192: How to Use AI as Your Secret Weapon for Black Friday

Dolly (00:01.103)
Hey everyone and welcome back to another episode of the Systems and Workflow Magic podcast. I am Dolly DeLong and with me today I have Joyce Hamilton. I am going to let her introduce herself to you all but I’m really excited. As a reminder, if you’ve been listening to this live every single week, we are still in the Black Friday Summit.

prep phase. I just said that really weirdly, but we’re talking about Black Friday every single week because I really want you as listeners not to put off Black Friday prep until like the day before Thanksgiving. Alright? I know there are people here that do that. Please don’t do that.

I want you to prep your Black Friday launch with strategy, with purpose, and not with stress, all right? So that’s why we’re doing this series this summer, so you can start wrapping your head around strategy. So anyways, I have Joyce. I wanna say welcome to the podcast, Can you tell us a little bit about you, who you are, a little bit about your own journey from juggling a nine to five with a baby monitor?

to founding your business Only Boldly and Little Spark AI.

Only Boldly (01:19.286)
Thank you so much for having me, Dolly. We off camera or off recording, we just had the best conversation just relating to like mom things. I’m really excited to connect, but yeah, I’m Joyce. I’m the founder of Only Boldly. In a nutshell, I help coaches and course creators implement AI into their business. I do that through my shop and my course. But my whole like entrepreneurial journey actually started when I was teaching modern calligraphy. So I have always been in the tech space.

like right out of college, it was a job in fashion or tech and I went tech for better or worse. And, at some point I needed a break from the, what I called dude bros, literal, like Palo Alto dude bros. That’s where I was. I learned calligraphy, started a business over the years. It’s been a side hustle. It was also my main thing for a little bit. And now I’m back at a SaaS company, a software company, juggling all the things, like you said, Dolly. So.

you know, I have two under three at the time of this recording. I work a nine to five remotely. but I am, you know, working a nine to five. I have only boldly and I am creating a AI powered creative platform for kids called little spark, like you mentioned. So that’s what we got going on. I literally, I don’t know if you’re watching this, but Dolly can see, I literally have the monitor. Yes.

Dolly (02:42.017)
You monitor by the way.

Only Boldly (02:44.59)
So I have the monitor because the little one is sleeping down the hall. And that’s where we’re at.

Dolly (02:48.911)
Yes, well you all like I am just so thrilled you’re here Joyce and I’m so thrilled that my audience is gonna learn more about just like this conversation about how to integrate AI not only in your business but also for black

Friday planning and I know you have a lot to offer for that. But before we begin, what sparked your interest in helping specifically female entrepreneurs, coaches, course creators, scale smarter with AI assistance? What made you choose, okay, I’m gonna dive head first into AI.

Only Boldly (03:30.424)
For me, it was a couple of things. So it was because that’s my background. One, you know, the course creators and the coaches, when I started my calligraphy business, I was teaching people calligraphy and naturally shifted to business consulting because the people I was teaching calligraphy then wanted to start their own business. So that’s just like the world that I’m familiar with when it comes to the online space.

Can you hear her? You can hear her.

Dolly (03:56.473)
It’s okay, Scott will edit everything out. Yes.

Only Boldly (03:58.027)
Okay. Okay. Thank you, Scott. Okay. So that’s the reason why I’m focusing on it. And when I was really starting to dive into like AI, it was just the time saver, right? You’re getting your time back. And that’s just something that I needed with all of the things that I have going on. And I was like, okay, well, other female entrepreneurs need this other moms need this. How can I make this more

accessible and like bite-sized. My whole job and my whole career on the tech side, my nine to five in a nutshell has been taking techie concepts and making them friendly and not techie to my customers and clients. And so that was just like a natural fit as well.

Dolly (04:45.327)
I love that. Well, I am a like I will say this openly listeners I’ve purchased from Joyce like I’ve purchased AI bots from her and they have been I haven’t dug into them but they’ve been helpful for me like just like starting to integrate them into different aspects of my business. So I am selfishly so happy that you’re a part of the summit the Black Friday Summit and like you like this is your area of expertise. So it’s

I’m just so thrilled that you’re here. So you had hinted at this a little earlier about like better systems, like especially for us busy moms, busy entrepreneurs. And like that is great rather than just adding more to our plates. Can you, can you impact even more of what that means, especially for business owners?

Only Boldly (05:36.504)
Yeah.

Dolly (05:40.451)
heading into a busy sales season or a busy season when the busy, one of our busiest seasons for a lot of business owners is during Black Friday. And so that’s why I believe that’s why a lot of creative minded business owners tend to like push their planning aside. Cause they’re like, I’ll just do it like the week of or the week before. Like I can pull something off. But talk about like, like,

how we can create better systems for them.

Only Boldly (06:12.034)
Yeah, I think that AI can be a system. So it’s not even about having more, it’s just having better.

Right? And I see AI filling that hole and better for me means automating what can be automated. It means having AI draft your sales pages and your emails while you are walking, while you are nursing a baby. Frequently, I have a child in my left arm and I have chat GPT on my phone on my right. You know, and I’m still like working and doing that. It means, you know, having some bots and automation for your client onboarding. If you are a service based

provider so that you’re not glued to your inbox. So like you said, especially in a season like Black Friday, your energy and I don’t know, like your energy really is high or like it’s a high energy season or requires a lot of your energy. And then at the end, we’re just like, I don’t want to do anything. I’m never doing that again. I need a new nervous system. Right. And you, you don’t need it. Yeah. You won’t need a new nervous system if you’re kind of going at it.

Dolly (07:12.249)
I need drugs. I’m just kidding, guys, but like seriously.

Only Boldly (07:19.714)
with these new systems and these AI assistants. And you’re going through like the whole bundle, the Black Friday bundle and summit because you’re gonna learn ways that don’t fry you out at the end of all of this because what happens and I don’t, it’s happened to me before, right? You get resentful a little bit with your business like, I’m so tired. I don’t wanna do that. It’s so draining.

And then it’s not fun anymore. And you kind of, you show up that way. And this way with better systems and doing things faster and with the help of the AI assistants, like you’re just not feeling that anymore. I feel so like back in love with my business once I started implementing the bots, honestly. And before that, I was literally like after my first, I want to burn it to the ground, deleted my email lists. Like I have no desire to do this. And it’s really just brought this like energy back.

that I lost over the years.

Dolly (08:12.431)
love that so much. let’s like unpack that. I’m going to like unpack that layer even more utilizing AI for Black Friday. But since listeners, if you are listening in this to this episode, it’s hopefully before Black Friday and you feel like it’s the day after, hopefully not, but you’re listening to this. It’s summer if you’re listening to this live. So

Only Boldly (08:30.646)
It’s a day after.

Dolly (08:39.733)
you may feel like, I have plenty of time to prepare for Black Friday. But Joyce, what do you recommend to business owners, how they can use AI in their pre, because essentially it’s a pre-launch to Black Friday. So how can they start incorporating AI in their pre-launch process in a smart and strategic way, like an easy way?

Only Boldly (09:04.171)
I think you nailed it there when you said strategic. So I know that when people are getting started with AI, and this is how I started to, you, you kind of gravitate towards content, using it towards content. maybe we all just hate Instagram and we’re like, I want to off, put this off to someone else or something else. So, you know, you have the bot start writing, but you can also use, and my favorite way to use GPTs are actually for strategy.

So if you start by chatting with your bot back and forth, your prelaunch strategy, ask it to tell you, you know, what does it think for real? Like don’t sugar coat things, bots, tell me what you really think. Tell me the pros cons, where are my holes? This is what I’m thinking. You start there. So you start with the strategy and then you’re able to move forward with maybe planning that lead magnet that does directly tie into whatever it is that you have for Black Friday, because sometimes it’s

What you have ever green or for the rest of year is not going to make sense for Black Friday. And I am guilty of this where I just have kind of thrown a Black Friday thing together before. And I know I could have done that better if I had the time to like maybe tweak my lead magnet or my like main events thing to tie back into my Black Friday offer, you know? So if you’re starting with that pre-strategy, then you’re going into your, that lead magnet we’ll call it. Then you write your emails.

you’re able to do this work and it maybe would have taken you like months or weeks before. You can do it in days. I’ve been able to condense literally two weeks of work into two working days. And so that’s also the power of using your AI bots. But yeah, just kind of going back to pre-launch, I would start with strategy and like really tell it, you know, this is for Black Friday. Here’s X, Y, and Z what I’m thinking, pros and cons of each. How should I approach this? And I did this for last Black Friday and I got some really interesting answers and

Dolly (10:39.887)
you

Only Boldly (10:58.242)
things that I didn’t even think about or ways to package things that I didn’t even think about. So you might even find yourself with new ideas and hopefully that gets you excited to do as well. Like, you know, really jump into Black Friday with those new ideas.

Dolly (11:13.283)
love that so much, that’s really good. like Joyce was saying, there will be a back and forth between you and like whatever, like for example, chat GPT. So don’t just like go with like the first question and move on from there. Listeners like you do have to ask it a lot of questions and maybe even ask the chat GPT to only ask you one question at a time. So that

way you are like truly like brain dumping because with me, I don’t know if any listeners are like this and I don’t know if you’re like this Joyce, but my brain is going a million miles a minute. But yet I don’t know how to efficiently and succinctly communicate what’s going on in my brain. So I’ve had to have like chat GPT like extract one point at a time, like just asking me one question at a time. And that’s forced me to slow down and

that helps me like untangle the web of thoughts. I don’t know.

Only Boldly (12:10.22)
And you don’t even like, Dolly, you don’t even have to go on your phone, get the app, just do the dictation. Right. And you just, yeah, talk to it. Like literally chat with chat GPT. And then it’s like, at the end I’ve literally said, okay, what did I say? Like, tell me, tell me back. Like, what did I just say? And let’s move, and then let’s move on with the strategy from there. and it’s the greatest thing that you can do one-handed or while you’re walking or again.

Dolly (12:16.941)
I just learned this. Yes. Yeah.

Yeah!

Dolly (12:39.373)
through.

Only Boldly (12:39.382)
I tend to hold the baby with my left hand, so left hand’s busy, right hand has the phone dictating.

Dolly (12:45.377)
love that yes I learned this from one two of my really good friends we were actually for those of you are og listeners it was

over my chewy dinner dates with Rebecca and Grace and shout out to them. They just told me to open up my phone and talk to chat GBT because I had so many thoughts about marketing and they’re like, you just need just chat to just like unravel it for you. And so yes, shout out to them for sharing and showcasing that to me. And I also discovered I could do this on my desktop as well. I just opened up a chat and I just like push the play button and just like

Only Boldly (13:04.043)
Mm-hmm.

Only Boldly (13:17.858)
Yes.

Dolly (13:22.831)
It sounds to me, I’m like, sounds like Bluey’s dad is talking to me. I’m like, it’s Bluey’s dad, he’s talking to me. And he just asked me, like, what is on your mind? And I just like literally lay it all out. And I’m like, I don’t know if he will understand all of this. But it’s true, he does. Bluey’s dad understands me, so.

Only Boldly (13:41.059)
He does?

Have you named your chat GPT? What’s his name? Bandit? Bandit?

Dolly (13:48.129)
Yes, I should name them Amanda, but I just like, just literally call it chat. I’m like, thank you chat. And I realized I need to name them. Like everybody names their chats and I’m like.

Only Boldly (13:57.516)
You don’t have to, do, I’m extra, but you don’t have to. Well, you have access to my bots, so they all have names and personalities, don’t they?

Dolly (14:04.233)
so much. Yeah, I need to like be not so like bland and boring. that was a good so listeners like as we are tying this back into Black Friday, starting like repeating by starting with a strategy and like asking, opening up that conversation with chat GBT, brain dumping, literally you can voice brain dump if you are worried about like one question at a time and chat will chat GBT will like unravel it all.

for you, find those holes, and then let’s like go even deeper. Like what for someone who’s listening in Joyce and they’re feeling like, AI this sounds great, but I am so overwhelmed. What would you say is the first task for this pre-launch Black Friday period that they should delegate to AI?

Only Boldly (15:00.684)
I think it would be content. So I will say that if you do start with the strategy and then you move forward, like that might produce stronger that will, you know, produce stronger content. because you’ve kind of started from ground zero. It’s kind of like when you’re, start, you don’t start with content creation. You start with your messaging, right. And you’re, and your people’s pain points. So I think it’s the same thing with black Friday. Like we’re actually, let’s, let’s reel it in a little bit, not just dive into like my funnel, but let’s talk about.

Dolly (15:06.52)
Mm-hmm.

Only Boldly (15:29.102)
the strategy first, but I think the first thing after you get that is really warming up content. So it’s a summer, and I know it feels like it’s very far away, but it is not. This is when you should be warming people up, especially if you’re gonna be launching something new on Black Friday, something completely brand new and not just a discount or something for your course or your offer. So this is really, really important if you’re gonna do something new for Black Friday.

it’s also an exciting time to test things, I think for Black Friday, you know, test your new things on Black Friday. But anyway, so warm up content, I would say, that’s where you start. So is that education posts? Is that you using chat GPT to figure out what the pain points are of your people so that you can put that in education posts and make value, you know, packed emails, write those FAQs, but, just things that are warming them up and not necessarily selling.

just kind of using chat GPT to help you identify maybe what your people don’t even know or won’t even admit to themselves. So once you have that information, then you put it in your content and you put it in your warmup content leading up into Black Friday. I think that’s a low pressure place to start.

Dolly (16:42.681)
love that. yeah, and like audience think of that as like priming content. Like you are getting people ready to pull out their wallets eventually or pull out, like be more interested and intrigued and learning and working with you hopefully starting in November. But if you don’t prime your audience, like.

If you wait till last minute to prime, you already lost their attention because like we live in a very, very oversaturated, very loud market, online market. And I don’t say that to be negative. It’s just so true. Like there’s just a lot of, yeah, it’s just so many voices, so much noise that sometimes like even I can get overwhelmed. like, I don’t even know where to go, what to look for. Like, and so it’s good just to start like reminding them like.

Only Boldly (17:20.448)
It just is.

Dolly (17:35.695)
plant those seeds early on, over and over, even if you feel like you’re repeating yourself, like you can package it, talk about it in a different way every single week.

Only Boldly (17:46.818)
Definitely, and in order to repackage it in different ways, you can ask chat GPT.

Dolly (17:52.311)
Yes, exactly. Okay. So without giving away too much, what can listeners expect from your presentation for the Black Friday 2025 Summit, which is happening in August listeners. And if you haven’t signed up for it, it’s absolutely free. So please go to the show notes or blackfridaysummit.com and you can get a free

ticket and you will learn from over 19 different speakers. it’s again, it’s all for free and it’s all related to getting ready for Black Friday in 2025.

Only Boldly (18:30.968)
Wait, can I just go on a tangent, Dolly? You secured the domain, blackfridaysummit.com. That’s freaking awesome as a domain hoarder. That’s amazing.

Dolly (18:36.761)
Yes. Bye.

will have to give a shout out to Mara, because Mara Kuceric and Becker Reed and I are all co-hosting this. And when we met, we had like a mastermind in February or January. And we’re like, I was talking about it and Mara was the one who was like, okay, I just bought the domain and I didn’t even think we could buy a domain. I don’t even think that way. So I was.

Only Boldly (19:02.542)
I’m Mara. I’m just like Mara.

Dolly (19:10.915)
I have to give a shout out to Mara for buying that domain.

Only Boldly (19:13.39)
Mara’s my fellow domain hoarder. Anytime there’s an idea, like, just buy the domain. You never know. So I had to go on a tangent. I’m so impressed.

Dolly (19:16.208)
Yes! Yes! It’s so hard.

Yes, think you got like two domains. Of course, I forgot the second one, but I’m like, yeah, this is really easy for people to remember. So yeah.

Only Boldly (19:30.046)
Exactly. Awesome. Okay. So yes, little sneak peek about my chat. I’m going to really go behind the scenes and it’s like, no surprise as you’ve been listening, but I’m going to go behind the scenes and how you can prep for launches like Black Friday in a fraction of the time. You know, the, it’s, I see chat GPT as like the huge time saver and that’s probably just my life stage where I don’t have all the hours anymore and I don’t.

I don’t dictate my hours anymore. Yo, let me say, I almost said, yo, dolly, let me say if chat GPT was around before I had children, cause I was already like a Virgo machine without chat GPT, I could not even imagine where I would be right now if I had it a couple of years ago before my kids. But anyway, my chat is going to be all about using custom GPTs that I’ve trained.

Dolly (19:58.062)
Right?

Only Boldly (20:23.502)
for my business to really be like that second business brain. Cause let’s be real after kids, I don’t know where my brain went, where my brain cells are all the time. They’re now living in bots. Mine are in bots. So, yeah, just like exact things that you can be asking chat GPT in order to help you prep for your launch, is going to be my chat in a nutshell.

Dolly (20:31.087)
I don’t know where they are either. My brain. Yeah, just… Yeah, they’re gone. Yes.

Dolly (20:50.019)
Awesome. And I guess this is kind of like a different type of question, but what is one surprising or unconventional way that you use AI currently?

Only Boldly (21:01.154)
Yeah. Okay. I love this question because I’ve just started. Yeah. It’s not just content and my favorite way is strategy, but let’s go off the rails a little bit. I have asked it to tell me my Korean fortune. I had one of my girlfriends is Korean and she’s like, ask it your Korean fortune. Like this is what it’s called in English. And I’ve asked it to, tell me my Korean fortune, my color palette. I am a deep autumn everyone, per chat GPT.

Dolly (21:30.019)
thank you! Yes!

Only Boldly (21:30.55)
Yes. Okay. That was really fun. I have had it, like I’ve taken my human design information, like I like knowing these things and the Myers-Briggs stuff, but I don’t really know how to implement that, like in business or when I’m deciding something. So I’ve, I have another bot where it’s like, this is all my info. Like, how do I apply this to business? And this is what I’m thinking. And like, how do I do it so that it feels good? Because your whole like a human design, when it comes to business, it’s like, how can you do business in a way that feels good and is not just completely.

how you’re not literally designed to be doing things, right? So I’ve had it do that. I guess that’s where, I guess that’s the most like off the rails things. But Korean fortune was really interesting. It was a lot of back and forth with my girlfriend, like, no, look what it said for 2025 and all of this.

Dolly (22:21.135)
that is so funny. Well, I actually also used it to help me find my season because you know, like you can go to places now and find your season and I was like, I don’t really want to pay like three to four. Yeah.

Only Boldly (22:35.31)
With the thing where they’re holding the cloth. Yeah, I don’t have one near me and I don’t you know, I don’t have time for that

Dolly (22:40.931)
Yeah, we have one in Nashville, but there are two things. Well, no, there are three factors going against me. One, I’m like, can’t bring my kids to this. Like, will destroy the studio, or they’ll be like, mommy, we can’t touch things. And two, the person is booked out for like three or four months in advance. And then three, I was like, I

Only Boldly (22:48.94)
Mm-hmm.

Only Boldly (22:58.091)
Yeah.

Only Boldly (23:02.179)
jeez.

Dolly (23:06.137)
feel like, I don’t know if I can drop $400 just like on me for myself like that. So I just decided, I was like, I wonder if ChatGBT can do this for me. And it did. It’s so well. I was so.

Only Boldly (23:09.987)
Mm-hmm.

Only Boldly (23:16.822)
Yep. Yeah. And you could even tell it like there’s here’s where I normally shop now help me find items that fit this color like scheme or whatever. So that was helpful, too. I just dropped links to like normal shops that I go to and it found me. It gave me back clothes.

Dolly (23:23.588)
Yeah.

Dolly (23:30.383)
You

Dolly (23:35.951)
I love that so much. thank you so much for reminding me like this is another unconventional way. We’re both deep-bottom friends. I love that so much. All right. So Joyce, feel like we, shared so much already and we’re, just the tip of the iceberg. so.

Only Boldly (23:41.258)
Like I’m a deep autumn. forgot. Yeah.

Dolly (23:54.795)
Do you mind reminding listeners why they should consider utilizing AI, not only for their business, but like very specifically for Black Friday. Like let’s bring it, let’s just like bring it back home and remind them again, like, hey, this is not a waste of time. This is not a trend. This is something that will really help them out in their business.

Only Boldly (24:18.612)
It’s going to be several key reasons, I think. I first, it is again, strategy. When I first started using chat GPT for strategy blew my fricking mind. Things that I didn’t even think about it identified as holes as pros and cons. If you’re indecisive about things like I get, I have too many ideas and I don’t know what to move forward with breaking down those pros and cons to a strategy.

So that’s really gonna help you with Black Friday, especially like I mentioned earlier, I have noticed Black Friday is a time where people are maybe bundling things that aren’t normally available or testing new things. And so if you’re doing that this Black Friday, really ask chat to go there with you, like pros, cons, what are my holes? What am I not seeing? To really see if you should be doing something one way or another.

And then the content, I mean, that’s not a surprise, but just really getting content that sounds like you out there and not only just like sounds like you, but hey, also infusing maybe some sales psychology, maybe repurposing that content. If you’ve been wanting to get on threads or something, for example, I’m big in my threads phase right now, I’m obsessed. But like if you’re like, I don’t even have time for Instagram, I’m gonna get on threads. Well, now you have time because chat can help you.

Dolly (25:14.489)
Mm-hmm.

Only Boldly (25:36.83)
And it’s not just like random posts, but it’s again, all tying back to your strategy and to your business in fraction of a time. I’m, you know, we can sit here and we can talk about like the ethics of AI, environmental impacts, like should women be using it more than men? Answer is yes, because it’s trained on, you know, who’s chatting with it. But at the base level for me, it does come back to I’m a mom. I have all these other things going on and it is a time saver.

And when you have that time back, you can take your naps with your kids. You can not feel guilty when, you’re kid, with your kids and you’re like, did I do the business thing or your mind just starts to drift? It’s already handled. So like my mind doesn’t drift anymore like that. Right. And it’s about doing those someday goals faster. Those goals that you have on your Asana board that you keep changing the due date to those I call someday goals. Now you get to do them now.

you know, like instead of just pushing them off. And so it’s going to be the biggest time saver for you on Black Friday.

Dolly (26:40.437)
I love it. Well, thank you so much again, Joyce. Do you mind sharing with everyone how they can find you, connect with you, work with you?

Only Boldly (26:51.054)
I am at only Boldly everywhere. Um, uh, that’s my website. That’s Instagram. That’s threads. Yeah. I’m fun on threads. Like come let’s be threads. Let’s be friends. I don’t know what to call friends. Um, but that is where you can find me. You can also find my, um, AI powered creative platform for kids that I’m building at little spark.ai.

Dolly (27:04.335)
That’s it. Great.

Dolly (27:16.527)
Well, thank you so much again and listeners do not forget to sign up for and get your free virtual summit ticket and it will be in August at the end of August, August 26th through 28th and listen in to Choice’s presentation and again, there are 19, over 19 different speakers speaking. So thank you all again and until then, have a streamlined.

and magical week, you amazing muggle you, and I will talk to you all next week with a brand new systems and workflow related episode. Bye.