will probably listen to it again, um, just to get some more ideas. But as always, have an incredible and amazing streamlined and magical week. You amazing muggle. You and I will talk to you all next week with a brand new systems and workflow and launching related podcast episode.
Bye.
