56: The Systems You Need to Strategically Capture, Catalog, & Use Client Testimonials for Your SEO

Are you tucking your reviews away for a rainy day? Maybe you aren’t sure what to do with your client’s testimonials, or you don’t have any because you don’t know how to ask for them. In this episode, Brittany Herzberg is here to unlock a whole new level of your business by sharing tips and tricks for collecting and sharing what your client has to say about you! If you are ready to start strategically using your client’s words about your service or product, this episode is for you!

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This podcast is for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategies to go from scattered to streamlined with purpose because even muggles can become automated wizards.

Meet Brittany Herzerg

Brittany Herzberg is who holistic healthcare pros call when they want to show up as the answer to a Googled question & find clients who feel like friends. After building a thriving massage practice—she realized most of her clients chose her *because* of her website. That, combined with her 15+ years in the healthcare field, has shown her that clients search for—& book with—providers they connect with. She believes the first step to building a practice full of your dream clients—is to enlist the help of your website words.

As an SEO copywriter, she knows how important it is to showcase your personality, highlight the client experience, & strategically use your clients’ words.

You can usually find her sitting on the floor—parked next to her dog, Jac—with an iced oat milk latte.

Review the Show Notes

⏰Introducing Brittany Herzberg (0:51)

⏰How and when to gather client testimonials (3:33)

⏰Using surveys to gather feedback (8:20)

⏰Where to use your testimonials (12:37)

⏰Finding success in sharing testimonials (14:53)

⏰Gathering testimonials often (20:50)

⏰Client testimonials and winning at SEO (28:59)

🎙️Similar Episodes

141: SEO Keyword Research and Social Proof Strategies

🔗LINKS MENTIONED

Guide to Capturing Client Testimonials that Convert:

https://brittanyherzberg.com/how-to-client-testimonials

The Basic B Podcast

https://brittanyherzberg.com/the-basic-b-podcast

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REVIEW THE TRANSCRIPT:

Dolly Delong
Hello, and welcome to Episode 56 of the Systems and Workflow Magic podcast. I am your host, Dolly DeLong. And I am thrilled to have you back as a listener; thank you so much for being here. And as always, I say this every week, but I mean it: you are in for a treat because this week, we are going to be learning from a unique, creative business owner and SEO strategist who is going to be teaching us a unique way of collecting client testimonials. We’re also going to weave in the topic of SEO along the way! It will be great fun for you guys, so buckle up! I would love to have you introduce yourself, Brittany, if you can tell everybody a little about yourself, what you do, where you live, and all the fun things!

Brittany Herzberg
I’ll get into my backstory about the 20 places I live. So I am Brittany Hertzberg. I’m an SEO and Case Study Copywriter, where my love of sharing client stories came from. So, I believe our clients say things better than we could ever imagine. It’s essential to gather these testimonials from them, and then you can also really uplevel your SEO game by strategically sharing those stories. So I’m super excited to get into all of that. I’m currently residing in Connecticut. I just moved from Raleigh, and my boyfriend and I are spending the fall in New England. We’re trying to figure out where we want to live. So that’s a little bit about where I am and what I do.

Dolly Delong
Before we hit record, we were chatting about Gilmore Girls. I’m so jealous of Brittany because she will experience a Gilmore Girls fall in the Northeast. She’s so beautiful.

Brittany Herzberg
I’m so excited.

Dolly Delong
I’m excited for you. I’m just so enthusiastic about this topic because this is something that a lot of people talk about SEO. Then, a lot of people talk about, well, how to capture client testimonials and create a raving fan base strategically. But I’ve never had somebody weave these two topics together and discuss a system for strategically creating something for your creative business. And so I’m excited about diving in. And so, again, if you’re joining us, the topic is strategically capturing, cataloging, using client testimonials, and continuing to boost your SEO creatively. Brittany has some fantastic points she will share with us. And I would encourage you to listen if you’re driving, too. And if you have a moment, if you’re sitting down, take notes. There are a lot of good points here. And you can start integrating these points into your business today. These are some of the things I will start doing in my slides about it. So, can you share point one with us?

Brittany Herzberg
Oh, yeah, sure. Sowe willo get into how and when to gather client testimonials. And I would like to start with this because it’s great to meet your clients where they are. Not everybody likes filling out a form. Not everybody likes the big giant question like, how was your experience? Do you have any nice things to say? Some people are into sharing audio messages, like voice memos; you can do that in many different ways. Some people like the forums, and some like the big question; let’s get into those a little more. I am just like so excited. I’m like, Here you go. Here’s everything. So the number one that you could gather testimonials from clients is to do the big giant question. We’ve wrapped up our project. How do you feel about everything? What was your favorite part of the experience? Most people are just like, Do you have a testimonial? Giving them a couple of questions to answer can help make that a little less overwhelming and giant if you still want to collect those testimonials in that way. And often, that’s either sent via text message, email, or just in a conversation on a call. So you can ask the big question, but getting a more specific way is nice. Number two is to go and grab screenshots. I get this question a lot. Do you have to ask for permission to share those screenshots? You don’t need to check in with the client if you cut and weigh all the identifying information. I would certainly check with that client if you want to leave some identifying information. And that means, for example, if you go on an Instagram DM, and someone says something great about working with you, and their picture and their handle are somewhere if you want to check in with a client, go ahead and use those pieces of information. But if you would rather use it without asking them, cut those things away. So screenshots can be huge. You can find those in email communications with your client. If you’re a copywriter, like me, you might have a Google Doc where they left a comment something nice; you can go in there and grab that screenshot. Instagram DMs, I don’t know if dubsado or HoneyBook even allow you to do this. But if there are comments, you could grab those two points. If somebody says something nice, and there’s a picture you can take of it, by all means, go for it and do it that way. Number three would be those voice memos that capture the voice memos. I discovered this accidentally because two clients did not answer me. And they had the best of intentions, right? But they were both moms there, busy and like, oh, yeah, sure, I’ll get that to you. And then, weeks went by, and it was crickets. And I’m like, Okay, I don’t want to overwhelm these people, but I need to get some information from them, so I realized they would respond almost instantaneously to voice memos. So I’m like, Hmm, let me type the questions in, you know, the text message to them. And then I left them a voice memo saying, Hey, if you could answer these all at once, one at a time, I will transcribe them and check with you before sending us the testimonial anywhere. It worked brilliantly; they responded the same day. So that’s another thing to do when creating voice memos. Again, you can do that on Voxer, or you can do that on text messages and Instagram DMs. I’m sure there are 1000 other places. And then the last way that you can capture some client words is if you use something like a survey or a form, you could do Typeform, or you could do Google Forms. You could do it. I don’t know; there are probably other things. Those are the two that I use primarily. Google Form is my best friend, my podcast buddy Crystal, she’s like, Oh, my gosh, you’re like a wizard Google Form. They’re just amazing. So, this is what I primarily use. And what it allows me to do is give a brief little introduction of like, this is what this forum is for, it should take you about this much time. Here’s how I’m going to use these things. Thanks so much. And then it just rolls into, let me see if I always tripped over the words, but it’s either fill in the blank, or, like multiple choice, or what’s the other one, like complete the sentence, there we go. I can’t. So, you have prompts in there. It allows the person to fill in those blanks quickly, with whatever it is that they want to share something about their problem that they were having before, what their experience was like with you, and then any wins they’re having. So, to recap, we’ve got those voice memos, surveys, screenshots, and then just asking the big question, but those are the four ways that I think of to get the client’s words, and I know that was a lot.

Dolly Delong
It was not just a lot but fantastic advice and information; I thought it best when talking about this as something a person would pay for in a meeting. So, I hope you guys are taking notes on this. I was going to have a mutual friend, Linda Sidhu. Hey, Linda. I don’t know if you’re listening, but that’s something I learned from her. For those of you who remember, she was on the podcast a while back; if you scroll back, I can put her episode in the episode’s show notes, but she is the queen of personality quizzes and uses quizzes as lead gents to build out her email list. Anyway, I also learned from her to use a survey at the end of an email nurture sequence after a quiz has been delivered. That has been huge for me, and I just set it up. Now, I check it weekly and get new survey responses. Those are the words I’m looking for. I get client testimonials. I am amazed by the words they leave for me; I can read them on my website.

Brittany Herzberg
Yeah, you totally can. And that’s the beauty of it. Right? Like, we want to pull that out of people, but I like giving options because not everybody, as I said, is going to want to do a voice memo or a video or want you to use this screenshot of what they said it’s just you know, figuring it out. It takes a bit of intuition and trial and error to figure out what works for different people. You can also ask them to say. ” Hey, are you most inclined to respond to? You also pick this up throughout their behavior and working with you. So you’ll be able to figure that out a little faster as you go along, and people won’t think awkward about the ask. I usually make it funny. Yammer is the thing that I lean on. I’m like, Oh, I know that you’re probably tired of dealing with me, but when are you doing this one other thing?

Dolly Delong
There’s a way to ask. I just like how you inserted it. When you’re working with a client one-on-one, you get to know their personality, so you can gauge and see. I don’t think they would be comfortable doing a video testimonial. Maybe they would love to leave a voice memo review if they feel more relaxed. So you can also engage your clients while working with them. And I love that you reminded us about Oh, totally, yeah.

Dolly Delong

If you are listening to this live episode, I have some time-sensitive news to share today. After listening to this week’s episode, I want you to head over to the show notes and get on the waitlist for today’s systems and workflow magic bundle 2.0 funnel edition. Yes, you heard me. The popular bundle is back, but it is in 2.0 form. If you are ready to sprinkle in some systems and workflow magic of funnel building into your business in 2023, get ready, my friend. Coming February 6 through February 10 of 2023, you are going to have access to over 30 experts who are going to be contributing different funnel-related resources to help you grow your top-of-the-funnel, middle-of-the-funnel, the bottom of the funnel, and beyond the funnel strategies for 2023. This bundle includes resources from experts such as Ellen Yin of Cubicle, CEO Ashlyn Carter, Linda Sidhu, Krista Miller, and Kate Doster, to name a few, and so many more amazing experts and industry leaders. You don’t want to miss out on the Systems and Workflow Magic bundle 2.0 funnel edition, so head over to systems and workflow magic.com to get on the waitlist or head on over to the show notes. Either way, let’s make 2023 the year you learn more about funnels and how to apply them to your business. I certainly hope so. And as always stay streamlined and strategic with your workflows to your amazing muggle you, I’ll see you at the funnel bundle.

Dolly Delong

Okay, so now that we’ve collected many excellent testimonials and reviews, where do we use them?

Dolly Delong
All over the place! People want to put them on sales pages, and they are prone to use them on social media, but something that’s overlooked is putting them in your email sequences, which will be huge! If you have an email list, you are actively writing to and nurturing, that’s nice for people to see. So, it’s a sales page with specific points like strategic areas that you can insert. Also, on your website, I love putting them if you put them anywhere else, the homepage, different places of your homepage, and your services. If you’re a product seller, put them in so you know where your products are. The reason is that that’s a buying decision, and people need to know, like, and trust you. And, of course, if they’ve landed on that page, they’ve gotten somewhere in that realm. But seeing how someone else trusted you and the results that somebody else got right working with you or buying a thing from you will make it much more impactful. So, the services page and social media are essential. I struggle with this, which is ironic because I do this. However, I struggle with talking about client wins and the client experience of working with me. So, I am great at telling others what to do and how to do it. But when it comes to me, I’m like, I don’t know, should I share this, and I’ve just gotten to the point where I’m like, Okay, I need to schedule this. And this goes out on this day. I need to communicate this because it’s helping those strangers connect with me. And it’s helping them see what’s possible. And if they’re looking for a solution, and I have that solution, why not just make it easier for them to go? Oh, yeah, you’re the person I want to work with.

Dolly Delong
Yeah, I love that so much. I was laughing because I also like telling people what to do.

Brittany Herzberg

It’s so much easier, right? It’s just like this is what you need to do. Oh yeah, I should do this.

Dolly Delong, If my son were to be like you, I’m sure you’d be good at telling me what to do. Oh, I love that. Where have you been? I’m just going to ask you this off the spot, sorry. Yeah, this is off the cut, but where can you share a recent client or one of your past clients where they’ve found the most success and share on the sales page social media email sequences? Where have you noticed the most wins?

Brittany Herzberg

That’s an excellent question. So using them has been the win, just like getting over themselves. It’s just like me and getting to the point where it’s like, okay, I need to share this. The other thing too, this might help some people is not even just thinking of client testimonials, but what did my thing do for you as more of an external when I made this much money, I sold this many things I’ve got booked out, but more like internal wins. How did it make them feel to work with you? What was it like? What are their emotions now that they have worked with you? How has that transformation happened? Are they more confident now? Are they feeling empowered? Are they happier? Are they feeling lighter? Whatever that is? That is equally if not more important to the external wins. I think so, yeah. I’m just not forgetting that it has been a thing for my clients.

Dolly Delong
That is awesome. I know that we have a lot of mutual friends. And we mentioned Linda. Linda, I know I keep on bringing up Linda. Linda, I love you. If you’re listening, I know she has raved so much about working with you and you helping her out so much. Specifically, it was because of the transformation of some of our sales pages. I think you guys have implemented this on her sales pages. Right?

Brittany Herzberg
We’ve linked to the case study stories, which we’ll discuss, but I think she worked with this if you’re ever drawn to making the sales page. So yeah, I mean, even having that where it’s a collaborative effort of, like, this person is doing this, I can put this piece in having a good strategy of where to add things and why you’re doing it.

Dolly Delong
I mean, that can be huge, too. I’m just saying from an outside perspective, looking in. This stuff works. I’ve seen that for so many different peers and business owners. And yeah, your advice is gold.

Brittany Herzberg
That’s amazing. Yeah, the other thing, too, that I know Linda has shared, and we’re trying to wait until she’s done launching and then like dive into some of the details, but she’ll give me snippets a little bit along the way. One thing we did was write those case studies, and she’s been able to implement them in her emails and use them in her emails. So, return to another place to plug those testimonials into your email sequence. So she’s actively launching. So she’s putting these stories and these testimonials in her launch emails, you can also put them in your welcome sequence, again, to just kind of like build that story, which is true of like, Look, I’ve helped these people and here’s how, and here’s how they’re doing now. And this could be you too, you know, it’s just adding that in. You can add them to your weekly or monthly emails, however often you send them out. Again, just to be like, whether you’re sharing your people’s wins, talking about the internal transformations, whatever, it is just like figuring out ways to sprinkle that in everywhere.

Dolly Delong
I love that I just thought of an idea. I should start because I love sending out weekly newsletters to my email list with systems and workflow tips and with the current podcast episode that just aired the week. So, I need to start sharing more student wins or client wins related to systems and workflows. I’ve never thought of that, I guess.

Brittany Herzberg

Well, it’s just like, even as you’re thinking about that, hearing you say that, I’m like, it’s motivating. Yeah, getting someone to like it keeps you motivated or inspires you to add those things in.

Dolly Delong
If I keep saying, yeah, you should incorporate systems and workflows into your life, You’re saying the same thing repeatedly. And you’re like, well, it’s easy to say, Dolly. But then, if I share another client who’s maybe similar to that here who’s reading it or identical to that reader, it may inspire them even more. For example, if they can do it, I certainly can do that, too.

Brittany Herzberg
Yeah, and that’s the biggest thing. I think I might be jumping the gun, but the biggest thing for those case study stories is having those strangers who can connect with you, the business owner, or your client. They’re going to latch on to something. One of the stories I wrote for Linda was about a mom. She was in Disney World, and  Dr. AshandLeey LachlanLachlan’s media profiles got shut down.

Dolly Delong
I remember reading that!

Brittany Herzberg
Whether you’re connecting with the fact that social media profiles were deleted, that she’s a mom and she’s on vacation, or she’s trying to have fun with her kids, whatever aspect stands out. There’s something like a dad could be reading that a male business owner could be reading that a single woman could be reading. It doesn’t matter if there’s something about that story that will be like, No way.

Dolly Delong
Yeah, like that gut. I remember feeling like, oh, that poor. I feel so sorry for that woman. And like you said, I connected with the mom, trying jo unplug,, be with her kid,, and enjoy a vacation. But, uh, knowing my personality, if something like that has ever happened to me, I would be devastated. It would be tough for me to concentrate on hanging out. Um, yeah. So absolutely, yeah. Great job. That was great. Thanks.

Brittany Herzberg
Unfortunately, she had a theatrical story that we could tap into.

Dolly Delong
It turned around, though.

Brittany Herzberg

It turns out to be a fascinating story. If you’re curious, we can send you it to read!

Dolly Delong
Oh, you guys, it’s gut-wrenching. It’s like a reminder to invest in your email list. I. So it was a good story. So yeah. Okay, so how often? Should you collect testimonials?

Brittany Herzberg
Yeah, this is a question that I get a lot. And I say two things: one, pay attention to, while you’re working with the client, just like you’re going to pay attention to how they respond to voice memos, emails, or text messages. You can also notice what they’re saying. So, this would be an opportune moment to grab some of those screenshots. Or if they leave a voice memo, transcribe it, or use it as an audio gram or any creative you want to get and like capture it, I am a stickler for keeping everything in Google Drive. It’s just it works. For me, it’s free, it’s there. So, I create a folder with testimonials, and I have it cataloged by the different offers and services I offer to people. I will drop there. If it’s a screenshot, I’ll drop it in there. If I somehow capture audio, I’ll drop it in there. But notice along the way of working with people what they are saying, like in the moment, how they feel. And not even just seeing, but maybe if they say something you could do it copywriters do and pull on that thread, it’s like, well, tell me more like what else is going on. So, throughout the process, one is placed. And then at the end. As you’re wrapping up, I send off-boarding guides to my clients. So it’s just an easy organized, like, here is all of your stuff, here are all the links, it’s easy to use, it’s all there. At the bottom of the onboarding guide, on the last page, or the second to the previous page, I have a little write-up about how your words matter the most because they do. And I genuinely believe that. And it’s just a little again, like a little intro. This is how long we should take you. And these are the ways you can respond to these things. And here’s the link to that survey form and that Google form if that’s the easiest way for you. And if I don’t hear back from them, this is like a bonus tip. But if I don’t hear back from them, I will reach out again. Because again, we all get so busy. And we have the best of intentions. But Sometimes life happens, and we’re just like, something has to give, and it might just be the responding to your testimonial ask.

Dolly Delong
Okay, these are good. And I love that you infused a system of utilizing Google Drive, which is unrestricted; for everybody, it’s free. So that’s a perfect way of collecting testimonials. I have a folder called reviews for my photography business in my email. Then, we’re used to the educational system side of my business. So I do the same type of thing. Then, I immediately try to collect them or organize them in Canva. So I can create templates like, yes. So that’s my unofficial system for myself. I know I need to hone in more on that. So that’s good. But I love that you suggested Google Drive because it’s free and costs nothing to start people, so you should have some system for yourself. That’s awesome. No excuses.

Dolly Delong

Hey, friend, if you are listening to the Systems and Workflow Magic podcast, I want to say thank you for allowing me to bring some Systems and Workflow Magic into your earbuds every single week. It seriously means so much to me that you are tuning in as a thank you to all my listeners. I have a special gift for anyone who wants to take their system and workflow strategies around funnel training to the next level. Are you ready? I have created a free private pop-up podcast dedicated to the systems and strategies of funnels. It’s called the foundational funnel training, a private podcast. And if you try to look it up in your favorite podcast app, you won’t find it because it’s private training. So here is what it is. Inside this free, fantastic foundational funnel training private podcast, you’ll get access to four episodes, all dedicated to teaching you the different digital funnel parts and strategies that you can, in turn, apply to your own creative business in 2023 and hopefully beyond. So, day one is dedicated to the top-of-funnel strategy. Day two is dedicated to some middle-of-funnel strategies. Day three is dedicated to, you guessed it, the bottom-of-funnel strategies. Finally, day four is dedicated to more of a continuation of funnel strategies, meaning, what should you do with your new leads that have come through your funnel so that they are not scattered but streamlined and want to continue to get to know you?

The best part is that I have invited over 30 industry leaders who are experts in these other parts of the digital funnel. So it’s not just me who is going to be educating you; you are going to be learning from some amazing female business owners who are not only encouraging but also knowledgeable when it comes to these specific strategies at the top, middle bottom, or a continuation of the digital funnel. Again, this is all for free. And you’re probably wondering what’s the catch, Dolly? Well, because one, I want to give you a behind-the-scenes look at the new systems and workflow magic bundle, the 2.0 funnel addition, coming later in February of 2023. And I wanted to give you some strategies to use straight out of the gate when planning and strategizing for your business in 2023. So I want to provide us with some free education. The fun starts on January 31. And again, as a reminder, each episode drops until February 3, 2023. But don’t worry, I’ll have replays up until February 11, 2023, then it does go away forever. Not kidding, it does go away after that. So, if you want access to this private podcast, make your way to the show notes and snag the first intro episode. That way, you can get all the episodes queued up for January 31. When they drop in, they will stream to your favorite podcast app. Again, go to systems, workflow magic.com, and forward slash private dash bundle dash training dash podcast. I realized that’s a long URL. Just head over to the show notes and get on the foundational funnel training private podcast waitlist so that you will get instant streaming of the four days of digital funnel training when they drop. And again, if you sign up today, meaning before January 31, you will get instant access to that first intro episode. So let me ask you, what are you waiting for? Are you ready for some fantastic foundational funnel education? I genuinely hope so.

I look forward to seeing you in the private podcast training. And until then, stay streamlined and automated, you magical muggle.

Dolly Delong

Okay, so let’s chat about SEO then because I know I teased that earlier at the beginning of this episode. So now people are probably wondering, well, what does SEO have to do with client testimonials? So, can you share how you have served your clients in like books, collecting client testimonials and helping them win at SEO? I guess that’s the best way I can describe it.

Brittany Herzberg
No, it works. So, SEO is search engine optimization for anyone unfamiliar with those three little letters in a row. And my straightforward way of explaining what that is is that SEO gets you to show up as the answer to a Googled question. So we all had clients fill customers, they go to Google, and they type something in the search bar, and then results pop up your goal, what you hope is to end up on page one so that someone will select you to go to your website, connect with you and then eventually work with you or purchase from you. So that’s the shrunken-down thing. I love using client words because they say things better than we ever will, and their words are gold. So there are a couple of different ways, several different ways, but two main ways that I will use testimonials when it comes to helping my SEO strategy.

Way number one is to pop in those testimonials. And I’m talking about taking the text, putting the text on the page, and saving the page. So that’s where I spoke about ensuring that your testimonials appear on a sales page, your services page, and your homepage. The easiest thing to do is use your testimonials to support something you’re saying. If you’re saying that blah blah blah is going to help them increase sales, put a testimonial there that’s like, so and so helped increase my sales by doing this stuff. In case that wasn’t obvious, I’m just making this up. Use them strategically on your website pages where you’re using the text. Ideally, you have a photo along with it and use it to support the point. So that’s the first way. The second way is to use them use the client’s words to inspire headline copy.

Because headlines matter when it comes to website pages. And when I say that, for example, if you go to any website and land on the homepage, there’s like the big text at the top that pretty much takes up your entire screen. That is called the hero section. For words with a font size of h1, you only need to know that there can only be one h1 for every web page. And Google and search engines value that and weigh that heavily. They use that to inform them about who you are, what you do, who you help, and how you help. So it matters a lot. It would be best if you had some keywords in there. The keywords will naturally be there if you use your client’s words to create those headlines. So again, you might be organizing, let’s say, a blog post, and you’re trying to figure out what to write about. And, hypothetically, I have a client who said I learned so much about SEO by listening to Britney’s podcast or something totally on the floor. So I could say something about that in the headline, I could say, you know, reasons why you should create a podcast to help your SEO or something like that. So, take what they’re saying and use it as inspiration to make those headlines and to organize your information. And then the last way, if you want to go wild with your client testimonials, you can use these things to make those case study stories that I keep talking about. So, that is where you highlight the entire client journey. What was the problem that they were having when they came to find you? What was their experience like working with you? And then what, again, are those internal and external wins they’ve had? So that’s just a robust way to lean into those stories and build those connections quickly. And to help your SEO strategy because those are going to be what I’ve noticed with my clients and myself, which is that those stories will pull in people looking for that solution who are curious about what it’s like to work with you or someone like you. I mean, many things we’re all selling are significant investments. And so people want to see what it is like, what I could have by the end, and if that feels like something that would be possible for me.

Dolly Delong
Yeah. Oh, wow, pretty much. You are listening, you will read? Okay, I guess I grew up in the 80s and 90s. And, like, rewind. And listen and take notes because this is incredible. And I’ve been taking notes on this master Google Doc that we’ve been sharing, and everything will be in the show notes. So, if you need something to reference and something to read through, please read through this. Wow, Britain, that was amazing. I loved the point of reading case study stories. And I was thinking from a psychological human perspective like you mentioned, that it is essential to share not just the external wins of a visitor center. But what did they feel internally, you don’t know like how you are going to connect with a prospective client or a new visitor lead to your website or your service. So it’s good to hit on both of those points.

Brittany Herzberg
Yeah, yeah. And I mean, it’s significant to people because we’re all selling very similar services and products. So the difference is you. Yeah, yeah. And that’s the easiest way to highlight it.

Dolly Delong
I love it. I love it. Well, that’s my flip point to end on the difference. You, I love that so much. Again, I’m pretty thankful for just bringing your expertise on SEO and leaving it with collecting client testimonials. And I have so many things as we wrap up. I have so many things to share with the listeners, but I know you have a free resource you want to share with everyone. Can you tell us a little bit about this? Free resource.

Brittany Herzberg
Oh, totally. Yeah, I touched on many of the points in this, but this guide will have so much more to help you. It’s the guide to capturing client testimonials that convert and a free resource. It’s on my website; we’ll link to it. Yeah, I’m excited to share it if you want to dive in deep and put some of this stuff to work.

Dolly Delong
Yes. And I know when this episode airs, it’s Christmas time. So a lot of us business owners have a lot of downtimes. So, please take advantage of slowing down and reading through this free resource by Brittany because it will help you a lot. And then I know you are a fellow podcaster. Can you share your fantastic show as well with Olivia,

Brittany Herzberg
I would love to. So, my friend Crystal and I have the Simple and Smart SEO Show, and I’ve given you a link to all the episodes and other free resources if you’re curious!

Dolly Delong
I love it. As a reminder, Brittany will also be the expert in client testimonials and lead in SEO aspects. She’s going to be hosting a training, and she also has a template for everyone who is a part of the systems and workflows magic 2.0 funnel bundles, and it will be coming out in February of 2023. So, to get on the waitlist, I would say head on over to systems and workflow magic.com or click on the link in the show notes to get the waitlist. I am encouraging everyone you do not to miss out because the week before the bundle opens, I have an extraordinary surprise for early wait listers. You don’t want to miss out; Brittany will also be a part of this special surprise. She’s like, “I am”, she knows.

Brittany Herzberg
I know. And I’m trying not to blow all the beans. It’s so exciting.

Dolly Delong
Blow all the beans; I love that; I’ve never heard that. Again, on the fly, I am the expert in collecting client testimonials and learning how to use them strategically and SEO-driven, as discussed in today’s podcast episode. But again, I’m so excited about this bundle. This is my second year leading it, and the contributors are just notable, and they’re already blowing me out of the water. And so yeah, next week, you’ll hear from another contributor from the systems and workflow magic bundles. So, I’m excited to chat with you next week. But can you share one more thing with us? Can you share your social media handles with everybody so people know where to find you?

Brittany Herzberg
Over on Instagram, it’s Brittany-Herzberg. Don’t try to spell it out. We’ll link it, but I’m over there. It’s just my name.

Dolly Delong
I was wondering how to pronounce your last name because, really, Herzberg, I don’t want to mispronounce it.

Brittany Herzberg
It’s fine. You trip and stumble over it, and you can’t avoid it. I also go by B because Brittany feels like a mouthful when it’s like Brittany Spears.

Dolly Delong
I love it. No, that’s well, Brittany, thank you so much again for being on, and thank you so much for sharing so much wisdom and knowledge with us. I hope you all will take advantage of getting to know Britney, following her, subscribing to her podcasts, listening in, and learning more about Simple and Smart SEO for your business. Then, jump on that waitlist for the systems and workflow magic funnel bundle. You can get to know Brittany more. And as always, I hope you all have a wonderful and magical streamlined week. I hope your holidays are going well. I hope you guys enjoy the holidays and doing all the fun Christmas stuff. So I will talk to you next week. Bye. Thank you so much for listening to the systems and workflow magic podcast. You can find the full show notes from today’s episode on dolly DeLong photography.com’s forward slash podcast. If you love the podcast, I’d be so honored if you’d subscribe and leave a review on your favorite podcast player. Be sure to screenshot this episode, share it with your stories, and tag me on Instagram at DollyDeLongEducation. Until next time, make some strategic workflow magic!