114: How to Use Google Ads to Your Advantage for the Next Launch In Your Business featuring Glenneth Reed (The Systems & Workflow Magic Podcast)

In this episode I speak with Google Ads and online marketing expert, Glenneth Reed, about the importance of utilizing Google Ads and SEO strategies when launching digital products or services. We discuss the significance of setting up Google Analytics ahead of launch to collect and analyze data and optimize sales pages for search engines. She also shares useful tips on tracking, and managing data streams, and why using Google Ads can greatly benefit a launch. The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This podcast is for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategies to go from scattered to streamlined with purpose because even muggles can become automated wizards!

Meet Glenneth Reed

Glenneth Reed is an SEO, Google Ads, and online marketing expert who works with small businesses and online entrepreneurs. Her goal is to help your business get visible on Google so you can attract new customers and become more profitable. She lives in Knoxville, TN and her hobbies include weightlifting, online shopping, and all things tech and gadgets.

🧩Interested in getting started with Systems & Workflows For Your Own Business?

🔗Links mentioned:  ⭐️The Systems & Workflow Magic Bundle (this comes out at least once a year, and even if you miss it, you should still get on the waitlist to be notified of the next bundle!) (click here or click on the banner below) ⭐️A private podcast about the 4 different launching phases (here or click on the banner below) ⭐️A free workshop on how to get started with refining my top 5 recommended systems, workflows, and sops to impact the backend of your own creative business today! Sign up for this free 90-minute workshop and walk away with a game plan of action!

➡️ Subscribe to my Youtube Channel: HERE

🗒️Review the Show Notes

Connect With Glenneth

• Website – thevisibilitymethod.com
• IG – @glennethdotcom

Connect With Dolly

• Website: https://systemsandworkflowmagic.com/
• IG: https://www.instagram.com/dollydelongeducation/
• YouTube: https://www.youtube.com/@dollydelong
• Pinterest: https://www.pinterest.com/dollydelong/
• The Systems & Workflow Magic Podcast: https://www.systemsandworkflowmagic.com/podcast

Want to listen to the other episodes in this series? Check them out here! Start with Episode 105 ⬇️

Episode 105: https://systemsandworkflowmagic.com/2023/11/16/copywriting-tips-for-launching/

Episode 106: https://systemsandworkflowmagic.com/2023/11/25/how-to-use-tiktok-for-launching/

Episode 107: https://systemsandworkflowmagic.com/2023/12/03/easy-launches-during-busy-seasons/

Episode 108: https://systemsandworkflowmagic.com/2023/12/10/how-to-host-a-webinar/

Episode 109: https://systemsandworkflowmagic.com/2023/12/16/how-to-have-a-powerful-pre-launch/

Episode 110: https://systemsandworkflowmagic.com/2023/12/19/how-to-create-a-marketing-workflow/

Episode 111: https://systemsandworkflowmagic.com/2024/01/01/launch-metrics-to-track/

Episode 112: https://systemsandworkflowmagic.com/2024/01/08/how-to-create-pre-launch-content-using-the-story-brand-guide/

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Read The Shownotes + Transcript Here

Dolly DeLong:  Hello and welcome back to another episode of the Systems and Workflow Magic podcast. I am your systems and workflow guide and BFF Dolly DeLong. And I am so excited to get to feature another amazing contributor to the systems and workflow magic bundle, which by the way, is coming up. So soon. So as you may or may not know, if you are a new-time listener or an OG listener, I am having a series and it’s featuring the contributors of the systems and workflow magic bundle, the launch edition. So all of the contributors, in this series, are talking about a different aspect of launching. So if you’re launching a digital product, or if you’re launching a servilikelyat puzzle pieces should you consider having in place for a, quote-unquote, successful launch strategy? And so today I get a chat with Glenneth Reed of the visibility method and a little formal introduction about Glenneth before she comes on. She is an SEO, Google ads, and online marketing expert who works with small businesses and online entrepreneurs. Her goal is to help your business get visible on Google so you can attract new customers. And become more profitable. We all would love that. Now she lives in Knoxville, Tennessee, which is a couple of hours away from Nashville and her hobbies include weightlifting, online shopping, and all things, tech and gadgets. Now, formal introductions aside, I wanted to give a warm welcome to Glenneth, who I feel like I know because of the power and the connection of Instagram, This is our first time meeting thanks to Zoom and I was just telling Glenneth before we hit record I’m so happy she’s here and I’m so happy she’s going to be chatting with us today on the podcast. Welcome.

Glenneth Reed: Thank you so much. I am so excited to meet you and get to talk to you about this. 

Dolly DeLong: Yes. okay. Can, before we dive into the heart of the topic, first of all, weightlifting, tell me about that.

Glenneth Reed: I just really like weightlifting because I feel so strong when I’m doing it. Yeah. Cardio just. I get the benefits of cardio and I still do it, but I like going in there and getting that pump on, seeing how much I can lift, seeing if I can beat, last month, last year, whatever. And for women, as we age, strength training is more and more important. And so I joked to my trainer that I wanted to be the strongest person in the assisted living home. that’s my goal. I just need to stay strong for life. So I’m out there three times a week, lifting, doing what I can. 

Dolly DeLong: That is so Glenneth. That is a really good goal. I think that’s an awesome goal. The strongest person is in assisted living. Well, I know it’s going to come true for sure. For sure. Glenneth, I am seriously so thrilled you are here and I am pumped about you sharing, more about a strategy for Google ad campaigns when it comes to utilizing that for a launch strategy. I know that’s a bit more advanced, so if you’re listening in and you’re brand new, please don’t tune us out because this might be a strategy you decide to use later on down the line once you know your business a little more intimately. but if you are more intermediate-advanced in your business like this episode is for you and I am so excited to dive into this topic Before we dive into, the meat of this episode, do you mind sharing, okay, two things, Glenneth, like, what got you into Google Ads, like, as the Google Ads expert, because that’s so specific, what made you want to do this?

Glenneth Reed: So I actually started working at an internet marketing agency in 2011, and I went in to do More content editing social and I just picked it up. I was like, Oh, I can do that. I can do that. and I liked it because it’s different for every different client. Yet. It’s the same. If that makes sense. And I’ve always made a point of working with. a large variety of clients instead of niching down. And so I’ve got experience across all sizes of businesses, industries, et cetera. And I can see how Google ads can work for just about anyone. 

Dolly DeLong: Wow. I love that so much in like 2011, that was like, in terms of online, that’s Ages and age, like light years and light years and decades and decades ago, you know what I mean? Like, causes so many changes within a year of online business. And I’m sure you’ve seen that the landscape changed so much from 2011 to rerecording this in 2023. 

Glenneth Reed: it’s amazing how much has changed some things that have stayed the same, but ultimately when people need an answer to a question or looking for something, they go to Google. Yes. They’re out there. They go to that Google search bar and they’re searching. And the question is, is your product or service showing up? And you’ve got two ways, either organically or paid. And honestly, if you can show up for both, Even better. 

Dolly DeLong: I love that. That’s a great segue into this question. so before we like to dive into your three points, maybe introduce some foundational knowledge of why Google ads are important to us, like what they are, et cetera. Like for a listener who, okay, is brand new to the concept of search engine optimization. 

Glenneth Reed: So Google ads are important to use and how that works is you are bidding on a keyword. You are saying if somebody types in this search term or search phrase, I would like to show up here. On the first page, I’m willing to spend X amount of money per click, and then you’re essentially put into an auction against other people who are bidding on the search term. The goal is that you show up at the top of the page above the organic listings. This is great. If maybe you’re just beginning and, you know, you’re not showing up in organic, so it’s a quick way to get to the top of search engine results. It’s also if you know you’re showing up on the first page, but maybe you’re just in a competitive market, and showing up twice on the first page wouldn’t hurt and you’ve got the budget. Let’s show up twice so people can. And the best thing about Google ads that I think people don’t realize is. You can tell it what words you don’t want to show up for. Those are negative keywords. And a lot of people who come to me and say, Oh, I’ve tried Google ads before. That just didn’t work for me. I wasted a lot of money. My first question to them is, How many negative keywords did you have? And 99 percent of them have said to me, I don’t know what you’re talking 

Dolly DeLong: about. Yeah. Cause I don’t know what you’re talking about when you say name. 

Glenneth Reed: And that’s the problem. Yeah. Google’s taking a lot of liberty with key phrases these days. So you have to tell it. I don’t want to show up. If people are searching for these words, You probably don’t want to show up if somebody’s searching for Amazon, or you’re selling a product. You’re not giving it for free unless you’re advertising your freebie, but if you are selling something free is a fantastic keyword, because if they’re searching for free such and such. They are not your ideal client. So you should have tons more negative keywords than the actual keywords that you’re bidding on. And most people just don’t understand this and don’t get that concept. And then Google ads can waste money for you. And we don’t want that. We want you to get the best bang for your buck with Google. So setting up the campaign. The correct way is key. And don’t ever tip. Don’t ever set up a campaign as a smart campaign. Like when Google just goes, Oh, do you want me to walk you through it? No, you do not because you will not have the control over it that you would if you set it up there. Advanced way, 

Dolly DeLong: gotcha. No, that’s a good little nugget. And for those of you who are listening, I meant to say this at the very beginning of the episode, but be sure to re-listen to this episode because I know Glenneth is going to be going over a lot more. Intermediate to advanced strategies, especially when it comes to, utilizing Google for your launch strategy. So you will want to take notes. And you will want to re-listen to this over and over again. okay. So you spoke about negative keywords and lots of people not understanding it, and then not doing a smart campaign. Okay. Let’s peel that back even more. What is, okay, I know I keep on saying before we start our conversation about launching, but I just want to know, like for a person who’s listening in and they’re like, okay, what is the difference between Google ads? What is the difference between 

Glenneth Reed: ads and meta ads? I love this question. Yes. And trust me when I say both of them can work and I think they can work very well together. To me, meta ads are what I call passive advertising. You are hoping to show up in somebody’s feed when they are thinking about your product, when they may have had an interest, maybe they’ve searched for something else and you show up at the right time when they are ready to buy. Or ready to learn some more information. Google ads I consider more active advertising. They have sat down, they’ve gone to Google, they are actively typing a search phrase or keyword or question and you hope that your product or service can solve it. So they’re already a slightly warmer lead than the person on Facebook or Instagram who might see your ad. They can both work because people are on social scrolling, but if they see it and they don’t remember it, they may then turn to Google. 

Dolly DeLong: Gotcha. I love that analogy so much. I’m happy I asked you that because, like I, my, like using myself as an example, I don’t know if you know this, but I am a photographer. In addition, I’m also a systems and workflow educator. So for the photography side of my business, I have dabbled a little bit in meta ads and I’m like, yeah, I have no idea what I’m doing or if I’ve been guided through it, I still. It’s so saturated and it’s so overwhelming. And I don’t have a million dollars a day to spend on meta ads, but the way you’re describing it, like a lot of my clients who find me are finding me on Google because I do tend to create a lot of long-form content. For blogging. And I want to be searchable for certain key terms. And I love that you’re reminding the listeners like these are. Is in an intentional advertising space. Like when somebody types in Nashville branding photographer, you want to be the first one to show up. So that’s really. That’s a good analogy. Thank you for clarifying that.

  Glenneth Reed: You’re welcome. Yeah, that’s just, and again, they can work very well together. Yeah. But Google is a little bit warmer audience because they are doing the searching. They are searching for you. Can they find you?

  Dolly DeLong: Gotcha. Okay. So this kind of is a really good segue into the heart of this podcast episode, which is all about, okay, how do you utilize Google ads or Google about launching? So let’s say you are planning to launch a digital product or a service, or you’re planning on, you’ve always launched this, but you’re planning on revamping a launch for a certain time of year. We’re going to talk about how to utilize a Google ad campaign. this very purpose. So do you mind talking with us about why having analytics set up before launching is important? what do you mean by that? 

Glenneth Reed: So before you launch, you should have Google Analytics, and it’s now Google Analytics 4 or GA4, set up on both your website And whatever landing page software you might be using, everything might be going through your website. Or another site or both, but you need to have Google Analytics tracking both sites. And the reason being, you want to see where your traffic is coming from GA for we’re just going to call it. That will show you, if is it coming from organic. Is it coming from organic social? Is it a paid advertising? Is it a referral? And then it will give you all the data. Like, how long are they staying? On site are they taking any action the other thing you want to have set up is your conversions and you can think about conversions as your funnel. Maybe you have the sales page to the checkout page to funnel. If you make everything a step as in a conversion step within analytics, you could then see where you’re dropping off maybe. And it could be as simple as if 50 people begin the checkout process and 3 people check out. You’ve got a problem somewhere Between adding to the cart and checking out. Is it your pricing? Is it maybe shipping? Is there just something wrong that you’ve not tested all the way through that people can’t finish the checkout? But if you don’t have this information, you’re not going to know. If you’re putting, let’s say you’re going to put 500 behind Facebook, Instagram, and Pinterest ads each. at the end of your funnel, if you’ve got everything set up, you will be able to see, okay, Facebook ads brought in this many conversions, Instagram this many, and Pinterest this many. And then for your next launch, you will be able to make better decisions. Maybe one of them just. Outperform the other two and now you say, okay, I’m going to spend that 1500 with this one and try to make this next launch even better. But if you don’t set up these analytics to get that data, you’re not going to know and put it in a form for asking people. How did you find me? They’re not going to remember, or they’re not going to remember that first point of remembering you. So letting the internet track it for you is the best case.

 Dolly DeLong: I love that. Do you mind sharing with, the listeners, like, when, Even if they don’t, I know I’ve shared this so many times, but I think having another voice, who’s an actual expert in tracking and setting up systems in Google Analytics, say this too, but I always say, even if you don’t have a launch planned out, you’re not planning on doing anything. You should still have analytics set up. is that true or false? I know you’re shaking your head. That’s true. But people, you need to hear this. 

Glenneth Reed: Absolutely. You should have analytics set up on your website, and then any type of landing page software that you’re also using so that you can consistently get data. Because even if you’re not in the middle of a launch, you can look at the data and say, Where are people finding me? What are they doing? Are they spending time on the page? if they get to your sales page, that’s 30 some pages long, and they’re spending two seconds on it. One, we know they’re not reading it. And two, what’s the problem? Is it that it’s too long? Is it that it’s not loading properly because it’s too long? You’ll be able to get information to make. Everything is better and improves if you have that data. If not, you’re truly just guessing at 

Dolly DeLong: it. That’s so good. Thank you so much for sharing that because I feel like sometimes, like when you alone as a person are saying something over and over to someone and they’re like, no, that’s not true. But you guys, it’s so true. It should be, even if you don’t have any future campaigns in mind. two or three years from now, you don’t know your business may grow. You may decide, Hey, I’m going to offer education or I’m going to offer this specific on one service. And I would love to know how to track it or redirect people to it. Or, you just need to start collecting the data now, and the sooner the better. can I ask you an off-the-cuff question, Glenna? I’m going to go into my Google Analytics and I just want, I’m for the listeners who are like, okay, how do I find these tracking codes? where would they go to within Google Analytics? I’m like going to mine right 

Glenneth Reed: now. If you go to Google Analytics and again, it’s now Google Analytics for, you’re going to go down to admin, which is the little bitty gear shift in the lower left-hand corner. Oftentimes it’s hidden by something else on your screen 

Dolly DeLong: here. I’m going to share my screen with you so you can see what I’m doing 

Glenneth Reed: See, it’s coming up right now. 

Dolly DeLong: I see at the bottom admin. Yes. And then I go into just account settings. 

Glenneth Reed: So instead of account settings, you’re going to go to Setup Assistant, and then the very top box says Collect Website and App Data, and you’re going to click the little arrow and say Manage Data Streams. And then you’re going to see data streams, and it should tell you like receiving traffic in the past 48 hours if you’ve got it set up, and if you click on the little box, it’ll give you all the details you need to know about what your measurement ID is and how to set it up.

Dolly DeLong: That’s awesome. And I just wanted the listeners to know, like, where would be a good starting point? okay, where can I find this? And then you said to put this on, I know the answer to this but put it on your very vital pages that you want to 

Glenneth Reed: be tracked. Yes. And if you are using different software, Kajabi, Karcha, Member Ball, all the different ones, if you will just Google, install GA4 on, and the software name, they all have help files. Trust me, they suffered through this change as much as the rest of us did, and they all have a help file on how to Install GA4 on their software. This was not easy for us as business owners, nor was it easy for all the other software that deals with APIs and Google Analytics. So understand there, they’re as frustrated as you, it is very new. Things are not the same. We’re all in a learning phase. We’re only in month three of just GA4. At the time of recording this, I’m hoping by next summer, we’ll all feel a little bit better about this. 

Dolly DeLong: We’re all in this together. You all are just walking with each other in this. So it’s a great reminder. thank you for, letting me go off on a tangent and ask you for the kind of like navigation on how to navigate to find tracking code. And thank you for sharing that point. Hey, Type in Google, no pun intended, type in Google your web hosting platform and how to install GA4 in it. 

Glenneth Reed: And then the other thing to do is when you get your funnel ready to go, test it yourself. Go through it a couple of times and make sure you’re seeing all those pages hit that you’re getting the conversions. Test all of that and then go look in Google Analytics. Have a couple of friends do it, Do a test price of a dollar, and have everybody walk through these steps so you can make sure you’re tracking is working. I see. especially these past few months, people have said, oh, I have analytics set up and they’ll send it to me. And they don’t have it set up and tracking, and they think they’ve been tracking for months and they have zero data. And so then we’re starting at ground zero. Yeah. Gathering some data to see what’s working and what’s not.

Dolly DeLong: Gotcha. that’s a good point as well. Now I’m like, Oh, do I have it all set up? Now I’m going to. Double-check everything. great. So going into that, know the importance of having your analytics set up way before your launch, so you can start pre-collecting data. And then point two, you shared is why optimizing your sales page for organic is a good idea. 

Glenneth Reed: So you have the opportunity to make. Any web page optimized for SEO for the search engines. So take advantage of that because remember, people may see you in different places on different social media platforms. They may hear about you from other people mentioning you and you want to be able to be found. And so if you think that your people will hear your product’s name. Or maybe your name and maybe neither of those are showing up right now, then optimize that landing page for those keywords. So that hope and go ahead and do it. don’t wait until the last minute. Google can take 3 months to crawl the index. And, it can take 3 to 12 months for SEO to start having an impact. Go ahead, do it now, because it can’t hurt and it can only help you, and again, even if you’re running Google ads, if you’re showing up twice on that 1st page, people are going to go. Oh, that is what I want because they’re going to see you twice. You now have that much more real estate. On the search engine results page. 

Dolly DeLong: can you give an example of, I guess I can ask you this at the very end. I know that you are going to talk about, how running Google ads could help with your launch, but I wanted to. If you have any examples of your clients, running ads during the launch of a digital product versus a service-based launch. Does that make sense? Or like a group program mastermind. 

Glenneth Reed: digital products, just make sure when you’re running Google ads that you’re thinking like the person at the. I almost called it a typewriter, but you’re thinking like the person at the keyboard, what words might they use? Well, you don’t need hundreds of keywords because that’s, you want to get maybe 10 to 20 tight keywords. It’s not how you think it. Yes. You want to do your product name because you want to show up for your product name. But also think about what people might be searching for or what problem it is solving. And do Google ads around those. Okay. And just send it to that page. The thing you have to make sure of is that the keywords that you’re Bidding on essentially, this is an auction. Keywords that we’re bidding on are in the ad somewhere. So when you write the ad, you want to make sure you’re using some or all of those keywords within different places in the ad, but then that they’re relevant to the landing page, so you can’t bid on 10 phrases. And none of them be on your landing page. Google is going to go, no, and it’s not going to show it. they really will. Absolutely. Nope. You need to. It’s why you could bid on your competitor’s name, but you’re not going to put them in your ad and you’re not. Going to put them in on your landing page, so that would only work for a little while. so everything needs to be relevant, and it should if you’re bidding on the right terms, and if you’re answering problems or, solutions, educating, that should be mentioned on your landing page.

Dolly DeLong: Gotcha. what, What do you advise a person who is coming in? Let’s say a solo business center because a lot of my listeners are running the show on their own. and they don’t have a giant team working for them. They don’t have necessarily a huge marketing budget, but how much would you, propose a person start with? If they decided to do Google ads, 

Glenneth Reed: I always tell people that 10 a day is a great amount to start with. Now, if that’s even too much, and maybe we just want to make sure that we’re showing up for the product name, go down to 5. if you just have 5 a day, then make sure you’re bidding on your product name and your name so that you’re popping up. After they’ve seen you somewhere else and they’re trying to remember and they go to Google and boom, you’re right there. 

Dolly DeLong: I love that so much. It’s a really good reminder. So that kind of makes me go into kind of like your third and final point that you were going to share. maybe we’ve already answered this, but can you expound on how running Google ads could help your launch?

Glenneth Reed: Absolutely. It can help your launch in that if people are seeing you on social media, they’re seeing your ads, they’re seeing your organic social, and maybe right then they can’t click or can’t go do anything about it. But they remember you, your product name. They’re probably not going to go back to the social cause have you ever tried to find things again? Have you ever tried to find a social addict? They’re going to go to Google and type in what they can remember. So if you can show up when they’re typing into Google, your product name, your name, et cetera, or the main problem you’re solving, if you’re advertising, maybe just on those 3 things, then they’re going to get to you. So you didn’t say it was a Facebook ad? They saw that was beneficial. If you think of. Meta ads are more for branding purposes and your goal with that is to be out there. As much as possible to your ideal audience and then think of Google as catching it and then leading them onto the landing page as they’re ready. It can benefit it if you’re not running Google ads, and maybe you’ve not optimized it. You’ve not done anything. Some people even hide their sales pages from Google. What are you going to do? Where’s that person going to go? That’s so true. They’re going to lose them as a customer because you didn’t think through the whole process. There’s also a segment of. The population that is not on social media. They still have the same problems, need the same solutions, and need the same advice, and education. They’re just not on social media and it’s probably 25 percent of the population. And so you could lose out on those sales when that might be more of your ideal audience.

Dolly DeLong: That is so true. Thank you so much for bringing that up because we as creative business owners are so close to our business. Like we just it’s so close to our face. Like I know you all can’t see me, but Glenn can see me and I’m just like holding my hand right in front of my face is so close. And we forget Oh, There is a certain percentage, like you were sharing, of our ideal client that’s not on social media. And we need to also make sure that we’re casting, a little wider net with our marketing, and that we are reaching them organically, for Google 

Glenneth Reed: purposes. And with Google. Ads, one of the best things is you can run during your launch and then turn off, but maybe you’re going evergreen or want it on constantly, or maybe it just did well. And so maybe you open and close the cart, but you’re willing for people to come in at any other time. Maybe you just leave Google ads running at five to 10 a day. Now, I will say one thing to think about now, Google has just announced it is They’re starting to new advertisers kind of limit the impressions in the beginning until they trust that advertisers know it’s going to a secure place and a safe landing page, and honestly that advertisers are going to pay their bill. you might even want to start two or three weeks before you need those ads to just build that up, build up your reputation with Google, and make sure you pay a few bills. It is. So you would think that building with Google, is automated and everything, but you would be amazed at how many people put in fake credit cards to get. Like the free and then cancel. So they have changed over. I’ve now been doing this for 12 years. They’ve made a lot of changes because they have continued to have this problem where people don’t pay them. 

Dolly DeLong: Wow. That is so interesting. Of course, none of my listeners will do that. You guys. You should not do that. Don’t do that. 

Glenneth Reed: Yeah, I don’t, and they’re very, one, you stick a credit card in there and it bills them, but I guess people are putting fake ones in or canceling it after they run up some ad spend. And so Google will charge you on like your first 50, then your next 100, then your next 250. So they’re building up that trust with that credit card still working, but also, One thing, especially, when you’re an advertiser and you’re paying somebody to advertise, you think, oh, well, I’m Google’s customer. We’re not. Google considers its customer, the person who is sitting down at the search bar looking for information. That is the person they are trying to make happy. Not the advertiser, not the person working on SEO. None of that. It’s the person at the search bar. 

Dolly DeLong: Gotcha. I love that. That’s a really good reminder. Gwyneth, can I ask you another question? how, okay? You’re, this kind of goes back to the negative keywords or search terms, but if a person is okay, I know what my launch is. I know what, when I want to launch, I know what I want to launch. I know what the theme of the launch is. How do I? look up key terms that a person on Google would try to search for this answer I know like I’ve heard it called Google is or SEO is like how you would search in Google for your XYZ answer. So how does a person look for those searchable key terms? 

Glenneth Reed: the best way Okay. So the first thing to do is to go to Google. com and start typing in phrases. Type in what you might think and see what comes up. If you’re getting close to your competitors, then you’re in the right space. if what you Google brings up nothing related to what you thought, then keep looking. Look at the bottom because Google will do related search terms. Okay. And you can go from there. And it’s that trial and error. Now, while you’re sitting here doing this, and you’re looking at headlines and URLs and everything, and you’re like, oh no, that’s not it. Guess what? You found some negative keywords. So, you know, you’re working on finding those key phrases, but in the meantime, you’re finding negative keywords as well. 

Dolly DeLong: That’s good. Do you have any recommendations of how a person can organize this for themselves or a way that you organize this for yourself?

Glenneth Reed: I always just bring up like a Google Doc with the, you know, key phrases, and then I keep a little sheet, negative key phrases, and honestly, that will be more. You should be adding to your negative key phrase once you start running, especially in the beginning weekly. That should be the ultimate thing that you do within Google ads is to add native keywords more than you add what keywords you’re bidding on.

Dolly DeLong: Okay. Okay. Thank you. That’s a good reminder too. okay. Glenneth, I could just like. Pick your brain and pick your brain. And then you’d be like, Dolly, I have to invoice you because this is my job. So I will stop here, but, I want to wrap up this episode in two ways. The first way is to remind everyone that like, if you enjoyed this episode as much as I did, cause, like this was like a jam-packed episode and I feel like Glenn opened up a can of Google. Google Worms for us, like we’re going to be going down that rabbit trail of Google now after this episode, Glenneth, as a reminder, is going to be a part of the systems and workflow magic bundle, the 4. 0 launch edition. So the theme of this bundle coming up in February 2024 is all dedicated to showing you different puzzle pieces, different systems and workflows of Launching, and just a what, like what certain roadmaps you might want to take. And so she’s going to be one of the amazing contributors. And I am so excited, to have her area of expertise, be in like. SEO Google ads, because, you might decide you might want to use this puzzle piece for your next launch. and then a second thing I want to hit up is, Glennon if a person wants to find you, work with you, connect with you, can you let my listeners know how they can connect with you and work with you?

Glenneth Reed: Absolutely. You can find me on my website, which is www. thevisibilitymethod. com. and all the things are on there. Should be easy. You would hope I would make it easy to find for you. But the best place, if you’re on social media to find me, is on Instagram at Kenneth. com. And that’s G L E N N E T H D O T C O M. I love Instagram. That is my favorite social platform at the moment. So send me a message. Tell me you heard me here. happy to talk to you about your business. And then if you just want to talk and see about how I could help you, there’s a discovery, there’s a link to my calendar on my website or I can shoot it to you schedule a call, and let’s just talk, let’s talk and see. I love helping business owners. Succeed and get visible because that’s really how you’re going to make your money if people know about you and they can find you.  

Dolly DeLong: That’s 100 percent true. So true. Glenn, I wanted to say again, that thank you so much for agreeing to come on the podcast, and thanks for being a part of the bundle, like you all. I was pitching to people I have never met, like I mostly know all of the contributors because of the power of social media and connection referrals and Glenneth was referred to me and I was so nervous to pitch to Glenneth. I was like, she knows. She’s way above me. She is like two. She is way too advanced. And so she said yes. And I, I was really happy. 

Glenneth Reed: I was really happy. You said yes. Well, thank you so much. I was so excited. I love doing things like this. And I actually love doing podcasts and I feel I could talk about this forever and people would just go, Oh, that is just way too much. So yes. Pause it. Go back. Listen to it again. Stop. Take notes. and then if you have any questions, just reach out. 

Dolly DeLong: Yes, please. And Glenn is very approachable. She’s very kind, very sweet. And you all, this is a fun fact. I think about you, Glenn, if you posted a while back about coming to a Taylor Swift concert in Nashville, and you were all dressed up, you were super cute. I was like, Glenn is Fun. she’s a lot of fun. So she’s also a Swifty. Didn’t know 

Glenneth Reed: that. I am a Swifty. I will say it was my first ever Taylor Swift concert and I loved every minute of it. I am fortunate enough. I get to go next year to Miami. Wow. Look at her. So we’re going to turn that into a little vacation as well. But yeah, just, Dressing up, having fun with friends, listening to good music, and just, I love what I do. And I love also the flexibility that I could just take off and go see the concert and enjoy myself and come back and also know that my business is running in the background. 

Dolly DeLong: That’s so true. Amen to that. Glenna, thank you so much again. And for those of you who are listening to this show, please know that. Everything that Glenneth and I discussed will be in the resources the notes of this podcast episode and the corresponding blog. And don’t forget, if you haven’t yet already signed up to be on the wait list for the systems and workflow magic bundle, their 4. 0 version, it’s all about the systems and workflows of launching. And I know that many business owners need. To help, they need help with having a launch plan or knowing different launch methods. So I’m excited about this bundle coming up and I cannot wait to. To release it to the world in February. And as always, I hope you have. A streamlined and amazing week. You amazing muggle. I will come to you next week with another systems workflow and SOP-related podcast. So until then, have an amazing week and I will talk to you later. Bye.