107: Strategies for Stress-Free Launches featuring Michelle Pontvert

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This Podcast is for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategies to go from scattered to streamlined with purpose because even muggles can become automated wizards!

Meet Michelle Pontvert

Michelle is a Life-First Business Strategist and founder of the Business Chic Shop, where she sells streamlined solutions to simplify growing a business around your real-life circumstances. She’s also a neurodivergent, multi-passionate entrepreneur juggling running two businesses with being a hands-on Mum while living the expat life in Paris, France.

Mastering the Not-So-Live Launch: 3 Key Strategies for Stress-Free Success

Launching a new product or service can be overwhelming, especially when managing everything independently. The pressure to perform live and keep your audience engaged can be daunting. That’s where the “Not-So-Live Launch” comes in—a stress-free alternative to traditional live launches. Here are three key strategies to master this approach:

1. Prepare Your Launch Content in Advance

The foundation of a Not-So-Live Launch is preparation. Pre-recording webinars, challenges, and other launch materials remove the pressure of performing live. This allows you to create high-quality content at your own pace, ensuring everything is polished and ready to go before the launch. With your content prepared, you can focus on engaging with your audience during the launch, answering questions, and providing real-time support without the stress of live performance.

2. Create Hype and Urgency

Even though your launch content is pre-recorded, you can still create excitement and a sense of urgency. Strategically release your content in phases and offer limited-time replays to encourage your audience to engage quickly. You can maintain the energy and enthusiasm typically associated with live launches by actively participating in the launch, such as responding to comments or hosting live Q&A sessions.

3. Enhance Accessibility

One of the significant advantages of a Not-So-Live Launch is the ability to make your content more accessible. With pre-recorded content, you can easily add closed captions, transcripts, and notes, making it easier for everyone—including international audiences and those with sensory processing challenges—to engage with your launch. This thoughtful approach broadens your reach and creates a more inclusive experience for your audience.

CONNECT WITH MICHELLE

• Website: www.michellepontvert.com
• IG:@michellepontvert
• Her Podcast: https://www.likPodcastrmovement.com/marketing-like-a-mother-podcast
• Her Free Resources: https://www.michellepontvert.com/free-resources
• Her Shop: https://businesschicshop.com/

CONNECT WITH DOLLY 

• Website: https://systemsandworkflowmagic.com/
• IG: https://www.instagram.com/dollydelongeducation/
• YouTube: https://www.youtube.com/channel/UCpVZTreUqoUi9UxJiJdDh1A
• Pinterest: https://www.pinterest.com/dollydelong/
• The Systems & Workflow Magic Podcast: https://www.systemsandworkflowmagic.com/podcast

Want to listen to the other episodes featuring Michelle Pontvert?

144: How to Structure Your Website for SEO: Expert Tips from Michelle Pontvert

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Read The Shownotes + Transcript Here.

Dolly Delong: Hello, and welcome to another Systems and Workflow Magic podcast episode. I am your Systems and Workflow BFF and Guide, Dolly DeLong, and if you are joining in on YouTube or listening to the podcast, I’m thrilled you are here. My friend, thank you so much. So, if you have been keeping up with the series live, like these podcasts and YouTube episodes have been launching live, you should know that I am in the middle of a series centered around the topic. And the theme of launching is explicitly just peeling back the curtain of, you know, the different puzzle pieces of what you should consider if you want to launch for the first time. Or let’s say this is your 100th launch, and you want to continue to refine your launches. It’s always good. I believe it’s always good to know how to refine and, optimize, tweak, and strategize for your next launch. Let me reiterate: no launch is going to be the same. And there’s no blueprint for this, like every single launch. You have to play around. You have to permit yourself to play, as Weiss would say. So, today’s guest is a new online business friend, Michelle Ponvair. I hope I pronounced your name and last name right. Michelle is a life-first business strategist and founder of the Business Chic Shop, where she sells streamlined solutions to simplify growing a business around your real-life circumstances. She’s also a neurodivergent, multi-passionate entrepreneur juggling two firms as a hands-on mom while living in France. So Michelle, welcome to the podcast. Should I leave Podcastg out?

Michelle Pontvert: No, thank you so much for having me. I’ve been looking forward to this. This is going to be fun.

Dolly Delong: I’m excited. And I hope I pronounced your last name correctly.

Michelle Pontvert: Beautiful. It’s very tricky because, in French, we would say Pont Vert. You swallow most of the letters. But Pont Vert is beautiful, too, because people know how to spell it.

Dolly Delong: Well, thank you so much for your grace. And everyone who may not be watching, Michelle is reading. We are based in Paris, France. So we are. It’s most likely the afternoon for her, and it’s morning here for me. And so this is like an international episode. I’m so excited about this, Michelle. Yesterday, we recorded an episode for Michelle’s podcPodcastich I will link to her podcast in the show notes. So Podcastastn connected with Michelle. You’ll love her once you get to know her, so I wanted to dive right in. I am so excited that Michelle, you’re specifically in this launch series because you will discuss the concept of not-so-live launching.

When you presented that topic and that idea to me, I knew I wanted to dive into it because I am a listener who fits the following criteria. I’m just going to list it out because I have Many different types of listeners, but these are the three main types. Many of my listeners are brand-new business owners who are new to the launching concept. They’ve never launched a digital product or service, so it’s all new to them, or they are in the messy middle. In their businesses, they’re figuring out all the puzzle pieces of systems, workloads, and SOPs, and they honestly need help understanding how launching fits into that because they may want to learn how to optimize a digital pro or create a digital product to launch and market. Another added layer is that many of my listeners are moms and business owners, too. So, as a mom of two, the idea of not-so-live launching intrigues me because, you know, being a full-time mom is like a full-time job within a full-time job. And then having a business, you know, you have two full-time companies that you are doing other and companies. Launching within those businesses can be stressful. So, just having your expertise on the podcast today, I’m excited Podcastyour perspective and what you mean about not podcasting.

Michelle Pontvert: Yeah, so it’s, it’s a term I guess I’ve coined myself because launching typically is like a set period where we’re promoting an offer, whether that’s a digital product, a course, or even like a service, just basically putting the word out that we’ve got something available for sale. Typically, that’s done live, with emails going out that people write pretty much the day off and preparing many of those elements live. This includes showing up live to add to that sort of excitement about your promotion. So that can look like hosting a live webinar or challenge, showing up for videos, or doing reels. Being active and present will help encourage people to engage with your launch. And I think that’s wonderful. I think it’s the norm because it is adequate to show our faces, show up, and demonstrate our excitement and enthusiasm for our offer. But as you said, Dolly, that is not always realistic or possible for many of us entrepreneurs, particularly people like me, who are parents to young kids who have unpredictable schedules and are in alternate time zones from their ideal clients. As you said, I’m in France. A lot of my audience is in Australia. I’m an Aussie originally, so I still get a lot of Aussies or Americans. Showing up live for those time zones is sometimes tricky because it’s the middle of the night or school drop-off. So, timing can be tricky. The sort of third layer I found challenging for me and that my audience also really resonates with is that I’m neurodivergent. My brain works differently, and I don’t show my best when put on the spot to do things live. I do well when I have some space and time to get myself into the right. I need a frame of mind and communication skills in ways that work best for how my brain functions. So Kind of those three things combined led me to try and think outside of the box of how to show up still and offer my things in an exciting container that’s relevant, that has All the good parts of launching live but took away some of those elements that made it kind of inaccessible for me as a human. And that’s where this concept of not-so-live launching was born. It is creating a launch that is still timed, something that is life for my audience but is prepared and curated in advance. It is optimized so that I don’t have to show up at a particular time, specifically live on video or for challenges and webinars at a specific time, which doesn’t work for me, my life, or my brain.

Dolly Delong: I love that so much. We had so much to unpack because of everything I was like. Wow. Like I want her to unpack this and this and this. Is it okay if I ask you a particular question? Um, okay. So, I’m glad that you brought up the different layers because I like to remind my listeners that not everything is one-dimensional; everybody is multifaceted and multidimensional. We have to consider our personalities as women, and we have to consider our hormones that, like, like, like with launching sometimes, I brought that up several times. I bet my listeners are sick of me saying you have to consider your bodies and your hormones, but yeah, the third layer, you spoke about how your brain works differently. Um, you brought up the term neurodivergent. Can you unpack that even more? How did you discover that about yourself? When was that clicking in for you?

Michelle Pontvert: Yeah. So, neurodivergence has always been part of my life. It’s basically that my brain functions differently from, quote-unquote, typical brains. But it took me a long time, even into adulthood, to figure out why it was different and what was different. So, it was thanks to my son and going through his diagnosis journey that I had words to put to some of the struggles I’ve always had. I finally got my official stamp and diagnosis this year, which I’m excited about. It is a different story, but I realized I didn’t learn the same way as other kids in school for a long time. I don’t process information the same way. I have many sensory sensitivities that make living in the world a more taxing activity for me. This also means that my brain works in really different ways. Something I discuss on our podcast, Marketing Like an MPodcastis, is how I process information. Different than most of the world. I process all the podcasts first and then compile them into a solid idea of what something is, while the rest of the world does more top-down thinking. You understand a concept, and then you get more granular. There are lots of different components to that. Still, it means just from waking up in the morning, my brain functions a little differently, and for most of my life, I just thought I was Broken or different, or there was something wrong, and finding out that that was a thing that there are words for this as other people like me has opened me up and has been a big journey in my business to not only understand and embrace but accommodate the way that my brain and brains like mine work, which is different than the norm, but it doesn’t mean it’s wrong.

Dolly Delong: It’s just different. Well, I am just. Thank you for letting me ask that question. I know it’s personal, but I’m hoping listeners, I hope as you’re listening, as you’re watching, you’re hearing, like, if you relate to this as well, if your brain works differently. I’m thrilled if you want to learn how to optimize your personality and maximize your brain. Michelle is here. Cause she’s going to help like a showcase like it is possible for you. You have to think of launching it differently and optimize it to like. Fit your personality, so I have to reiterate that,

Michelle Pontvert: so, oh yeah. It’s the key because you usually avoid doing it if it feels difficult or you are trying to shove a square peg in a round hole. And it’s hard to be a business without YouTube selling. You are putting on promotions without launching. So I think it is one of those puzzle pieces that’s important to figure out kiKindf as early as you can because it’s something you can’t avoid if you want to be a business owner, Something that isn’t always evident if your brain doesn’t happen to work the way that everybody else does, that if the typical way of doing things Isn’t clicking for you. It doesn’t mean you should give up. It just needs to get a little more.

Dolly Delong: creative.  Yeah, exactly. Exactly. And, if you have, sorry, I keep on bringing up other episodes, but this keeps on taking me back to my interview with Sarah Weiss, who’s also a part of the systems and workflow magic launch bundle, which you are a part of. She said that her business journey has taught her a lot. It’s been like a self-reflection journey, and being online has exposed so much of her personality to herself. It’s like opening up more facets to her self-discovery journey; it was exciting to hear her explain it.

Cause it’s so true. Like when you open yourself up. To the world, please do not open up yourself, like in a relationship with a person like your husband or partner, but open your business up and expose it to the online space. And then you’re exposing yourself with this product, to launch, that can be not only vulnerable but also like. How is your personality going to react to this whole process? And so it’s perfect to continue to know yourself and know, like. What works best for you? And so, this is also a reminder to my listeners who are in the beginning stages of their business and they, you’re interested in launching, you’re interested in, like marketing for launch, all those terms, all those terms that I like to throw out at you, give yourself some space and time and lots of grace as you continue to learn more about your personality and then learn also more about how to optimize. Your business with systems and workflows. So you all know, I’d like to go on tangents, and I want you all to know to take it one step at a time. So,

Michelle Pontvert: Michelle,

Dolly Delong: Thank you for sharing that. It means a lot whenever people share something about themselves. Let’s talk about the layer of being active and how timing can be tricky. Can you talk more about that?

Michelle Pontvert: Sure. So, if you are launching something that isn’t just for people who live right next to you in your same town, city, or area, time zones can be a significant component of how well your launch goes. Because not everybody engages with your content with your events in the same capacity, showing up for something in person at 10 am or 10 pm is a very different experience. Right. And it’s not surprising that when we extrapolate that to the online space, people show up differently if they have to stay up late or even show up in their pajamas half asleep, or if they’re, you know, only able to engage on a replay because the event was during the middle of the night. So I think it’s essential if we are the host of something like an event for our launch to be mindful that not everybody can show up in the same way throughout the day, and not everybody can show up during the day. It could be at night, it could be a school run, or it could just not be a convenient time for them to engage. So I think being a good hostess is accommodating people where they’re at, as the host of an event. And particularly if you’re in the online space, we can assume that Not everybody you’re talking to is in the same place geographically, so considering things like time zones by being thoughtful when you schedule your events, but also offering things like replays, having the option for people to see the times in multiple time zones, so if you’re For example, hosting a webinar event at 8 p.m. Eastern, not everybody knows off the top of their head what that means to them. In particular, our American listeners are not as accustomed to understanding what time zones mean globally. So give just some anchors to people in the main areas you serve. So, if you’ve got some Europeans, maybe put an English time zone. That’s usually something we have. A reference to, we understand as Europeans or in Australia, giving us a time zone. We always get forgotten or somewhere in Asia, just giving us a landmark sort of time zone. When listing out your event and sharing and promoting it, give a nod to say, yes, this is a time that suits me as the business owner. And maybe me and my American friends or me and my European friends, if you’re based in Europe, but it gives a nod to say, but I did think of you in the other countries. As someone who’s lived abroad most of my adult life and has operated a business entirely in a time zone different from my clients and customers, I find it adorable that people appreciate that you feel seen and understood. You feel accommodated purely just by listing people’s time zones, and then again, that crucial piece of offering an Option for people to catch up later if they can’t show up if it is the middle of the night if it is just a terrible day they don’t have childcare. You want to offer that kind of Kindlexibility so that people can meet you where they’re at, not force them to show up when it suits you. Again, that’s just being a good hostess of an event.

Dolly Delong: Can you ask a question about that? I admit that up until last year, I had only considered the United States of North America as a zone. And is there an app or a website that helps you, that is your go-to app or website, that you like to showcase with your, let’s say, you’re hosting a webinar, and then if you want it to help, convert over to a person’s current time. So, do you have a recommendation for people to use?

Michelle Pontvert: Yeah, I like timezoneconverter. Com is a self-explanatory title, but I like it because you can input multiple time zones and see them all simultaneously. So if I say it’s 7 p.m. Paris time, I can put in what time is that in London? What time is that in Sydney? What time is that in New York? And it will show me all at once. The other. Easy solution for this. If you can find a new website, you can Google at 7 p.m. Your time zone is what time in the time zone you’re looking for. Google’s brilliant, and we’ll give you the answer. So that’s the other rapid way to figure it out.

Dolly Delong: I love that so much. And I mean, Michelle, for this, for my next launch, I’m going to be using timezone conversion. Come now, like, and put it as a link. It’s on the landing page of, let’s say, I’m doing what master class or a webinar. That way, people can easily see me. Okay, what time will it be for me? Because you’re right, you want to be a perfect hostess, so consider it and accommodate. To your audience because it leaves a delicious taste in their mouths. I have said this before. I don’t know if I said this to you, Michelle, but I don’t like the term leave a good taste in your mouth. I wish that there was another, like,

Michelle Pontvert: good impression, I guess.

Dolly Delong: I’ve told you that, but I can’t think of any other terms. So. Okay, do you have any other suggestions on how to accommodate this? So, you shared, okay, like, share replays, or share the time zone piece. How else can we, as The hosts and the hostesses, accommodate our audience and then still show up and serve them?

Michelle Pontvert: Yeah. So I’ve taken to doing something and have a mini-course; it’s only nine euros for a not-so-live launch, a method I’ve used. Prepare those events in advance, and something charming as the side effect of recording my webinars way before I’m going to have them go live or pre-recording my challenges is that it gives me time to offer things like notes or transcripts, then have closed captions, and other elements of accessibility, which not only help. Accessibility is essential when we have different needs, but it also helps if you have an international audience because we may not speak English as a first language. We may have sensory processing disorders where we struggle to understand information verbally and need to read it. It is also nice if someone is catching a replay; they may want to watch it at double speed to get on with their day, catch up with everything else, and have subtitles. Or the notes help ensure they’ve understood all the key pieces from that precious event you put on for them. So, I found that giving myself that little bit of extra buffer time before I show something to my audience allows me to incorporate more of these accessibility features into things that otherwise would be pretty tricky to figure out to do live there in person. So it’s like the secret benefit to doing things asynchronously, but I’ve found it has a significant, big impact. And then my other little piece I’m just going to shove in here is if you are offering replays, I would encourage you to be generous withKindr replays. I know a lot of times there’s this idea of, Oh, we only want a 24-hour window to watch a replay. And that puts a lot of. Urgency puts a lot of stress on the people who want to engage with your launch but may not be able to show up again. It may not be the weekend when someone else is in the world. It may not be their time off. They may be unable to sit down and watch your content that day. I found that extending that replay window just a little bit, you know, 48, 72 hours, can still have that same urgency that encourages people to engage with your launch before the deal’s gone and keep it top of mind. It just helps encompass all those different time zones comfortably. Encompass people where they’re at in their lives and daily lives. Again, it gives people who need a little bit more time to process information and might need to watch things multiple times an extra bit of accessibility to provide them with space to do things in their own time. So that’s my little soapbox moment.

Dolly Delong: I love that. Will you share the link with me so I can include that training you talked about in the show notes? Oh, sure.

Michelle Pontvert: Definitely.

Dolly Delong: I’ll put it in the blog and podcast show notes. So, just in case listeners want that extra training from Michelle, you will get it. So. and it’s only nine euros, which is fantastic. That’s awesome.

Michelle Pontvert: It’s because it’s my babPodcast’s my favorite topic. So, I wanted to make it super accessible. I love it.

Dolly Delong: Accessible. Look at that accessible layer. Okay. So we talked about how to be accommodating. Then, we talked about how to work. If your brain and personality work differently, how do you incorporate that into a not-so-live launching mentality? Is there anything else? Oh, oh, I, okay. I have a question. I,

Michelle Pontvert: I don’t, yeah.

Dolly Delong: How do you create the hype and excitement? Mm-Hmm. .. What you just described earlier, I call batching because I batch record many podcast episodes and blog posts for future launches. But then, how do you do that anticipation and excitement for your audience when it’s not live? Does that make sense? Yeah, totally.

Michelle Pontvert: So just because we’ve prepared in advance, we’ve done our homework before we showed up to class. That doesn’t mean we must remove that sense of urgency from our launch. So it’s meant to go live even if I’ve recorded a webinar or challenge two weeks before. I don’t have to start showing people until my launch starts, and I can still have that sort of timed experience for the people going through the launch that has the urgency and the importance of engaging with the launch while the author lives. It just buys me, as the host, more time to prepare and be intentional with preparing the assets, the like videos, and the recordings; however, you’re going to put together your challenge. In advance so that, you can focus your energy during the launch because we do want to show up during our launch times to support people in real-time by giving feedback, answering questions, and being engaged with people who are asking questions in your DMS or any groups. I found it classifying the different launch elements to show up for the Live quote-unquote pieces ahead of time. I’m able to like to focus all that energy on creating the very best assets I can for the launch and then preserve my limited energy during the open cart window, during that actual launch period, when other people are engaging with my launch content for me to engage with them to me as available as possible. Because I can’t do both those things at once, I don’t have. It is in me as if my brain works like my schedule. I can’t do both. Instead, I would prioritize being available to people during that time to answer questions and give them feedback. If they’re working through a challenge, I want to hold their hand to go through that process. So I like that. I was taking off late recording the challenge pieces, the recording preparing for the webinar, or whatever event you want to put on. A little bit of head has just helped separate those tasks and create more space during the launch itself.

The other nice thing about preparing ahead is it makes it easy to recycle those launch assets repeatedly. I found out that I’ve created a significant challenge. It’s a shame it never sees the light of day again. Because I pre-recorded it, I can be intentional about maybe not mentioning my pitch until the end. I can easily edit that and swap it out for the next launch. So, I give myself almost permission to put more effort into the actual assets, those videos, those recordings, whatever you’re creating. Because I know I’m making a longer-term asset for my business rather than putting all the pressure on me to show up and perform live every time. When my energy can be variable, my mood, as you said, with your sort of cycle, you don’t know what you’re going to get that day while giving yourself a little bit more grace, a little bit more time to prepare, to be in the right headspace, to feel gooKindou kind of end up getting a better product I find at the end and something you feel pleased about using again and again.

Dolly Delong: So true. I’m, I’m so glad that you brought that up. I am just returning to remind listeners and watchers that you may need a giant team to work for you. So when you see these launches online, remember that, like every other, the highlight reel is shown online, so when you visit the big business owners with eight, I don’t know, like a crazy amount of launches, which is excellent for them to keep in mind. They might have a team of 10, 15, or 20 people working for them or a team of five people working for them, and it’s just you. And that is so overwhelming. It can bring up jealousy or comparison, and you feel worthless because you’re like, I can’t keep up with X, Y, Z. I can’t have my 10-figure launch. When, in reality, you’re projected for even a figure launch, which is fantastic for where you are in your business. So, I want to bring it back into perspective. You have to see Who you’re comparing yourself to, where they are versus where you are, and you can launch. It depends on what Michelle is sharing and what other contributors have shared in this series. It takes planning and then knowing your person. It takes knowing your capacity, and you can execute or plan out an effective launch for your business. I mean, what are your thoughts on that, Michelle?

Michelle Pontvert: Oh, a thousand percent. And I think it can be a massive disservice to us if we set the bar too high; we inevitably fall short. So I like to see it as launching isn’t the goal. That’s not the point of a Business. You need to continue to grow, get more customers, and get better at marketing, sales, customer service, and delivering your offer. The goal isn’t pulling off a good launch. The goal is to do it again and again and again. So please come out of your first or next attempt at a launch in an okay place as a human so that you can go ahead and do it again. When I tried my first launch, I tried to follow a script, which was the regular way of doing it. It’s overwhelming. As you say, it’s hard to live up to those standards and push yourself to do uncomfortable things, but sometimes impossible for you as an individual or a solo business owner. This can lead to burnout, making you feel bad and putting you off launching again. So, it’s almost like taking a bigger view of the whole process. And this is an exercise. We need to build up our muscles and do repetitions, and we’ll get better as we do it more. And I like taking the Kindind and having a longer view of how we’re just practicing. Like, none of this, quote-unquote, matters. What matters is that we get up, try again, and get better every time. So, taking this slightly less stressful version of launching can be an excellent way to start dipping a toe and trying something out. And as you get better at things, as you’re able to recycle more of your assets, as you’re able to, you know, get some confidence behind you, maybe you do want to sprinkle in more live elements because you’ve mastered some of that behind-the-scenes stuff already. But I think taking some of the pressure of being like Amy Porterfield on day one. Yeah, it’s just setting yourself up to be disappointed. Why not be your day one and then try to do a little bit better next time? And just by practicing, you will inevitably see that you improve in whatever area you try. So I think, yeah, it’s just an exercise in repetition.

Dolly Delong: Preach it. Mama Michelle. I love it. Well, I know we went over a lot, and as we wrap up, first of all, thank you again for coming on and sharing this aspect about the not-so-live launching and so many different golden nuggets with my audience. Thank you so much. And Michelle, I will ask you several questions as we wrap up. How can people find, connect, and work with you? Let us know what our next step would be to work with you and see you.

Michelle Pontvert: Yeah, so I’m pretty easy to find. I’m the only Michelle Pontfort out there. So I am michellepontfort. com. That’s my website. I’m Michelle Pontfort, and I’m on Facebook and Instagram. I’m not as great on Instagram, so if you want to hang out with me, Facebook is usually the place to find me. I have a whole ton of free resources, and I have a blog on my website. I highly encourage you to check that out. I also share all sorts of goodies I love on my email list. So, if you want to join there, I have a whole page of freebies. You can sign up and grab something. I do have some things that might be beneficial starting places. So I have one, a free guide to my unsticking tricks. This is when you have something you need to do and are stuck, and willpower isn’t getting you to move forward. So here are five out-of-the-box ways to get you moving and regain that momentum in your business. And there are different ways of just helping you get moving again. I encourage you to check that one out. It’s on my website, Michelle Ponfort. Com slash unstuck. It may be my favorite freebie, but there are many others.

Dolly Delong: Awesome. Well, I’ll have everything in the notes of this specific episode for the listeners. And then Michelle, do you mind sharing with everyone what you will contribute to the systems and workflow magic bundle, the launch edition? 

Michelle Pontvert: I have built my simple sales system in Notion. The notion is mine. It’s my favorite productivity tool because it’s super flexible and user-friendly. So I know if you’re not that techie, it sounds a bit scary, but I promise it’s approachable. The sales system is a straightforward way to assemble the marketing asset. You can figure it out using our lotion. Basically, what are you selling? Fill in a little worksheet that automatically populates your sales page copy, email copy, and even social media post copy. Then, you have templates and a schedule to figure out how to share this and get all those assets going. It is like short-cutting all of the writing and planning part of your launch. Again, I want to get you out there starting. So, I think this is a great way to get those training wheels on and get going with launching. You can always customize from Kinde, but it’s an excellent way to start.

Dolly Delong: I love it so much, Michelle. I’m so excited about your product. I’d share this with you on your podcast, but I don’t. I want to start using or learning more about NotPodcast because I’ve heard much about it in the past year. So, I’m excited.

Michelle Pontvert: Oh, well, one of my brand new freebies is a Notion 101 class for entrepreneurs. You can find that on my freebie page as well.

Dolly Delong: Look at you. Wow. OkaNotion guys, I will also like it; I will be sure to put podcasting in the show notes so you can get all the freebies. And I’ll be grabbing that notion as well. I’m excited. I have no idea. Okay. As we wrap up, everyone, I’d like a repeat if you want to check out the video’s show notes or the podcast episode. Again, everything will be there, and I will get on the wait list for the systems and workflow magiNotionle. Over 30 different contributors want to help you with the other systems, workflows, SOPs, and the various puzzle pieces of launching so that it could be less overwhelming and more transparent on what steps you need to take. Again, launching is not a one-size-fits-all blueprint. It’s multifaceted and extraordinary. And, as Michelle shared, it’s not about the launch. It’s about you getting up and doing. We’re continuing to refine your business and continue to show up. We want you to feel confident and excited about incorporating launching into your overall business and marketing plan. Again, we’re so happy that you are choosing to be here, to listen to this podcast episode, and to watch this YouTube video with us. And I’m excited to showcase a brand new episode next week. So stay tuned for that. Until then, have a streamlined and magical week. You are a fantastic muggle, and I will talk to you all later. Bye.